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How Solve Education wants to help a billion people

Rather than help 10,000 people make a billion dollars

Centuries of quality education has mothered technology into this world and now we see technology helping education reach higher levels of quality.

Edtech plays an incipient role in enhancing our intellectual capabilities to meet the demands of an ever-evolving world. Many governments, schools and big companies across the world have already invested heavily in its value.

However, even with such implementations in place, the socioeconomic gap continues to widen with the richest one per cent owning a very disproportionate 45 per cent of the world’s wealth.

People are beginning to accuse edtech of rubbing salt to the wound by promoting inequality since not every student has access to technology. And, making matters worse, is the fact that the majority of edtech companies target middle to upper-class students — whose parents can afford and want to pay for their services and high-end devices.

This leaves behind the kids at the bottom of the class-pyramid, which ironically makes up the largest part of our global population.

This was an issue Solve Education identified and is trying to re-solve by bringing free, engaging educational software to low-end phones through an app.

“Going digital can divide people, but at the same time, it can be an opportunity to bridge the socioeconomic gap — it depends on how we design edtech,” says Janine Teo, CEO of Solve Education, about education inequality.

Solve Education is a non-profit organisation that is building mobile games designed to help kids learn. Its flagship game, Dawn of Civilization, teaches people english while they build their own city.

Some of the main barriers edtech companies find with poorer communities is running a product that can function on substandard phones, support low to no internet connectivity and use small memory space.

Solve Education has been able to break down each of these barriers and has even incorporated a social-gaming element into the learning process.

Explaining this decision, Teo tells e27,

“Some of the kids out there do not have supportive parents or good quality teachers, so how do we get them to learn then? Since they spend most of their time on social media or gaming apps, we decided to make an app that can engage them in those elements as well.”

Also Read: Go-Jek moves PayLater offline to help people pay for goods monthly

According to UNESCO’s 2018 report, one out of five children do not go to school. Teo explains that the app was specially engineered to cater to that 20 per cent, which she herself has crossed paths with from over 40 countries of travel.

Her previous jobs in the hospitality sector landed her (literally) in many places across many oceans. Prior to that, she was a computer engineer based in Paris. Where Teo wanted to go, her life naturally followed — until it presented an obstacle in the form of a friend’s question.

“What’s your purpose in life?”

This friend, who is now the chairman of Solve Education, kindled some major introspection within Teo and she finally came to a conclusion that she would rather “help a billion helpless people than help 10,000 people make a billion dollars”.

Her previous jobs provided her plenty of insight and exposure to the marginalised, lower-class communities outside the sheltered bubble many of us are blessed to live in. This motivated her to switch careers and fulfil her purpose.

On why she chose to pursue her vision in the field of education, she shared that, “If we look at all the different challenges the world has today, we find that education is the main cause for them and yet, also the core element that can bring about a lot of changes”.

Today, Solve Education carries the torch for creating a world where all students can access quality education and gain confidence in their ability to learn. It is currently established in Indonesia, Singapore and India — the latter of which has at least 35 million children deprived of education.

Interestingly, the app has felt five times the retention rate for normal mobile games, which is an incredible feat for an educational game, given the low retention rates of its counterparts in the market.

However, Teo recognises that edtech is not a cure-all and that there will always be a group who won’t have access to even basic technology.

“Thankfully though,” she says, “experts have predicted that by 2020, at least 70 per cent of the world will have a basic smartphone and intermittent internet connectivity and Solve Education will leverage on that growing number”.

Also Read: eToro aims to make buying Bitcoin as easy as buying an Apple share

Education is essential for every child, and should not be made exclusive to those who can afford it.

“If everyone can do what they do best, the world would be a better place,” Teo says with conviction.

So, here’s to Solve Education enabling children to discover what they’re best in, and making the world a better place!

Photo by HT Chong on Unsplash

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Boosting the patient management process, one AI step at a time

AI possesses the capability to make humans realise their roles that are of the utmost value

Have you ever dreamt of a world where machines could perform the tasks that you wanted?

With the technological revolution related to artificial intelligence, this dream can finally turn into a reality. Artificial Intelligence involves machine learning and its ability to think, respond and perform tasks like humans.

Presently, there are thousands of applications that use AI technology to flourish. From Apple to Google, almost every company has its own AI featured technologies.

The implementation of AI in healthcare can lead to some considerable changes. With the ability of huge data storage, AI offers tremendous benefits concerning patient management systems.

Here’s a list of top five ways in which Artificial Intelligence can revolutionize the healthcare and patient management process.

Swift and precise diagnostic tools

With AI, there would be more accurate diagnosis accounts for three-fourths the correct remedy and treatment.

If you’re able to diagnose the disease of the patient, you have accomplished half of the goal. With technology like artificial intelligence, we can use the data storage facilities to achieve the correct diagnosis.

Also Read: SalesCandy’s expansion to 4 Southeast Asian countries prompts new innovations

Not just this, the diagnostic process would be much faster and reliable.

Usually, it takes around two to three days for a normal diagnosis. But using AI, the diagnosis gets faster and more precise.

Eradicates human errors, fully

Being a human, we are bound to make mistakes and healthcare is no exception.

However, by incorporating the high-tech knowledge of artificial intelligence in healthcare, we can prevent such human errors by removing all the emotional disturbances.

AI can fully modify the current healthcare system and mould it into an astonishingly reliable one.

Lesser healthcare service costs and finances

Anything that reduces the cost of the current procedures is ultimately more successful and reliable. With artificial intelligence, the diagnosis and patient treatment become a facile task.

Furthermore, patients can achieve adequate treatment by staying under their comfort zones and homes. AI also reduces the investigation charges that the patient has to pay for the correct diagnosis.

Ultimately, this reduces the cost of healthcare services for the patients. Moreover, AI assistants provide better data storage and management services than humans. Overall, AI in healthcare can achieve even impossible tasks.

Better data storage and management

In the healthcare industry, patient-related data plays a major role in the correct diagnosis and treatment.

Mostly, the reason behind the wrong diagnosis is inadequate data and records. With AI assistance, proper data management and record keeping can be performed.

Not just that, we can also fetch the correct information within seconds.

Also Read: Running a thriving business as a digital nomad

With proper integration of information and storage, the treatment procedure becomes easier. Moreover, this can reduce the mortality rate due to inappropriate healthcare services. AI can make data-driven decisions for the betterment of the patient.

Improved surgical and nursing services

Presently, surgeries can only be performed by specialized surgeons. It requires time, effort and proper qualifications. But, with eloquent AI services and assistance, the surgeries can be performed efficiently.

Robot-Assisted surgeries can make a huge difference in the healthcare industry.

Not just the surgical procedures, AI assistance are also a boon to the nursing services. Virtual nursing assistants are more accurate, attentive and swift. Not only does it reduce human labour, but also leads to higher accuracy in the services.

Overall, Artificial intelligence in healthcare industry possesses the skills to completely transform the patient management. Reduced human labour, fraud detection and cyber-security are guaranteed with AI in healthcare.

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

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SaaS parcel tracking platform Parcel Perform lands in Europe

The Singapore-grown SaaS platform for parcel tracking also refreshed its brand and added new features

Parcel Perform, a Singaporean SaaS platform for  parcel tracking announced that it has expanded into Europe with its new office in Germany.

The company partnered with Coureon Logistics, a digital logistics provider for national and international shipping, to offer end-to-end e-commerce logistics management from parcel booking to parcel tracking across multiple carriers.

Along with the expansion, the company also introduces a new feature that includes enhanced real-time reporting to analyse logistics performance and an improved dashboard with more detailed insights and intuitive overview of parcel statuses.

The new feature, the company said, enables e-commerce businesses to improve customer experience, reduce customer service costs, and optimise logistics performance.

“Europe remains an extremely complex continent from a supply chain perspective with a multitude of logistics players across all markets. Our Parcel Perform platform aggregates and standardises logistics data, allowing e-commerce businesses to track, analyse, and predict parcel movements, enabling companies to make sense of their logistics data and better manage their operations.”

“The market for customer experience, personalisation, and tech-enabled logistics management is ripe for growth and we are well-positioned to help companies grow in this area,” says Dr. Arne Jeroschewski, Founder and CEO of Parcel Perform.

Also Read: SalesCandy’s expansion to 4 Southeast Asian countries prompts new innovations

Parcel Perform’s expansion into Europe comes on the heels of momentum for the company as it introduces a global brand refresh along with new logistics intelligence features on its platform.

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Blockchain in the energy sector: Technology promised and this is what it has delivered

The energy industry is slanting towards a distributed yet connected future, pun intended

With the digital age comes numerous digital optimization opportunities, be it the Artificial Intelligence (AI), Internet of Things (IoT) or blockchain technology.

Accordingly, utilities are increasing their digital initiatives to stay competitive in the developing energy landscape.

What’s more, the utility associations’ interest in blockchain is rising.

Blockchain’s potential for utilities

In the utility sector, blockchain technology has that potential to enable new methods to manage how energy is secured, distributed and accounted for.

Utilities are testing the potential of blockchain for creating new business models across the world based on micro-transactions enabled by blockchain’s ability to make trust between unknown peers.

These sort of disintermediated transactions develop the possibility of boosting the economic growth by leapfrogging the need to create large-scale centralised infrastructure for tracking commodity-related transaction or asset-related events and process payments.

One possible industry vision for the digital business is for utilities to be a provider of energy sharing economy platform. This platform can be managed by a single entity. In this centralized model platform, the provider is free to use a permission ledger-focused blockchain to track micro-energy transactions as well as orchestrate financial settlement.

This model will help be helpful in easier interaction with the digital distribution platform that is managed by IDNO (Independent Distributed Network Operator) that would validate the technical feasibility of proposed energy trades and calculate delivery charges depending on the congestion prices.

Managing energy exchanges between consumers and prosumers and creating cryptographically verified distributed P2P energy exchange platforms are among the most continuous use-cases assessed in a few early trials across the globe.

Various instances of blockchain’s use in the utility area have been accounted for up until this point.

Notwithstanding, those are in a trial and beginning period. Like this, they are for the most part utilised as signs of business potential or as technology feasibility pilots.

A look beyond the hype

Early adopters must have sensible assumptions regarding what can be picked up by setting out on energy-related blockchain activities. This can, in some cases, be a challenge, particularly as blockchain’s journey continues to be jumbled by hype, inflated expectations, miscomprehension, misinformation, and questionable prompt esteem.

Also Read: Today’s Top Tech News, June 03: BandLab acquires two brands and Parcel Perform lands in Europe

Both the tech media and merchants have fuelled off base assumptions that blockchain is as of now being effectively deployed across the enterprises and that a bigger change is in progress.

This isn’t the case!

Truth to be told, as indicated by Gartner’s 2018 CIO Survey, just a single per cent of CIOs showed any sort of blockchain adoption inside their associations, and just eight per cent of CIOs were in momentary arranging or dynamic experimentation with blockchain.

Even though blockchain’s adoption is in the beginning stage, there’s still a strong indication that there will ultimately be an assortment of approaches to using this technology.

With its promise of transforming transaction streams, better approaches of managing as well as operating distributed assets and operations, blockchain will continue to pick up gain traction in the utility sector.

But, utilities should oppose “fear of missing out” and must initially assess the disruptive nature of blockchain, evaluating whether this technology is promptly required for their organizations or not.

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

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Today’s Top Tech News, June 03: BandLab acquires two brands and Parcel Perform lands in Europe

Also, Philippine Digital Asset Exchange raises investment and Singapore Academy of Law launches accelerator programme

BandLab acquires British media brands NME and Uncut — [Press Release]

BandLab, a Singaporean company that wants to build a gigantic collective of music brands, announced today it has acquired NME and Uncut, two British media companies.

NME is a magazine that has been around since 1952 and grew into Britain’s most popular music magazine in the 1970s.

“We’ve been through a lot of change over the last three years, and it’s extremely exciting to have the opportunity to evolve further as a global media brand, while still maintaining the heart of what makes NME truly the NME. We’re here to be a fearless voice in the music scene, shining a light on the biggest acts and best emerging artists – all the things that have made us essential to pop culture for over nearly 70 years,” said NME editor, Charlotte Gunn in a statement.

Uncut is more niche and focusses exclusively on Rock & Roll.

Parcel Perform expands to Europe with launch in Germany — [e27]

Parcel Perform, a Singaporean SaaS platform for parcel tracking announced that it has expanded into Europe with its new office in Germany.

The company partnered with Coureon Logistics, a digital logistics provider for national and international shipping, to offer end-to-end e-commerce logistics management from parcel booking to parcel tracking across multiple carriers.

Along with the expansion, the company also introduces a new feature that includes enhanced real-time reporting to analyse logistics performance and an improved dashboard with more detailed insights and intuitive overview of parcel statuses.

BitMEX Ventures invests in Philippine Digital Asset Exchange — [BlockTribune]

BitMEX Ventures, a VC arm of HDR Global Trading, has invested an undisclosed amount into Philippine Digital Asset Exchange (PDAX), a crypto exchange.

The money will be used to improve the platform so that PDAX can handle a multitude of digital assets. The company is not limited to coins and facilitates trading of commodities, real estate equity and debt securities.

PDAX is licensed by the Philippines Central Bank.

Supahands raises Series A round — [Tech In Asia]

Supahands has closed a Series A financing round led by Patamar Capital and Cradle Seed Ventures, according to Tech In Asia.

Supahands is a Malaysian startup that helps companies integrate machine learning by providing micro-tasks to help facilitate the learning process. It is essentially helping companies outsource a painful data collection process.

Singapore Academy of Law launches accelerator programme — [Business Times]

The Singapore Academy of Law today opened applications for its new accelerator called GLIDE (Global Legal Innovation and Digital Entrepreneurship), according to the Business Times. The accelerator is part of a larger strategic shift within the academy to integrate innovation into the local legal industry.

The programme will last 90 days and is open to any startup with a minimal-viable-product and pilot.

Photo by Ana Grave on Unsplash

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Navigating the Southeast Asia Ecosystem: An Essential Guide for International Startups

The world truly is an oyster for startup founders who are scaling their businesses in overseas markets, and Southeast Asia (SEA) is a hot destination

Home to a population of over 650 million people, Southeast Asia is often heralded as the next big economy. SEA has more than 330 million monthly active and young internet users, making the region incredibly receptive towards new technologies that can potentially disrupt the local ecosystem.

2018 recorded an abundance of investments with US$17.9B recorded funding raised by SEA-based startups and according to Google’s e-Conomy SEA 2018 report, SEA’s digital economy is forecasted to triple in size and reach US$240 billion over the next seven years.

Navigating Southeast Asia’s Diverse Backyard

A growing pipeline of customers and increased revenue generation are often motivations for startups to begin thinking about overseas expansion. The region’s receptiveness towards technology adoption and magnetism for burgeoning capital funding, make it attractive for startups from outside the region to consider expanding into SEA.

While the market opportunity certainly exists for startups to tap into, establishing a sustainable foothold in a new market has its own challenges, particularly in a region as diverse and dynamic as SEA.

Timing

Is the time right for expansion into an overseas market? Does your startup’s product or service solve an existing problem in the market(s) you intend to penetrate and have the necessary product features that are transferable to meet local customer needs? It is not uncommon for startups to have their business offerings validated in their domestic market, yet struggle to replicate this template in a foreign market where the same product-market fit may not exist.

In the case of SEA, a “one size fits all” business model does not translate well. By leveraging on the expertise of local partners in its expansion plans, Grab’s localisation strategy has seen the ride-hailing company grow to become the SEA powerhouse it is today.

Also Read: Boosting the patient management process, one AI step at a time

Grab addresses the needs of the local market by being culturally relevant – in Indonesia, they utilize bikes to cater to the locals’ preferred mode of transportation while in Singapore, they have begun offering pet-friendly rides to meet the needs of the high number of pet owners.

Understanding the local market and your competition

How do you stand against the other players that exist in the market of interest? A startup might have a few hundred thousand users in Australia or Hong Kong, but that level of traction may not be translated in Jakarta or Singapore.

Understanding the number and quality of existing players in the market puts you in a position to think if it is a worthwhile endeavor to invest into the market and the extent of resources required to gain sufficient market share. It is not to say brands offering similar services cannot co-exist; in fact, we see benefits to having healthy competition.

The e-wallet, travel booking and messaging platforms domains are good examples. However international startups need to be able to present a core competency that can deliver a unique set of the value proposition to the intended customers, and which cannot be easily copied or bought.

Financial and operational readiness

Is your startup financially ready to bear the operational costs of scaling into new markets? Unless you have invested market dollars over a reasonable period of time to build your brand presence internationally, your brand equity overseas is negligible.

Resources have to be allocated to build new partnerships, create brand awareness and build a business process that can sustainably support new international business contracts. Collaborations and partnerships with local entrepreneurs and investors who have a better understanding of the market may be useful for startups to lower some of the direct market entry costs and associated risk.

A clear, measurable plan

Do you have a roadmap for success? It is critical for you to be strategic in pacing the growth of your startup and have a clear, measurable roadmap in place before taking the plunge. Uber’s failed entry into the region, where they took an “enter first, think later” approach did not work to their favour.

Although it is nigh impossible to predict market dynamics in its entirety, learning from the successes and failures of incumbents can greatly improve your startup’s odds of success. Anticipating possible risks and drawing up their mitigation measures can fast-track the decision-making process.

Cultural Diversity

Startups must also understand the various government regulations and infrastructure unique to each jurisdiction. The region presents various forms of bureaucratic red tape, legalities, and infrastructure. By understanding the infrastructure that is available or lacking in the markets, startups will be able to develop business models that comply with existing regulations.

Being culturally sensitive to how business is conducted can sometimes be the sole determinant to your startup’s success in the region. To ease the process or validate observations, startups can turn to neutral intermediaries such as government bodies that assist overseas-based startups for support.

Also Read: SaaS parcel tracking platform Parcel Perform lands in Europe

For instance in Singapore, there are initiatives established by the government and private entities such as Austrade’s Landing Pads program, Enterprise Singapore and ICE71 in which startups can participate in to accelerate their entry into the region. Austrade’s Landing Pads program provides later-stage Australian startups with a tailor made residency program that offers business advice and contacts to successfully launch their business in Singapore and the region.

Once international startups make it out of the maze that is SEA, they can reap the immense opportunities that the region offers. By establishing an understanding of the inner workings of the region, they will then be well-positioned to build a foundation for entry into the global market. After all, SEA is the gateway to Asia and the world.

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What I learnt from training Malaysia’s most multicultural startup

Malaysia is one of the most multicultural nations in Southeast Asia, and so are her startups

As famously stated by Mark Suster of Upfront Ventures, “individuals don’t build great companies, teams do”. From speaking to both Founders and startup employees over the years, the imperative of building leaders and developing team dynamic has become clear to us.

It is the interaction of each stellar individual member that will maximise the performance of your team.

Back in February, ConnectOne teamed up with iPrice Group, Southeast Asia’s leading price comparison and coupon platform in seven countries (Malaysia, Singapore, Indonesia, Thailand, Philippines, Vietnam, and Hong Kong), to conduct a team building workshop using Emergenetics for their Leadership team in Malaysia.

Working in a region that is a melting pot of different cultures, the company fully embraces diversity — which requires an even greater awareness of each other’s learning style and work habits.

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“It’s extremely difficult to understand how to work effectively with other people from different cultural backgrounds with different preferences to think and act. This is crucial to if we want to grow 10x in the business”
– Heinrich M. Wendel, iPrice CTO

Also Read: Indonesia’s Startup Legal Clinic, a helping hand for startups’ legal woes

From that day we found three key lessons on building the ultimate power team:

Lesson 1: Understanding each team members’ communication style as well as your own

We have all heard the saying “communication is key” and this could not be more emphasized for any fast-scaling startup team. It is not only about making sense of your own communication style but understanding those of others.

The workshop brought this dynamic team of leaders together as we guided them on how to adapt their individual approaches to suit one another and to facilitate effective communication.

Lesson 2: There is no one-size-fits-all leadership model

“The most valuable lesson is that no preference or combination of such is the “right” one”
– iPrice participant

Whilst some may argue that scientific tools are restricting and place individuals into boxes, we take an educative approach to identify behavioural preferences and improve self-awareness for better performance.

This allowed participants to recognize their personal strengths and weaknesses, encouraging them to work around them by understanding what works and what does not.

Lesson 3: Knowing your team will better determine what new hires you need

Earlier in the year, we carried out a survey asking members of the startup community on their top hiring and organization problems, and ‘hiring the right people’ easily emerged at the top of the list. Workshop participants shared that uncovering the preferential composition of their team paved the way for continued growth and team improvement as it highlighted what skills and working styles were lacking.

All in all, we want to say a huge thank you to our friends at iPrice for their fantastic engagement during the day and delighted to hear that they continue to reflect upon the day’s learnings three months on.

“We are now able to create our own management style without exhausting ourselves but still able to fulfil the requirements of the role”
– iPrice participant

Likewise, it was an eye-opening experience for our consultants to observe the high-level of willingness demonstrated by the team to learn more about each other and to see the growth that can occur from a single day.

Also Read: Is a career in biotech right for you?

“My role is to ensure that the environment is safe enough for a participant to open up and express their frustrations without fear of being labelled an outcast. That was certainly achieved when the minority thinking preference spoke their minds; and the majority immediately sought to assure them of their value and thank them for their contributions.”
– Joanna Yeoh, ConnectOne Director and Workshop Leader

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The workshop helped build rapport for a fast-growing team and improve communication between different leads and seniority. Making the right hire can take many hours and rounds of decision making.

Why waste that talent away by not strengthening how these individuals think and act together as a team?

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

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Is a career in biotech right for you?

A career in biotech can be a great choice for a multitasking, team-oriented individual who does not fear changes

biotech_career_advice

Choosing a career can be the most difficult decision we make in our lives. Although some people seem to know from childhood what they want to do, others struggle through college and beyond.

Here are some things to know about the biotechnology field that will help you decide if a career in biotech is right for you:

Biotech is an ever-changing field

Science, in general, is ever-changing, so if you work in biotech, you need to be flexible and ready to roll with the changes that come your way. You will work with different people, you will need to learn new procedures, and you may even change where you work throughout your career. If you do not mind changes year after year, you will have a better chance of enjoying biotech.

You will do better in biotech if you are team-oriented

You might imagine your life in biotech in a lab, working by yourself all day. But the truth is that many projects in biotech require teamwork, including operations, production, marketing, and R&D. If you work well with others, you are more likely to excel in a career in biotech.

Biotech requires multitasking

A career in biotech requires multitasking. You will often be working on more than one project at a time and trying to balance it all. It can be fun and challenging, but it can also be stressful if you are someone who prefers to focus on one thing at a time. If you are someone who loves to do a lot at one time, however, biotech might be perfect for you.

Also Read: Biotech startup RWDC raises US$13M co-led by Vickers Venture, WI Harper to produce biodegradable plastic

Biotech requires you to learn quickly and handle setbacks

Biotech is a fast-paced industry that requires much learning and adaptation. You will need to learn quickly, and most likely you will be teaching yourself. You will also need to be resilient and effectively handle setbacks, such as having a project terminated. This can happen for numerous reasons, including business decisions, technical issues, or scientific reasons. If you can handle these types of setbacks and not allow them to shake you, you are more likely to succeed in biotech.

Careers in biotech often come with pressure

A career in biotech will often come with pressure because large amounts of money (sometimes even millions of dollars) will depend on the results of your work. You will also have deadlines and expectations from marketing teams. So, if the idea of pressure terrifies you, biotech is probably not the right fit.

Only you can decide if a career in biotech is right for you. Consider your personal strengths, as well as your likes and dislikes.  Do you prefer a consistent work environment with less pressure and changes? If you do, you have probably already realised that biotech is not for you.

Or do you love the idea of a challenge? Can you learn quickly, handle pressure, work with others and effectively multitask? If you can answer yes to these questions, biotech be perfect for you.

Image Credit: Drew Hays on Unsplash

This article originally appeared on weigarofolo.wordpress.com.

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Are you the solution to Asia’s content crisis?

Content marketing need not only be done by content marketers

The looming content war in Asia

Content was once hailed as king in the new digital economy, a comparison which may be apt in a way beyond originally intended.

While content does have the power of royalty — allowing founders to seize share from competitors, enrich their coffers, and secure market leadership — it is also becoming as scarce.

The content crisis in Asia

To look at it another way, compare the creation to consumption ratio for most forms of digital content. The gripping series you consume on Netflix over the course of a weekend might have taken more than a year to produce and tens of millions of dollars to bankroll.

The same goes for other digital mediums. The column you read in The New York Times may have taken the essayist the course of several weeks to write, revise, and rewrite. The ten-minute documentary you watch on your Facebook Newsfeed was probably created with man-hours a thousand times that figure.

In short, the cost of creating content — including not only money, but time and resources — is spiralling ever upward, and even then, it seems to barely keep pace with our insatiable demand.

But, much like a price war, a content war produces only a pyrrhic victory: The ostensible winner may have the most popular content for viewers now — until that is someone with a bigger warchest comes along to produce more, produce better.

Also Read: What I learnt from training Malaysia’s most multicultural startup

Companies in Asia Pacific staring down a possible content war should avoid one at all costs, and instead take notes from their peers in the region succeeding through co-creation or outright user-generated content.

These collaborative approaches allow the companies to keep pace with the demand for content, while minimizing the necessary investment to the bare minimum. These companies are pioneering a MVC, if you want to repurpose a term from startup terminology, with their minimum viable content.

Everyone is a content creator

Perhaps the most prominent example of co-creation content in Southeast Asia comes courtesy of iflix.

The Malaysian video on demand service launched what it calls a Creators Hub earlier this year, which will incubate 30 content creators for one year, providing them funding, networking, bootcamp, and other resources. As the program is still in first year, the results remain to be seen, but iflix knows very well the goldmine it is tapping into: It will source and develop the very best content creators from the more than 500,000 active across the region.

One platform that has already benefited from a surplus of user-generated content is livestreaming hub Kumu from the Philippines. While Kumu has its own shows produced in-house, the vast majority of its content is user-generated.

The very best of its user-generated content is as creative and slick as any in-house show — these amateur hosts self-produce livestreams that including singing, dancing, improvisational acting, and even games.

The proof that such user-generated content is as effective at capturing hearts and minds as traditionally produced shows is in the numbers: Although it launched only last year, Kumu already boasts of an astounding 500,000 users. Venture capitalists see the value of these user livestreams, too, as a group of top investors, led by Summit Media, invested US$1.2 million in the company at the tail end of last year.

Their dollar goes further here: That warchest will support exponentially more user-generated content than it will studio-produced shows.

Even traditional publications are getting in on the action.

Social news network Rappler has been embroiled in political issues as of late, which has arguably overshadowed its incredible effort for user-generated content with RapplerX. The platform allowed non-journalists to contribute meaningful stories, as part of the company’s overall commitment to citizen journalism.

That RapplerX is reportedly being shuttered to give way to building a new, improved platform only shows the value of user-generated content. Rather than adding more journalists one-by-one, you can expand storytelling capability exponentially by giving way to community voices.

It would be a mistake to think that co-creation and user-generated content can only benefit companies already in the media space. Entrepreneurs in consumer or enterprise verticals would be well served to look into producing their content this way, as part of a more efficient bid to be the thought leader of their respective industry.

Recruitday in the Philippines, for example, is leveraging knowledge and data gleaned from its stakeholders — job seekers, recruiters (“Scouts”), and employers — to create content beneficial for all three, in a way that no other competitor can. This creative alchemy helps job seekers land the perfect job, scouts to successfully refer candidates, and employers find the best talent.

Also Read: The clock is ticking for SMEs to get their shields up against cyber-threats

Other consumer and enterprise companies should take note and think of ways on how they can use their already existing community to create content marketing that is a competitive advantage in the marketplace.

Content marketing, in short, need not only be done by content marketers. You can tap into the collective wisdom of your community and emerge with a winning strategy.

While your peers sink time, money, and resources into expensive, company-owned content, you should turn to co-creation and user-generated content to achieve thought leadership in your space, and before long, market leadership.

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

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The clock is ticking for SMEs to get their shields up against cyber-threats

It’s high time Singapore SMEs fought back against the evolving cyber-threat landscape

As the Asia-Pacific region undergoes rapid digital transformation, emerging technologies are coming to the forefront of many businesses in Singapore.

Despite the positive business benefits delivered by such technologies – including fostering innovation and optimised workplace efficiencies – with any digitisation comes an inherent risk. As organisations move into this new cyber era, the expanding digital business has opened the door for cyber-criminals to launch increasingly potent and sophisticated attacks.

Due to often limited reliable cyber resources and insufficient IT talent, small and medium enterprises (SMEs) are increasingly falling prey to cyber-threats.

In fact, recent surveys show that three in five SMEs in Singapore have had cybersecurity breaches that resulted in business disruptions and data leaks over the past 12 months – and of these, 40 per cent of cyber-attacks in Singapore have been found to target SMEs.

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Amidst the constant rise in data breaches, SMEs must stop consigning cybersecurity to the backburner.

By taking a preventative, rather than reactive, approach to cyber defences – such as harnessing the power of cyber AI and fostering a strong – SMEs can overcome the roadblocks they face in defending themselves, and rise as more resilient against the evolving threat landscape.

Raising cyber awareness by cultivating a robust corporate culture

According to a survey from Chubb, half of all SMEs said key staff members may not be fully aware of their obligations to protect the data to which they have access. Even further, the survey found that most do not fully understand what constitutes a cybersecurity risk.

The lack of awareness around the urgency of cyber defence in light of an advanced and evolving ecosystem of cyber-criminals, coupled with the traditional downplaying of such risks, threatens the lifeline of the SME economy in the region.

Therefore it has become critical that SMEs foster a culture of cyber awareness across the entire business – from top management to entry-level employees – which can be achieved as easily as organising regular staff training sessions and briefings on cyber best practices.

Since workplace culture drives employee behaviour, SMEs can engage both new and older employees in campaigns and workshops. Staff training can focus on case studies of previous cyber-attacks, some of which have stemmed from e-mail phishing – clicking on suspicious links, tech support scams, malware infection, among others.

By encouraging such educational programmes at the workplace, businesses can reduce employee vulnerability to cyber-attacks, and educate them on how to boost frontline cyber defence to safeguard critical information.

Overcoming limited resources and talent by tapping into cyber AI defence

While fostering a culture of cybersecurity and getting familiar with potential risk is a strong start, SMEs simply cannot defeat sophisticated cyber-attackers without the help of AI technologies – the cyber threat landscape evolves too quickly, and attacks strike at machine speeds.

And after all, many SMEs still lack sufficient cyber security infrastructure and headcounts required to defend against minor cyber breaches.

Human teams and traditional technologies are already outpaced by cyber-criminals. What will happen when threat-actors turn to AI to supercharge their attack methods? Cyber AI is thus imperative to actively detect and neutralise threats within seconds of it emerging on the network. SMEs will have to arm themselves with AI, combatting these adversaries with machines to win the war of algorithm against algorithm.

Moreover, and a huge value add for SMEs, AI-enabled technologies play an active role in filling the gap of IT talent shortage. Industry sectors that are currently under-staffed are turning to cyber AI defence solutions that autonomously pre-empt and neutralise cyber risks before they turn into full-fledged cyber-attacks. With such technological help, SMEs can minimise the odds of a major cyber incident and lower potential damages.

This has already been proven to work across thousands of customers. In one example, cyber AI found that a senior executive at a financial services company in Singapore became a target of a phishing scam launched by sophisticated cyber-criminals.

After entering into the corporate network via a malicious link within an email, the attackers were able to move laterally through the company’s cyber infrastructure looking to compromise sensitive information.

However, Darktrace’s AI technology identified this suspicious, irregular behaviour within two seconds, buying back critical time for the lean security team to respond and mitigate the threat – before it escalated into a crisis.

Darktrace Threat Visualiser

Time for cyber-readiness is now

As SMEs currently make up 99 per cent of Singapore’s enterprises, employ two-thirds of the workforce, and account for half of Singapore’s GDP, any vulnerability to cyber-threats will have a toll on our economy and wider society.

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These organisations must acknowledge that despite the various barriers they may face, a proactive cyber approach should still be adopted.

The first half of 2019 has seen multiple high-profile cyber incidents and the trend is unlikely to stop any time soon.

Organisations, regardless of size, must not only cultivate a better understanding of cyber-risks among their employees, but also ramp up rapid detection and containment strategies fuelled by AI technology – enabling institutions to stay one step ahead of tomorrow’s threat.

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