It’s been proven again and again: customer retention, not acquisition, is what drives growth. Moreover, it can be up to 25 times more expensive to acquire a new customer than it is to keep an old one. Customer retention is so important that it is the single growth metric that moves all three crucial touchpoints of acquisition, monetisation, and virality.
Given all these variables, it is necessary to integrate optimised customer growth and retention strategies on mobile touchpoints to be able to double down on retention and win in the markets in which our businesses operate.
In line with this goal, e27 and CleverTap — trusted by 10,000+ mobile brands and a pioneer in helping brands engage and retain their users — have joined forces to bring you ‘The Big Leap,’ a roadshow celebrating excellence in customer engagement, conversion, and retention. More than a learning opportunity for participants, the Big Leap will connect over 100 growth leaders in Southeast Asia to create a platform for sharing insights on how to create engaging experiences to grow customer retention, increase customer lifetime value, and ignite massive scalable growth with customers at the forefront.
Also read: Echelon 2022: The search for alternative funding options for VCs
Over the next six months, The Big Leap will provide exclusive interviews, content, roadshows, networking events, and informal meetups with Southeast Asia’s leading tech leaders in multiple countries: Singapore, Indonesia, Malaysia, Vietnam, and the Philippines.
“As the world opens up, we are excited to be working on face to face roadshow events with partners like CleverTap,” said Mohan Belani, CEO and co-founder of e27. “The learnings and networking from a physical event are far more effective and intimate as compared to virtual events, and we are excited to meet industry partners and the tech ecosystem in physical environments.”
With CleverTap on board, participants not only will acquire new insights on customer retention practices, but they are also granted an opportunity to network, connect, and engage with the world’s leading provider of customer engagement and retention solutions.
World’s number one retention cloud
CleverTap is the world’s number one retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualisation with the help of a unified and deep data layer, artificial intelligence, and machine learning-powered insights and automation, enabling brands to offer hyper-personalised and delightful experiences to their customers.
“What makes CleverTap stand out is that we’re building a solution that goes beyond simple engagement. CleverTap has built a platform and an organisation that enables brands to not only send the right message but also make this message extremely relevant through personalisation that’s contextualised and reflects the customer’s stage in their journey,” said Marc-Antoine Hager, CleverTap’s Regional Vice President for Sales in Southeast Asia.
Also read: The evolution of early-stage investing and fundraising in SEA
The award-winning company provides multiple solutions for customers supported by real-time analytics and insights to uncover user trends and track behaviours; automated user segmentation to create actionable segments with ease, enabling more precise targeting; omnichannel engagement to engage users across mobile, web, and in-app experiences; journey orchestration to visually build and deliver omnichannel campaigns in seconds; and campaign optimisation and lifecycle optimisation, providing guided frameworks to move users across lifecycle stages.
Cultivating personalised experiences
There is no better example of how impactful CleverTap’s solution has been to global brands than with Carousell, a CleverTap customer that runs a digital marketplace for new and secondhand goods in Southeast Asia.
Since adopting CleverTap’s technology, the company has improved customer retention, with week 3 retention increasing by 71%.* With an ethos of building a community-based marketplace, it’s important for Carousell to cultivate a personalised experience for its users throughout the customer journey.
Integrating CleverTap solutions into their operations enabled Carousell to understand the impact of all their campaigns on a precise, incremental level and use these insights to improve conversions and overall returns. This engagement helps improve the customer journey and creates a faster and more efficient feedback system between customers and the company, helping brands improve the ways they engage with buyers.
A proven winner
More than 1,300 customers in 100 countries and 10,000 mobile apps for e-commerce, travel and transportation, fintech, foodtech, and media and entertainment industries trust CleverTap to achieve their retention and engagement goals and grow their long-term revenue.
Businesses such as Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, AirAsia, Papa John’s, Tesco Kotak Mahindra Bank, SonyLiv, Swiggy, PharmEasy, and Dream11 make part of the growing list of CleverTap customers who are winning through effective customer-centricity strategies for mobile apps.
Also read: How this cutting-edge technology helps fortify your crypto security
Founded in 2013 with over 600 employees to date, CleverTap is backed by leading investors such as Sequoia India, Tiger Global, Accel, CDPQ, and Recruit Holdings. It has recently raised US$105 million in a series D funding round in August 2022, led by CDPQ alongside other investors. Headquartered in Mountain View, California, it has global operations through its offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit the CleverTap website.
e27 is delighted to collaborate with CleverTap in this endeavour. Mohan stated, “The Big Leap Roadshow is a great opportunity to bolster the community through the sharing of ideas it enables. Participants can expect an insider look at upcoming trends, insights on best practices, and of course, the opportunity to network with some of the most exciting entrepreneurs of our generation.”
Interested participants may register here.
The post The Big Leap: Bringing retention best practices across SEA appeared first on e27.