D2C social e-commerce firm RPG Commerce raises US$29M Series B

RPG Commerce, a direct-to-consumer (D2C) social e-commerce company in Malaysia, has secured US$29 million in a Series B funding round led by East Ventures, with participation from UOB Venture Management, Vertex Ventures Southeast Asia & India, and RHL Ventures.

The startup will use the funds to future-proof its technology and development processes. The capital will also be used to develop and expand RPG’s brand portfolio.

“With this round of funding, we aim to rapidly expand our talent pool across the entire organisation and enhance our technological capabilities. In addition, we will expand our suite of brands to disrupt the consumer landscape further,” said Melvin Chee, Co-Founder and CEO of RPG Commerce.

Also Read: RPG Commerce nets Series A to build D2C e-commerce brands globally, names ex-Uber GM as new COO

Incorporated in Singapore, RPG Commerce is a multi-brand D2C company that launches and operates a suite of e-commerce brands via a ‘shared backend infrastructure’ approach.

Unlike the recent wave of startups seeking to roll up small e-commerce brands purely via brand acquisitions and selling on other e-commerce platforms, RPG primarily launches and incubates its native brands in tandem with acquiring brands.

The firm says it can develop, test and launch a brand with a lot less capital and, at the same time, scale each brand quickly.

RPG owns over ten in-house international brands, including apparel and homeware brands Thousand Miles, Bottoms Lab, Montigo, and Cosmic Cookware.

Its ‘shared backend infrastructure’ enables other businesses and brands to leverage its technology framework through partnerships.

In June 2021, RPG Commerce secured an undisclosed amount in a Series A round of investment from Vertex Ventures Southeast Asia and Joseph Phua, Co-Founder and Chairman of 17 Live.

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