The first thing anyone hears about your company is the brand name and your messaging. Developing a corporate brand identity, training your team to understand and internalise it, and creating multiple versions based on who you are talking to is crucial to your success.
In today’s episode, we’ll be talking about how to handle these things with Hope Timberlake, the founder of Forte Consulting, which helps executives hone their team alignment, branding, presentation, and other various leadership skills.
More specifically, we discuss:
– What is a corporate brand identity?
– How do you develop your corporate brand identity?
– What is the logical order of how to establish a corporate brand identity?
– How do you differentiate your messaging based on who is the audience?
– Why you should create a repository for messaging?
– How do you test your messaging for clarity?
– How to train your team to parrot your messaging?
– Why you should use video to train for messaging?
– Why you should ask people individually about their understanding of the messaging?
– How do you put it all together to develop a pitch deck and talk to investors?
– What is the best storytelling formula?
Also Read: Corporate venture funding models: Determining the sweet spot between risk and control
If you don’t see the player above, click on the link below to listen directly!
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The article was first published by We Live To Build.
Image Credit: kasto
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