In today’s dynamic business landscape, the value of customer retention cannot be overstated. In a nutshell, it is not only more cost-effective to nurture existing relationships than to acquire new ones, but it also forms the cornerstone of growth, influencing acquisition, monetisation, and organic virality.
With this in mind, e27 and CleverTap joined forces to launch ‘The Big Leap Roadshow’ in late 2022. This monumental initiative spanned six panel discussions across five major cities in Southeast Asia that focused on trends, insights, and innovations in customer retention and engagement. Engaging audiences in Jakarta, Singapore, Kuala Lumpur, Ho Chi Minh, and Manila, the Big Leap Roadshow proved to be a resounding success, leaving an indelible mark on the region’s business landscape.
CleverTap is an All-In-One customer engagement platform that unifies interactions between people, processes and technology. CleverTap is built to convert customers into customers for life with in-moment experiences designed and optimized for scale, in real-time. We enable brands to create truly cross-channel experiences, transcending boundaries between channels, journeys and outcomes. We’re on a mission to be the ultimate growth partner, providing businesses with the insights they need to truly understand their customers and deliver.
The genesis of the Big Leap Roadshow
The brainchild CleverTap in partnership with e27, The Big Leap Roadshow was conceived as a celebration of excellence in customer engagement, conversion, and retention. This groundbreaking initiative did not only provide a learning opportunity for industry stakeholders; it created a platform for hundreds of growth leaders in Southeast Asia to share insights and collaborate on crafting engaging experiences that foster customer loyalty.
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The roadshow’s primary focus was to amplify customer retention, elevate customer lifetime value, and trigger substantial scalable growth, all while keeping customers at the heart of the equation.
The e27 formula
One of the linchpins of The Big Leap Roadshow’s success was e27’s unparalleled ability to assemble a powerhouse lineup of industry leaders and experts. Drawing upon its extensive network spanning the Southeast Asian tech business landscape, e27 meticulously sourced some of the most knowledgeable and influential figures in different industries to help examine their approach to customer engagement and retention. This ensured that each panel discussion was a melting pot of diverse perspectives, providing attendees with a rich tapestry of insights and strategies to elevate their customer retention efforts.
e27’s expertise in marketing and promotion also played an instrumental role in making The Big Leap Roadshow an unqualified success. The team from e27 spearheaded a series of campaigns tailored for each country on the roadshow’s itinerary. This comprehensive approach included strategic website placement, the creation of an official microsite, a series of pre-event and post-event articles, targeted email blasts, and engaging social media promotional materials. These efforts not only generated buzz but also ensured that each event was well-attended by an eager and engaged audience.
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Elevating The Big Leap Roadshow to such heights also required meticulous planning and coordination, a task that e27 undertook with unparalleled expertise. The company took charge of seeking out venues and liaising with third-party suppliers across the five cities on the roadshow’s agenda (Jakarta, Singapore, Kuala Lumpur, Ho Chi Minh, Manila). At each stage of the series, e27’s invaluable contribution helped ensure that each program ran seamlessly and provided an environment conducive to meaningful discussions and networking.
A partnership built for excellence
After the expansive project that ran from November 2022 to March 2023, CleverTap’s successful partnership with e27 is further underscored by the enduring relationship between the two organisations. A testament to this is the recently concluded Engagement Playbook Indonesia held last 20 September 2023 where the two organisations once again took on the daunting task of engaging the tech startup community through informative panel discussions.
Focusing on harnessing automation and artificial intelligence for hyper-personalization in customer engagement, the panel discussion was a resounding success due in part to e27’s expertise that shone through as the team brought together leading minds in the industry through its targeted promotional campaign to cap off the flawlessly executed the event. This collaboration reaffirms e27’s status as the go-to partner for groundbreaking initiatives in the realm of customer engagement, tech, and innovation.
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The Big Leap Roadshow stands as a shining example of what can be achieved through strategic collaboration and unwavering dedication. e27’s contributions were nothing short of extraordinary. From curating a stellar lineup of speakers to executing seamless marketing campaigns and ensuring flawless event logistics, e27’s impact was felt at every turn.
As businesses forge ahead in the intricate landscape of customer engagement, e27’s impact in this pioneering project stands as a testament to its role in driving sustained growth and success. Through each endeavour, e27 reinforces its position as a leader in reshaping customer engagement not only in Southeast Asia but also on a global scale. For further details, visit the e27 Big Leap Roadshow page.
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