Are you monetising your social media efforts?

While the word monetisation is assumed to correspond directly with money, in the world of digital marketing.

The term has more to it than conversions based around currencies. Online startups cannot aggressively advertise, treating platforms as television channels, because a modern e-customer relies on information and connectivity.

This way, monetisation for online businesses revolves around value proposition between brands and customers. 

Any startup not leveraging social media is underestimating its worth. According to a source, the number of users on social networking platforms will increase by 9.57 per cent by 2021.

So the situation begs businesses to optimise their social media marketing to complete their buyer’s journey for any given item that requires an action from users. For example, some online companies want people to purchase a product while others want them to fill out a form to receive a free eBook. 

Let us explore the types of technologies that optimise and monetise social media.

Converse to convert

Consumers can be found on messaging apps more than in physical stores these days, suggested Uber’s Chris Messina when he coined the term conversational commerce.

While this method can be eased by using chatbots, you can still have a human team working on this part of the marketing strategy for a ‘just born’ startup with less in hand.

Throughout the classes in school about sociology, we study that people are social beings and they love to talk, interact and network. Instead of having products thrown at them, they like to gaze through the gallery and perhaps discuss their choices with a salesperson. A similar experience can now be felt online, especially on e-commerce websites.

Video your way to success

If your startup is on social media websites such as Instagram, then video marketing should be a top priority for you in this day and age.

A report projects that by 2022, videos will make up over 80 per cent of all consumer traffic online. Asia’s online video business alone is predicted to reach US$52 billion in the year 2024. These figures are too enticing to ignore. 

There are several ways video is being used by marketers to attract users and perhaps also enable them to click the landing page link.

While you can make native videos for platforms like YouTube or Facebook, you can also create short videos for several other social networking sites. Digital marketers and designers work together to produce all kinds of videos, such as a presentation, interview, product demos, brand story, etc.

Get influencers on stage

You heard that, right! This isn’t about sidelining your business, but a contract of collaboration. Celebrity endorsements have always been a part of campaigns, services or product promotions.

The only difference now is that businesses have an ocean of celebrities to choose from who are not limited to cinema or politics. The question now arises, which platform is best?

A survey suggests that in 2019, 86 per cent of marketers in the United States said they viewed Instagram as a valuable platform for influencer marketing. This, however, doesn’t mean you should leave out other social media websites.

The type of product or campaign you are promoting also impacts your decision about when, where and how to use this marketing technique to accelerate your startup’s growth successfully.

Brand the people

Embrace the idea of personal branding for yourself as an owner or partner in the startup business, and suggest your employees do the same. This way, you are humanising your startup and making it appear more welcoming by putting people at the centre of activities.

A typical example of this exists in the journalism industry in which you see that the editors and writers have social media links attached to their profiles on their author web page.

The trick is not to let your profile be all about the brand, partially it should, but your social media account should also display your personality and preferences. Tell you what, if you are an e-news startup, then the chances are that your potential readers may search for and interact with your writers on Twitter or LinkedIn.

Sell on social 

Although money isn’t the only factor holding up the term monetisation, it is one of them, and it certainly plays a key role.

With the advent of e-wallets, brands could start selling their products and services online, hence giving birth to a new word “social selling”. You can open a shop on Facebook, use Snapcash to make payments, and instabuy via Instagram Shopping.

Social selling kicked off largely because consumers spend most of their time on social media. From kids to adults, everyone spends a good amount of time searching for products and reading the reviews, especially when it comes to eating out.

Millennials considered being the most active buyer’s makeup 54 per cent of those who search social networking channels to search for products.

The targeted advertisements option provides businesses with the ability to focus their marketing on groups of people within the social media website. This boosts the reach of the post and increases the chances of consumers clicking on the call to action button.

Bonus tip: social branding

Although some brands are debranding, it is not actually a very good idea to remove the identification of your company from your services and products. Even if the trend picks up by any chance, which is doubtful, don’t let it swarm your social media.

You need to display your custom visual identity to tell your target market that it’s you on the other side of the computer and not merely a chatbot. 

To brand your startup on social channels, make sure you add your logo onto the profile image section, write about yourself, create an engaging banner. 

If you aren’t branding digitally, have just begun or missing out on something, make sure you have a dedicated team and strategy planned in front of you.

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Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

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Image Credit: Jakob Owens

This article was first published on August 27, 2019.

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You’re reading this because you want your white paper to get media coverage.

But stop. Not a lot of white papers are newsworthy and even those that are need to be pitched in the right way to get coverage.

Before you even think about a PR plan for your white paper, ask these questions:

• Can we connect our white paper to a news issue or trend, to make it relevant?
• What does our white paper mean to our customers, industry, and wider society?
• Does it confirm what our audience already knows or are we adding original value?
• What will the average person think of our paper – good and bad?
• Who cares? And why should they care?

You can just as easily apply these questions to a research report or e-book, if that’s the content you’re working with.

So, if you’ve got the right answers, you can prepare a written pitch for your in-house PR. If it’s just you or a colleague managing your PR right now, you can use these same steps to prepare a written pitch to media.

Your pitch serves as a good, plainly-worded summary that makes your white paper’s news value crystal clear. Get it ready weeks before your white paper’s release date. Busy media people like advance notice. So does your in-house PR. Advance notice gives them time to target the most well-suited media contact.

What about the writing itself? You’ll need to help a wider public grasp the white paper’s main finding or argument, quickly. So spell things out. Say why the work is important.

Explain why people should care

Why? Well, media don’t care who you are. You must convince them that the actual contents of your paper – not just the fact that that you’ve produced one – is news. If you can’t convince your PR, they can’t convince the media for you.

Your white paper just might be news if it has:

• a new ‘fact’ about customer behaviour;
• a fresh perspective on an industry or societal problem;
• a research finding which challenges perceptions;
• or significant survey data, or credible forecasts.

Your written pitch needs to be direct, too. It needs to be specific. In its Pulse of Fintech report, KPMG write that “investments in Fintech companies in Asia hit $16.8 billion in the first half of 2018”. That’s a lot better than saying “People continued to invest in fintech in the first half of the year”. Credible, specific and factual content strengthens a pitch.

Get to the point and drop the jargon

What about the structure of your pitch? That’s important too. Put the central point in the first paragraph. Why? Well, if your reader gets interrupted by a text message or a coffee craving, they’ll still have come away with the main gist.

Use the rest of your summary to explain why the white paper was produced, how research was done, and what your findings means to your audience. Cut out jargon. Limit acronyms. And write it in a way that a 12-year-old can understand.

And try to keep it short – a page will do. As a founder, you’ll be especially glad of the short copy when you run a journalist or editor through it on the phone. But you’ll need to cover every step above before you even think about doing that.

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e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Photo by Chris Moore on Unsplash

This article was first published on November 29, 2018.

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Much of the chatter surrounding the rapid rise of artificial intelligence in today’s market is centered around how this impressive trend will upend the HR industry and redefine how businesses bring on new staffers. Precious little attention is being paid to how critical AI will be towards brand strategy in the future, however, despite the fact that today’s intelligent machines are soon going to be crucial tools when it comes to formulating and acting on your brand strategy.

Here’s how AI will reshape brand strategies, and what small businesses can do to cash in on the rise of this astonishing technology.

AI isn’t arriving – it’s arrived

The first thing that needs to be established when discussing artificial intelligence is that AI isn’t mere an up-and-comer in the market sure to destabilize things in a few years’ time. Rather, AI has already arrived and is disrupting contemporary business operations already, making it essential for small business owners, entrepreneurs, and corporate managers to understand this technology if they don’t want to find themselves left in the dust by the competition. Many small businesses have already tapped into the power of AI when it comes to their e-marketing strategies, for instance.

By relying on artificial intelligence programs to more effectively target customers and sometimes even to write copy for them, email marketers are seeing their click-through rates soar upwards.

Today’s impressive algorithms can sort through a dizzying number of prospective customers in a mere instant, quickly identifying likely sales targets and figuring out the most persuasive language to use in a pitch. This trend will continue into the near-future until nearly all e-marketing strategies are driven by the usage of AI, which is lowering costs while providing better results than many human strategists.

Also Read: 5 branding mistakes that startups should look to avoid

With a record-breaking number of consumers using ad-blocking technology in today’s market, brands need a way to cut through the noise and deliver a persuasive message to customers. This has given birth to an “AI arms race,” where creative marketers are finding themselves pitted against one another to deliver the most engaging user experience possible. Those who don’t use predictive analytics and powerful algorithms to deliver a better user experience simply don’t stay in business anymore.

It’s all uphill from here, too; artificial intelligence programs are already good at discerning user preferences, but they’ll become even more effective in just a few years, and will soon be personalizing user content at a scale hitherto unforeseen. Luckily for small business owners, this boom in AI isn’t restricted to the corporate arena.

AI is for everyone

Perhaps the best aspect of artificial intelligence is that it can be leveraged for success by just about anyone. Small businesses will soon find themselves employing predictive analytics operations to compete with giant corporate competitors, and eager entrepreneurs with innovative brands will be able to better get a foot into the market’s door thanks to ad-targeting.

Still, there’s a real possibility that AI will overwhelmingly be leveraged by huge corporations in the future, making it important for small businesses everywhere to begin formulating an AI-based brand strategy now if they want to remain relevant for long.

Almost 90 per cent of all digital customer interactions will be managed without a human by 2020, according to experts who have analyzed the rise of chatbots, which should remind small business owners that they need AI if they want to thrive in the long-term.

By relying on chatbots, small businesses can help develop their brand into one that customers trust, precisely because those consumers can always find AI-based assistance at any hour of the day, even and especially when human employees can’t help them. In the 21^st century, your brand isn’t solely driven by your human employees and marketing initiatives, but will also be partly determined by how customers react to the chatbots and automated processes you institute in your business plan.

While some brands can benefit more from the usage of an AI-based strategy than others, it’s a simple matter of fact that virtually all businesses can gain somehow from employing predictive analytics and automated processes.

The adoption costs for artificial intelligence are dropping by the day, with more experts cropping up all over the map for those businesses in need of a helping hand. With data rapidly becoming the most valuable commodity in the world, too, it will soon become even more imperative for businesses everywhere to have savvy algorithms on their side that can crunch huge sums of numbers.

Also Read: How do I create a memorable promotional brand or product video?

There are plenty of reasons to be happy about the rise of AI if you’re a business in dire need of a rebranding; in the 21^st century, branding strategies will be determined by clever algorithms more than savvy marketers. While the robots may not have taken over the world yet, it’s clear to see that AI will soon be critical towards brand strategy and many other pivotal aspects of operating a business in the modern era.

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ditor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Join our e27 Telegram group here, or our e27 contributor Facebook page here.

This article was first published on August 18, 2019.

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Dear reader,

The surge of AI technology has sparked both excitement and concern about its impact on the job market. Recent developments from major corporations like UPS and IBM indicate a shift in employment dynamics, with automation looming as a potential threat to certain roles. Workers’ apprehension about job security is reflected in surveys and reports highlighting the anticipated impact of AI adoption on layoffs and workforce displacement.

In response to these concerns, the formation of the AI-Enabled ICT Workforce Consortium (ITC) signals a proactive approach by industry leaders to address the challenges posed by AI. Led by Cisco and supported by tech giants including Google, Microsoft, and Intel, the consortium aims to mitigate job losses through re-skilling and upskilling initiatives within the ICT sector.

However, the effectiveness of such efforts remains to be seen, as scepticism persists about the scalability and feasibility of training programmes to meet the evolving demands of an AI-driven economy. While consortium members pledge ambitious goals to empower millions of individuals with AI skills, questions linger about the actual availability of AI-related roles in the future job market.

As the ITC progresses with its research and recommendations, stakeholders eagerly await tangible actions and concrete plans to address the looming challenges of AI integration. Ultimately, the success of these initiatives will depend on the ability of tech incumbents to translate their promises into meaningful opportunities and pathways for workers in the rapidly evolving landscape of the digital economy.

Sainul,
Editor.

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NEWS

Big Tech companies form new consortium to allay fears of AI job takeovers
According to one estimate, around 4,000 workers have lost their jobs to AI since May; And in a poll from Beautiful.ai, which makes AI-powered presentation software, nearly half of managers said that they’re hoping to replace workers with AI.

Carousell acquires luxury bag reseller LuxLexicon to strengthen recommerce play
The acquisition will help Carousell grow its ‘Luxury’ category with an omnichannel strategy and expanded premium luxury offerings; LuxLexicon will leverage Carousell’s expertise in online recommerce and overseas expansion for future growth.

Joseph Schooling quits competitive swimming, turns VC investor
He has partnered with investment banker Cliff Go and serial entrepreneur Ben Ling to start Swaen Schooling Capital; It focuses on early-stage investments in three key sectors: impact and sustainability, sports and wellness, and tech.

Singapore competition watchdog looked into potential Grab, Delivery Hero deal
It was reported in September 2023 that Delivery Hero was considering selling part of its Southeast Asian operations, including the Foodpanda brand, in which Grab was a prospective buyer.

Nvidia co-invests US$200M in Indonesian AI centre amid SEA push
The US chipmaker is partnering with Indonesian telco Indosat Ooredoo Hutchison to open the AI centre; Nvidia has heightened its push in SEA as it achieved record revenues on the back of generative AI demand.

Malaysia-owned VC firm Mavcap to double investments to US$1.4B
It is part of the firm’s 2024-2030 Malaysia Venture Capital Roadmap (MVCR), which targets three areas: funding, regulatory reform, and expanding capacity, all aligned with Malaysia’s goal to be an innovative and inclusive economy.

Surgery marketplace HD closes US$5.6M Series A round
The investors include SBI Ven Capital, M Venture Partners, FEBE Ventures, Partech Partners, and Orvel Ventures; The company aims to support over 5,000 healthcare providers and 300 operating rooms, enabling thousands more surgeries by 2025.

Auristone aims to transform precision medicine field with US$4M funding
The investors are Elev8.vc, SEEDS Capital, and Genedant; Auristone’s EPI-CALL is designed to help doctors and patients navigate the complexities of therapy selection for late-stage cancer patients.

Indonesian agritech startup FishLog closes pre-Series A+ round
The investors include Mandiri Capital, BNI Ventures, Insignia Ventures, and Saison Capital; FishLog distributes over 60,000 kg of seafood products and connects over 60 domestic and international buyers, helping them expand their businesses.

Tesla plans multibillion-dollar EV plant in India
This strategic move comes on the heels of India’s recent decision to slash import tariffs on EVs, a development Tesla actively advocated for; Tesla is scouting potential sites in automotive hubs such as Maharashtra, Gujarat, and Tamil Nadu.

Vietnam’s sand-based thermal energy storage startup Alternō secures US$1.5M
The investors include The Radical Fund, Touchstone Partners, and Antler; Alternō provides a thermal energy storage solution utilising sand battery technology tailored for agricultural applications across drying, warming, or heating needs.

WasteX nets funding to help farm producers convert biomass waste into biochar
The investor is P4G Partnerships; WasteX turns agricultural waste into biochar, boosting farmer income, reducing fertiliser use, and increasing crop yields by up to 95%.

DigiFT, an on-chain real-world assets exchange, expands into Hong Kong
It has appointed Kevin Loo as CEO of DigiFT (Hong Kong); The firm enables asset owners to issue blockchain-based security tokens, facilitating continuous liquidity trading through an Automated Market Maker.

FEATURES

AudioMind goes beyond speech recognition and discerns tone, gender, emotions
AudioMind supports a wide range of instructions for converting speech to text; For instance, to transcribe speech, one can use a simple prompt like ‘Transcribe this audio for me, please’, or ‘Transcribe this audio into a polished transcript’.

FROM OUR CONTRIBUTORS

How diversity and inclusion fuels innovation in the workplace
A workforce that embraces diversity and inclusion can have a transformative impact in driving organisational excellence and societal progress.

Building an inclusive tech ecosystem: How SGTech prioritises DEI
‘SGTech is dedicated to enabling anyone who wishes to join the tech workforce, irrespective of their current qualifications, skill sets, gender, culture, ethnicity, or age’.

The future of payments in Singapore: From outages to innovation with BaaS
The BaaS model will enhance the payment landscape by reducing technical debt, boosting agility, and scaling without compromising legacy systems.

Is AI the end of originality or a new dawn for creativity?
The future of creativity extends beyond adapting to AI; it’s about riding the wave to unlock new imaginative dimensions.

Bear necessities: Navigate the downturn with innovation
In a bear market, resilience is tested, offering opportunities for those with true staying power to shine as downturns reveal authenticity.

Leading with diversity: Why DEI is essential for success in the digital age
We have seen increased employee engagement, improved morale, and greater innovation as a result of our commitment to DEI.

These 5 toxic factors cause people to quit even before they have another job
Gallup’s new book It’s the Manager shows that the quality of managers is the single biggest factor in an organization’s long-term success; So then why do so many companies allow such a dreadful pool of leaders to keep ravaging employees?

Lights, diversity, action: PRoudly inclusive!
The Oscars may be the biggest night in Hollywood, but the real showstopper is a world where no one needs to wait for International Women’s Day to start celebrating inclusivity and diversity.

Laws, capitalism, creators and AI
As technology advances, more people will depend on AI for various tasks, including creativity, leading to a significant increase in its usage.

FROM THE ARCHIVES

The way startups are finding out if there is a pain point to solve
Upon coming up with the idea for a startup, the founders may choose to invest time and capital immediately into developing a product to solve a pain point.

5 analytical tools that entrepreneurs can use to scale
The SWOT analysis is one; It is useful in analysing the company and competitors; With the understanding of internal competencies and weaknesses, you can carve a sustainable niche in their market, uncover opportunities to exploit, and eliminate threats.

Startup pointers: Essentials for aspiring millennial entrepreneurs
Perhaps the most important thing for making it in the business world is the concept of being resourceful; What this means is being able to achieve a maximum effect with what you’ve got.

Why fasting is the ultimate productivity hack for entrepreneurs
According to the research regular fasting can have the same impact as caloric restriction which in mice has been shown to lead to a longer life; In addition, intermittent fasting also has the benefit of inducing a ketogenic state in the body.

Why you should start a business in your 40s
If you’re offering a product, your area of expertise would be put to good use in managing a specific aspect of the business whether it’s working on the business financials, marketing or developing the product.

Asia’s beauty lies in its complexity: 3 strategies to do well in an Asian market
One of the major characteristics of Asian culture is its collectivist nature; People are very close-knit and attached to one another; Therefore, if you want to be a part of the family you have to be the family.

ECHELON

The startups of the TOP100 Growth Program 2024 [Updated]
From cybersecurity to pet tech, TOP100’s diverse group of startups promises to leave a lasting mark on the SEA startup landscape.

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X marks Echelon. Join us at Singapore EXPO on May 15-16 for the 10th edition of Asia’s leading tech and startup conference. Enjoy 2 days of building connections with potential investors, partners, and customers, exploring innovation, and sharing insights with 8,000+ key decision-makers of Asia’s tech ecosystem. Get your tickets here.

Want more from your Echelon experience? Be an Echelon X sponsor or exhibitor. Send enquiry here.

The post Ecosystem Roundup: Big Techs form consortium to allay fears of AI job takeovers | Carousell acquires LuxLexicon | Joseph Schooling turns VC investor appeared first on e27.

Startups in Southeast Asia raised US$371 million across 42 investment rounds between March 1 and 31 2024, according to research by startup intelligence platform Tracxn.

This number is 3.34 per cent higher than the total funding raised in the previous month but is 34 per cent lower than the capital secured in March last year.

With 22 deals, early-stage rounds formed the bulk of the investments in March, followed by seed-stage (17) and late-stage (3) rounds.

Also Read: Funding into SEA’s female-led startups falls 42% to US$480.8M in 2023: Tracxn

Indonesian insurtech startup Qoala (US$47 million) raised the largest funding round in March 2024. The other top deals were PoS financing startup AwanTunai (US$27.5 million), and earned wage access platform Wagely (US$23 million).

With two deals each, Wavemaker Partners, Peak XV Partners, and Openspace Ventures led the VC investment space in March:

See the infographic for more details:

 

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X marks Echelon. Join us at Singapore EXPO on May 15-16 for the 10th edition of Asia’s leading tech and startup conference. Enjoy 2 days of building connections with potential investors, partners, and customers, exploring innovation, and sharing insights with 8,000+ key decision-makers of Asia’s tech ecosystem. Get your tickets here.

Want more from your Echelon experience? Be an Echelon X sponsor or exhibitor. Send enquiry here.

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Southeast Asia’s internet economy hits an inflexion point. Internet users in the region are considered one of the most engaged in the world. The region internet economy reached US$72 billion in 2018 and is on track to exceed US$240 billion by 2025, US$40 billion higher than previously estimated. Some of the strongest growing sectors are Online Travel, e-Commerce, Online Media, and Ride-Hailing, according to a Google-Temasek report published in December 2018.

However, for tech startups to scale effectively, founders and teams need to be acquainted with different local user behaviours and problems and regulatory hurdles.

Also Read: How are young children in Southeast Asia using mobile devices?

Also, the ecosystem as a whole share a fragmented landscape of digital payment solutions, a lack of online consumer trust many sectors of the internet economy, and a shortage of deep tech talent!

A different market

Southeast Asia requires a nuanced understanding of users from different nations and how they use and value technology in unique ways.

The one size fits all approach for scaling up throughout the region will undoubtedly face many challenges and failures. Understanding the different cultural and economic nuances from each country will surely be the way forward.

GST conducted interviews with key tech leaders in nine different countries in Southeast Asia to understand some of these nuances and challenges.

To help conceptualise Southeast Asia region as one broad tech market, four key points emerge from our interviews. These points will also help to navigate this unique region, generate more successful cross-border expansions, build partnerships, and market expansion in the area.

1.Shared problems across the region

Mobile-first and mobile-only is a crucial principle to understand. Smartphones are the very first personal computers for many in South East Asia and other emerging markets.

As one interviewee explains, in Myanmar alone, people leapfrogged from basically using nothing to a 90 per cent mobile penetration. Similarly, smartphone adoption in 2020 is expected to hit 67 per cent in Indonesia, 71 per cent in the Philippines, and 73 per cent in Myanmar.

While it is clear that technology will provide important solutions to local problems, key infrastructure is severely needed and just starting to develop in many of the developing nations. Some areas to think about are:

• Health care and micro-benefits that accrue over time, as commissioned work will increase, and talent will be allocated in distributed locations
• Common standards to create interoperability between all fragmented digital payments across the region
• Last-mile logistics will be key, as e-commerce user bases will keep growing and consumers will demand instant delivery services
• Financial inclusion for the unbanked and developing blockchain-powered applications for trade finance, cheap and secure transactions, remittance, and micro-loans
• B2B solutions and SAAS models that solve specific problem statements for big companies and conglomerates
• Off-grid power and educational technology solutions for the “unconnected
• Digital upskilling services and programs

2.Talent pools and solving the tech talent crunch

Talent seems to be a critical and unresolved challenge for the development of Southeast Asia’s internet economy.

However, our findings show that matching what a company wants to build with the talent pool in a specific market could be a way forward. In Cambodia, for example, one may not find AI experts very quickly, but there is an abundance of app and e-commerce site developers.

Also Read: How to get smart capital in Southeast Asia

Meanwhile, many corporations such as Samsung and Nidec are moving their R&D centres to Vietnam due to the significant pool of talented developers available.

Singapore is already suffering from a tech talent crunch as it aims to add 1,000 fintech jobs every year. In comparison, Taiwan has a legacy in the hardware industry with an abundance of hardware and software engineers coming from their universities—as 25 per cent of all their degrees is in engineering. This talent could be leveraged substantially for Southeast Asia. Thailand also has a vast pool of web designers.

Meanwhile, in the Philippines, some tech startups are solving the tech talent crunch by investing in skilling up their engineers in data science and AI by themselves.

3. Shared regulatory issues

The startup ecosystem has been growing so fast that most governments in Southeast Asia lack legal frameworks for companies to operate efficiently. For example, Vietnam is a new market economy, and the right structures to invest in startup companies are nonexistent.

The same situation goes for the Philippines regarding investment frameworks, but its government is seriously looking into charting regulations and how they apply to SMEs and startups.

Therefore, many startups from the region choose to incorporate in Singapore as an alternative. Taiwan, on the other hand, is launching strong deregulation efforts and creating a strong public and private partnerships through Taiwan Tech Arena and with the launch of the startup visa that is possible to get within four to six weeks.

In Cambodia, as a few of our interviewees explained, there are issues stemming from a complete lack of formal regulation.

While this makes it easy and cost-effective to open an office there, the lack of regulation encourages ambiguous interpretations that could lead to corruption, inefficiencies and red tape.

The result is a lot of wasted time and resources, figuring out how to comply with this red tape and make the process smoother, which can ultimately kill margins.

4. The distributed model for building a tech startup

To succeed as a tech startup, many vital resources, mentors and partnerships are needed—and are impossible to obtain from one country alone in Southeast Asia. Therefore, startups need to leverage several countries at once, including East Asia.

For instance, total private equity and venture investments in Southeast Asia stood at US$23.5 billion in 2017, and in the region, most of these funds are based in Singapore.

Also Read: How electric scooters will revolutionise Southeast Asia’s congested cities

As an example of a distributed model to follow, startups could be incorporating and pitching investors in Singapore, leveraging corporate partnerships and investments in Thailand, setting a programming team in Vietnam, picking AI or IoT talent in Taiwan, establishing offices in Taiwan or Malaysia and getting startup visas within four weeks. Targeting test markets such as Myanmar or Cambodia and a growth market such as Indonesia are the ways forward.

Internet technology through smartphone penetration—and increasingly with distributed ledger networks such as blockchain—will provide a platform for people to solve large-scale problems.

It will open an unprecedented opportunity for long-term sustainable growth in emerging markets constrained by the so-called “geopolitical prison”—or bounded by their own geography. And the lack of understanding of Southeast Asia as an integrated tech market will stifle an enormous growth in the tech sector.

5. A market with all key ingredients

Southeast Asia, unlike other markets, is very diverse. To succeed here, a calibrated approach will need to be employed, and startups will also need to evolve rapidly with changing consumer preferences.

While all the right ingredients are there for tech startups in the region and beyond, companies need to navigate carefully, gain local knowledge and familiarise themselves with regulatory requirements and user behaviour. It is not without reason that Southeast Asia is also called a “melting pot of cultures.”

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Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Join our e27 Telegram group here, or our e27 contributor Facebook page here.

 

This article was first published on August 14, 2019.

The post 4 key points to consider when scaling in Southeast Asia appeared first on e27.

Several startups across Asia have recently secured substantial funding, highlighting investor confidence in innovative solutions addressing diverse challenges. From healthcare to agriculture and technology, these ventures are poised to make significant impacts in their respective fields.

Below is the compilation of this week’s funding news:

HDmall (Thailand)

HD was co-founded in 2019 by Sheji Ho, Aditya Jamaludin, Raya Chantaramungkorn (all former top executives at Thailand’s leading e-commerce enabler aCommerce), and Frankie Shum (formerly with Ardent Capital). It connects patients to hospitals, clinics, operating rooms and surgeons while offering healthcare financing solutions to increase access to affordable care and surgeries.

HDcare works with healthcare providers to increase the utilisation of hospitals’ and clinics’ operating room capacities. Since its launch, HDcare claims to have allowed over 300,000 patients to access elective surgeries like thyroid, haemorrhoid, and ophthalmic procedures at 15-20 per cent lower than the market.

Amount raised: US$5.6M
Round: Series A
Investors: SBI Ven Capital (lead), M Venture Partners, FEBE Ventures, Partech Partners, Ratio Ventures, Orvel Ventures, TA Ventures.

WasteX (Singapore)

WasteX provides an end-to-end solution to farms and agricultural producers, helping them utilise biomass waste by converting it into biochar and then applying it in their operations for operational, financial, and environmental benefits. Its mission extends beyond immediate benefits to farmers.

At the centre of WasteX’s biochar technology is its proprietary small-scale and semi-automated carboniser equipped with a unique dual-action burner. WasteX utilises both biomass fuel and captured syngas produced during biomass pyrolysis, enhancing energy efficiency. Furthermore, by recapturing and reutilising syngas for heat generation used in biochar production, WasteX minimises the potential for methane.

Amount raised: US$450,000
Round: Strategic
Investor: P4G Partnerships.

FishLog (Indonesia)

FishLog was established in 2020 by Bayu Anggara, Reza Fahlepi, and Abdul Halim to solve the fragmentation in cold chain fisheries in Indonesia. A seafood platform, FishLog enables the national fisheries cold chain network through community involvement. It empowers cold storage to increase its utility by connecting it with more fishermen, distributors, and buyers.

It offers FishLog Trace and FishLog Smart Contract, powered by blockchain technology. While FishLog Trace guarantees seafood comes from responsible sources, leveraging a traceable sourcing system and providing quality insurance coverage, FishLog Smart Contract handles financing, enhancing transparency.

Amount raised: Not disclosed
Round: Series A
Investors: Mandiri Capital Indonesia, BNI Ventures, Accel Partners, Insignia Ventures Partners, Saison Capital.

Auristone

Auristone harnesses the power of epigenomic insights to transform the field of precision medicine. Using epigenomics, Auristone can predict patients’ likelihood of response to different treatment options, helping doctors determine patient treatment plans.

Also Read: Auristone aims to transform precision medicine field with US$4M funding

EPI-CALL is designed to help doctors and patients navigate the complexities of therapy selection for late-stage cancer patients.

Auristone’s other products are Signomax (a sample-to-report ChIP-Seq and RNA-Seq service to support research endeavours) and EPI-Tome (an epigenomic-driven novel biomarker and drug discovery engine).

Amount raised: US$4M
Round: Seed
Investors: Elev8.vc (lead), SEEDS Capital, Genedant.

Alterno (Vietnam)

Alternō provides an innovative thermal energy storage solution utilising sand battery technology tailored for agricultural applications across drying, warming, or heating needs. This technology comprises insulated sand with custom heat-conducting tubes. It ensures a “seamless” transition to low-carbon agricultural practices while enabling cost savings for customers in a price-sensitive sector, compared to conventional grid energy and lithium-ion batteries.

Amount raised: US$1.5M
Round: Seed
Investors: The Radical Fund, Touchstone Partners, Antler, Impact Square (Korea), and Glocalink (Singapore)

Ailytics (Singapore)

Founded in 2021 by CEO Wei Zhuang (Lenard) Tan and CTO Prateek Manocha, Ailytics utilises AI-powered video analytics solutions to help heavy industry companies enhance their operational safety and productivity. Its proprietary solution taps on existing cameras to provide real-time actionable insights into unsafe acts, productivity metrics, and security breaches. It can provide 3D dimensions using a 2D video feed from any single camera, which enables the deployment of complex use cases such as calculating the danger zone under heavy load and a fixed radius around hazardous equipment.

Amount raised: US$2.7M
Round: Pre-Series A
Investor: Tin Men Capital (lead).

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X marks Echelon. Join us at Singapore EXPO on May 15-16 for the 10th edition of Asia’s leading tech and startup conference. Enjoy 2 days of building connections with potential investors, partners, and customers, exploring innovation, and sharing insights with 8,000+ key decision-makers of Asia’s tech ecosystem. Get your tickets here.

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WasteX, which helps farms and agricultural producers utilise biomass waste by converting it into biochar, has secured US$450,000 in funding from P4G Partnerships, an initiative that helps businesses working on climate mitigation and adaptation solutions in food, water, and energy.

WasteX plans to leverage the funding to establish production facilities in strategic locations throughout Indonesia by partnering with local mills and poultry farms. The startup invests, develops, and operates the facilities while the mills provide biomass that is converted into biochar.

A significant portion of the biochar will be distributed for free to local farmers, alongside training programmes to equip farmers with the knowledge and skills necessary to integrate biochar into their agricultural practices effectively.

Robyn McGuckin, Executive Director at 7 P4G, said, “Small and medium enterprises are engines of growth for many economies and need catalytic capital to overcome the valley of death. WasteX delivers not only long-term positive impact to smallholder farmers but also does so in a way that contributes to Indonesia’s priorities around enhancing food security and reducing emissions.”

Also Read: WasteX helps poultry farms improve productivity, achieve sustainability with biochar solution

WasteX provides an end-to-end solution to farms and agricultural producers, helping them utilise biomass waste by converting it into biochar and then applying it in their operations for operational, financial, and environmental benefits. Its mission extends beyond immediate benefits to farmers.

At the centre of WasteX’s biochar technology is its proprietary small-scale and semi-automated carboniser equipped with a unique dual-action burner. WasteX utilises both biomass fuel and captured syngas produced during biomass pyrolysis, enhancing energy efficiency. Furthermore, by recapturing and reutilising syngas for heat generation used in biochar production, WasteX minimises the potential for methane.

Recently, WasteX deployed two biochar facilities. The first was at a rice mill in Tarlac, the Philippines, in November 2023. Biochar produced at the facility will be distributed and applied to the farms within the mill’s extensive network in the next planting cycle, with two goals in mind: to support local rice production and foster long-term sustainability by encouraging younger generations to embrace the agricultural sector.

Meanwhile, in Indonesia, WasteX has partnered with a corn mill in Pasuruan, East Java, to develop a larger-scale biochar facility, with the production launched in February 2024. Currently the company is manufacturing its equipment for multiple local and international clients as well as continues developing more partner facilities in Indonesia.

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Image credit: WasteX

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HD, the Bangkok-headquartered company behind the HDmall, a healthcare and surgery marketplace in Thailand and Indonesia, has announced the completion of its US$5.6 million Series A funding round.

SBI Ven Capital led the round through its joint fund with Kyobo Securities from South Korea and NTU Singapore’s NTUitive. Existing backers, such as M Venture Partners, FEBE Ventures, Partech Partners, Ratio Ventures, Orvel Ventures, and new investor TA Ventures also joined.

HD will use the money for expansion. The company aims to support over 5,000 healthcare providers and 300 operating rooms, enabling thousands more surgeries by 2025.

Also Read: ‘Airbnb for surgeries’ HDmall gets FEBE Ventures backing to deepen market presence in SEA

A portion of this new capital will enhance HD’s care delivery systems.

The latest capital infusion follows a round of financing it raised from Vietnamese VC firm FEBE Ventures in August 2023.

HD was co-founded in 2019 by Sheji Ho, Aditya Jamaludin, Raya Chantaramungkorn (all former top executives at Thailand’s leading e-commerce enabler aCommerce), and Frankie Shum (formerly with Ardent Capital). It connects patients to hospitals, clinics, operating rooms and surgeons while offering healthcare financing solutions to increase access to affordable care and surgeries.

HDcare works with healthcare providers – many already on the HDmall platform – to increase the utilisation of hospitals’ and clinics’ operating room capacities.

Since its launch, HDcare, often described as the ‘Airbnb for Surgeries,’ claims to have allowed over 300,000 patients to access elective surgeries like thyroid, haemorrhoid, and ophthalmic procedures at 15-20 per cent lower than the market.

The medtech firm has also announced the appointment of Dr Kulthep Rattanakovit as the new Chief Medical Officer. A gastroenterologist with training from the prestigious Faculty of Medicine Ramathibodi Hospital, Mahidol University, and a fellowship in neurogastroenterology from the Medical College of Georgia, Rattanakovit brings invaluable experience from his roles as Deputy Chief Medical Officer at Vimut Hospital and seven years at the BDMS Group.

HD plans to integrate AI into healthcare, primarily through its ‘MEhdIQ’ Large Language Model. Utilising a vast, proprietary healthcare product, transaction, and chat commerce data set, MEhdIQ will initially assist HD’s internal teams and network surgeons.

Also Read: Vietnam offers a blue ocean opportunity for our healthtech biz: HD Co-Founder Sheji Ho

Sheji Ho, CEO and co-founder of HD, said: “In emerging Southeast Asian markets, the real opportunity for healthcare AI lies not in building yet another general practitioner chatbot, but in enhancing patient outcomes by streamlining operational and administrative tasks for providers and payers. Our unique MEhdIQ LLM, with its exclusive and anonymised training data, aims to significantly alleviate the administrative load, allowing healthcare and insurance professionals to focus on delivering superior patient care.”

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X marks Echelon. Join us at Singapore EXPO on May 15-16 for the 10th edition of Asia’s leading tech and startup conference. Enjoy 2 days of building connections with potential investors, partners, and customers, exploring innovation, and sharing insights with 8,000+ key decision-makers of Asia’s tech ecosystem. Get your tickets here.

Want more from your Echelon experience? Be an Echelon X sponsor or exhibitor. Send enquiry here.

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Visit Echelon X to learn more about the program. Get your tickets here!

In today’s increasingly competitive business landscape, brands grapple with a myriad of challenges. With countless competitors vying for consumers’ attention, standing out becomes increasingly difficult, compounded by the constant influx of new entrants and evolving consumer preferences.

Brands must navigate obstacles spanning measurement, analytics, engagement, fraud protection, and privacy, all while striving to deliver seamless customer experiences and stay ahead of the curve. In this dynamic environment, the pressure to innovate and differentiate is relentless, leaving little margin for error.

Challenges faced by mobile app companies

Companies face several barriers in different areas. Measurement poses a significant hurdle for brands as they strive to accurately track and analyse the performance of their marketing campaigns across diverse platforms and channels. The fragmentation of devices and operating systems complicates measurement efforts, making it challenging to obtain a comprehensive view of marketing ROI. Additionally, the absence of standardised measurement methodologies and the prevalence of fraudulent activities can lead to skewed results, hampering brands’ ability to make well-informed decisions.

Analytics present another challenge as brands grapple with extracting meaningful insights from the vast volume of data generated by customer interactions. Identifying trends, understanding consumer behaviour, and effectively segmenting audiences require advanced analytics tools and expertise. However, many brands lack the resources or capabilities to implement robust analytics solutions, limiting their ability to enhance customer experiences and drive engagement and retention.

Also read: What is Remote? Meet this top global HR platform at Echelon X!

Engagement emerges as a critical concern for brands seeking to retain customers and foster long-term success. With fierce competition for consumer attention, brands must continually deliver compelling content and personalised experiences to remain relevant. However, achieving sustained engagement demands a deep understanding of consumer preferences, effective communication strategies, and timely delivery of relevant content — all challenging to execute consistently at scale. Furthermore, the growing emphasis on data privacy adds complexity, as brands must navigate the balance between personalised experiences and respecting consumer privacy preferences and regulations.

A streamlined approach to multiple pain points

To address these pain points, brands need a streamlined platform that covers robust measurement capabilities, enabling brands to accurately track and analyse the performance of their marketing campaigns across various platforms and channels. By providing real-time insights into campaign effectiveness and ROI, brands can make data-driven decisions to optimise their strategies and maximise their marketing spend.

With the help of advanced analytics tools, brands will be able to identify key trends, understand user behaviour patterns, and segment audiences effectively in ways that enable them to tailor their offerings to meet the evolving needs and preferences of customers, ultimately driving engagement and loyalty.

Furthermore, brands need sophisticated engagement solutions to help brands effectively communicate with their customers and drive meaningful interactions. Personalised messaging, push notifications, and in-app messaging capabilities would enable brands to engage users at the right time with relevant content, fostering deeper connections and driving conversions.

Moreover, brands stand to benefit from a robust fraud protection technology that safeguards them against fraudulent activities such as fake installs and click fraud. By detecting and preventing fraudulent behaviour, brands can ensure the integrity of their marketing data and maximise the ROI of their campaigns. This also doubles as a protective measure against data privacy breaches and other related threats.

With the mission of filling this gap in the market and helping empower brands, AppsFlyer was founded. Over 10 years ago, the team behind AppsFlyer recognised a growing demand within the mobile industry. As the app economy surged, marketers, developers, and product managers faced a dilemma: they lacked a reliable method to precisely gauge the effectiveness of their efforts or foster trust-based relationships with their customers.

How AppsFlyer is revolutionising the digital marketing landscape

“AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships,” explained Annisa Tiara, regional marketing manager for AppsFlyer.

AppsFlyer operates at the forefront of digital marketing, offering a comprehensive suite of tools and technologies designed to empower brands in making strategic decisions that benefit both their business objectives and customer relationships. Through its advanced measurement capabilities, AppsFlyer enables brands to gain deep insights into the performance of their marketing efforts, allowing for data-driven decision-making and optimisation of campaigns.

Also read: 21 more industry leaders will be taking the Echelon X stage!

Deep linking functionality offered by AppsFlyer facilitates seamless user experiences by directing customers to specific content within mobile apps, enhancing engagement and driving conversions. Moreover, the platform’s fraud protection mechanisms help safeguard brands against fraudulent activities, ensuring the integrity of their marketing data and preserving the accuracy of performance metrics. AppsFlyer also offers data clean room solutions, allowing brands to analyse customer data in a privacy-compliant manner, thereby respecting user privacy preferences while still deriving actionable insights.

At its core, AppsFlyer is built on the principle that brands can enhance customer privacy without sacrificing the delivery of exceptional experiences. By providing privacy-preserving technologies alongside its suite of tools, AppsFlyer empowers brands to cultivate meaningful customer relationships based on trust and transparency. This ethos extends not only to brands but also to the vast network of creators and technology partners, fostering a collaborative ecosystem focused on driving innovation and delivering value to customers.

Get to know AppsFlyer at Echelon X!

“We look forward to sharing our latest product innovation called Data Collaboration Platform which will help modern marketers make data-driven decisions while adhering to privacy policies. We hope this can inspire modern marketers of Singapore (and beyond) to grow their marketing campaigns,” shared Annisa Tiara.

Positioned as a prominent Mobile Measurement Partner (MMP) within the industry, the company endeavours to facilitate brands in making informed data-driven choices by leveraging its privacy-preserving measurement, analytics, and engagement technologies. Participating in Echelon X, the company seeks to extend its expertise to assist a broader spectrum of brands in cultivating the growth of their mobile applications. The company’s ambitions extend beyond geographical boundaries, aiming to collaborate with brands not only in Singapore and Malaysia but also in other regions, thereby fostering mutual growth and success.

AppsFlyer will also be speaking and leading a roundtable at Echelon X.

Also read: Empowering innovators: Prudence Foundation tackles disaster challenges

Joining AppsFlyer are industry leaders, visionary entrepreneurs, and groundbreaking startups from all corners of the region who will be gathering together for two packed days. Happening on May 15 to 16 at the Singapore EXPO, Echelon X will feature dedicated content stages, exhibitions, panel discussions, and more — all to support and empower the tech startup ecosystem with actionable insights through a series of knowledge-sharing activities.

Whether you’re eager to expand your knowledge, network with key players from the tech startup scene, or showcase your innovative ideas, Echelon X offers an unparalleled experience. Join us as a participant or an official partner by securing your spot now on our official page. Together, let’s embark on a journey to shape the future and create a lasting impact.

Join us at Echelon 2024, where innovation knows no limits, and the possibilities are endless!

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