On 5 November, Branch and e27 gathered top industry leaders, mobile marketers, and decision-makers in Jakarta, Indonesia. Together, they dove deep into one of the most critical aspects of mobile marketing. The exclusive roundtable focused on the importance of precise data measurement. This is imporant as it is a key factor in driving effective marketing strategies and maximising ROI. e27 not only provided the platform for collaboration, but also empowered mobile marketers to take practical steps towards better growth.
A curated space for reshaping mobile marketing
As a seasoned convenor in the tech and startup space, e27 curated a space for experts to discuss critical issues. Among these issues are precise data measurement and optimising the mobile funnel to improve conversion rates. The collaborative setting encouraged knowledge exchange, providing marketers with actionable insights to tackle the evolving challenges in mobile marketing and unlock the full potential of data-driven strategies.
By providing end-to-end management of the roundtable discussion, Branch was able to bring its message closer to its target audience. Participants included the heads of Product, Marketing, and Data teams from prominent companies such as Shopee Indonesia, Jobstreet by Seek, PT. Pegadaian, Gojek, Flip Indonesia, 99 Group, Alodokter, and PT Kasir Pintar Internasional.
Key takeaways on turning data into dollars
The discussion began with the crucial role of accurate data in driving smarter, more informed decisions in mobile marketing. Industry leaders highlighted how leveraging precise data insights not only enables businesses to effectively measure success, but also empowers them to adjust campaigns in real-time for optimal impact.
Another key focus was the importance of understanding each stage of the mobile user journey. With granular insights into user behaviour, marketers are able to fine-tune their strategies. As a result, performance and the user experience are improved at every stage, from initial engagement to conversion.
Experts also underscored the need to transform raw data into actionable insights. By doing so, businesses can enhance customer acquisition, increase engagement, and ultimately boost retention rates. As a result, marketing investments are turned into tangible, measurable growth.
Finally, one of the standout takeaways was the strategy for utilising precise measurement to optimise mobile marketing efforts and maximise ROI. Speakers shared practical advice on enhancing marketing efficiency through data-driven decision-making, which ultimately contributes to sustained revenue growth.
Also read: Empowering brands to build a personalised customer journey with Braze
Towards mobile marketing strategies that maximise ROI
In conclusion, the roundtable hosted by Branch and e27 provided a valuable opportunity for mobile marketers to explore how data-driven insights can revolutionise their marketing efforts and maximise ROI. Through expert-led discussions and practical examples, participants gained a deeper understanding of the critical role precise data measurement plays in developing effective marketing strategies.
This event underscored the significance of turning data into actionable insights, fine-tuning the mobile user journey, and optimising campaigns in real-time. It also showcased e27’s ability to customise a space where meaningful discussions among key stakeholders can take place. As mobile marketing continues to evolve, the insights shared at this roundtable will help leaders stay competitive by leveraging data to drive growth, enhance user engagement, and achieve measurable business outcomes.
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This article is produced by the e27 team
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