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Driving change: How women are redefining ride-hailing

For decades, the ride-hailing industry has been male-dominated, with women historically underrepresented as drivers. However, greater workplace flexibility, enhanced safety measures, and evolving passenger expectations are accelerating a shift in the mobility landscape. More women are stepping into the driver’s seat, reshaping industry norms and expanding the definition of financial independence in Malaysia.

According to inDrive’s statistics, women drivers accounted for 21 per cent of total rides in Malaysia in the first quarter of 2024, a figure that continues to grow. More significantly, female drivers experienced a 53 per cent increase in earnings compared to the previous year, underscoring ride-hailing’s viability as an income-generating opportunity. These shifts not only reflect expanding opportunities for women but also signal a broader transformation in workforce inclusivity and mobility trends.

Economic empowerment through ride-hailing

For many women, ride-hailing serves as more than just a job—it’s a pathway to economic empowerment. The ability to set flexible schedules allows drivers to balance career aspirations with caregiving responsibilities, making it an appealing option for single mothers, full-time caregivers, and women managing multiple commitments.

Beyond flexibility, ride-hailing has demonstrated strong earning potential, with some female drivers reporting daily incomes between RM300–RM500. While factors like fuel costs and platform commission structures influence take-home pay, the industry’s growing focus on fair wages and long-term financial sustainability will be crucial in ensuring continued participation from women. Platforms that prioritise driver incentives, equitable earnings, and financial planning tools will be better positioned to support female drivers in the evolving gig economy.

Also Read: Bridging the gender gap in GenAI learning: Strategies to get more women involved

How female drivers are enhancing passenger trust

The rise of female drivers reflects a growing demand for safer, gender-conscious mobility options. Many female passengers feel more at ease with women drivers, particularly for solo or late-night rides, reinforcing trust and confidence in ride-hailing services.

Platforms that prioritise female driver recruitment, real-time tracking, and safety features like emergency response buttons can create a more secure environment for both drivers and passengers. By fostering inclusive policies and support networks, the industry can strengthen passenger trust while encouraging more women to enter and thrive in the ride-hailing sector.

Beyond the driver’s seat: Strengthening gender representation in mobility

Women’s participation in ride-hailing must extend beyond driving to include meaningful representation in policy-making and leadership. Companies that actively elevate women in decision-making roles can drive policies that improve safety, economic equity, and working conditions, ensuring female drivers not only enter the industry but thrive in it.

Sustainable gender inclusivity requires long-term investments, from mentorship programs and financial planning resources to safer work environments and career progression opportunities. As Malaysia’s ride-hailing sector evolves, industry players must take decisive action, establishing inclusive policies, strengthening protections, and fostering leadership pathways for women. By embedding these commitments into the core of mobility services, the sector can create lasting change, shaping a more equitable and forward-thinking future.

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