Collaborations and partnerships are pivotal for any form of endeavour. They cultivate a blend of ideas, facilitate mutual discoveries, and refine solutions. Through this synergy, organisations are able to better mitigate risks and accelerate progress fueled by each other’s expertise, ultimately enabling all parties to achieve their goals.
With this ethos in mind, e27 and Techstars recently partnered together to launch the Techstars x JETRO Startup City Acceleration Program Pitch Day 2022. The Techstars worldwide network helps entrepreneurs succeed. Founded in 2006, Techstars began with three simple ideas—entrepreneurs create a better future for everyone, collaboration drives innovation and great ideas can come from anywhere. Now we are on a mission to enable every person on the planet to contribute to, and benefit from, the success of entrepreneurs. In addition to operating accelerator programs and venture capital funds, we do this by connecting startups, investors, corporations, and cities to help build thriving startup communities. Techstars has invested in more than 2,200 companies that today have a combined market cap valuation of $29 Billion.
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The Techstars x JETRO Startup City Acceleration Program Pitch Day is one of Techstars’ many initiatives to help usher growth and innovation among tech startups, enabling them to explore transnational opportunities in Southeast Asia and Japan.
Since 2021, Techstars has partnered with JETRO to launch two cohorts of the Founders Catalyst Programme as part of Techstars x JETRO’s Startup City Acceleration Programme. The startups in the two cohorts — 15 startups in the global scale cohort and 11 startups in the cleantech cohort — are undergoing a series of sessions to help address the issues they are facing specific to their companies to help them build and grow their companies.
The e27 factor in making Techstars x JETRO Startup City Acceleration Program Pitch Day 2022 a success
For the 2022 edition of the program, Techstars decided to tap e27 for our team’s unparalleled experience not only when it comes to organising events that cater specifically to the Southeast Asian tech startup ecosystem, but also for our ability to spotlight important programs and initiatives and connect them to the right audience.
This collaboration showcased e27’s indispensable role in delivering operational and promotional support for the event, underscoring our team’s commitment to nurturing innovation and forging crucial connections within the startup sphere.
At the heart of this collaboration is e27’s dedication to amplifying the reach of the Techstars x JETRO Startup City Acceleration Program Pitch Day 2022. More than just putting the spotlight on the broader project, the event served as a platform for 15 startups to present their groundbreaking ideas and innovations to an audience of tech experts, entrepreneurs, and enthusiasts.
The goal of the project is to fuel the growth of startups by addressing their unique challenges and facilitating connections — a key area that e27 is particularly experienced in.
An all-encompassing support from e27
e27’s promotional efforts played a pivotal role in ensuring that the Pitch Day garnered the attention it deserved. With a keen understanding of the startup ecosystem, e27 strategically targeted investors and companies, maximising the event’s visibility. This involved a strategic campaign plan that included promotional articles, media placement on e27’s platform, social media promotions, and features in e27’s daily digest.
By effectively raising awareness and generating buzz around the program, e27 acted as a catalyst in bringing together key stakeholders who could also contribute to the success of these startups. Moreover, e27 helped amplify Techstars’ call for applications well before the event proper.
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e27’s support for Techstars extended beyond just pre-event promotions. The team also provided operational assistance in the form of technical logistics, creating and managing breakout rooms for networking, connecting with judges and ecosystem partners such as VCs, and even assisting the participating startups in their actual presentations. This allowed the startups to focus on what they do best — showcasing their innovations and building connections.
The Pitch Day itself was a testament to the collaboration’s success. Divided into two cohorts — Global Scale and Cleantech — the event spanned different stages to cater to the diverse startups participating. Each startup had the opportunity to deliver a succinct 4-minute pitch, followed by a networking session. The innovative setup of individual breakout rooms for each company fostered meaningful interactions between attendees and founders, opening doors to potential collaborations and partnerships.
The Global Scale Cohort Demo Day, with its sector-agnostic approach, showcased the diversity and depth of the startups’ innovations. The range of verticals and stages represented underscored the vibrance of the global startup ecosystem and the potential for groundbreaking ideas to emerge from various corners of the world.
A once in a lifetime experience for startups
The Techstars x JETRO Startup City Acceleration Programme itself has been a remarkable journey for the startups involved. With access to Techstars’ extensive network of entrepreneurs, investors, and corporate partners, the participating companies received unparalleled mentorship and guidance. The program’s success stories are a testament to Techstars’ expertise, having nurtured countless connections and relationships in the entrepreneurial landscape.
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Techstars’ commitment to fostering growth across the startup ecosystem through its Startup City Acceleration Programme has been truly inspiring. This initiative, backed by the Cabinet Office of Japan through the efforts of JETRO, has provided Japanese startups with the mentorship, investor connections, and business partnerships needed to thrive on a global scale.
In essence, the partnership between e27 and Techstars for the Techstars x JETRO Startup City Acceleration Program Pitch Day 2022 stands as a shining example of collaboration driving innovation. With e27’s unwavering commitment to promoting and supporting such initiatives, startups gained a platform to shine, investors found opportunities to fuel the next big thing, and the global startup ecosystem witnessed the power of meaningful partnerships. As the entrepreneurial landscape continues to evolve, it is partnerships like these that will pave the way for a brighter, more innovative future.
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