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How measuring SEO changes business budgeting

With improved clarity, c-suite business strategists have the means to budget SEO into the marketing make-up effectively

The single biggest problem for Search Engine Optimisation (SEO) has always been its inability to measure the return on investment (ROI).

This is a problem that causes headaches at the highest level when it comes to budgeting.

There’s a universal understanding that having an SEO strategy is hugely beneficial, but there’s no way of putting a figure and budgeting for the investment.

With a lack of clear measurements for SEO, there have been a number of metrics that have attempted to fill the void.

Examples include visibility score, which shows how visible a domain is in the search engine results pages (SERPs); rank trackers that show the number of keywords a website ranks for on page one, and the many domain authority metrics that tried to fill the void left when Google stopped publicly sharing PageRank.

Unfortunately, there’s often a clear disconnect between these metrics and the actual impact of the SEO investment.

The only right metrics that should be reported on to reflect SEO performance are traffic volume, revenue, or conversions against SEO budget invested.

The danger becomes businesses treating misleading statistics as truth, but missing the real impact of its investment. 

Historical problems

There are two main reasons why measuring SEO is so elusive.

First, after a webmaster makes changes to a site, it may take Google’s spiders as long as two weeks to crawl and index the website fully. That means that changes to a web page’s structure, content, or backlinks may not impact its search engine rankings for weeks or even months. 

Also Read: 5 effective tricks to boost your SEO

Google doesn’t mind this delay at all. It has no interest in showing immediate ranking changes, as it would allow SEO specialists to test out individual components of the Google algorithm. That’s one of the reasons it stopped sharing PageRank data. In this way, an inbuilt delay is enforced as a means of maintaining control.

The second reason is the complexity of measurements. While there are technical measurements such as readability, keywords and links, there are also measurements for how an audience interacts with the page.

These include click-rate, time spent on the page and averages for industry keywords.

This effectively means that when a change is made, user behaviour changes as well.

In real terms, this equates to changes taking anything from 3-6 months to have full effect. Within this time, competitors are also making adjustments to vie for the top spots, which could nullify the changes before they even become active.  

Ultimately, the problem for every business is there are too many moving parts to measure the outcome fully. What’s needed is a solid platform for analysis. 

SEO solutions

SEO should be managed the same as paid search – allowing marketers to calculate ROI at the keyword level. 

The only way to do this is to create a landing page for each specific subset of highly targeted keywords.

Once that landing page exists, Google Analytics can be used to report on traffic, conversions, and revenue generated by that specific page. Compare those metrics to the cost of creating the page, and you have a formula for ROI. 

The digital impact 

Having these statistics is a game-changer that gives legitimacy to the industry and shifts the way businesses look at SEO. SEO stops being a problem of how little companies can get away with spending, and becomes an opportunity where the investment gets a clear ROI. 

Life is made easier for digital teams, as SEO specialists automate the long tail of SEO, delivering an uplift to the overall business. The knock-on effect is the release of more budget that can be dedicated to link building, content creation, audits and technical SEO in general. 

Also Read: How to best optimise SEO practices

More work is created for the industry as the return on SEO becomes abundantly evident, yet the processes become far less arduous and the results more productive for digital teams. 

Greater transparency on the ROI for SEO relieves the budgeting headache at c-suite level and finally paves the way for unlocking budgets and revenues. In planning the marketing strategy, business leaders now have more clarity, where previously SEO investment was estimated and assumed to be worthwhile. 

Although not at the same level as paid search, due to the ads being placed at the top by the search engine, businesses move closer to developing strategies that strike the right balance of SEO in the marketing mix. 

Better budgeting

It remains challenging to measure ROI on any technical SEO changes to a website. This is still an industry issue in need of a solution. However, there now exists a fourth area of SEO which wasn’t present before – automating the long tail results of SEO with a landing page automation platform.

The landing page construct provides a platform where ROI can finally be measured, and this, in turn, improves SEO as a whole. 

Also Read: How to avoid SEO disasters

Not only does this go a long way to tackling SEO’s inherent legitimacy issue. But, it also addresses the increasing issue of businesses putting disproportionate faith in misleading SEO measurement tools. 

The only remaining question is, who will win the race to utilise the breakthrough and benefit from an unprecedented level of informed SEO?

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Join our e27 Telegram group here, or our e27 contributor Facebook page here.

Image Credit: Merakist

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Alibaba, Facebook co-founders back East Ventures’s new US$75M fund focused on Indonesia

East Ventures was recently named one of the most consistent top performing VC fund managers in the world by Preqin

East Ventures’s Managing Partners

Southeast Asian VC firm East Ventures announced today it has closed its sixth fund at US$75 million, exceeding its initial target of US$30 million.

Investors in the new fund include Wang Xing (CEO of Meituan-Dianping), Eduardo Saverin (Co-founder of Facebook), and Kaling Lim (Co-founder of Razer), besides Pavilion Capital, Adams Street Partners, and Temasek.

Several Asian family offices including Indonesia-based Sinarmas Group, Triputra Group, and Emtek Group also backed this fund. Existing LPs also invested.

According to a Reuters report, the family offices of Alibaba Group’s Co-founder Eddie Wu also backed the new fund.

With this, East Ventures will continue to support the Southeast Asian startup ecosystem, particularly Indonesia.

Willson Cuaca, Managing Partner of East Ventures, said: “We could have raised more but we wanted to maintain certain disciplines in this euphoria era. It is important to the ecosystems that the value creation velocity matches with valuation expectations and this will translate to how our fund performs to our stakeholders; founders, business partners and LPs. What really matters to us is to be known as the best performing fund instead of the biggest fund in Southeast Asia.”

Also Read: Vulcan Capital, owned by late Microsoft co-founder, lands in Singapore with US$100M

The sixth fund has already invested in several companies in multiple verticals, including Wahyoo, Stockbit, AllSome Fullfillment, Katadata, Cicil, Mekari, Kedai Sayur, Advotics, The FIT Company, Nalagenetics.

Established a decade ago and managed by Cuaca, Batara Eto, and Taiga Matsuyama, East Ventures is an early-stage fund focused on Southeast Asia and Japan. Over several years, East Ventures has invested in over 160 companies in Indonesia, Singapore, Japan, Malaysia, Vietnam, and Thailand.

Its other portfolio companies include Traveloka, Tokopedia, ShopBack, Ruangguru, Sociolla, IDN Media, Waresix, and MokaPOS. In the past three years, the firm also introduced several internal projects such as CoHive, Warung Pintar, and the most recent Fore Coffee.

In 2017, two of its companies were acquired by Southeast Asian unicorns — Grab acquired Kudo and Go-Jek acquired Loket. In 2018, a successful SaaS company merger and acquisition happened through Sleekr acquisition to Jurnal and Talenta, which are both East Ventures’ portfolios.

In 2019, another East Ventures’ portfolio company Bridestory was acquired by Indonesia based unicorn Tokopedia.

Last year, the VC firm launched a US$200 million joint growth fund, called EV Growth, for the market.

East Ventures was recently named one of the most consistent top performing VC fund managers in the world by Preqin.

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Today’s top tech news, July 22, 2019: Singapore becomes the first in familiarising app-based trademark registration

Also, Polychain Capital and NGC Ventures invest US$10M to CoinFLEX

Singapore now has a mobile app-based trademark registration [Press Release]

Singapore announces that it has rolled out an app-based trademark registration that is developed by the Intellectual Property Office of Singapore (IPOS). The app is called IPOS Go, and it will allow businesses and entrepreneurs seeking trademark protection in Singapore to file their trademarks directly with IPOS via their mobile devices.

With a simplified user interface and features, it promises an easier, more affordable, and faster application, claiming that filing a trademark on IPOS Go can now be finished in less than 10 minutes, from the current average of 45 to 60 minutes.

With IPOS Go, applicants can also track their registration status, be notified of important updates, or file for trademark renewals via the app, on-the-go.

The app further integrates AI technology to enhance searches for similar trademarks on the IPOS register, which can prevent applicants from filings for trademarks that are too similar to existing ones. The new AI capability will help business owners better manage their brands.

HR platform Pulsifi appoints Peter Vogt and Terrence Yong as Advisor and Chief Business Officer [Press Release]

In a bid to support its global expansion plans, Pulsifi has added two talents to its leadership team: the first is former Nestlé Group Chief Human Resources Officer and current Nestlé Deutschland Board Chairman Peter Vogt as Board Advisor, and former SAP Senior Advisor and Managing Director Terrence Yong as Chief Business Officer.

Also Read: Singapore HR startup Pulsifi raises US$1.1M to enhance its AI tech

Peter Vogt is to contribute his experience in human resources and business, especially in the consumer goods industry. Vogt has managed to strengthen the business focus of the HR function and fostered a culture of diversity and inclusion during his tenure as Head of Group Human Resources at Nestlé from 2013-2018.

Terrence Yong, as a new Chief Business Officer, will bring on board his knowledge in enterprise software and technology, having served for over 20 years in country direct and indirect sales and regional operations of SAP and Microsoft. His specialties include the business and people aspects of strategy, go-to-market, execution, and transformation.

Pulsifi partners with industry-leading clients such as Nestlé, Reckitt Benckiser, and Deutsche Telekom’s T-Systems on talent acquisition and talent management across seven countries in Asia. Since its establishment in 2016, Pulsifi has raised over US$2 million in funding.

Hong Kong-based CoinFLEX secures US$10M funding from Polychain Capital, NGC Ventures [Press Release]

CoinFLEX, a physically delivered crypto futures exchange, has announced that it managed to secure over US$10 million in funding this year from Polychain Capital; an investor in cryptocurrency protocols and companies, and NGC Ventures II, the multi-strategy crypto fund of NGC Ventures.

Other investors include Divergence Digital Currency, a venture fund that invests in crypto assets and associated early-stage projects leveraging distributed ledger and related technologies, and Bitcoin Cash advocate and Angel Investor, Roger Ver.

CoinFLEX claimed that it currently has a US$150,000,000 trading volume, CoinFLEX expressed its need to support growth and further accelerate liquidity, which is why CoinFLEX also launches the Market Making Program initiative. Aimed at professional proprietary trading firms, hedge funds, and institutions within the cryptocurrency industry, the incentive program will allow eligible firms to participate in the platform while meeting CoinFLEX’s predetermined monthly objectives.

Viu and Wattpad enter into content partnership [Press Release]

Wattpad, the multiplatform company for original stories, and Viu, a pan-regional OTT video service from PCCW Media Group, today announced a collaboration to develop Viu Original series and film projects based on Wattpad stories.

Viu is known for providing premium Asian content. It said that it is committed to creating content assets through its growing slate of Viu Original.

Also Read: Viu to offer Singaporeans head start on Korean dramas and variety shows

Through the collaboration, Viu will work with Wattpad to develop youth-oriented shows across its markets. The companies will leverage Wattpad’s Story DNA Machine Learning technology to identify stories and guide the development process.

Viu currently operates across 17 markets in Southeast Asia, the Middle East, India, and South Africa with Viu-ers spending an average 1.2 to 1.8 hours daily on the platform. Wattpad claimed to have a global community of 80 million users, including more than 22 million users across the Asia Pacific region, who spend billions of minutes on the platform every month.

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5 ways good design can help convert new customers for startups and small businesses

With a smart design, your mission of converting your customer from a viewer to a buyer will continue even when you are not actively promoting your business

 

Do you want to grow your business and increase your conversion rate? Well, there’s good news: you can achieve your goal using the tools you already have in place.

Just pay a little more attention to design.

Regardless of whether you have a virtual shop or a brick and mortar store, smart design is vital for conversion. Each time that you make a connection with a potential customer is a chance to market yourself and influence conversion. And whatever the area is be it a business card, website, or ad design, it plays a huge part in whether your company is remembered, or even paid attention to in the first place.

Customer Journey

Image: Logo Design

Good design grabs attention with colour

Do you know how long it takes for someone to form an opinion on a person or a piece of design?

It might not be as long as you thought. Studies suggest that it takes only one-tenth of a second to make a snap judgement about a person, and only 0.05 seconds for a viewer to decide whether to engage further with a webpage or a piece of design. That can put quite a strain on your design!

A good designer keeps that window in mind when putting together a piece of design. Whether it’s a storefront sign or a virtual advertising campaign, the design should dress to impress. Colour choices play a huge part in getting attention.

Also Read:Office 2.0: designing data-driven workspaces

Marketing blog Business 2 Community lists some of the colours that are most likely to convert customers and boost sales. Some of these colours are powerful reds, trustworthy blues, and friendly, warm yellows. Though the niche and the market research plays a big part in what colours eventually get added to your palette. Using colours that attract the eye will help your company get the attention necessary to convert.

Good design engages and sustains interest

A big part of the design is the content. Not just the look of the piece of design, not just the bones of the font and colour choices, but what the piece is actually saying. Depending on what piece of design we are talking about, it will have different content that it should communicate.

Logo design, for instance, is about imparting the name and/or the feel of a company to the audience. The logo represents the company and can play a big part in whether or not the viewer’s interest is retained long enough to move to the next step.

Marketing materials usually have more space and can communicate more than just the necessary information. But all the space in the world doesn’t matter if your presentation is uninteresting.

Ineffective ad design Effective ad design with CTA

Image: Great Deals Media and Marketing Catalyst

So a smart designer won’t only use the common calls to action, but will rephrase the content in unique and compelling ways. CTAs won’t just be used at the end of the text but will be used throughout, including in-text and as buttons and banners elsewhere.

 

Good design funnels the client further on the buyer’s journey

From initial glance to sustained interest, good graphic design can help the consumer to keep taking steps on the buyer’s journey.

Converting Customers

Image: Logo Design

Having received attention, the graphic design then continues to funnel the viewer towards the ultimate goal of making a sale.

It does this by continuity — maintaining the look and feel of the initial design, so the viewer doesn’t wonder where they suddenly ended up. 

But it also can require some new, surprising elements: new colours and shapes to direct attention to CTAs and other content that spur the viewer to take the next step.

Also Read: Design thinking: A superpower for the challenges of modern businesses

Good design uses the lure of the new

Addressing psychological triggers that encourage a viewer to become a consumer, marketing blogger Neil Patel mentions novelty as one of the 15 most significant tools in marketing. “Novelty makes our brains feel like there is a possibility for reward waiting for us just around the corner,” he says. “That potential for pleasure motivates us to seek it out.”

So how does that translate to design?

Strategic design and marketing could include releasing or announcing your products and services little by little, rather than all at once.

It could also just mean re-branding or re-packaging of products and services that you have also offered. Adding designations that suggest that this product or service is something never seen before. “Now available!” or “New feature!” banners, for instance) can be a way to push your viewer towards taking advantage of what you have to offer. 

If your company is looking at redesigning their website, including these features in multiple places or as pop-ups throughout the site can maximise the exposure of these design choices.

If it’s a brand re-design, paying attention to your market research is vital.

 

Good design creates memories that stick

One thing you want as a small business owner is to be memorable. This is especially so if you’re fighting the competition, and if you want your business to grow — which, let’s face it, who doesn’t?

Some aspects of design lend themselves to memorability. Business cards, as an example, are easy to carry with you and hand out. So your logo and the design of your card don’t necessarily need to leave as much of a mark with your client — they can speak for themselves.

Also Read: Culture is about how you design the practical things

But that isn’t the case with all aspects of design.

When it comes to great ads, logos, websites, physical space, and marketing campaigns, good design can load your bases.

Keeping in mind the basics of good, attractive, effective design can give you an edge not only while the customer is viewing your design, but afterwards. This is especially true if your message is unique, clear, concise, and kept simple.

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Join our e27 Telegram group here, or our e27 contributor Facebook page here.

Image Credit: Aleks Dorohovich

 

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Coolest offices from around the world and why they matter

Having a fun workplace remains relevant in 2019. Here are some ideas for your next office space

Image Credit: ROOM

“Carefully study the well being of your men, and do not overtax them.”

Simple words hidden behind complex depth, written by Sun Tzu author of the ‘Art of War‘.

Every good leader knows that a business is run by its army of employees.

In order to increase productivity, it is essential to keep employees in good spirits. Not just for the growth of the business, but also for the wellness of members of the team. 

As competition rages, one of the best ways to attract top talent is to create a good working environment. 

These founders know exactly that and have transformed their office spaces into the eye of envy of their competitors:

Selgas Cano – ‘An office between the woods’

Image Credit: Iwan Baan

Why it stands out:  It creates a culture of being closely associated with nature. Imagine being able to see the beauty of nature after a long workday, with animals passing by in their own calm demeanour and the leaves rustling in the breeze.

What can be more relaxing than that?

But if that is too slow for your taste, the company also has a fun room and slides for its employees.

Most interesting feature: An office built in the middle of the forest.

Best for: Companies with high-stress environments.

Drawbacks: It can be extremely difficult to find an office space in the middle of the forest. Although, it can be achieved by creating a virtual experience of nature.

Also Read: [In Photos] Singapore to welcome 300 LionsBot auto cleaning robots

 

Lego – ‘The forever young workspace’

Image Credit: Anders Sune Berg

Why it stands out: Like most offices, the Lego office does not simply rely on interiors and the colour of the walls to convey a message. The whole office itself is inspired by a lego.

With what feels like one-piece stacked on top of the other, this whole office looks like one massive Lego piece. It has a whole arena for work and play, with Legos built everywhere from hotdesks and into meeting rooms.

In the play area, adults can play with different Lego pieces and create their own masterpieces.

The open plan layout of meeting rooms, play areas, and hot desks will make you feel like you are inside Legoland, especially with the slide that makes it fun to reach offices.

Most interesting feature: An office that is designed like a Lego.

Best for: Creative companies.

Drawbacks: However, being confined into an environment with one particular nuance, can sometimes limit creativity.

Also Read: [In Photos] IGNITE wraps up Philippines tech conference with more collaborations to come

DTAC Headquarters – ‘The all-in-one office’

Image Credit: The Cool Hunter

Why it stands out: Companies tend to build offices in different locations as they grow. However, what is unique about DTAC is that it brought together all six of its offices into one. This allows the workspace to be more driven by common goals and communication. Imagine having all your employees together under one roof.

Other than that DTAC is also said to be the largest office to be leased in Thailand’s history with 62,000 square metres.

Having such a massive office does not mean that there is a lack of fun elements in the environment. For example, from having an open terrace overlooking Bangkok’s skyline to a massive inbuilt library, the company has it all.

Most interesting feature: All offices brought together under one roof.

Best for: Companies with frequent changing environments, as it is easier to communicate when everyone is under the same roof.

Drawbacks: Unsuitable for small businesses and businesses that rely on telecommuting.

Also Read: (In photos) A stroll around STATION F, one of the biggest startup campuses in the world

Gummo office – “A sustainable solution”

Image Credit: i29

Why it stands out: Gummo aims to build an environmentally friendly office by using furniture from online auction sites and charity shops. Apart from being a sustainable option, it can also be beneficial for the company’s finances.

Climate change is an important issue that no one should avoid, not even business owners. As society gains a greater awareness of environmental issues, particularly the millennial generation, working in an environmentally friendly office can boost the “feel good” factor of employees. They can feel like being part of something bigger.

Such a culture can also increase employee loyalty and boost productivity.

Most interesting feature: Environmentally friendly.

Best For All companies.

Drawbacks: The colour combination can be dull. The quality of second-handed furniture may not be as good as a new one.

Also Read: (In photos) Meet Go-Hive, a cool co-working space in India

CodigoDelSur – “The Mansion”

Image Credit: CodigoDelSur

Why it stands out: This is one of my personal favourite on the list. CodigoDelSur has two offices: the first one is known as the “house” and the second is called the “mansion”. The mansion was designed as a reflection of a “post-apocalyptic” future.

While the other offices are designed to look like a proper workspace or a fun office, the ‘mansion’ does look like someone’s house –think Professor X’s school for mutants. As subtle as it is, designing an office to look like a mansion does bring out a sense of increased togetherness amongst employees. Imagine feeling like going to a friend’s home every Monday morning, instead of the office.

The company also encourages employees to embrace music and sports (especially basketball) as a way to destress, which is probably the reason behind the massive piano with the “Play” sign in the middle of the mansion.

It is the perfect example that one does not really have to go overboard with decorations to create a fun environment.

Most interesting feature: Everything.

Best for: Small companies looking to add an element of fun into their office space; creative companies.

Drawbacks: May not be suitable for all company cultures.

 

 

 

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Malaysian youth minister to bring gojek into Malaysia

He has released a statement that having GOJEK in Malaysia can support the livelihood of local motorcyclist group

Ride-hailing-turned-everyday app unicorn from Indonesia gojek has received an endorsement from Malaysian Youth Minister Syed Saddiq Syed Abdul Rahman, who said in a Twitter video that he intends to bring gojek to the country.

DealStreetAsia reported that the minister believed that having the startup operating in Malaysia can help support the livelihood of local motorcyclist group.

“They need to be defended, they need jobs – that’s a more pressing issue. That is why I met with the founder of gojek, Nadiem Makarim, who have helped create jobs for over two million motorcyclists in Indonesia and hundred thousand more in Thailand, Singapore, and Vietnam,” he stated.

The minister further explained that he had met with Prime Minister Mahathir Mohamad and Transport Minister Anthony Loke and gained a positive result from the presentation.

The discussion will be finalised in the upcoming cabinet meeting on Wednesday, August 21.

Also Read: GOJEK, Astra launch all-in vehicle maintenance service GOFLEET

Ride-hailing in Malaysia

 

The statement by the Youth Minister rolled despite Malaysian government ‘s ban of ride-hailing startup Dego Ride services, which also provides motorcycle taxi service.

In September last year, Loke reportedly had said that the government will not hesitate to take action against Dego Ride if it continues to operate illegally. The ministry also maintains its stance against motorcycle ride-hailing services, mainly for safety reasons.

In the Twitter video, Youth Minister Syed Saddiq also explained that his support will not only go to gojek, emphasising the need for a “condusive ecosystem.”

e27 has reached out to gojek to get their statement on the expansion plan.

gojek has launched and operated in Vietnam, Thailand, and Singapore, and had identified Malaysia, Myanmar, and Cambodia as its next expansion target.

Meanwhile, the unicorn’s effort to enter the Philippines has not been successful due to its failure to meet local ownership criteria.

Just last month, e27 reported that gojek has released its new logo to mark its “further innovation and the strengthening of its integrated ecosystem of over 20 on-demand services”.

Malaysia is the home of Grab, gojek’s main competition. Recently, the country releases new regulations that required all e-hailing drivers to acquire a public service vehicle (PSV) licence.

Image Credit: Twitter.com/@SyedSaddiq

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Before becoming a great leader, become a good human first

By being a good human, great leadership comes next if the good human in question makes a conscious choice to be a great leader you want the shortcut to becoming a great leader?

No three steps here.

No five different guides.

Just one single idea.

Let’s stop thinking about employee engagement. Ditch the “Top 10 Traits of Being A Leader”. Push those thoughts you have away after reading a book on leadership by Simon Sinek.

No matter what kind of leader you are and who you are leading, the context does not matter. Great leaders exist in every field and industry, from your college football team to the data team at Google.

Each discipline demands different traits and management skillsets—albeit fluid. Yet it is always centralised around a specific type of blend—but the critical point does not come in how “much” of a specific trait we are.

Many successful leaders today all began with similar foundations: it is through years of exercising and flexing the leadership muscle that led to their success. Talent is overrated here; leadership is something that can be developed and grown over time, according to The Leadership Quarterly.

Like training a muscle, we all begin somewhere.

In fitness, the fundamentals must be learned correctly and solidified before complex exercises and programs can be incorporated.

Scott Laidler, the personal trainer for The Fantastic Beasts cast, emphasised how important getting the right form is. Poor technique can cause a lot of damage in the long haul.

The locus of leadership lies in the fundamentals.

Leadership has so many positive connotations: many people have different images of what leadership looks like. Some can have heroic images. Others tie it very closely to someone dear in their life, be it in the workplace or within their circle.

Regardless of what image it is, we all know what a good leader is like.

There are charismatic leaders who seem to dazzle everyone with his authenticity and strong character.

There are leaders who seem to be perpetually patient and tolerant: she only wants you to succeed, and she wants to help you. Sincerity pulls through all the time.

Here’s the big question: what do all these great leaders share that makes them great in the first place?

It’s not that they are charismatic: some leaders are introverted and hate talking on stage. We don’t see every single C-suite in the company give a keynote, right?

It’s also not that they are patient: some leaders want results, fast. They hold that to a strict standard. Not everyone is that tolerant of mistakes.

In their very own sense and with a unique blend within every one of them, these leaders are fundamentally good humans before they were great leaders.

Are humans even good in the first place?

Humans spent hundreds and thousands of years spent walking on the earth. Science has spoken: we still suck.

Even when there are a plethora of philosophies marked by tens of thousands of years in thought, human nature remains a contentious issue—especially the inherent goodness in people.

For centuries, psychologists have attempted to dig deep into the brains of humans, trying to understand why we do certain things and what sort of things will we do when left to our own devices.

A joint study in 2014 by Harvard University and the University of Virginia showed that we’d much rather electrocute ourselves—literally—than to contemplate in our thoughts for 6–15 minutes.

Within the myriad of different research studies that psychologists have done, one of the most significant issues is on the inherent nature of humanity: are we inherently good or bad? This is a fundamental question that provided fodder for discussion.

Also Read: The big data heroes of today: citizen data scientists

Thomas Hobbes, a 16th Century philosopher, wrote Leviathan and argued that humans were savagely self-centred.

Widely thought as the first autobiography in the Western world, the Confessions of St. Augustine, contained proclamations that all people were born “broken and selfish”. Sigmund Freud also argued that human nature is fundamentally selfish—violence is a feature—not by error or mistake—of humanity.

Philosophical arguments aside, empirical data also showed different sides of human nature.

Our belief in karma led to many of us willing to blame the underprivileged, impoverished, diseased and stricken people for their own fate.

A-Max Planck Institute for Human Cognitive and Brain Sciences study in 2018 showed that we enjoy schadenfreude at only six years old. Children are literally capable of understanding and enjoying punishment being enacted.

Perhaps Freud was right with his theory on human nature: a study in 2016 by the American Psychology Association showed that preschool children expect reciprocation when they know someone is indebted to them.

In addition, we begin dehumanising people who belong to an outgroup (those belonging to people who live in a different city or who are of a different gender than the child) when we are five years old.

With a plethora of dispiriting findings and controversial studies like Asch’s, Zimbardo’s and Milgram’s, here’s the kicker: humanity is good.

Philip Zimbardo is famous for his Stanford Prison Experiment (SPE). “When you put good apples in a bad situation, you get bad apples,” said Zimbardo, who had to prematurely stop the study after the ‘guards’ became overwhelmingly sadistic and tyrannical.

This 1971 study showed that people can be corrupt with power—unless of course, there was manipulation involved to make that happen, which formed the main bulk of the criticism against the SPE.

It turns out, that’s false.

Haslam responds to Zimbardo’s defence of his work with the Stanford Prison Experiment.

Dr. David Amodio (Assoc. Prof @ NYU), talking about the SPE as a fraud.

Diving deep into the archives of recordings during the SPE, Alex Haslam of the University of Queensland noted the power of identity leadership at play here: Zimbardo manipulated the guards with his assistant. The British Psychological Society refuted his original claims in a 2002 replication of the SPE known as the BBC Prison Experiment that people were reluctant to accept their roles so readily.

The difference between the replication and the original?

The experimenters in the 2002 study only ensured that moral and ethical standards were kept. There were no suggestions or leadership involved: it was all unobtrusive observation from the sidelines.

What about Milgram? Famous for the shock experiment in the 1960s, Stanley Milgram conducted a study where he had a ‘scientist’ encourage a participant to give a deadly electric shock to another participant.

The conclusion? People can go crazy with the shocks (participants went from giving 150-volts to 450-volts) and humans are prone to be blindly obedient—which therefore encouraged a shocking feature of human nature.

A joint study by the University of Wisconsin and University of Siegen showed something different: these participants realised that the experiments were not dangerous at all.

72 per cent of participants made claims that suggested they realised the experiments posed no danger to the other participants at least once in their post-experiment interview.

The conclusion is clear: these dispiriting studies are not enough to disprove the empirical research on the fundamental goodness of a human being.

The reality is, humans are capable of both good and evil.

“A fight is going on inside me,” he says to the boy. “It is a terrible fight, and it is between two wolves. One is evil — he is anger, envy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.” He continued, “The other is good — he is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion and faith. The same fight is going on inside you — and every other person too.”

The grandson thought about it for a minute and then asked his grandfather, “Which wolf will win?”

The old Cherokee replied, “The one you feed.”

Also Read: Heading towards global success: a combination of multilingual SEO with localisation

Psychologist Steven K. Baum cited an old Native American tale in his book, The Psychology of Genocide which showed the duality of human nature.

Man can be both wonderfully good and disgustingly bad. The unique nature of mankind is predicated on the plethora of external factors like upbringing, living environment, trauma, and past experiences, which shapes many people when they arrive in adulthood.

Jean Jacques Rousseau believed that Man is inherently peaceful but corrupted by society. In contrast, Thomas Hobbes saw mankind as inherently violent but civilised by the community—in this case, we are simultaneously both “naturally peaceful” and “naturally violent”.

While a paradox, it is clear that how cooperative or selfish we are is different within each individual and hinges on a myriad of genetic and environmental influences.

Consider this: if there was a software capable of quantifying how much of a ‘trait’ we possess, every individual would differ even in the decimal points.

Good humans in leadership

The jury is out—for a long time—on how humanity has survived as a whole: we are a community species.

We thrive when we rely on cooperation, which forms the core of Simon Sinek’s Leaders Eat Last. By intuition, we are cooperative, according to a Harvard University study in 2012.

So, the verdict is out: humans are good, and we need each other.

Here’s the question then: what traits go into being a great leader?

Fundamentally, human nature is already such a contentious issue and therefore, by default, so are the extensions of it.

However, rather than focusing on what goes into the blend, leaders need to focus on the fundamentals. The core belief here is that the locus of effective leadership lies in being a good human.

The locus of effective leadership lies in being a good human.

Bringing back to the point on how leadership can be trained, being good humans allow leaders to train a lot faster.

The reality is that many of the leadership qualities that Forbes, Entrepreneur.com and other authors champion are easily reconciled with the fundamentals of being a decent human being.

Photo by Quino Al on Unsplash

Good humans in leadership

Good humans care about the survival of the tribe, tapping on innate interdependency. Great leaders, therefore, carry that throughout: it is the team that needs to survive, not just one person.

As mentioned before, we are innately cooperative.

Great leaders tap on this instinct to be inclusive. It is a focus on teamwork and group effort.

Fundamentally, good humans would want to do good for one another—as it is the unique human trait of being altruistic. This traces back to the origin of humanity—creating value without having reciprocation.

Good humans tap on their desire to assist and help other people. Great leaders make full use of such desire, giving up time and putting into helping their team in solving problems and building projects.

The key here is that they see the benefit in having their teams grow: and that in itself is a form of “good-human leadership”.

However, great leadership is a multivariate existence as well, with leaders having their unique blends of traits and qualities.

As an innovative genius, Steve Jobs once gave a legendary commencement speech in 2005. On the other hand, Elon Musk is notably bad at public speaking—which he readily admitted as well.

Great leaders share different traits in different compositions. What is more significant here is context: what is the work at hand here? What kind of qualities does it demand and what is the team most receptive to?

Also Read: 5 steps to write an appealing first email to a potential client

Leaders must understand their team to shape their leadership decisions. By extension, good human beings would willingly empathise and understand other human beings contextually close to them.

There is no clear, obvious answer as to “what makes a great leader”. Instead, the answer to “what is the first step to becoming a great leader” is glaringly obvious here; being a good human, at our core, is key to practising great, effective leadership.

Like great leadership, the composition of traits in a good human is also multivariate.

However, the focus is not on what goes into the composition, but on the fundamental idea that being a good human is critical to the success of a leader.

How can we truly comprehend the idea of being a good human, then, if there are so many variants of it?

That is where external factors and experiences unique to ourselves, come in. They are the ones that shape the fundamentals and decide the blend.

Again, it is really about understanding the person across the table, fully embracing every flaw and strength, choosing positivity over anything.

When we think of leaders, the common examples might be Gandhi, Martin Luther King Jr., and Nelson Mandela.

They are people who inspired a movement and created deep, profound change in their environments. They lead differently, with differing compositions of charisma and ideologies.

However, these are “heroes” — in our current day and age, such heroes are few and far in between.

We recognise a hero when we see one. It is not critical for every leader to be a hero: what we should focus on is the impact that we can have on the lives of those who are close to us.

Great leadership is not about being a hero.

It is about the matrimony between leadership, humanity, and management. It is a delicate blend between a timeless concept and reality. We ground our ideals in leadership with facts like the job at hand, the team members’ unique combination of attitudes and traits.

Also Read: How to make gender equality training work

There are a million guides to being a great leader, with a million more books and theories on how we can practise great leadership.

There are people who write about being a good human as a composition of traits we “should practise” as if goodness is a muscle that needs to be trained and flexed consistently like leadership.

Being a good human is a call for high-level self-awareness. It is a total reconciliation with oneself, coupled with the comprehension of why being a good human is critical to ourselves and the people around us.

Regardless of the environment and experience that you have, when you are a good human being, all you need to do to become a great leader is to make a conscious choice to be a good human being every single moment, with every single person.

That is how great leaders can stay consistently great, regardless of the tides.

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8 steps you should take in order to work from home effectively

The comfort of a home poses many distractions. Here’s how to overcome them and achieve maximum productivity

working home

Working from home seems to be a dream. You don’t have to spend time and money for commuting, you can cuddle with your cat or play guitar in pauses, and you (usually) have a flexible schedule that allows you to combine work with hobbies, studies and other activities.

But sooner or later, any remote employee faces the problems that make it look not so attractive. Literally, you are surrounded by the worst enemies of productivity and efficiency. Distractions, procrastination, losing connection to your coworkers – all this is extremely disruptive for your work and career.

So, how to work from home and stay productive – and successful?

Dream come true? Not exactly

Home is a place where you’re busy even when you are not doing anything particular. As easy as it can seem first, fighting everything that gets in the way requires discipline and effort. Sometimes much more discipline than an office employee needs.

Problems that telecommuters face are pretty much the same. And the first step to tackle them is identifying them. So, what are the enemies of your success at work?

  • Distractions. Home is full of distractions, and let alone TV and the Internet – household chores, even small and fun ones, are consuming your workday. Doing laundry, watering flowers, organizing closets during your workday seems to be a great idea: you switch off from work for a while and do something useful. But many of remote employees end up using this as an excuse for not doing their actual work.
  • No consistent schedule. If you’re working shifts — for example in support — you have a regular schedule. What a blessing! The other side of flexibility is that you are tempted to put everything off for later. Later turns out to be a late night, and you find yourself working on pending tasks instead of having a good night’s rest. This results in accumulated tiredness and irregular sleep.
  • Unhealthy eating habits. As if unhealthy sleep wasn’t enough, working from home tends to influence our eating habits – and not in the best way. We eat more when we stay home because it’s easier to snack when the kitchen is just a few steps away, and – admit it – we rarely indulge ourselves with healthy snacks.
  • Interruptions. Working from home is not “really working” – that’s what friends, neighbours and family sometimes think. And it’s not always easy to explain to them that it is not quite true. This is why they keep interrupting you while you’re working, asking you to do more chores, or to cook – this destroys your efforts to be productive.
  • Losing connection to your boss and colleagues. It’s easy to communicate when you’re physically in the office. For a remote employee, regular communication can be a challenge. Different working hours, no scheduled meetings, no defined procedure for communication with remote coworkers are the main reasons of that.

Also Read: The 4 drawbacks of working remotely and how to address them with your team

Returning to the office – do you really need it?

Indeed, being disciplined is easier with external control from your boss or coworkers. That is why some remote employees prefer to return to the office. But if you really love working from home, there is nothing that could hold you back.

The first thing you need to do is regain self-discipline. Commit to being focused and organized, and don’t let anything distract you from work.

Easier said than done – so here are 8 crucial steps that will help you stay productive and make your lifestyle healthier.

  1. Define a set schedule. Define your working hours and stick to them – this way it’s easier to resist the temptation to relax and make up the hours later this day (or this week, or this month). It will also help you set a healthy sleep schedule by preventing you from working late hours.
  • Get rid of distractions. If you easily get distracted by web surfing or video games, use special distraction blockers on your computer. If your distractions are household to-dos, try Pomodoro technique with a real timer or a software analog. Anyway, be mindful of how you are spending your workday, and don’t abuse your employer’s trust.
  • Create a to-do list and put it in a place where you can see it regularly throughout your workday. You can also try special to-do list apps on your mobile device or computer.
  • Track your time. It’s much easier to focus on your work and try to get it done faster when you are aware of your time expenses. For that purpose, try adopting special tools that summarize your daily, weekly, monthly etc. results and show them in a graphic chart.
  • Communicate proactively. Remember that sometimes even the fact of telecommuting can make your coworkers wonder what you’re doing throughout your workday. Let them (and your boss) know what you are working on, share your results and concerns, and ask for feedback.

Also Read: 5 myths about working with remote teams

  • Be accessible during your work hours. Don’t let calls or messages unanswered. First, this will help you let your colleagues know that you’re working as hard as if you were in the office. Then, it prevents your coworkers from trying to access you outside your working hours.
  • Explain your friends and family that you are not available for any additional chores, household to-dos or long talks during your working hours. Be clear with them that it is not okay to interrupt you when you’re at work.
  • Stick to healthy habits. Don’t overwork, follow your schedule, take breaks to exercise (it’s much easier at home than at the office), don’t eat throughout the day more than at the office, and opt for healthy snacks.

Summary

Being productive while working from home is challenging. There are quite a few reasons why, including constant distractions, no external control, and seemingly valid excuses for not work-related activities.

Follow some simple rules, and you will build up healthy habits and develop a mindful approach to your work and rest. This will improve your work-life balance, make your lifestyle healthier, and help you be more successful at your job.

This article was first published on e27, on April 18, 2018.

Image Credit: goodluz / 123RF Stock Photo

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

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Enterprise focus, customer satisfaction, and technical expertise are key for scaling blockchain projects

What separates successful blockchain projects from those that bite the dust after a short while?

There’s not a single doubt about the flexibility and security brought about by blockchain and distributed ledger technology (DLT).

It has been tagged as the next big thing that will transform the world. Some say DLT will do to the world what the internet did many years back. 

Blockchain has gained massive acceptance globally. Reports from blockchain research group Diar showed that blockchain startups raised over US$3 billion through VC investments in 2018.

However, while the technology has experienced growth in leaps and bounds, over the past years, we have witnessed thousands of blockchain projects fail woefully with millions of dollars gone down the drain.

Therefore, it’s worth asking: What separates successful blockchain projects from those that bite the dust after just a short while?

Challenges within the blockchain community

According to reports from the China Academy of Information and Communications Technology (CAICT), over 80,000 (92 per cent) blockchain projects launched over the years, have already failed with an average lifespan of 1.22 years.

Also Read: 5 companies set to drive blockchain adoption in Asia

Organisations and projects have sprung up, showed promising concepts and excellent whitepapers. They raised hopes for a better (and profitable) future, yet failed to withstand the test of time. 

The majority of these projects fail at the proof-of-concept stage, while some never even make it to that point — they are just dead-on-arrival. Only a few blockchain projects get to actual execution and scale.

This is enough to cause any to pause and truly reflect asking: What could be the problem? These failures might not be surprising, as many of these projects were not able to find what it takes to succeed and scale truly.

It would be interesting to highlight some of the factors that have led to the success and sustainability of blockchain platforms that are still going strong to date.

This will help other blockchain startups in establishing a solid ground for upcoming projects.

Enterprise partnerships help in achieving scale

While blockchain has its outstanding capacities, it should be understood that the technology is not the universal solution to all business woes.

In many cases, blockchain can serve strongly as a complementing technology with the capacity to enhance business operations, and not necessarily to disrupt them entirely. 

Some disruptive projects can be described as solutions that are looking for problems. If you try to disrupt an entire industry too much, chances are you will get little cooperation with potential partners.

We can highlight success stories among blockchain startups that have partnered with existing enterprises to improve service delivery and enhance the way they do business.

Take the e-commerce supply chain, for example. E-Commerce companies are more widely-known for the front-facing part of their business, which involves online transactions, fulfilment and delivery. But for consumers, little is known about what happens behind the scenes.

This is what a partnership between Walmart China, VeChain, and PwC are addressing through DLT. The Walmart China Blockchain Traceability Platform (WCBTP) will keep track of products like packaged fresh meat, rice, and vegetables through the supply chain. This aims to enhance accountability across 23 product lines, which will be expanded to 100 by year-end.

With this platform, Chinese consumers can get detailed information about products by scanning a code on their smartphones, including location reports, source, and real-time tracking.

It is quite essential to conduct due diligence on areas that truly require blockchain and meet the need there. E-commerce and supply chain management are good examples of traditional businesses now being complemented by distributed ledger tech.

Projects like VeChain, which recently marked its one-year anniversary, have shown how relevant targeting and application of blockchain solutions can result in sustainable projects that scale faster.

Tapping the right target market helps in sustainability

The blockchain craze has gotten every entrepreneur jumping on the bandwagon mostly motivated by the fear-of-missing-out.

These projects end up with no form of originality or real idea concept but are just a bunch of copy-paste materials and concepts with no depth. Many have poorly-designed or plagiarised whitepapers. 

Also Read: 5 reasons tokenisation makes blockchain tech more impactful in real-world scenarios

Leveraging blockchain solutions should go beyond just jumping on the bandwagon and an opportunity to make money. Project founders must conduct adequate research and due diligence in understanding the needs of whatever target market and exploring means to satisfy them effectively.

This will help in developing concepts that have depth and which can withstand the test of time and can truly scale. 

To again highlight the complex business of supply chain and logistics, a good example here would be the Blockchain in Transport Alliance (BiTA) formed by UPS and FedEx to facilitate transparency in supply chain and provide a platform for adequate record-keeping of information leveraging blockchain technology.

Case in point: The trucking industry is in itself a US$4.6 trillion industry as of 2018, and businesses are scrambling to define the industry’s future amidst a general slowdown. In logistics, automation, security, and transparency are key considerations in meeting customer expectations — both in the consumer-facing and B2B aspect.

With blockchain implementation, rich data, internet-of-things, and real-time updating can make logistics more efficient and secure. The BiTA aims to establish a common standard of implementation of blockchain and Distributed Ledger Tech to ensure everyone can gain from the benefits.

Technical know-how is necessary to scale

The bandwagon approach has turned everyone into a blockchain expert. However, the problem with some projects is the lack of technological know-how on the part of the project’s management.

While the vision is there, the technical personnel do not have the capability or means to execute a project that could go to scale. Here we go back to the challenge of using blockchain as being the “universal solution” that can solve all business challenges. Well, sometimes it’s not.

To illustrate, for those who look to build a powerful blockchain to scale for a global audience. Ethereum founder Vitalik Buterin has spoken on the need to focus on the three fundamental properties of distributed networks, decentralisation, security, and scale. 

Many projects can achieve two of these — decentralisation and security — but rarely do blockchain projects successfully address the issue of scale. Even Bitcoin itself has been bogged down by scalability issues, due to the limited block size in its initial implementation.

The Bitcoin creators’ intent is unclear at this point, but there is an ongoing debate as to whether this limitation has resulted in a scalability issue with the platform.

To mitigate this challenge, blockchain experts should be able to design their platforms with such future-proofing in mind in the first place.

A balance in overcoming business and technical challenges

Before embarking on a blockchain project, it is essential to consider the market, the technology, and the ecosystem, which can make or break your platform.

Ask yourself if it is viable, scalable, and usable. Conduct adequate research, find or build knowledge and technical know-how, and partner with the right people.

Also Read: AI and blockchain: new tech frontier or simply incompatible?

Distributed ledger technology will transform the way we do business, but for that to happen, we will need products and platforms that will stand the test of time.

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Today’s top tech news, Aug 19: Cambodia launches state-backed e-commerce platform

In addition to Cambodia, we also have updates from China’s self-driving vehicle ambition, ShopKirana, and the Indonesian central bank

Cambodia launches state-backed e-commerce platform – Khmer Times

Cambodia Post E-Solutions PLC, a venture of Cambodia Post, has worked with Chinese firm ZVS Investment and local tech company Paxxa Mobile Solutions to launch state-backed online marketplace Tinh Tinh E-commerce, Khmer Times reported.

Named after the Khmer word for “buy, buy,” the platform is available in Khmer, English, and Chinese. It also offers a “comprehensive and integrated” set of services, which also included a logistics and intermediary agency service.

The platform was established with an initial capital of US$1.5 million, according to Cambodia Post director-general Ork Bora.

Cambodia Post E-Solutions PLC chairman Meas Sopheary also stated that the platform is the country’s only certified online marketplace.

China dedicates a mountain highway to test self-driving cars – SCMP

As part of its effort to compete with the US in autonomous driving technology, China has dedicated a mountain highway in eastern Shandong province for testing of connected, self-driving vehicles, South China Morning Post wrote.

The testing is the result of a partnership between Qilu Transportation Development Group with Huawei Technologies and China Mobile.

The equipment that is being tested on the highway included road sensors, laser and microwave radars, panoramic video surveillance, as well as weather monitoring and traffic signs monitoring.

Also Read: Cambodia’s Meal Temple expands into Bhutan with an investment in DrukRide

Indian B2B platform ShopKirana raises US$10M – Deal Street Asia

Indian B2B e-commerce platform ShopKirana raised US$10 million in Series B funding round from Info Edge, Incubate Fund, Akatsuki AET Fund, NPTK Emerging Asia Fund and Better Capital, Deal Street Asia reported.

Founded in 2015 by Tanutejas Saraswat, Sumit Ghorawat, and Deepak Dhanotiya, Shopkirana develops a platform for stakeholders in grocery and FMCG supply chain to run orders, delivery, payments, and other related services.

The company will use the funding to expand its presence across major tier-two cities in India.

Indonesia launches standardised QR code – DailySocial

Indonesia’s central bank has formally introduced a standardised QR code (QRIS) as part of its goal to simplify QR code-based payments in the country, DailySocial reported.

The QRIS will support different types of digital payments, from e-wallet to mobile banking.

It will operate using the “merchant present mode”, which requires merchants to present the QR code to be scanned by customers.

Image Credit: Christian Holzinger on Unsplash

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