Cube Asia Co-Founders Simon Torring and Sarabjit Singh
Cube Asia, an online retail insights company in Singapore, has raised US$1.5 million in seed funding led by Wavemaker Partners.
M Venture Partners and several angels, including 7-Eleven Philippines CEO Victor Paterno, Smartkarma Co-Founder Raghav Kapoor, and Zenyum Co-Founder Julian Artope, also co-invested.
The funding will be used to expand its technology, product, and data teams to enhance its data quality for customers across Southeast Asia.
Founded in 2022 by Sarabjit Singh and Simon Torring, Cube Asia aims to enable subscribers to make more data-driven decisions in areas like e-commerce pricing, discounts, assortment, and influencer engagements – thereby enabling more rapid and profitable online growth in Southeast Asia’s US$170 billion1 e-commerce market.
The company also offers granular market size and market share insights to help brands make strategic decisions on new investments or product development.
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“Our proprietary technology is a big-data machine that continuously aggregates data from public and proprietary sources, including extensive primary research, and triangulates across thousands of data points to produce an accurate and granular picture of Southeast Asia’s online retail landscape. It’s something we wish existed in our past lives as e-commerce practitioners and consultants, and we’re thrilled to bring it to market now,” says Singh.
Cube Asia’s first product is MeterCube for TikTok Shop. This data and insights suite helps brands and retailers increase their revenue and profit on TikTok Shop by providing access to detailed insights, including up-to-date rankings of popular TikTok accounts, top-selling products in different categories, pricing and discount trends, and category-specific market sizing.
MeterCube for TikTok Shop is live in six markets across Southeast Asia and is available to brands, retailers, and other companies on a subscription basis.
Cube Asia counts emerging brands like ESQA Cosmetics, retailers like Little Farms, and institutional investment firms like IFC among its early customers.
Beyond TikTok Shop, Cube Asia will expand coverage to other popular e-commerce and social commerce channels like Shopee, Lazada, and Instagram through 2023.
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