In today’s increasingly digital business landscape, global expansion isn’t just an option; it is imperative for startups looking to thrive and make a lasting impact on the global entrepreneurial stage.

In more emerging ecosystems such as Thailand, the Philippines, South Korea, Hong Kong, and Taiwan, global expansion has become a necessary step for startup growth. These countries often have smaller domestic markets, making international expansion essential for accessing larger consumer bases and diversifying risk. It also attracts global investors, enhances competitiveness, and provides a gateway to diverse talent pools. At its core, operating in multiple markets helps startups foster adaptability, validates a startup’s offerings, and facilitates networking and partnerships, ultimately ensuring long-term sustainability.

Furthermore, global expansion contributes to economic diversification in export-dependent countries like Taiwan and South Korea. By venturing into international markets, startups tap into innovation ecosystems, elevate their brand recognition, and gain access to vital resources, fostering growth and resilience. The challenge for many startups, however, is finding the right tools and insights to be able to strategise ways to navigate this endeavour.

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Recognising the critical role that knowledge and networking play in this journey, Globalization Partners recently partnered with e27 to launch a series of online sessions across five countries. Dubbed the Market Access Series, this initiative aimed to equip local startups in Thailand, the Philippines, South Korea, Hong Kong, and Taiwan with the essential insights and resources necessary to embark on their overseas expansion endeavours. The successful collaboration between e27 and Globalization Partners resulted in not only achieving their ambitious target attendee registration goals but also fostering an environment conducive to cross-border growth.

Globalization Partners is a platform that helps companies build teams anywhere in the world. Their years of expertise in global expansion and local labour laws make them the perfect partner for startups seeking to explore global expansion opportunities. As the number 1 SaaS-based Global Growth Platform, they pair the industry’s most responsive technology with their world-class legal, HR, and tax experts to support growing companies every step of the way.

Empowering startups for global expansion

The goal of the partnership between e27 and Globalization Partners was to facilitate the global expansion journey of participating startups. By offering a series of online sessions, they sought to provide startups with valuable insights, strategies, and connections that would enable them to navigate the complexities of international markets. These sessions were designed to serve as a foundational stepping stone for startups aspiring to take their businesses beyond their local borders.

e27’s commitment to fostering innovation and entrepreneurship aligned perfectly with the goals of Globalization Partners to help enable growth and success among startups from different markets. Being an expert on different global markets, Globalization Partners sought to impart its expertise to the different participants powered by e27’s network and grasp of the Asia-Pacific tech startup ecosystem.

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To ensure that startups from diverse regions get a full range of support, e27 and Globalization Partners strategically selected five countries as the focal points for the online sessions: Thailand, the Philippines, South Korea, Hong Kong, and Taiwan. Each of these markets represented unique opportunities and challenges for startups looking to expand globally. By addressing the specific needs of startups in these markets, the project aimed to offer tailored guidance and insights through its holistic panel of experts.

One of the key strengths of this initiative was the composition of the panels for the online sessions. e27 meticulously curated panels that brought together a blend of expertise critical for startups embarking on global expansion. Each session featured:

• A representative from a government ministry or institution specialising in trade and industry. These experts offered valuable insights into government policies, regulations, and resources available to support startups in their globalisation efforts.
• A panellist from a locally operating venture capital firm. This provided startups with access to investors familiar with the local ecosystem, who could offer funding, mentorship, and connections.
• A representative from Globalization Partners. As a company that specialises in helping businesses expand globally by providing and managing talent in various countries, their insights were invaluable for understanding the practical aspects of international expansion.

This strategic composition ensured that startups received a comprehensive understanding of the challenges and opportunities that lay ahead in their global expansion journeys.

The fruits of the collaboration between e27 and Globalization Partners

The success of any project can often be measured by its outcomes. In the case of the e27 and Globalization Partners’ collaboration, the results were nothing short of impressive. The project aimed to achieve a target attendee registration goal, and not only did it meet that target, but it exceeded it by a remarkable 110% across all the sessions.

This achievement underscores the hunger and enthusiasm of startups in these five countries for knowledge and resources that would enable them to compete on a global stage. It also demonstrates the effectiveness of the collaboration between e27 and Globalization Partners in delivering valuable content and networking opportunities.

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The partnership ultimately serves as a shining example of how industry leaders can come together to empower startups to achieve their growth-oriented objectives. By focusing on knowledge sharing, networking, and access to critical resources, e27 and Globalization Partners have created a roadmap for startups in Thailand, the Philippines, South Korea, Hong Kong, and Taiwan to take their businesses to the next level.

In a world where borders are becoming less relevant for businesses, the importance of initiatives like these cannot be overstated. They not only enable startups to tap into new markets but also foster innovation on a global scale. As the success of this project demonstrates, knowledge truly is power, and when harnessed effectively, it has the potential to transform local startups into global success stories. The partnership between e27 and Globalization Partners stands as a testament to the boundless possibilities that await those who dare to dream big and embark on the exciting journey of global expansion.

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