AppsFlyer, a digital marketing attribution startup with global presence, announces today that it has received a total of US$210 million in Series D funding from New York-based growth equity firm General Atlantic. AppsFlyer also announces the opening of its seventh Asia Pacific office in Jakarta, Indonesia.
Alex Crisses, Managing Director at General Atlantic, and Anton Levy, Co-President and Global Head of Technology, have joined AppsFlyer’s Board of Directors.
This investment freshly comes three years after AppsFlyer’s Series C funding round, bringing the company’s total funding to US$294 million.
The company said that it will use the funding to enhance its open platform for third-party developers, as well as benefiting data-driven marketers in mobile-first.
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“This year, we predict that Asia Pacific (APAC) will hold the world’s largest quantity of app-install ad spend at US$30 billion. With massive volume and scale in this mobile-first region, marketers will be looking even harder into how they can better optimise their marketing budgets. There is also the imminent danger of fraud exposure for brands and users alike, where sadly, APAC leads in the world’s fastest fraud rate-growth at 60 per cent higher than the global average,” said AppsFlyer’s APAC President and Managing Director, Ronen Mense.
“This funding will go into strengthening our open platform for partners and third-party developers, allowing them the flexibility to add their custom solutions on top of ours, so they grow and protect their businesses in a highly competitive marketplace like APAC,” he continued.
Alex Crisses, Managing Director, General Atlantic, said: “Attribution is becoming the core of the marketing tech stack. AppsFlyer’s commitment to being independent, unbiased, and representing the marketer’s interests has significant potential to capture additional opportunity in the market.”
AppsFlyer offers a suite of comprehensive measurement and analytics solutions that are around privacy by design. It seeks to “empowers marketers to grow their business and innovate”.
General Atlantic’s APAC portfolios include Indonesia’s edtech Ruangguru to India’s healthtech Rubicon Research.
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Anton Levy, Co-President and Global Head of Technology, General Atlantic, added: “AppsFlyer’s scale enables it to provide accurate attribution data and ad-fraud protection, saving millions for advertisers. At the same time, the company has the end-user in mind every step of the way and a mindset of privacy by design and security first right when data privacy becomes one of the primary concerns facing brands.”
AppsFlyer’ global customers include brands such as Gojek, Agoda, Tokopedia, SEA Group (Shopee & Garena), HBO, Tencent, and Nike. Their existing investors are Qumra Capital, Goldman Sachs Growth, Deutsche Telekom Capital Partners (DTCP), Pitango Venture Capital, and Magma Venture Partners who also participated in this round.
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