As environmental concerns continue to escalate globally, one of the most pressing issues today is electronic waste (e-waste). In Singapore, approximately 60,000 tonnes of e-waste are generated annually, with only 17.4% being properly recycled. The rapid pace of technological advancements makes this an even more pressing challenge. As a result, many electronic devices discarded improperly, often ending up in landfills or oceans. The impact of this is far-reaching, threatening both the environment and public health.
To address this urgent issue, the Youth E-Waste Ambassador Program (YEAP) is stepping up as a catalyst for change. Co-hosted by e27 and supported by Meta, YEAP has become a pivotal initiative empowering the youth of Singapore to take charge of e-waste management. For the second consecutive year, e27 is organizing this impactful program to engage young people in responsible e-waste practices. Specifically, it leverages the power of social media platforms like Instagram and Facebook.
Empowering youth to drive change through e-waste awareness
The core mission of YEAP is to raise awareness about e-waste and promote responsible disposal practices among Singapore’s youth. Meta, the parent company of Instagram and Facebook, plays a critical role in supporting YEAP. It provides training and resources to help young ambassadors create engaging digital campaigns. As a result, these campaigns drive action and foster discussions around sustainability.
In collaboration with e27, a leading Southeast Asian tech and ecosystem platform, YEAP conducted a digital skills training workshop for program participants. During this workshop, young leaders learned how to effectively use Meta technologies. This includes Instagram Stories, Reels, posts, and Facebook ads. Through these, they craft compelling campaigns that engage their peers and spread awareness about the importance of e-waste management.
By leveraging the visual storytelling capabilities of Instagram and Facebook, YEAP ambassadors are able to amplify their message. In fact, they can reach thousands of youths in Singapore and beyond. Through these platforms, YEAP aims to inspire more than 15,000 young people to take action, understand the importance of e-waste management, and promote responsible disposal practices.
Also read: YEAP joins forces with youths to drive e-waste awareness and sustainable innovation
Growing the community: Facebook Community, workshops, and webinars
Beyond just digital campaigns, YEAP is actively building a community of like-minded individuals through its Facebook Community. This online space serves as a hub where young ambassadors, environmental advocates, and anyone interested in sustainability can connect, share ideas, and collaborate on ways to tackle the growing e-waste issue.
The Facebook Community offers a variety of resources for members. First, they get access to workshops and webinars designed to provide valuable insights into e-waste management and sustainability practices. Second, they become equipped with ways to use social media for environmental advocacy. These sessions are not only educational but also interactive, encouraging participants to share their experiences, ask questions, and learn from experts in the field.
In addition to workshops and webinars, YEAP hosts community-driven campaigns. This is where members can contribute by sharing their personal stories, tips on recycling, and how they are incorporating e-waste management practices into their daily lives. The goal is to foster a strong sense of community, empower youth with the knowledge they need, and encourage collaboration on innovative solutions to the e-waste crisis.
The importance of e-waste management
The need for proper e-waste management cannot be overstated. E-waste contains harmful substances like lead, mercury, and cadmium, which can contaminate water and soil if not disposed of correctly. However, many electronic devices also contain valuable materials, such as gold, silver, and copper, that can be recycled and reused. Proper e-waste disposal can help conserve natural resources, reduce pollution, and support a circular economy where materials are reused and waste is minimized.
YEAP is committed to raising awareness and providing young people with the tools they need to take action. Through digital platforms like Instagram and Facebook, YEAP participants are able to share important information about how to safely dispose of old electronics, the benefits of recycling, and the long-term environmental advantages of e-waste management.
Also read: 16 youth ambassadors championing sustainability in e-waste
e27’s commitment: Year 2 of YEAP
This year marks the second year of e27 organizing the YEAP program. Its continued commitment underscores the growing importance of youth engagement in sustainability efforts. e27, which is dedicated to empowering Southeast Asia’s tech ecosystem, has expanded YEAP’s reach and impact through its partnership with Meta. By bringing together youth leaders, environmental advocates, and technology experts, e27 is creating a collaborative platform that amplifies the message of sustainable e-waste management across Singapore and Southeast Asia.
The program’s success is a testament to the growing role of digital platforms in environmental advocacy. With the support of Meta, YEAP participants are equipped to create content that not only informs but also motivates action. The combination of social media tools, community engagement, and digital skills training is empowering young people to become advocates for sustainability and responsible e-waste disposal.
Looking ahead: Creating a sustainable future
Through its Facebook Community, workshops, and webinars, YEAP continues to create an inclusive space for youth. Through it, they learn, collaborate, and lead efforts in e-waste management. By reaching over 15,000 young people in Singapore and connecting with other like-minded individuals across Asia, YEAP is positioning itself as a driving force in the fight against e-waste.
Also read: Empowering innovation: e27 collaborates with Meta for the AI Accelerator Programme
Join the movement: Together, we can make a difference
As the program continues to grow, YEAP invites everyone to become part of the solution. Whether you’re a young person looking to make an impact or an organization passionate about sustainability, you can join the Facebook Community, attend workshops and webinars, and use social media platforms like Instagram and Facebook to spread awareness and take action.
Together, we can make a lasting impact on the environment, build a more sustainable future, and ensure that our e-waste doesn’t harm the planet for generations to come.
—
This article is produced by e27
We can share your story at e27 too! Engage the Southeast Asian tech ecosystem by bringing your story to the world. Reach out to us here to get started.
The post e27 and Meta partner to inspire youth-led e-waste solutions in Singapore with YEAP appeared first on e27.