Here at e27, we get things done.

Known to many as an ecosystem enabler and a leading platform for startups, tech companies, investors, and innovators, e27 has cultivated a dynamic ecosystem that fosters connections, insights, and opportunities. Its wide-reaching network spans media, events, and community engagement, making it an ideal partner for companies aiming to amplify their reach and influence in the tech and business world.

China Mobile International Limited (CMI) is a great example of an organisation that has leveraged e27’s network and harnessed its wide reach to shed light on important topics today. A visionary enterprise, CMI recognised the need to propel its industry transformation and drive digital intelligence to the forefront of its operations. With this in mind, they introduced iSolutions — an all-encompassing enterprise solution designed to streamline processes, enhance efficiency, and provide actionable insights through data-driven strategies, operating as a one-stop shop for businesses undergoing digital transformation.

e27’s strategic role in emboldening iSolutions

Understanding the potential of iSolutions, CMI sought a partner that could help them reach the right audience and communicate the value of their offering in ways that will translate to tangible results. This is where e27’s expertise came into play. By collaborating with CMI to craft an insightful and engaging article on iSolutions, e27 harnessed its platform’s reach to generate massive visibility for the solution.

The article, carefully crafted by e27’s team, delved deep into the goals of the iSolutions Carnival, a program where CMI ran a series of special offers that allow enterprise customers to experience comprehensive iSolutions services that seamlessly integrate cloud-network, IoT, industrial solutions, and other leading technologies.

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The media campaign spearheaded by e27 highlighted how the solution addresses industry pain points, offers innovative solutions, and sets a new standard for digital intelligence. The article showcased iSolutions’ real-world impact by employing a data-driven approach, substantiating its potential to transform businesses across various sectors. CMI hoped to convey their commitment to supporting its customers in their digital-intelligent journey with richer and tailored solutions while facilitating them to capture business opportunities brought by the metaverse and other emerging technologies — something that e27 was able to capture and simplify for its audience.

Amplifying China Mobile International’s message

Once the article was published, e27 activated its formidable promotional channels to ensure the message reached a vast and relevant audience. The article was featured across e27’s public channels, including its website, social media platforms, and newsletters, enabling CMI’s message to penetrate different corners of the tech and business ecosystem.

The impact was nothing short of remarkable. The article garnered over 10,000 page views, demonstrating a strong resonance with e27’s audience. The ripple effect of the article’s promotion was further evidenced by the impressive 196,000 impressions that the campaign received on the e27 website during this period.

e27’s strategic approach to social media promotion also helped significantly amplify CMI’s message.

Beyond the Numbers: Catalysing digital transformation

While the quantitative metrics are undoubtedly impressive, the impact of e27’s collaboration with CMI transcends mere numbers. The article’s success resonated with CMI’s overarching goal of accelerating industry transformation and embracing digital intelligence. By leveraging e27’s platform, CMI was able to effectively communicate iSolutions’ potential to a broader audience, influencing business leaders, decision-makers, and innovators to explore the transformative capabilities of the solution.

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The strategic partnership between China Mobile International Limited (CMI) and e27 exemplifies the deep impact that effective content marketing and collaboration can have on promoting transformative solutions. Through an insightful article that highlighted the potential of iSolutions and simplified its message to a diverse audience, e27’s platform became a catalyst for CMI’s goal of accelerating industry transformation and embracing digital intelligence. The article’s remarkable engagement metrics underscored the power of e27’s reach and influence. At the same time, it solidified CMI’s position as a leader in digital transformation across the Southeast Asian region.

The collaboration between CMI and e27 serves as an important case study for businesses looking to propel their offerings onto a global stage. By harnessing the capabilities of strategic partners and platforms like e27, enterprises can showcase their innovation and drive meaningful industry-wide change. As technology continues to reshape industries, partnerships that amplify transformational narratives will be key to shaping the business landscape of the future, and e27 can be the partner you need to drive that change.

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