East Ventures backs GREENS, which builds hyperlocal food ecosystem using AI, Web3

GREENS, which aims to build a hyperlocal food ecosystem in Indonesia leveraging the AI and Web3 technologies, has secured an undisclosed amount of pre-seed funding led by East Ventures, with participation from other unnamed investors.

The foodtech company will use the money to build the ecosystem for food decentralisation in two phases. Phase 1 will focus on enabling a food ecosystem by creating cloud networks of connected hyperlocal food outlets with the GREENS platform. In phase 2, the focus will be on Meta Farming, enabling everyone to grow food in the metaverse for self-consumption and sale.

Founded by Andi Sie (CEO), Geraldi Tjoa (CPO) and Erwin Gunawan (CBO), GREENS provides people with access to wellness through food.

GREENS’s solution is a hyperlocal food ecosystem where people can consume high-nutrient meals grown and harvested on-site using 90 per cent less water, 70 per cent less land, and zero distance from farm to the meal. It creates its technology platform on a blockchain network for parallel deployment in this world and the metaverse.

Also Read: Kra-Verse Food Hall where cloud kitchen meets metaverse

With multiple growing algorithms, it has built its first portable CEA (controlled environment agriculture) technology on the blockchain.

With meta farming, GREENS intends to democratise hyperlocal food with Web3 using agritech innovations in the form of a pod (GREENS pod) that utilises indoor cultivation systems, blockchain, AI and the Internet of Things to create decentralised food sources.

“The GREENS platform consists of a fully automated garden unit, named GREENS pod, that is modular, portable and plug-and-play. It is fully integrated for the production of high nutrient foods from seed to a complete salad meal and beyond, which can be accessed from wherever you are,” said Geraldi Tjoa, Co-Founder and Chief Product Officer of GREENS.

In October 2022, GREENS will open its first hyperlocal outlet in Jakarta.

Indonesia loses up to 48 million metric tonnes of food annually due to inefficient processing, storage, transportation, and selling of food crops. As a country with abundant agricultural resources, it has a very high risk of soil erosion. There is a threat to food security as the lack of organic content in the soil harms yields, leading to further malnutrition and even food scarcity.

In addition, based on the quality and safety scores of the food control system, Indonesia was ranked 7 out of 9 ASEAN countries in 2020. These are persisting and correlating issues surrounding the country’s broken food system, which calls the GREENS founders to advance food system transformation in Indonesia.

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