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4 myths about Corporate Venture Capital and why they’re wrong

Did you know 38 per cent of all corporate venture deals happened in Asia?

My company, MDI Ventures, is a US$140 million corporate venture capital (CVC) firm backed by Indonesia’s largest state-owned telecoms conglomerate Telkom Group.

The firm, which has been around since 2015, refers to its fund as ‘evergreen,’ meaning each year Telkom Group may replenish or increase the size of the fund depending on market conditions. To date, we are the largest such fund for startups in the archipelago.

Today, I aim to update a variety of public misconceptions about corporate venture capital that have for years permeated the global market.

Recent data shows that 2018 saw a bona fide surge in CVC activity worldwide. The second quarter alone clocked a record 757 CVC deals and US$14.1 billion in funding. For the whole year, there were 2,740 deals on record, while roughly US$53 billion was disclosed in CVC funding for tech startups. This is a staggering increase from US$36.1 billion the year before.

Asia attracted 38 per cent of all CVC deals in 2018, up from 31 per cent in 2017. In the third quarter, Asia overtook North American deal share for the first time. CVC accounted for 38 per cent of all disclosed funding for tech startups in Asia.

Yet despite CVC playing an increasingly important role in tech ecosystems around the world, some stakeholders feel that there exist a slew of erroneous perceptions about the model itself. Here are just a few.

Myth 1: CVC firms are slow, bureaucratic, and lack autonomy

“A lot of startups and investors in Asia think that we are controlled by Telkom Group, and therefore must do its bidding, but this is not true,” explains MDI Ventures’ CEO Nicko Widjaja. He adds that our firm is an independent entity with a fully autonomous team and decision-making processes.

Also Read: Here is another riddle to help you attend #Echelon2019!

Widjaja says, “We actually offer startups the best of both worlds. Founders get capital injected promptly after raising a funding round from us. CVC firms like ours have the cash on hand to make these moves quickly after term sheets are signed. Founders also get a real bridge and network in the corporate world, a place they must go for clients and partnerships if they hope to achieve meaningful scale and success. Both of these are things that most other local VCs cannot claim truthfully.”

Myth 2: CVC funds are off-limits to new investors

Our head of investor relations and capital raising Kenneth Li echoes Widjaja’s sentiment. According to him, Telkom does not dictate who the firm hires or which startups it invests in. Telkom Group is also not the only institution that can put its faith and capital in our hands.

“One key point that we want to get across is that our fund is actually open for other local and global investors to come in as limited partners,” explains Li.

“These are often institutions that seek to invest and participate in Southeast Asia’s tech boom and we help them capitalize. MDI Ventures is not just set up to invest on behalf of one corporate. We’re open to co-investing with other VCs and we’re actively welcoming other strategic backers to the fund.”

Myth 3: They only hire from the corporate world

On the HR front, the firm’s VP of Investments Joshua Agusta says that the team also recruits members on a “pro hire” basis.

“This means that we prefer to work with folks who have real experience and culture fit with startup investing and a proven track record in the region,” says Agusta. “They are not usually people from unrelated sectors in the corporate world.”

Also Read: A look at the future of social commerce

He adds that in our case, the current core team members do not come from corporate backgrounds. The company has a distinct culture and prudence in building its investment thesis and strategic direction.

Myth 4: CVC money does not perform well

While many CVC funds in Southeast Asia have tried and failed to bridge the gap between corporates and startups, MDI Ventures can claim it is the only one to have succeeded so far. Through the tech companies it has invested in, the firm has been able to cut costs (in one case by as much as 80%) and create close to US$100 million in new revenue streams for Telkom Group, while also providing key market access to the startups.

The CVC firm has seen two of its portfolio investments exit via IPO and M&A in the span of three years, with multiple more exits expected in 2019. The team says one of its portfolio companies has the potential to become a ‘unicorn’ (reaching a US$1 billion valuation or higher).

Widjaja adds, “This notion in the market that corporate venture capital is slow, bureaucratic, and unwise money is a stereotype that we really hope to dispel today. In our case, it couldn’t be  further from the truth.”

Photo by Samson Creative. on Unsplash

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French video games company Ubisoft expands its startup programme to Singapore

With this, Ubisoft will be able to support and reach out to more entrepreneurs around the world in the entertainment sector

French video games company Ubisoft has announced the launch of the fourth season of its startup programme at Station F, one of the world’s biggest startup campuses, in Paris.

Called Ubisoft Entrepreneurs Lab, the programme has now been expanded to Singapore. With this, Ubisoft will be able to support and reach out to more entrepreneurs around the world working on innovative technologies in the entertainment sector.

In collaboration with Ubisoft’s Singapore studio, the programme will host the selected startups at PIXEL, an innovation space managed by the government agency Info-communications Media Development Authority (IMDA), for the entire duration of six months. Startups wishing to stay longer are free to do so.

All selected startups, in both campuses, will undergo a six-month personalised programme, which will enable them to interact with Ubisoft experts as well as partners across its international network. The mentor of this new season is Serge Hascoet, Chief Creative Officer at Ubisoft.

The fourth season offering two tracks, both available in the Paris and Singapore campuses, will focus on two themes — one, the exploration of the links between blockchain technology and entertainment, in the continuity of the previous seasons; and two, extended entertainment: innovative services with the goal of improving entertainment experiences before, during and after gaming sessions.

Also Read: An ex-French Minister’s VC firm strives to bridge Asian and European startup ecosystems

The programme will take place from September 1, 2019 to March 1, 2020, and the application process will close on June 30 2019.

Candidates can apply here.

“We are now heading into our fourth season of our startup programme at Station F in Paris, and are very happy to extend the Ubisoft Entrepreneurs Lab to Singapore,” said Catherine Seys, Startup Program Director at the Strategic Innovation Lab. “Ubisoft Singapore has been established for more than 10 years, and from what we already know of the region, we are confident that its vibrant local tech ecosystem and strong talent pool are key ingredients for budding startups.”

Howie Lau, Chief Industry Development Officer, IMDA, added: “PIXEL, located in the One-North innovation district with a vibrant tech and media community, is well positioned to play the role of the Asian node of Ubisoft’s Entrepreneurs Lab. This collaboration will enable participating startups in Singapore and the region to access IMDA PIXEL’s facilities and local programmes, as well as to access Ubisoft’s global resources and mentorship to develop innovative solutions for the entertainment sector.”

Ubisoft is a creator, publisher and distributor of interactive entertainment and services, with a portfolio of known brands such as Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs.

 

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Hive Up and Wealth in Asia merge, rebrand as one-stop financial platform

Financial literacy content provider Hive Up and wealth service platform Wealth in Asia will now be called WealthUp moving forward

SIngapore venture

Seeking to provide a more accessible financial literacy content for audiences in Southeast Asia, Hive Up and Wealth in Asia announced their merger into WealthUp. They hope it becomes a one-stop financial literacy platform.

The merger brings the content provider and the wealth management service together with the mission to support individuals and enterprises in Asia.

WealthUp will be a wholly-owned subsidiary of Privé Technologies, a wealth management technology company in Asia and Europe that has acquired Hive Up and Wealth In Asia.

“Until now, the right tools to lead Asian-based individuals and enterprises to financial freedom has been reserved for high-net-worths. Our vision with WealthUp is to democratise this for all by tapping into Hive Up’s financial literacy resources and Wealth In Asia’s digital platform to efficiently find and connect investors with the right wealth service providers,” said Qiuyan Tian, the Head of WealthUp.

Users will be given access to financial content, advisory matching wealth services and a new line of financial literacy workshops and webinars. The latter can also be optimised for compliance training and continuing education purposes for enterprise clients and their employees.

Tian added that the challenges in financial and wealth management sector remain the heavy and unrelatable jargons in the existing content online.

“We want to bring in an accessible, comprehensive, and easy-to-understand resources to each person to be with them on the wealth-improvement journey,” said Tian.

Also Read: VIISA names 4 startups into the fifth batch of its accelerator programme

The workshop and webinar schedule will include topics such as Investing 101, Fundamental Analysis, Bonds, and Options that will serve a community of over 7,000 individuals.

It will continue to utilise Wealth In Asia’s proprietary technology that connects people to an investment advisor based on their individual needs. It will also feature the latest investment news, wealth management ideas, and information, as well as expert insights for consumers to continue to grow their wealth.-

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Here are Singapore’s top e-commerce apps for mobile shopping

Mobile is king in Singapore, so who was leading the e-commerce industry as of Q1 2019?

When it comes to smartphones, Singapore is ranked as one of the highest globally for smartphone penetration. Various mobile app continued to rise in popularity – with the usage and need of shopping online that have become ubiquitous.

We can’t deny how essential mobile phone to be used for almost every aspect of our lives. In fact, a report stated that Singaporeans downloaded 245.4 million apps in 2018 spending approximately US$399.3 million on apps alone.

Although mobile apps today play an important role, a number of Singaporeans still prefers to browse for product and conduct purchases on desktops. This was evident in our previous study on theState of E-commerce.

We conducted astudyto portray who were the mobile e-commerce shopping apps with the highest monthly active users in Southeast Asia in Q1 2019 with the help of App Annie Intelligence.

This data comprises combined iPhone and Android phone averaged monthly active users, Q1 2019 in selected countries – Singapore, Malaysia, Indonesia, Philippines, Thailand, and Vietnam.

We also analysed the top most visited e-commerce platforms in Southeast Asia in Q1 2019 obtained through SimilarWeb. The companies selected for this study were amongst the top 50 most visited platforms – on desktop and mobile web – in Singapore.

Lazada

Lazada juxtaposed its annual anniversary event to offer a varied range of products and prices that took place from 21 to 27 March 2019. The platform received a tremendous amount of trafficover week-long celebration that came to its peak with a 24-hour shopping extravaganza on 27th March.

Through the app itself, on average shoppers would log on as often as six times a day to play in-app games. On top of that, Lazada live streamed performances artistes on its app to attract consumers.

More importantly, Lazada has strengthened its position as a key e-commerce player in Singapore asRedmartwas integrated into Lazada’s app and website on 15 March 2019. Customers now are able to browse to more than 400,000 retailers in Lazada’s ecosystem – within the same app as what users have been using and at redmart.lazada.sg.

Nonetheless, Lazada requires a series of app updates over the next few months as well as launching the Redmart features and functionalities which is hoped will be ready by end-June 2019. These include; order amend, delivery slot incentives, my list features, search functionality, delivery slot reservation, and order rescheduling.

Furthermore,Chinese New Year 2019that fell on February 4th to 5th – coincides with the February new moon and the year of the pig – was celebrated by people in Southeast Asia countries as a time to honor deities and to be with family.

In conjunction with this Lunar New Year, Lazada Singapore celebrated its CNY campaign with huge promotions, such as 888 flash deals, up to 88 per cent off, and up to $88 vouchers.

It is a celebration sale period as consumers will actively go through the Internet and e-commerce to find what they need for the preparation of the occasion.

Qoo10

Qoo10 remains as a strong competitor in Singapore with the 2nd highest in monthly active users on its mobile app in Singapore in Q1 2019. The Singaporean-based e-commerce company in 2018 stated that the company will continue to focus its progress on the city-state and remains as a strong competitor in the mobile shopping app arena.

Among the possible drivers of its performance in Q1 2019 could be the introduction of its partnership with Grab Pay that provides consumers the option to pay later for rides, food delivery, and for shopping on Qoo10.

Ku Young Bae, the CEO of Qoo10 is optimistic of its company’s future as there is much room for improvements such as in its diverse product selection, more cross-border merchant sources, a predominantly domestic vendor base, self-owned cross-border shipping network, and price competitiveness to drive further growth in Singapore.

Shopee

Shopee – as the third most actively used app – is amongst the fastest growing e-commerce apps as compared to others in the list of the most active users in Singapore.

Shopee was founded in 2015 where the trend in Southeast Asia had a tendency towards users were to purchase through their smartphones. Founded since 2015, the e-commerce company has considered itself as a mobile-first platform, prioritising its developments on the mobile app, which has made them amongst the most actively used apps in Singapore.

In terms of its overall ranking, Shopee’s mobile app was ranked at 2nd place amongst other apps.

Also Read: Our company spent a year pushing for diversity, here is what we learned

In its past months, prioritised a ‘hyper-localised’ user experience approach by having a different app for each country. This was part of their strategy to focus on taking a highly localised approach to each market. Sea – the parent company of Shopee – in March 2019 stated it aims to raiseUS$1.5B in an effort to drive further growth for Shopee.

It also has become the most visited e-commerce platform (on desktop & mobile web) in Southeast Asia during the quarter, which garnered a total traffic increased by 5% from website and app combined as compared in Q4 2018 to 184.4 million visits.

Taobao

As the fourth most actively used app in Singapore in particular, TaoBao seemed to be performing well in countries where there were more consumers proficient in Mandarin.

As such, Taobao although usable in other countries in Southeast Asia, was most actively used in Singapore and Malaysia. Taobao was actively used in Singapore as most sellers would provide delivery services to Singapore as well as attractive deals and products that are sometimes not available in the country.

Beyond its mobile app, Taobao products are also available to Singaporeans via a Taobao agent or third-party platforms such as EZBuy, SGShop, Peeka, and Oops.

Nevertheless, if users are to prefer Lazada as their platform to shop through Taobao, it is still feasible to purchase the items from there asLazada recently excelled cross-border business across Southeast Asia.

The Most Visited E-commerce Platforms on Desktop & Mobile Web in Singapore and Southeast Asia

Qoo10 remains as the most visited e-commerce platform in Singapore, garnering an average of 7.9 million visits on desktop and mobile web in Q1 2019. Subsequently, Lazada was the second most visited at 7.4 million visitors and Shopee at 2.5 million visitors in the same period.

Totaling the overall traffic garnered in Q1 2019 across Southeast Asia, Shopee is the most visited e-commerce platform in Southeast Asia (six countries – Indonesia, Malaysia, Philippines, Thailand, Vietnam, & Singapore) in Q1 2019 with a total average of 184.8 million visitors.

In terms of ranking, Lazada remains as the most visited platform (on desktop and mobile web) in Malaysia, Philippines, and Thailand. Overall, Lazada obtained 179.7 million visitors in Q1 2019 (six countries – Indonesia, Malaysia, Philippines, Thailand, Vietnam and Singapore).

Also Read: VIISA names 4 startups into the fifth batch of its accelerator programme

Please click on one of the links below to view the data in detail for each country. More findings in the overall Map of E-commerce Report for Q1 2019.

Lazada, Qoo10, Shopee, & Taobao Were The Most Actively Used Apps

The Most Visited E-commerce Platforms on Desktop & Mobile Web in Singapore and Southeast Asia

Photo by ROBIN WORRALL on Unsplash

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Insurtech Maria Health raises additional seed funding from tryb Group

The Philippine-based insurtech aims to “meet the health insurance needs of millions of Filipinos”

tryb Group announced that it has invested an undisclosed amount of seed funding into Phiippine-based insurtech MariaHealth. tryb Group is said to be joining investors like Gobi Partners, Wavemaker, Hustle Fund, and Grand Metro Holdings.

In its statement, Maria Health said it will use the additional funding to scale in the Philippines and to increase their advantage, claiming to be the first-mover in the market.

Maria Health is the digital platform for distribution of health insurance products that aggregate SME, individual, and family health plans. It also provides education and comparison shopping from twenty of the top health insurance providers, primary care clinics, and ambulatory service providers in the Philippines.

The company claims that their digital approach enables sales and account management to scale, which in return helps SMEs and individuals make the right choice in coverage.

On the decision to invest in Maria Health, tryb shared that health expenditures in the Philippines  has grown at almost 12 per cent compound-annual-growth-rate over the last ten years. It expects the trend to accelerate as wellness becomes a more important part of daily life in the Philippines.

Also Read: Row over rental payments leads to fallout between Marvelstone and Hong Leong

“Maria is a great addition to the tryb portfolio. The investment aligns with our thesis that financial services in Southeast Asia need to catch up with technology adoption, digital commerce, and mobile penetration,” said Jason Strimpel, Principal at tryb.

Philippines’ government also reportedly has created a universal insurance plan with the goal of covering all Filipinos. Maria Health is coming in with the hopes to fill this gap in education and access that are still lacking.

“Filipino SMEs are excited to offer group health insurance coverage to their employees. The process to do so is cumbersome, to say the least,” said Vincent Lau, Maria Health Co-founder, and CEO. “Our mission is to provide simple, easy to access health insurance online for the Philippines. Our platform offers the right mix of education and convenience, backed by technology.”

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(Exclusive) Merkle Science raises US$804K in seed funding round led by LuneX, SGInnovate

Merkle Science works with government agencies and blockchain companies in detecting and preventing illegal use of digital assets

merkle_science_funding

Singapore-based blockchain monitoring startup Merkle Science today announced a S$1.1 million (US$804,000) seed funding round led by LuneX Ventures and SGInnovate.

Digital Currency Group, Kenetic, and Entrepreneur First also participated in the funding round.

For LuneX, which is a dedicated fund for blockchain investments by Golden Gate Ventures, the funding round is the first lead investment it concluded since its appointment to SGInnovate’s panel of co-investors, under the Startup SG Equity scheme.

For Merkle Science, the funding will be used to build their technology and expand their sales team across Asia.

“We believe that the co-investment by LuneX and SGInnovate would be synergistic for our growth and development, as we look to build Merkle Science as a global brand from Singapore. Kenetic, DCG and Entrepreneur First would further help us establish ourselves as a trust provider globally,” said Merkle Science Co-Founder and CEO Mriganka Pattnaik in a press statement.

Also Read: Blockchain-powered ride-hailing app TADA officially launches in Cambodia

Merkle Science works with law enforcement agencies and blockchain companies to provide a risk-monitoring solution to detect and prevent the illegal use of digital assets.

The company combines both off-chain and on-chain data with the goal to provide for better analysis, and said to be the one of the first players to apply fraud sciences to analyse blockchain data.

Its co-founders have combined previous experience from Naspers-backed crypto exchange Luno, Paypal, Bank of America, and Instamojo.

“This space is quite attractive due to the increasing cryptocurrency AML regulations coming about worldwide. Due to this, new compliance tools for blockchain monitoring would be required not just by digital currency companies but also regulated financial institutions entering the space,” LuneX Ventures Partner Kenrick Drijkoningen commented on the investment.

LuneX Ventures’s partnership with SGInnovate was announced in late April. The partnership aimed to invest in early stage deep tech startups.

Also Read: 10 crazy blockchain ideas for Facebook

A recent Global Startup Ecosystem Report by Startup Genome has revealed deep tech as the fastest growing category in the global startup industry.

“Nearly half (45 per cent) of startups being created globally now are in deep tech-related sub-sectors -twice the share they made up in 2010-20115. Moreover, the four fastest growing startup sub-sectors are all deep tech-related,” the report stated.

Singapore itself has become an attractive hub for corporate R&D and PhD research students, which has led to an abundance of deep tech talent.

Image Credit: Merkle Science

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Lattice80 founder sued in Korea for non-payments of returns to investors

The legal charges against Joe Cho Seunghyun were filed by Chun Yong Beom, who had invested US$183K in his firm Marvelstone Partners in 2015

Joe Cho Seunghyun, Chairman of Singapore-based Marvelstone Group and Founder of now-defunct fintech hub Lattice80, is facing legal suit in his home country South Korea for allegedly failing to pay promised returns to investors, says a The Business Times report.

The legal charge were filed by South Korean investor Chun Yong Beom, who had invested S$250,000 (US$183,000) in Marvelstone Partners in 2015. As per the documents reviewed by BT, Marvelstone Partners had guaranteed a 33 per cent interest per annum on the capital, with the funds meant to go into another project that was later listed. The contract further guaranteed a profit on exit.

According to Beom, this guaranteed return due end-March 2018 never arrived, and he questioned fund redemptions from Marvelstone Partners since 2017. Boem had also filed a police report against Seunghyun in South Korea in 2018.

Also Read: 6 Echelon Asia Summit 2019 exclusives the investor community can look forward to

The case has however been temporarily put on hold, with Beom saying that it is because Seunghyun has not filed a counterclaim with the South Korean court.

The Business Times claims that it reviewed the documents filed in South Korea and Singapore relating to the Marvelstone Group.

Marvelstone Group have told BT that the claims are “untrue”.

Seunghyun, who is a Singapore permanent resident, is also involved in a legal dispute with Hong Leong Holdings over the breach of a licence agreement. The property group accuses that Seunghyun and Lattice80 failed to deposit revenue receipts that should have gone into designated bank accounts.

In November 2017, e27 reported that Marvelstone neglected to pay Hong Leong the utility bills, internet services and other rental fees, leading to a major fallout between the two firms. Following this, Seunghyun had been dropped as a brand ambassador for the Singapore Tourism Board’s (STB) ‘Passion Made Possible’ campaign.

 

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Blockchain-powered ride-hailing app TADA officially launches in Cambodia

MVL Foundation is behind the launch of Singapore-based ride-hailing application TADA In Phnom Penh

The ride-hailing company TADA, a product of MLV Foundation, announced that it has entered Phnom Penh, Cambodia.

TADA claims to be one of the first consumer applications in the world to utilise blockchain technology. It promises zero commission taken from the drivers. The app was launched in Singapore last July.

“Our purpose has always been to improve the lives of drivers, create a better experience for riders and deliver a trusted ride-hailing application through innovation for all our users,” said Kay Woo, Founder and CEO of MVL.

TADA also collaborated with Pi Pay and Alipay to facilitate digital payments.

According to Tomas Pokorny, CEO of Pi Pay, the collaboration marked another step forward to encourage more Cambodians to adopt cashless payments in the digital era.

Also Read: AI company Pencil secures US$1.1M seed funding led by Wavemaker

Representatives from the Cambodia Chamber of Commerce (CCC) and TADA’s driver partners were also present to witness the signing of a Memorandum of Understanding between MVL and Pi Pay.

To date, TADA said it has operated in Singapore, Vietnam, and Cambodia with more than 30,000 drivers and 230,000 users.

The official launch and partnerships are also celebrated with TADA announcing a Free Rides Day, where riders will get to enjoy free rides on May 10 from 6 am to 11.59 pm (Capped at $3 and limited to the first 2,000 redemptions) by using the promo code TADANOW. Driver incentives would also be offered to commemorate the TADA launch during its beta-test phase.

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AI company Pencil secures US$1.1M seed funding led by Wavemaker

Pencil is a creative AI company that seeks to automate creativity but “without killing it”

Singapore-based creative AI company Pencil announced that it has secured US$1.1 million (S$ 1.5 million) seed funding led by Singapore and US-based VC Wavemaker Partners along with SGInnovate and Entrepreneur First.

It also launched its first enterprise product called Studio, a creative platform for advertisers.

Investor-advisors for this seed round include NUS Associate Professor Min-Yen Kan and members of Xoogler Angels, a leading angel network of Google executives in Southeast Asia.

The money will be used on Studio and company expansion.

The company said that the funding will be used to hiring engineering and customer success talent, grow proprietary datasets, and extend patent-pending technology.

Studio seeks to take advantage of recent advancements in AI to enable creative and media teams to generate personalised advertising content, both language and visuals with more speed and scale.

Pencil said that Studio’s technology works by first using computational power to experiment, then AI pattern detection proceeds to spot the best ideas. This approach ensures divergence and surprise in creative outputs, while at the same time also applying historical learnings to improve campaign performance, provides predictive feedback to users that suggests whether generated content is likely to be effective, differentiated, and “on brand”.

Also Read: Skillenza, India’s answer to Triplebyte, raises US$1M in Pre-Series A funding round

Generating AI content using Studio is collaborative, with the human user firmly in control. It lets creatives brief the platform and then review generated content, providing feedback in the form of approvals or edits which in turn train and refine the AI.

Pencil claims that its mission is to address the problem with advertising today, in which many creative teams get overwhelmed by the volume of content that modern digital advertising requires, resulting in the inability to focus on ideas which reach consumers creatively and effectively.

“The number one pain point of marketing teams is increasing their ROI. Almost every solution in the market proposes doing so through greater targeting or better customer profiling. But these approaches are fundamentally limited by the amount of content, be it visuals or text, that one can humanly produce. Pencil takes a new and complementary approach, allowing teams to generate and distribute personalised content at scale using AI,” said Paul Santos, Managing Partner of Wavemaker Partners.

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Meet Titip Doa, the app that will get strangers to pray for you during Hajj pilgrimage

Titip Doa was inspired by a common habit among Indonesian Muslims of asking pilgrims to pray for them as they depart to Saudi Arabia for pilgrimage

titip_doa_profile-1

A common habit among Indonesian Muslims during the Hajj pilgrimage season, which peaked on the Idul Adha celebration, is to ask departing pilgrims to pray for those left in the home country –a practice known as “menitip doa”.

Prior to departure, family and friends would gather at the pilgrims’ residence to send them off. Often these visitors would also convey their requests for prayers during the visit, inspired by the belief that a prayer read during the pilgrimage will have a greater likelihood to be answered.

Often the requests can get very specific and elaborate, and one pilgrim can receive a great number of them.

When Muhammad Senoyodha Brennaf went on a pilgrimage in 2016, to keep things easier, he and his wife created a simple survey form for family and friends to list down their prayers requests. They ended up receiving 190 entries, with topic ranging from curing illnesses such as cancer, success in education and marriage, to being given the opportunity to go on a pilgrimage themselves.

“When we read these prayer request [during the pilgrimage], the more we read these prayers, the deeper we felt their hopes and struggles … We would like for others to be able to feel the same sense of empathy,” Brennaf explained in an email to e27.

“Hopefully this will get people to start thinking and caring for each other, at least by praying for each other,” he added.

Brennaf, who is the CEO of local startup Astrajingga, then built a mobile app called Titip Doa.

Through the mobile app, users are able to submit their prayers request to be read by other users. Users are able to monitor the progress of their requests; once the prayer request has been read by other users, there will be information on the identity, location, and how many times the prayer has been read.

Prayer request going into the Titip Doa database will not be edited or curated, though users can report any request that is deemed in appropriate.

The app is set to be launched in mid-January for Android devices.

The Titip Doa mobile app

Also Read: How AyoPoligami app becomes the most hated app among Indonesian women today

The rise of halal-tech

 

Being the biggest Muslim population in the world, Indonesia provides a great potential for businesses working to provide halal services to the market, from food, clothing, to travel and tourism. Several startups in the Southeast Asian region has built platforms that cater to needs of the Muslim audiences.

Astrajingga itself has built online travel agency Halal Local and personal finance management platform Monicca.

Despite the great market potential, Brennaf said that his intention in building the app is purely for charity. The service will continue to be provided for free; he will not even put advertisements on the platform.

“Even if, in the future, there will be any intention to commercialise it, then the Titip Doa app will utilise big data to process Sentiment Analysis. This market sentiment analysis will be useful for many things, such as understanding the most common aspiration [of citizens] in a city, who is the leader that many people are expecting for, public opinion on certain issues, and many more,” he explained.

He also has no specific target with the launch of the app.

“But seeing the response towards the prayer request form that my wife and I created in 2016, hopefully it will gain the attention of many users. Hopefully, if God willing, we can get 10,000 downloads within six months,” he said.

Brennaf is also working on the app all by himself; he has just begun to recruit volunteers to help on the project.

“For the future, I already have a clear picture on the upgrades that we are going to implement, and the stages in doing it. But it will adjust the market validation process following the launch,” he said.

“If we are talking about a more serious process such as expansion, diversification, or even pitching [the product] to venture capital firms, then there is such possibility. As the Titip Doa app begin to grow significantly and have a good potential, then we will certainly need external support for this project to grow bigger and give greater impact,” he closed.

Image Credit: pansiriphoto / 123RF Stock Photo

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