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Founding a startup: You think you’re ready, but are you really ready?

Two simple ways to determine whether your startup idea is ready to take off —or not

founding_a_startup

The startup life is very attractive to many and it tends to attract too many ambitious people that ultimately end up hating themselves for even trying to start one.

More and more university graduates in Southeast Asia are opting the entrepreneurial path following their graduation; many do not even wait until their graduation to begin. But success remains the exception instead of the rule, and many of the companies they have founded failed to last beyond the first year.

Entrepreneurship is very much like a theatrical performance, in the way that people tend to not see what goes on backstage.

So this let’s take a peek behind those curtains and understand what it takes to build and run a sustainable startup. Why is this important? In case you haven’t realised, 90 per cent of startups fail within the first year. If that is new information to you, strap in as we enlighten you on the two reasons why startups have failed and whether you have what it takes to succeed.

Also Read: 3 startups shaping AI in Southeasia Asia

Market

Ambitious human has an idea, they start working on the idea and development of the product or service. Once they start trying to sell, they realise no one is catching onto what they have built, and soon they find themselves hating what they have created and canning the product or service.

Or worse, they sail that burning ship and go down in flames with it.

According to the Lean Startup methodology, which was pioneered by Eric Ries in his book of the same title, many startups failed to take off simply because founders never take the time speak to their potential customers. About their needs, and how your product can help fulfill these needs. This is a barrier in product development as they never get to find out if there is even a demand for their product.

Be sure to consider whether there is even a need for your product/service.Analyze the market and evaluate the current solutions for what you have in mind.

In addition to conversing with potential customers, doing even a simple SWOT Analysis would be useful to comprehend the market need.

It is also important to understand who your potential competitors –and what you get to offer to differ yourself from them.

Also Read: Check out the 6 sizzling startups that pitched at MOX Demo Day batch 5

Money

So you found a need for your product in the market? Great! Now, have you considered all aspects of the finances required?

Taking into account how much you have on you right now, would you have enough to keep the business afloat for at least 12 months? How about three years? Do you need more cash to fund your operations?

Alexander Jarvis, founder of 50Folds has done a very in depth analysis that talks about understanding and proper utilisation of a runway calculator.

What if you realised that you do not have enough to support your operations? Then it is time to look into other potential sources.

Despite the rise of alternative fundraising methods such as ICOs, venture capital funding remains a popular, go-to method of financing a business for most tech startups.

But make sure to prepare yourself well for it. Not only in terms of the information that you need to provide on your pitch deck, but also the time you will need to pitch –and the time the potential investor will need to get back to you.

Fact: In Southeast Asia, it often takes three to six months for investors to decide whether or not they are even interested to invest. So be prepared for a marathon.

Image Credit: SpaceX on Unsplash

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Nikkei buys majority stake in DealStreetAsia

Nikkei Inc came through and bought a majority stake in the media company based in Singapore

Nikkei Inc announced today that it has acquired a majority stake in Singapore-based media startup DealStreetAsia.  DealStreetAsia reports on private equity, venture capital activity, deal flows, fundraising, and startup news across Southeast Asia and India.

The deal is facilitated by Nikkei Group, which owns the Financial Times (FT) and publishes the Asian news in English under the title Nikkei Asian Review.

With the acquisition, the company said that it also strengthens Nikkei and FT’s arm of corporate news and data service scoutAsia.

“With the partnership, it will expand and deepen our reporting of the thriving Asian technology and startup landscape, with a strong focus on developing the editorial offering at Nikkei Asian Review, a key product in our global strategy,” said Naotoshi OKADA, President and CEO of Nikkei Inc.

“Joining forces with Nikkei will help us accelerate our mission of helping the PE-‑VC industry and dealmakers understand the changing megatrends in this space,” said Joji Thomas Philip, Founder, and Editor in Chief of DealStreetAsia.

Also Read: GK-Plug and Play Indonesia names new partners, graduates 16 startups

DealStreetAsia was launched in 2014, and runs a business event called the Asia PE-‑VC Summit that is held every September in Singapore. It attracts the regionʼs top private equity, venture capital, and M&A executives and startup founders.

One of the existing investors in DealStreetAsia, the Indian business daily Mint, published by Hindustan Times, will continue to be a minority shareholder. Other shareholders, including SPH Ventures, North Base Media, Alpha JWC, Ozi Amanat’s K2 VC, SGAN, and angel investors such as Paytm CEO and founder Vijay Shekhar Sharma and chairman of Rogers Holdings, Jim Rogers, among others, have all agreed to exit.

e27 previously reported that the Financial Times was in the process to acquire DealStreetAsia. The representative from the company had replied and declined to comment further at that time.

Image Credit: DealStreetAsia

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Leisure marketplace SelenaGO raises seed funding from UMG Idealab

The corporate venture capital arm of UMG Group has invested in the leisure marketplace company from Indonesia

Indonesia-based leisure marketplace SelenaGO announced that it has received an undisclosed amount of seed investment from UMG Idealab. The announcement was made official on April 22, in Arkadia Communal Space, Jogjakarta.

The company stated that it will use the funding for wider market penetration, starting from Jogjakarta as one of the main tourist cities in Indonesia.

SelenaGO just changed its old website handle from GOSelena to SelenaGO. It also just wrapped up on the launching event of the sites featuring its CEO Artin Wuriyani, Viva Barista, and co-founder of Filosofi Kopi, a renowned local coffee place, Handoko Hendroyono.

The city’s tourism department and tourist village management, as well as community and workshop management, were also present during the launching event.

SelenaGO has four categories of activities; Trip, Workshop, Watching (for music, movies, and other cultural events), and Hangout (dedicated for the hangout activity itself).

Also Read: Nikkei buys majority stake in DealStreetAsia

“We hope that the platform can be the main reference for the public and tourists that look for activities to fill their leisure time. We target not only individuals or businesses but also community and youth that are looking to start a leisure business or even looking to start a positive movement,” said the representative of SelenaGO.

SelenaGO’s platform seeks to allow event organisers or service providers to ditch manual ticket management. It lets users register as sellers, fill in the activity or event details, and arrange the schedule of the activities while Selena will be the event promoter.

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These four women are changing the venture capital landscape across Southeast Asia

Find out their take on country’s fragmented startup market at Echelon Asia Summit 2019

Shannon Kalayanamitr, co-founder and Group CMO of Orami

Part of helping women grow into an equal part tech workforce is highlighting the people who are paving the road. This year’s Echelon Asia Summit will feature a host of women serving badassery on multiple sectors.

Among the 19 awesome women featured this year there are four names that have been making marks with their positions in various venture capital firms in Southeast Asia. From Indonesia to Thailand, here are the names you can look forward to meeting:

1. Melisa Irene, Principal, East Ventures Indonesia

Irene started off as an intern in East Ventures while finishing her final bachelor degree thesis in Accounting. She continued to work hard through the firm and is now the youngest Partner in the history of the early stage startup-focussed VC.

Irene now works with startup founders across the region to provide coordination and support for venture growth and fundraising. Irene said that her true reason for staying in the company since her intern days was simply because she wants to be in the front seat watching the digital transformation in Indonesia.

“Always betting on young founders and their nascent startups are a learning curve on its own for me,” she said. One thing that Irene always considers important when dealing with startups and funding is how to move faster without compromising the integrity and managing the expectation.

Also Read: Asia is a red hot arena for e-sports athletes. Find out why in this Echelon Asia Summit panel

Irene will appear on Echelon’s Capital stage to talk about how best to navigate Indonesia’s fragmented market and how to include more cities other than Jakarta. Irene will share the stage with Raditya Pramana, Partner of Venturra Discovery Endeavour Indonesia.

2. Shannon Kalayanamitr, Venture Partner, Gobi Partners Thailand

Shannon Kalayanamitr left the women-focussed e-commerce she founded, Orami, in 2017. With 18 years of entrepreneurial experience in building startup companies and executive committee positions under her belt, she joined GobiPartners Thailand as a Venture Partner.

As an advocate at UN Women He for She her roe at Echelon Asia Summit this year will be talking about smart capital and how to grow beyond seed stage with the right strategic investor. Her corporate and strategic development, as well as marketing and media insight, will be under the spotlight alongside Jeffrey Paine, Partner, Golden Gate Ventures and Michael Blakey, Managing Partner, Cocoon Capital,

3. Priyadarshini Majumdar, Business Strategist, AstropreneursHUB

Priyadarshini Majumdar has a history of depression and she detailed her journey in a vulnerably beautiful post. Rediscovering her love for space, she is now a part of Astropreneurs HUB, the space technology-focussed incubator that offers technical and business mentorship as well as an opportunity to validate outer space technology.

Priya, Majumdar’s nickname, serves as photonics and optics engineer, bringing her experience on the NUS Galassia CubeSatellite on board. She will be talking in the Spacetech panel in Echelon Asia Summit 2019.

4. Gail Wong, Co-Founder, Ladies Investment Club Singapore

Leaving her cushy job as a corporate finance banker with Morgan Stanley in Asia, Europe, and US, Gail Wong started coaching business leaders to define and design success on their own terms. She also champions financial zen and mastery for all women through her coaching programs and community-building initiatives.

With Ladies Investment Club (LIC), Wong joined forces with other badass, self-funded female investors on a mission to find, support, and nurture female founders on their journey to business ownership. LIC is Driven by the desire of wanting to see more women-led start-ups and early stage companies.

Wong’s panel in Echelon will focus on diversity and level playing field for women in the wake of #MeToo.

Also Read: Taking Echelon Asia Summit 2019 to a new level with 13 more exhibitors!

More highlights on women panelists to come on the road to Echelon Asia Summit 201 on May 22-23. Have you booked your ticket yet? Use the code ECHELONFUTURE to secure yours.

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As the tech ecosystem matures, Echelon is here to navigate the future

Now is the time to forge the path to a bright future

Already excited for Echelon? Buy your tickets here! Enter promo code ECHELONFUTURE for free tickets!

When Echelon was first organised, it was designed to gather a small, but enthusiastic group of people who were interested in bringing a startup culture to Singapore.

As it grew, and began to incorporate a regional focus, Echelon became a core ecosystem builder in Southeast Asia. My how things have changed.

In 2019, startup folks often talk about a saturation of events. Whether it is private companies or the government, a lot has changed in the decade since Echelon first got off the ground.

But what makes Echelon special is that we are the startup industry. We live this life day-in day-out — which means the event brings together the correct people. All of the attendees at Echelon are startup stakeholders with something to offer.

It also means we have our fingers on the pulse of the startup space, and one thing has become particularly clear: The maturation process has begun.

The days of “rah rah” ecosystem building are fading, and it is time to start to point what we have built in the correct direction. This means serious discussions about privacy, workplace culture, shady business practices and much more.

Also Read: Think you know the Marvel universe? Test your knowledge for Echelon tickets

It means looking to our neighbors in China and our faraway cohorts in America to learn from their history. One of the advantages of working in Southeast Asia is that we can learn from the mistakes made in China and the US. But rather than assuming we can learn-and-avoid, stakeholders need to see-and-prepare.

Just because a topic is not brought to the forefront in public dialogue does not mean it will not come to pass. So, if we already know Southeast Asia will need to navigate its maturation, then now is the time to begin the discussions.

At Echelon, a some of the talks that will aim to discuss these ideas are as follows:

  •  Can a regional startup hold its own against international players in a crowded e-payments space?
  • How much should we allow tech to aid a child’s learning journey?
  • Tech disruption in the newsroom; How the media landscape will shift in the next five years
  • How one e-commerce startup is reinventing itself after a layoff and rebranding
  • Building a healthier workplace using data; Are there really tangible benefits?

This year, we will bring together the Southeast Asia ecosystem to discuss these an other topics at Echelon Asia Summit 2019! Sounds pretty great huh? Register here!

Already excited for Echelon? Buy your tickets here! Enter promo code ECHELONFUTURE for free tickets!

Photo by Ian Yeo on Unsplash

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Today’s top tech news, April 26: Uber aims for US$80B-90B valuation in IPO

Apart from Uber, we also have updates from Hijabenka, Deal Street Asia, and SelenaGO

uber_ipo_news

Uber aims for IPO valuation for as much as US$90B – Bloomberg

Ride-hailing giant Uber is aiming for a valuation of about US$80 billion to US$90 billion in its upcoming IPO, according to a report by Bloomberg, citing people familiar with the matter.

The valuation is just above the company’s last private funding round of about US$76 billion.

The sources also stated that the company is planning to start marketing shares to potential investors in a price range of about US$44 to US$50 each.

Uber could aim to raise about US$8 billion to US$10 billion in the listing, though the final details of the pricing may still change.

Nikkei buys majority stake in DealStreetAsia – e27

Nikkei Inc today announced that it has acquired a majority stake in Singapore-based media startup DealStreetAsia.

The deal is facilitated by Nikkei Group, which owns the Financial Times (FT) and publishes the Asian news in English under the title Nikkei Asian Review.

DealStreetAsia reports on private equity, venture capital activity, deal flows, fundraising, and startup news across Southeast Asia and India.

With the acquisition, Nikkei said that it also strengthens Nikkei and FT’s arm of corporate news and data service scoutAsia.

Also Read: Today’s top tech news, March 22: Uber, Pinterest reportedly eyeing NYSE for listing

Indonesian modest fashion e-commerce platform Hijabenka opens offline store – Press Release

Indonesian modest fashion e-commerce platform Hijabenka opened its first offline retail store at Kota Kasablanka Mall in South Jakarta.

The company aims to implement the O2O strategy as used by its sister company Berrybenka.

Hijabenka no longer offer products made by other companies on their platform since Q4 2018, and have begun producing its own fashion line. It aims to fulfill the needs of their customers by releasing a new collection every two weeks.

Indonesian leisure marketplace SelenaGO raises seed funding – e27

Indonesia-based leisure marketplace SelenaGO today announced an undisclosed seed funding round from UMG Idealab, the corporate venture capital arm of UMG Myanmar, a producer and distributor of agricultural heavy equipment.

The company stated that it will use the funding for wider market penetration, starting from Jogjakarta as one of the main tourism cities in Indonesia.

SelenaGO’s platform aims to enable event organisers or service providers to ditch manual ticket management. It lets users register as sellers, fill in the activity or event details, and arrange the schedule of the activities while SelenaGO acts as the event promoter.

Image Credit: Dan Gold on Unsplash

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This Machine Learning startup helps breast cancer patients customise treatment, predicts risk of recurrence

OncoStem’s product CanAssist-Breast helps early-stage cancer patients plan optimum chemotherapy treatment

A close friend of Dr. Manjiri Bakre’s — a cell biology veteran with significant experience in cancer biology and drug discovery — was diagnosed with early-stage breast cancer at a young age of 30. Little did the patient know how aggressive her disease was until she succumbed to death two years later.

Devastated and disappointed at the inability to save the friend’s life, Bakre was determined to use her knowledge and expertise in cell biology, with the support of new-age technologies, to bring in a change and save millions of cancer patients, globally.

“Her death made me realise that perhaps today we don’t diagnose the disease. I thought to myself that we needed to dissect the tumour biology further to understand the progression/aggressiveness of the same, which will empower the clinician and the patients to understand the disease better and plan an informed treatment,” says Bakre.

“Such tests are available in developed countries like the US and some parts of the EU, and have saved the lives of thousands of patients. But these tests are not impactful in India or Southeast Asia as they are expensive and primarily developed and validated for stage 1 patients, who are few and far between. This has discouraged majority of patients from going for such tests and they end up receiving sub-optimal treatments,” Bakre maintains.

The very urge to make a difference drove Bakre to start OnocStem Diagnostics in 2011.

Also Read: AI startup Niramai helps detect breast cancer using a zero radiation, non-contact solution; receives seed funding

“OncoStem is an effort towards this goal. We focus on developing innovative tests in personalised medicine space. The tests, performed on the patient’s individual tumour, can help clinicians plan personalised treatment for each patient based on tumor biology,” adds Bakre, who holds a PhD in Cell Biology from Indian Institute of Science, Bangalore.

She revels that today approximately 95 per cent of early-stage (stage 1 & 2) breast cancer patients get chemotherapy to avoid cancer recurrence. Chemotherapy is expensive and only less than 15 per cent of patients with early-stage disease get the benefits of chemotherapy.

“Worse, chemotherapy has severe side effects that can substantially reduce the ‘quality of life’ of the patient. We are trying to solve this by developing innovative tests which assess the risk of cancer recurrence for early-stage cancer patients and which will help in optimum treatment planning,” she explains.

OncoStem’s first product is CanAssist-Breast, which, as the name suggests, is targeted at patients with breast cancer. It is a Machine Learning-based test that assesses the expression of metastasis-related biomarkers to predict the probability of recurrence of invasive ductal breast carcinoma. It categorises the risk of recurrence clearly as either high or low with no grey areas in between. Clinicians use this information, along with other clinical patient specific information, to devise tailor-made therapeutic strategies for each patient.

“The risk of cancer recurrence is dependent on tumor type, stage and on the biology of each patient’s tumour. CanAssist-Breast determines the proteomic fingerprint of the tumour. This information is then used by our proprietary Machine Learning-based algorithm that stratifies patients as low- or high-risk for recurrence. Patients classified as high-risk would have a greater probability of recurrence. This will help clinicians and the patients to understand the disease better and plan a suitable treatment,” she elucidates. “Adjuvant chemotherapy treatment of the patient can be customised based on the risk of recurrence.”

OncoStem Diagnostics Founder and CEO Dr. Manjiri Bakre

OncoStem Diagnostics Founder and CEO Dr. Manjiri Bakre

Based in Bangalore, OncoStem uses proteomics-based technology called Immunohistochemistry to perform the test. The technology is based on the detection of highly specific and quantitative antigen-antibody reactions that are measured specifically in tumor cells.

“Immunohistochemistry is a gold standard and time-tested technique. It is efficient, low-cost, and easy to perform across the globe. The data from immunohistochemistry, along with clinical parameters about the tumour, is then used by our proprietary Machine Learning-based statistical algorithm to stratify patient either as low-risk or high-risk for breast cancer recurrence,” she further elaborates.

Priced at INR 60,000 (under US$1,000), CanAssist-Breast can potentially save over 60,000 breast cancer patients in India alone and about one million worldwide every year from the severe side effects and unnecessary costs of chemotherapy, claims Bakre.

Aside from individual patients, CanAssist-Breast also targets clinicians, insurance companies and central and state insurance policies, who offer subsidised healthcare to people.

Currently, OncoStem is working with 10-plus hospitals and two large diagnostic chains in India, with plans to expand to Southeast Asia and the Middle East in the recent future.

OncoStem also has several reputed hospitals in the US and Europe signed up for the validation of CanAssist-Breast tests, she adds.

The medtech startup is also working on similar tests for oral, lung, and colorectal cancer. Research is underway towards identifying and characterizing novel drug targets for breast and oral cancer.

Last September, OncoStem raised US$9 million, led by Sequoia Capital with participation from existing investor Artiman Ventures. The company is now on the lookout for fresh investment to take the company to the next level.

Bakre tells e27 that OncoStem’s seven years’ journey has not been without challenges. “Working with hospitals in India to develop anything which uses clinical material has been a challenge due to lack of clear guidelines and implementation of the same. OncoStem has managed to come this far only because of a few good hospitals with visionary leaders and excellent clinicians, who believe in themselves and us. We are indeed fortunate to have found the correct clinicians and hospitals.”

Bakre, who has previously worked at Mt Sinai School of Medicine, NY, and at Moores Cancer Center, University of California, San Diego, feels that Indian entrepreneurs have the ability to develop path-breaking healthcare solutions, but low on self confidence and are often discouraged from starting new product driven healthcare ventures due to the scarcity of funds and the country, on the whole, lacks biotechnology start-ups who have had stellar exits apart from Biocon

“It’s really unfortunate that on the one hand we complain that all the new drugs and diagnostics developed in the West are expensive, but when there is a chance to develop something in India, we do not always lend a helping hand and support to or trust the party doing it. At times, they even dissuade someone from doing so.”

Image Credit: Ken Treloar on Unsplash

 

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What Singapore can learn from Silicon Valley

Learning points and takeaways to focus on growing Singapore’s startup ecosystem

It was my second official business visit to Silicon Valley in three years. This time, I was part of a Singapore government delegation who’s objective was to connect and establish partnerships between the two startup ecosystems.

But going beyond the norm of just focusing on business, I found myself diving deep into what makes Silicon Valley the way it is and how Singapore can learn from it. In my travels, I engaged various parties at the Bay for their insights on what makes Silicon Valley great.

Here are my takeaways from these conversations.

1. Harnessing talent comes from being open and accepting immigrants

As I visited each location, one would notice a variety of talents from a slew of ethnicities. People from all across the globe have gathered here in the Bay Area, offering their expertise to the tech ecosystem. This observation was substantiated when my research found that 50 per cent of all tech workers in Silicon Valley were immigrants.

As I spoke to the different teams that hosted my welcome, there were a good number of members who were are not born in America. Yet, they told me that they felt very welcomed in their workplace and communities.
In fact, they added that the open policy of talent is prevalent and a significant number of startup founders are foreign. (An estimated 25 per cent startup founders in Bay Area are foreigners). One host also said that it was quite common to have inter-racial, transnational marriages, something that Asia is still in its infancy stages of warming up to.

Also Read: Lifetrack Medical Systems raises US$5.2M in Series A to bring radiology to remote areas

Singapore has developed a higher ‘cultural quotient’, as defined by Dr Vivian Balakrishnan, who is Minister-in-charge of Smart Nation, during his fireside chat at the Singapore Tech Forum held in SF on 20 Apr 2019. He mentioned that Singaporeans have an advantage as they live in a multi-cultural, multi-racial society. This gives Singaporeans the ability to adapt easily in other cultures, which is why a good number are working in the Bay Area.

To further develop his point, I would apply this cultural quotient back to Singapore, where we Singaporeans need to welcome highly skilled tech and entrepreneur foreign talents to find Singapore as a base to build their ideas.

In fact, Patrick Collison, CEO of Stripe, also a speaker at the fireside chat with Dr Vivian, further observed that Singapore is one of three countries that have a net inflow of patents, which is possible due to the welcoming of foreign talent to build up the nations R&D capabilities.

This hands-on experience of learning how Silicon Valley thrives on mixed global talent reminds us of how much Singapore needs to continue accepting new immigrants and welcoming them to become part of Singapore’s future. After all, Singapore was once a land of immigrants and prospered from the inflow of economic activities.

The Singapore government also highlights that highly skilled foreign talent is essential to invigorate the startup ecosystem. And this trip to Silicon Valley has given me clarity on the purpose.

2. Sharing knowledge sparks new ideas

As we visited locations like Berkeley SkyDeck, NVIDIA, 500 Startups and Draper Venture Network, there was one thing in common: our hosts had no qualms in sharing as much as they could. They answered our questions and gave us many insights.

I asked one host what their secret sauce for building a successful dealflow for their accelerator was, and they provided detailed processes and strategies that built them the way they are today.

Draper Venture Network
Delegation on visit to Draper Venture Network

This is a refreshing compared to my visits to Asian tech ecosystems, where the culture does not promote oversharing, for fear of being copied and edged out.

Trading notes with my fellow delegates, we found good takeaways and were able to come up with new ideas to improve our processes back home. Perhaps, one day that open sharing culture will emerge out of Singapore and help boost the development of more innovative ideas.

3. How our most successful entrepreneurial overseas program has produced a spike of Singaporean entrepreneurs

Our delegation had the pleasure of meeting and catching up with over 50 Singaporean students from the National University of Singapore (NUS) who were under the NUS Overseas College (NOC) program. This programme launched back in 2002 in Silicon Valley, allows NUS students to work in an overseas tech startup or VC in another startup city for a year.

NUS NOC gathering
NUS NOC gathering at Block 71 San Francisco

According to friends in NUS Enterprise, the NOC program has sent out nearly 3000 students on internship attachments and a good number are now involved in tech startups.

It has also birthed some great startups, like Carousell for example, our top Singaporean-born startup by valuation. Carousell’s founder, Quek Siu Rui, who was in attendance, shared how much he had benefitted from the NOC program which stimulated the conception of his startup.

Carousell founder at Block 71 SF
Carousell co-founder, Quek Siu Rui at the NUS NOC gathering at Block 71 SF

As I asked these young bright talents on the experiences that they have gained, they shared stories of how their perspectives had changed and had diverted from being too ‘Singaporean’.

One found himself being pushed to think out-of-the-box and look beyond standard traditional solutions to solve problems. Another found himself becoming a hustler and breaking norms to speak to a superior as an equal and calling him by name.

These actions were evident in my conversations with them. I was quite taken aback by their un-Singaporean-like attitudes in wanting to engage me and learn more. They did not hesitate to press me for more sharing as they enthusiastically absorbed every word I said. Back at home, I seldom get this energy of learning when I teach my entrepreneur masterclasses at institutes of higher learning.

The success of NUS’ NOC program has not gone unnoticed with our government. A new Global Ready Talent Program (GRTP) is in place to expand on the NUS NOC program which the pioneers have much to be proud for.
Presence of SV companies in SEA but more collaboration can be done.

It was heartwarming to know that Silicon Valley companies had a presence in South-East Asia (SEA) like 500 Startups and Draper Venture Network. But there were those which had yet to establish a presence in South-East Asia. In fact, I noticed one host had a global presence but none in SEA.

Two reasons were cited on why SEA has yet to be tapped. One, the US market has many opportunities that have yet to explore, and two, Silicon Valley entities find SEA relatively new and unknown and they lack understanding of these markets.

I am a pro-Singapore startup evangelist, and I openly share that Singapore has always been the gateway to SEA, due to our strong connectivity of flights in and out of the region.

Our strong ties to our neighbours, home ground understanding of the quirks and nuances of SEA, coupled with our most pro-business friendly environment, makes Singaporeans the best partners to enter into an emerging region of 640 million markets.

A person I spoke with also mentioned that Silicon Valley was saturated with too many startups and the competition was harsh. She advised Silicon Valley entities to engage in a new blue ocean opportunity and turn eastwards to SEA instead of staying put in the US. And they should continue tapping into Singapore’s openness in collaborations.

4. Singapore now recognises engineers are valued and should learn from Silicon Valley’s practices

In the same Singapore Tech Forum fireside chat, Dr Balakrishnan highlighted that Singapore outsources too much of its engineering capabilities. To him, he observes engineers are valued in Silicon Valley and he re-affirmed that engineers are also valued in Singapore, much to the applause by the audience.

Indeed, tech engineers are rising in demand in Singapore by employers, and along with it, an increase in salaries. According to the Robert Half 2019 salary survey, a data scientist in the finance industry earned US$66,000 to US$147,000 per annum. Meanwhile, a developer in a commerce industry earns US$55,000 to US$88,000 per annum.

Speaking to a few South-East Asian tech engineers here, I asked whether they would consider coming over to Singapore to work on projects, given that the pay was reasonable in comparison to the cost of living.

However, I learnt that pay was not a main concern. Rather, it was the respect that they worry is lacking in the Singapore ecosystem. Being treated well by their employers was a top priority. To them, the treatment of their well-being by Silicon Valley employers has been outstanding.

One highlighted that their freedom to create new innovative solutions and products should be liberal and not be stifled by management bureaucracy. Engineers should also have a right to provide guidance for the tech company’s development and not just the business people.

As for working for startups, one commented that Singapore startups should recognise the value of tech engineering. Only then can Singapore evolve as a tech ecosystem. They should not just be treated as deliverers of work, but builders of a valuable IP that would create defensibility for the company.

Ending thoughts

With 23 weekly direct flights between Singapore and San Francisco, Silicon Valley and South-East Asia (via Singapore) are more connected than ever. But, have the collaborations in the startup tech scene caught up with these flight connections?

Also Read: Golden Equator Group of Singapore raises US$18M led by Taizo Son

There is much to learn from the Bay Area from the perspective of a young startup ecosystem like Singapore, but the Bay Area is starting to saturate with ideas. Perhaps, it should start to look into South-East Asia via Singapore to tap on untapped opportunities.

I have noted a good number of partnerships, but there are still many more cross-border partnerships in the making. The world can always use more tech innovations and building a sustainable future for all.

Christopher Quek was invited to be part of Enterprise Singapore’s delegation to the Bay Area in order to promote cross collaborations between Silicon Valley and Singapore between 16-20 April. All opinions expressed here are of his own. He writes about the SEA startup ecosystem at christopherquek.com.

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

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ShopBack Co-founder Samantha Soh’s guide to building excellent UX design

UI/UX design is a constant loop, and you will always need to improve your designs following the same process of research, ideate, craft, test, iterate

When I rewind the clock to when ShopBack first started, truth be told, UI/UX-wise-I was floating around in an abyss of the unknown. Flash-forward to today: I’ve had the chance to build my first website, an app, as well as browser extensions.

As a tribute to my learning journey as a UIUX designer, I wanted to document this for the next time I try something new again. If you’re a designer that’s starting from ground zero, I hope you’ll find this useful!

ShopBack

1. Begin with research

Prior to this, you probably already have an idea about the business, but don’t jump in and design base on assumptions yet. Start by asking: What does the business do? Are there existing competitors in the market? What can we learn from them? Your deeper understanding of the business, market and users becomes a strong foundation for your design.

2. Gather the basic requirements

Understand what the platform goals and objectives are before starting to design. Get your team together to focus on the main objective of the platform. Writing User Stories is a method that we use in ShopBack.

A User Story is a write up that answers questions like: Who will use this functionality? What should we create? How will the users benefit from this? You can sum it up like how Atlassian does: “As a [persona], I [want to], [so that].”. Read more about User Stories from them here.

3. Pen your thoughts down

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My messy notes at every beginning of a project

At the beginning of your project, it’s natural to have a rush of ideas and feel clouded with thoughts. Writing things down on paper helps me to put all my cards out to sort it later. You can follow a mantra my teacher taught me: “Get the idea out of your head so you can move on to better ones”.

Also read: e27 Academy is your Founder’s Retreat with hundreds of other Founders

The thing I usually do involves, sketching out page designs, writing down problems and complexities, noting questions to ask my team.

4. Map out the customer journey

ShopBack

Airbnb engaged a Disney Pixar designer to illustrate the key moments. Source: nadiasurtees.com.

Understanding the customer journey is crucial for knowing what to design. If you jump straight into designing without figuring out the customer journey, your screens will act like isolated pieces, fragmented and uncomfortable.

5. Start in low-fidelity

Low fidelity designs work best in helping the designer and team focus on the core functionality and User Experience (UX) instead of being distracted by other aesthetics like colours or design style.

Here are 3 recommended ways to start in low-fidelity:

a. Wireframes

Wireframing is the fastest way to get a general direction of how your designs are going to look. It’s also a good time to think through the states for the pages and components in your platform. You’ll be surprised how many basic shapes can help one visualise!

Tools I use: Sketch, Draw.io, Balsamiq

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Wireframes for my project

b. User experience flow

Designing user flows help everyone in the team to visualise and align on the core experience you’re building. You can do this in image sketches or just text flow charts.

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Example of user flow from one of our projects

Tools I use: Sketch, Draw.io, Balsamiq

c. Low-fidelity prototype

Pairing it up with a prototype also helps stakeholders and users understand the user flow for your platform. There’s also a unique method called paper prototyping. I personally haven’t tried this one out but psyched to give it a go!

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Example of paper prototyping. Source: Google

Tools I use: Sketch, Craft, Invision

6. Move to high-fidelity

Once the wireframes have been validated with users and given a go-ahead by all stakeholders, you can start doing your magic. Choosing the design direction requires considerations on branding for colours and style.

Also Read: Why e-commerce companies should go hybrid

Here are 3 recommended ways to move to high-fidelity:

a. Pattern Library

From your wireframes you’ll find repeated components, like buttons or form fields, being used. Instead of drawing the same thing multiple times, build a pattern library to help you plug and play components on the go.

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ShopBack’s Library with Sketch’s library Management (Left), Invision’s DSM (right).

Tools I use: Sketch or InVision’s Design Systems Manager

b. Pages & Components

With a library in hand, it will be faster to make aesthetic decisions for your User Interface (UI). Using your preferred tool, you can start building the visuals for your website in reference to the wireframes you designed.

If this is your first time designing for the needed platform, you should read up more about its basic guidelines. Some of which include: Grids, Responsive Websites, Google’s Material Design guidelines for Android and Apple’s iOS Design for iPhone applications. I’ve also compiled a list of resources that helped me here.

ShopBack

Explorations for one of our campaigns

Tools I use: Sketch

c. High-fidelity prototype

This is the clearest method to explain your user experience journey to your users, stakeholders, engineers. Using this prototype gives a feel that is close to your actual intended product experience.

How I use the tools for my project.

Tools I use: Sketch, Craft, Invision

7. Test & iterate

a. McDonald’s Testing (non-users)

At the start of ShopBack, we did this thing called “McDonald’S Testing” (or occasionally “Starbucks Testing”) where we took our mocks and headed to the nearest place to get strangers to try out our product. This is the best method to get fast feedback from non-users of your platform!

Summary of our results from our “Macdonald” testing.

B. Usability interview (existing users)

For designs that are improvements of features, your target audience will be existing users of your platform. At ShopBack we call down our customers for a face-to-face interview to get their help in trying out the new products we’re building to get feedback from an end-user perspective. This is a great way of getting qualitative feedback since you’ll get to observe them from first hand. You can read up more about it here.

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Retrospective from our user testing

8. Prepare to build

Now that your team is confident with the designs, it’s time to hand it to the engineers. In ShopBack we use Zeplin which gives engineers specifications for your designs right to the pixel. Be detailed in documenting your designs so your engineers don’t have to guess your expectations. Save them the hassle, be diligent!

How I use Zeplin for my works.

Tools I use: Zeplin

9. Launch and celebrate, then get feedback

Hurray! Your designs are out and into the hands of your user. It’s natural to jump straight into building a backlog for parts of your design you want to improve on, but do remember to take a breather and celebrate with your team on this. You deserve it!

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ShopBack’s Halloween celebratory dance

Now that your platform is live with some users on-board, you can start looking into getting feedback from users who have used your platform. Here are some ways we get feedback:

Surveys & cold calls

To get a large number of responses in a short amount of time, cold calls and surveys make the cut. Have a specific list of questions that can be answered simply. You’ll be surprised how many responses you’ll get from the users who are passionate about your product.

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A survey we did for our Extension platform.

User Interviews

Similar to Usability Testing, you’ll get to meet your users face-to-face. Except that the agenda will be focused on understanding how they use the existing platform. You’ll discover the usability problems that fell through the cracks before you launched.

In summary

The UI/UX design process is a constant loop. You will always need to improve your designs following the same process of research, ideate, craft, test, iterate throughout the lifespan of your business!

Also Read: How to leverage data to build a compelling story

Summarising my thought with this: Your next design will always be even better. Don’t be afraid to make the first move. I promise that you will get better at it.

Thank you for staying by to read my thoughts on this topic! If you have any thoughts on this, contact me at samanthadsyl@gmail.com. I’ll be so excited to learn from you. 🐥

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Photo by Ion Şipilov on Unsplash

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AI-powered NeuroTags helps businesses eliminate counterfeits of their products from the market

NeuroTags, which is attached to the product, can be scanned by anyone with a smartphone to get all the information and identify whether or not the item is genuine and authentic

Do you know counterfeit drugs kill around a million people every year?

Nitin Gupta and his friends were watching a documentary on the global counterfeit market. They realised the intensity of the problem when the documentary suggested that around a million patients die every year due to fake drugs alone.  Soon they realised that counterfeiting is a massive problem limited to not just pharma, but across all sectors.

“The steady rise in the growth of counterfeit products has created a negative impact on the world market. Apart from having tremendous business potential, India stands as a major market for counterfeit products. From toothpaste to aspirin to high-end handbag, this problem is spread across all sectors/industries like pharma, retail, and FMCG,” Gupta tells e27.

 “The problem arises when companies don’t have a mechanism to track down this market, collect consumer data, and are unable to keep an eye on distribution network. This leads to billions of dollars of loss every year. If we can save even one per cent of these lives, it would be a great achievement. We hope to achieve this objective with NeuroTags,” he adds.

NeuroTags, owned and operated by Pune- and US-based TezMinds, was developed in 2017 by Gupta (CEO and CTO), Yogesh Miharia (CSO), and Abhishek Agarwal (COO) — all have worked in the hard-core tech and startup sector.

As the name suggests, NeuroTags is a tag that aims to help businesses eliminate the counterfeits of their products from the market, thereby preventing the revenue loss. It helps businesses collect consumers’ real-time behaviour data from the offline world, which in turn help them in constituting informed business strategies.

Also Read: There is growth in counterfeit luxury goods, but blockchain tech can help brands fight back

“When we did a thorough research of the market, we found that most of the solutions in the market, such as holograms, RFID, QR codes etc. are ineffective and are easy to copy. These solutions do not help end consumers in verifying the genuineness of the item in any effective way. We thought if we could utilise the smartphone as a device to verify the authenticity, it would be of a huge for the consumer,” he says.

The NeuroTags founding team

(L-R) NeuroTags Co-founders Yogesh Miharia, Nitin Gupta, and Abhishek Agarwal

NeuroTags provides algorithmically-coupled tags — open and protected. The open tag is visible on the product. It can be scanned by anyone (read consumer) with a smartphone to get all the information of the product and an indication of authenticity with a certain probability.

Once a product is purchased, the buyer gets the access to the protected tag, which is protected by a scratch layer kept inside the product seal. After scanning the protected tag, the user gets the authenticity information with certainty. Also, the user can avail warranty, loyalty and referral points after scanning this tag.

The tags are connected, monitored and protected by algorithms and Artificial Intelligence on the server in such a way that, if anyone tries to replicate the tags, it gets caught and the copied product gets invalidated.

“NeuroTags is a unique solution to fight the counterfeit problem in a very effective and economical way. Our technology is capable of getting moulded and be used by any sector/industry in the market. We have identified sectors such as pharma, manufacturing, retail, and FMCG, which are in need of this technology,” he shares.

Being a large and cost-sensitive market, India is witnessing a huge inflow of cheaper counterfeit products into the country. According to the Authentication Solution Providers’ Association, the Indian counterfeit market is worth INR 40,000 crore (US$5.69 billion). Globally, it is US$1.6 trillion problem which is expected to reach US$4.2 trillion by 2022.

Initially, Gupta shares, it was difficult to convince companies about the benefits, as nothing of the product of this kind was available before. But now when they see their competitors and other companies benefiting from NeuroTags, they come on-board quickly (as companies don’t have to change anything in their current manufacturing or supply chain process).

To date, the startup has bagged several SME customers as well as a large enterprise. “We are already working with some of the key companies in India. We are also in talks with some of the top brands and are setting our bases in strategic geographies across the globe. We are in the right market and at the right time, providing the right services.

A bootstrapped company so far, Gupta and team are exploring the strategic partnership for early-stage funding with some of the investors.

The post AI-powered NeuroTags helps businesses eliminate counterfeits of their products from the market appeared first on e27.