Esther Nguyen, CEO & Founder of POPS Worldwide
Digital entertainment company POPS Worldwide (POPS) announces that it has received a US$30 million funding from Mirae Asset – Naver Asia Growth Fund Investment Pte.Ltd, and Eastbridge Partners Pte.Ltd. With the funding, the investors will have a significant minority stake in POPS.
Along with the funding, the company also announces the launch of the POPS App, which the company said will deliver free high-quality premium content and original series, shows, and videos from music, entertainment, and kids.
Esther Nguyen, CEO, and Founder of POPS, said that the investment will be used to scale its direct to consumer strategy through POPS OTT application across the region as well as enter into new markets.
POPS has spent more than a decade of setting up in the digital market in Vietnam and expanding across the region. With the launch of its apps, POPS noted that it made a big move beyond digital entertainment by bringing an entertainment experience.
“More high quality original series will be produced, connecting hot actors and actresses. More shows are upcoming and more premium stories from global studios will appear on our POPS App to bring new experiences every day to our fans. Our stories bring opportunities for fans to experience and connect. We put the fans at the center of our process.” Nguyen added.
Also Read: I still feel we are the underdog: POPS Worldwide CEO
POPS claimed to have a daily-updated library of diverse storytellers, top producers, and artists that create curated and personalised content.
Ji-Kwang Chung, Managing Director of Mirae Asset Capital, said: “We believe in the sustainable competitiveness of POPS after their success over the last 10 years in digital entertainment in Vietnam and Thailand. We share their belief that POPS’ opportunities in the region are enormous.”
Mirae Asset-Naver Asia Growth Fund is 50:50 joint initiatives between Mirae Asset Financial Group, independent financial groups in Asia that provides comprehensive services to clients worldwide – including asset management, wealth management, investment banking, and life insurance.
EastBridge Partners is an independent private equity firm with offices in Seoul, Singapore, and Ho Chi Minh. The company focusses on mid-market growth capital and buyout investment opportunities in Asia.
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