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Why Southeast Asia’s next wave of startups is looking to Taiwan for growth

Discover how Taiwan’s capital market is connecting Southeast Asia’s startups to global investors. Meet TWSE and Startup Island TAIWAN at SWITCH 2025, Booth Q01.

Taiwan has built one of Asia’s most dynamic and trusted capital markets. As of August 2025, its market capitalization reached US$2.6 trillion (Global #11) with an average daily trading value of US$11.6 billion (Global #13). Earlier, in 2024, Taiwan led Asia with a 28.5% rise in the TAIEX index, a clear signal of investor confidence and corporate strength.

With strong valuations (PER 20.05, PBR 2.74) that outpace Japan, Korea, Hong Kong, and Singapore, and foreign investors holding 45 percent of total market capitalization, Taiwan offers a globally engaged yet stable ecosystem.

This foundation is now fueling new opportunities for Southeast Asia’s startups, providing access to growth capital, credible listing pathways, and meaningful investor connections. Through the Taiwan Innovation Board (TIB) and the Southeast Asia Innovation Capital Platform, Taiwan is inviting the region’s innovators to tap into one of Asia’s most collaborative financial and technology hubs.

To continue strengthening these connections, the Taiwan Stock Exchange (TWSE) and Startup Island TAIWAN will join SWITCH 2025 in Singapore, from 29 to 31 October at Booth Q01, to showcase how Taiwan’s capital market is opening new doors for Southeast Asia’s startup community.

The TIB: Where bold ideas meet early access to capital

At the heart of TWSE’s innovation strategy is the TIB. It is a parallel platform to the General Board built for high-growth companies looking to enter the capital market earlier and more flexibly.

The TIB operates on market-value-based criteria, welcoming a diverse range of innovators. This includes small-cap firms with revenue, biotech and medical companies without revenue, and even large-cap ventures that are still in development — all subject to working-capital sufficiency requirements.

The process is streamlined and transparent, supported by third-party innovation reviews. To further enhance liquidity, market-making incentives are provided. This ensures fair valuation and active trading once listed.

For Southeast Asian startups planning long-term growth or exit strategies, the TIB presents a realistic, credible, and innovation-friendly route to the public markets.

Also read: Taiwan’s AI ecosystem shines at SuperAI 2025: From Silicon to storytelling

What makes Taiwan’s listing experience seamless and founder-friendly

Discover how Taiwan’s capital market is connecting Southeast Asia’s startups to global investors. Meet TWSE and Startup Island TAIWAN at SWITCH 2025, Booth Q01.

Beyond capital access, what sets Taiwan apart is the efficiency and predictability of its listing process. Most foreign issuers complete their listings within a year, with 6–8 weeks for review and 1–2 months for underwriting. Overall costs remain competitive compared to other Asian markets.

But the TWSE’s role doesn’t end at the IPO. Through pre-IPO advisory, ESG and investor relations platforms, and tools for post-listing financing or M&A, the Exchange provides continuous support that helps founders sustain their growth stories well after they go public.

How Taiwan and Southeast Asia are growing together

Since 2023, Startup Island TAIWAN and TWSE have been working together to deepen regional connections across Southeast and Northeast Asia. Together, they host forums, investor meetings, and exchange programs that bridge startup ecosystems.

A key example is the Southeast Asia Innovation Capital Platform, launched in partnership with KPMG. The initiative’s flagship event in Singapore, the Taiwan Capital Market & Innovation Networking Event, brought together founders, VCs, and corporates to explore how Taiwan’s capital market can power regional growth.

Following that success, roadshows across Singapore and Malaysia have continued to highlight Taiwan’s advantages as a listing destination and its openness to cross-border collaboration.

Through these efforts, TWSE and Startup Island TAIWAN are not just promoting listings. In fact, they’re building trust and alignment between markets. This ensures that Southeast Asia’s brightest companies have a global stage for their innovation.

TWSE Senior Executive Vice President Tu Hui-Chuan (second from left), KPMG representative, and Taiwanese company delegates attended the "Taiwan Capital Market and Innovation Networking Event" in Singapore, with Wu Wen-Chung, Head of the Economic Division at the Taipei Representative Office in Singapore (third from the left), delivering remarks.

TWSE Senior Executive Vice President Tu Hui-Chuan (second from left), KPMG representative, and Taiwanese company delegates attended the “Taiwan Capital Market and Innovation Networking Event” in Singapore, with Wu Wen-Chung, Head of the Economic Division at the Taipei Representative Office in Singapore (third from the left), delivering remarks.

Where deep tech meets opportunity

Taiwan’s global reputation as a technology and manufacturing powerhouse gives startups access to resources that few markets can match.

From semiconductors and AI to advanced manufacturing, companies listing on the Taiwan Innovation Board gain proximity to industry partners, R&D networks, and supply chain collaborations that accelerate growth.

TWSE complements this ecosystem with programs that enhance investor visibility, ESG engagement, and secondary fundraising opportunities. As a result, innovators turn IPO momentum into long-term success.

Also read: Taiwan and Malaysia forge innovation bridge to advance AI, sustainability, and digital transformation

What’s next: A shared vision for innovation and capital

As TWSE expands its regional outreach through the Southeast Asia Innovation Capital Platform, its collaboration with Startup Island TAIWAN continues to unlock new possibilities for cross-border growth.

For startups in Singapore, Malaysia, Vietnam, and across the region, Taiwan represents a market that values innovation as much as investment. It is a place where founders can scale globally, engage with deep-tech partners, and access a strong, liquid market.

Together, TWSE and Startup Island TAIWAN are redefining what it means to go public in Asia: not just a financial milestone, but a partnership-driven journey where innovation meets capital and ecosystems grow stronger together.

Meet them at SWITCH 2025 in Singapore from 29 to 31 October at Booth Q01, and explore how Taiwan’s capital market and innovation platforms are creating new opportunities for Southeast Asia’s startup ecosystem.

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The e27 team produced this article sponsored by Startup Island Taiwan and TWSE

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The AGI, superintelligence revolution: How software development business models must evolve

As we stand at the precipice of the most significant technological transformation in human history, the question isn’t whether Artificial General Intelligence (AGI) will arrive—it’s how quickly we can adapt our business models to thrive in this new paradigm.

At DigiEx Group, we’ve spent years building AI-driven software solutions and talent ecosystems across global Startups, and we’ve witnessed firsthand how rapidly the landscape is changing. The convergence of accelerating AI capabilities and shrinking AGI timelines demands that software development companies fundamentally reimagine their value proposition.

The AGI timeline: Closer than we think

The latest predictions from industry leaders paint a striking picture. Sam Altman expects AGI by 2025, Dario Amodei by 2026-2027, and Elon Musk by 2026. Metaculus forecasters now average a 25 per cent chance of AGI by 2027 and 50 per cent by 2031—a dramatic acceleration from just a few years ago when the median estimate was 50 years away.

What makes these predictions particularly sobering for our industry is that 79 per cent of conversations on specialised coding agents like Claude Code already involve automation rather than augmentation. We’re not talking about a distant future—we’re witnessing the early stages of this transformation today.

The current reality: AI’s growing footprint in development

The data tells a compelling story. By 2027, 50 per cent of software engineering organisations will utilise AI-powered platforms to measure and increase developer productivity, up from just five per cent in 2024. Generative AI is already capable of automating 60-70 per cent of coding tasks, and more than 97 per cent of developers across four countries report using AI coding tools at work.

However, this isn’t simply about job displacement. While AI can automate many programming tasks, up to 80 per cent of programming jobs will remain human-centric. The key insight is that roles are evolving, not disappearing—at least not yet.

Five business model transformations for the AGI era

  • From code factories to intelligence orchestrators

Traditional software development companies that operate as “code factories”—taking specifications and converting them to working software—face existential risk. AGI will excel at this linear transformation. Instead, successful companies must become intelligence orchestrators, focusing on:

  • Problem architecture: Breaking down complex business challenges into solvable components
  • AI system design: Orchestrating multiple AI agents to work together effectively
  • Human-AI workflow optimisation: Designing processes where human creativity amplifies AI capabilities
  • Quality assurance and validation: Ensuring AI-generated solutions meet business and ethical standards

At DigiEx Group, we have begun to see this shift in our work as well. Our most successful projects now involve designing AI ecosystems rather than writing individual applications.

Also Read: SaaS revolutionises finance: From streamlining to AI integration

  • Platform-centric value creation

The future belongs to companies that build platforms enabling AI integration rather than point solutions. We’re approaching a transition to “Services-as-Software” where AI-driven solutions offer the capabilities of traditional service providers but operate entirely through software.

This means shifting from:

  • Custom development contracts → Platform subscription models
  • Project-based revenue → Outcome-based revenue sharing
  • Technical implementation → Business transformation consulting
  • The rise of hybrid intelligence ventures

By 2030, AGI is projected to contribute significantly to digital economies, with companies needing sustained engagement with specialised AGI startups through corporate venture capital and innovation hubs. The winning model combines:

  • Human intuition and creativity for strategic direction
  • AI processing power for execution and optimisation
  • Continuous learning loops where human feedback improves AI performance
  • Ethical oversight ensuring responsible AI deployment
  • Vertical AI specialisation

European opportunities lie in developing smaller, specialised models that can be curated with proprietary data sets, including Retrieval Augmented Generation (RAG), edge implementations, and AI agents tailored for specific industry needs.

The same principle applies globally. Rather than competing with AGI on general capabilities, software companies must become domain experts, offering:

  • Industry-specific AI solutions with deep vertical knowledge
  • Proprietary data advantages that AGI cannot replicate
  • Regulatory and compliance expertise for highly regulated industries
  • Cultural and regional customisation that global AGI solutions cannot provide
  • The talent ecosystem model

Vietnam produces 50,000 IT and engineering graduates annually, providing a strong talent pool for the AI industry, but the nature of required skills is rapidly evolving. Companies must transform from talent utilisers to talent developers, creating:

  • AI-Human collaboration training programs
  • Continuous upskilling ecosystems
  • Cross-functional teams combining domain expertise with AI capabilities
  • Innovation labs where human creativity meets AI processing power

Also Read: From 5 to 50: How agentic AI lets startups operate like enterprises

Regional advantages: The Vietnam opportunity

AI adoption could add an additional US$79.3 billion to Vietnam’s GDP by 2030, representing around 12 per cent of current economic output. Vietnam ranks second in Southeast Asia for AI startups, with Vietnamese AI startups receiving US$80 million in private funding in 2024—an eight-fold jump from 2023.

This creates unique opportunities for firms in the region:

  • Cost arbitrage remains relevant even in an AGI world, particularly for human oversight and creative problem-solving
  • Cultural and linguistic specialisation becomes more valuable as AGI struggles with nuanced, context-dependent solutions
  • Government support for AI development creates favorable business conditions
  • Talent density in technical fields provides competitive advantages in human-AI collaboration

Investment implications

In Q3 2024, half of all venture capital investment in the US went to AI, up from 15 per cent in 2017. AI and machine learning deals captured 46.4 per cent of US venture capital funding in 2024, up from 36.0 per cent the previous year.

For investors evaluating software development companies, the key questions are:

  • How are they preparing for AGI-assisted development?
  • What proprietary advantages will remain relevant?
  • How are they transitioning from labor-intensive to intelligence-intensive models?
  • What platform capabilities are they building?
  • How are they developing human-AI collaboration expertise?

Also Read: From automation to Agentic AI: Trust starts at the data layer

The strategic imperative: Act now

By 2027, the effects of AI on the world really start to compound, with AI-accelerated AI R&D causing exponential improvements. Companies that wait for AGI to arrive before adapting their business models will find themselves obsolete.

The transformation requires:

  • Immediate investment in AI-augmented development capabilities
  • Strategic partnerships with AI research organisations and startups
  • Workforce retraining programs focusing on human-AI collaboration
  • Business model experimentation before market pressure forces change
  • Platform development that can scale with AI capabilities

Conclusion: Embracing the intelligence revolution

The arrival of AGI will mark the end of software development as we know it—but it also represents the beginning of something far more powerful. Companies that successfully navigate this transition will not just survive; they will unlock unprecedented value creation opportunities.

At DigiEx Group, we’re focusing on building the infrastructure, partnerships, and capabilities needed for this next era—while sharing what we learn with the wider ecosystem. The question for every software company is not whether to adapt, but how quickly they can evolve from code creators to intelligence orchestrators.

The AGI revolution is coming. The only question is whether you’ll be ready to lead it or be left behind by it.

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Hong Kong’s Metro just turned into Asia’s biggest smart ad network

The Hong Kong Metro is being transformed into a smart transit media network powered by onActivity’s programmatic DOOH platform. Experience it at SWITCH 2025, booth M01.

Hong Kong has long been Asia’s gateway for business, built on strong financial foundations, world-class infrastructure, and exceptional connectivity. Its transport network reflects that same pace of progress, with the Metro moving over 4.5 million commuters every day. With such scale, every part of the network represents valuable space for communication and engagement.

As the city advances its Smart City Blueprint, the Metro is evolving from a transport network into a powerful digital communication platform that links Hong Kong’s people, data, and experiences in new ways. Supporting this transformation is onActivity, a Hong Kong-based company that has developed a programmatic digital-out-of-home (DOOH) platform enabling transit advertising to become more dynamic, data-driven, and responsive to real-world conditions.

This next-generation platform allows brands to adapt instantly to citywide activity, setting a new benchmark for intelligent urban media. The company will showcase its innovation at SWITCH 2025, booth M01, under the Hong Kong Science and Technology Park pavilion.

From a single screen to a citywide network

The Hong Kong Metro is being transformed into a smart transit media network powered by onActivity’s programmatic DOOH platform. Experience it at SWITCH 2025, booth M01.

The story began in 2008 with the launch of the first Digital Escalator Crown (DEC), an early experiment that turned static escalator panels into motion-rich digital displays. What started as a simple visual upgrade quickly became a new medium for storytelling, transforming everyday commutes into moments of connection.

That success paved the way for a full Digital Advertising System (DAS) across Hong Kong’s Metro network. Today, Digital Posters, Digital Motion, Panorama, and other screens line the busiest stations, all synchronized to deliver content with precision and scale.

The network now includes more than 1,100 digital screens across 91 stations, creating one of Asia’s most extensive transit advertising systems. With real-time management and a data-ready infrastructure, advertisers can operate with greater flexibility and immediacy, building a foundation for future smart city innovation.

Also read: Marketing in the AI era: Going fast isn’t going far enough

Smarter scheduling for smarter cities

After helping to build one of Asia’s most advanced digital transit media networks, the company introduced the Programmatic Scheduling Platform (PSP), a software solution that redefines how digital advertising content is managed, scheduled, and optimized across Hong Kong’s transport system.

The PSP brings automation and intelligence to digital-out-of-home advertising. It allows brands to deliver messages that align with the moment, whether during the morning rush, weekend leisure hours, or peak travel seasons. Each screen becomes a responsive point of contact powered by live data and automated decision-making.

The Hong Kong Metro is being transformed into a smart transit media network powered by onActivity’s programmatic DOOH platform. Experience it at SWITCH 2025, booth M01.

Instead of static schedules and manual uploads, advertisers can now operate with speed and precision. The PSP supports real-time bidding, dynamic scheduling, and automatic inventory optimization, ensuring that every second of screen time is used effectively. Campaigns are guided by transparent performance data, giving marketers the insight to adjust strategies in real time.

For media owners and operators, the platform simplifies complex workflows. Thousands of digital displays can be controlled from a single interface connected to multiple data sources, making contextual targeting more accurate and efficient. The result is a smarter, more cohesive system that brings together creativity, technology, and measurable business outcomes.

Turning data into impact

The Hong Kong Metro is being transformed into a smart transit media network powered by onActivity’s programmatic DOOH platform. Experience it at SWITCH 2025, booth M01.

The Programmatic Scheduling Platform represents a vision for advertising that is both intelligent and engaging. It merges automation with creativity, giving brands the tools to reach audiences with relevance and meaning.

For commuters, this means a more dynamic and personalized journey. Content changes throughout the day to reflect weather, time, and local events. Instead of repeating the same loops, digital screens come alive with visuals that feel timely and connected to the city’s rhythm.

Also read: Southeast Asia’s marketing renaissance: How up-and-coming marketers are leading the charge

For brands and agencies, the platform enables real-time control. Campaigns can adjust automatically based on audience flow, inventory availability, or market conditions. A coffee brand might highlight morning offers during rush hour, while a travel company can shift focus to airport screens when flight activity increases. The result is stronger engagement, sharper targeting, and better returns on investment.

Network operators also benefit from the system’s intelligence. The PSP dynamically fills unused display time with relevant content, maximizing screen utilization and ensuring every moment in Hong Kong’s transit network generates value.

The Hong Kong Metro is being transformed into a smart transit media network powered by onActivity’s programmatic DOOH platform. Experience it at SWITCH 2025, booth M01.

Shaping the future of smart transit media

As one of Asia’s leaders in digital signage and interactive media, onActivity continues to advance the capabilities of its Programmatic Scheduling Platform. The next phase of development includes exploring artificial intelligence integration and deeper alignment with Hong Kong’s Smart City Blueprint.

By combining technology, data, and creativity, this model demonstrates how cities can modernize public media infrastructure while creating new opportunities for connection and growth. Hong Kong’s Metro network now stands as a blueprint for how intelligent systems can transform public spaces into vibrant digital ecosystems that benefit both commuters and brands.

Visitors can discover the next evolution of this programmatic media technology at SWITCH 2025, booth M01, under the Hong Kong Science and Technology Park pavilion.

Visit onactivity.com for more information.

The Hong Kong Metro is being transformed into a smart transit media network powered by onActivity’s programmatic DOOH platform. Experience it at SWITCH 2025, booth M01.

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Pave Bank secures over US$39M to redefine banking for the on-chain era

[L-R] Pave Bank co-founders Simon Vans-Colina (CTO), Salim Dhanani (CEO), and Dmitry Bocharov (COO)

Pave Bank, a fully licensed commercial bank built for programmable and regulated digital finance, has raised over US$39 million in fresh funding led by Accel, bringing its total funding to over US$44 million.

Tether Investments, Quona Capital, Wintermute, Helios Digital Ventures, Financial Technology Partners, Yolo Investments, Kazea Fund, and GC&H Investments also joined the round.

Pave Bank will use the money to expand its regulatory coverage, accelerate product development, and deepen its institutional-grade infrastructure across global markets.

Also Read: ‘Programmable bank’ Pave Bank launches with US$5.2M seed funding

It also plans to expand its licensing footprint, roll out programmable treasury products, and integrate more deeply with financial and digital asset ecosystems.

Pave Bank was started by banking executives-turned-fintech operators Salim Dhanani (CEO), Simon Vans-Colina (CTO), and Dmitry Bocharov (COO) with a US$5.2 million seed funding in 2023.

The fintech startup aims to reimagine how a bank is built, how it operates and how businesses interact with their bank. With the future of banking rooted in the convergence of traditional finance and digital assets, Pave Bank is building a new operating system or layer for how money or assets are linked globally.

Its unified platform offers commercial banking services—including deposit accounts, payments, FX liquidity, card issuance, and treasury management—alongside digital asset custody, instant settlement, and OTC trading under a single regulatory and compliance framework.

“The global financial system is moving towards regulated on-chain finance, and institutions need a trusted bridge between the old and the new,” said Salim Dhanani, co-founder and CEO of Pave Bank. “We have built a multi-asset bank that merges the stability and prudential oversight of traditional finance with the automation, speed, and intelligence of digital assets.”

A bank built for the new financial architecture

Pave Bank’s clients can manage fiat and digital assets in real time, automate treasury operations, and reduce dependency on intermediaries. For the corporate world, the platform enables the secure use of stablecoins and the integration of digital assets within their treasury systems, improving speed, control, and cost efficiency.

The company claims it has achieved profitability in seven of its first nine months of operation. With a workforce of just over fifty, Pave Bank credits its lean operating model to automation and AI-driven processes across engineering, compliance, and treasury functions.

“The companies we serve are large, sophisticated institutions operating across markets,” Dhanani added. “They expect their bank to be as fast and adaptive as the technology companies they partner with, but with the security and oversight of a regulated financial institution. That’s the gap we’re closing.”

“As digital assets become an integral part of the global financial ecosystem, there is a strong need for a well-regulated, full-reserve approach to banking at the intersection of fiat and digital assets,” said Rachit Parekh, Partner at Accel. “Pave Bank is at the forefront of this fundamental shift in how financial infrastructure operates.”

Also Read: Blurring the Lines: The convergence of traditional finance and crypto

Ganesh Rengaswamy of Quona Capital added: “By powering mainstream fintechs and digital platforms through its programmable banking infrastructure, Pave is leading the new age transformation in financial services. Its full-reserve, programmable model could catalyse wider adoption of stablecoins and deepen financial inclusion across markets.”

Pave Bank operates under a banking licence issued by the National Bank of Georgia. Its holding company is based in Singapore, and a representative office is in London. The firm is also expanding its presence to the UAE, the US, Hong Kong, and the European Economic Area.

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Vietnam leads SEA in e-commerce optimism despite regulatory frictions

Vietnam has emerged as Southeast Asia’s most optimistic e-commerce market, even as it grapples with the region’s toughest regulatory landscape. A new report by Singapore-based Blackbox Research, “The Next Leap for E-Commerce in Southeast Asia,” reveals that 85 per cent of industry experts are confident in Vietnam’s long-term digital commerce prospects. This is despite 69 per cent citing compliance challenges, particularly tax reforms, as significant short-term hurdles.

This paradox of high optimism amid regulatory strain positions Vietnam not only as a resilient digital economy but also as a potential blueprint for broader ASEAN e-commerce integration.

According to the report, experts ranked Vietnam highest in logistics infrastructure (84 per cent), platform competitiveness (77 per cent), and buyer experience innovation (70 per cent). This performance is driven by tech-savvy sellers, agile entrepreneurs, and a maturing e-commerce platform landscape.

However, these strengths are undercut by regulatory rigidity. Only 39 per cent of experts view Vietnam’s regulatory environment as competitive, highlighting a gap between business innovation and policy adaptation. The report attributes much of the strain to the recent implementation of VAT withholding requirements, which disproportionately affect MSMEs that are unprepared for compliance complexity.

The country’s challenges are a microcosm of regional obstacles. Nearly half (48 per cent) of regional experts cite regulatory fragmentation—overlapping, inconsistent rules—as the most significant barrier to Southeast Asia’s e-commerce expansion. High logistics costs and limited MSME digital capacity also rank as significant concerns.

Also Read: AI adoption in SEA e-commerce: The clock is ticking for sellers

Vietnam’s urban-rural delivery gap, with 80 per cent of e-commerce revenues concentrated in Hanoi and Ho Chi Minh City, exemplifies the broader inclusion challenge. Solving this requires extending infrastructure investment and digital capability-building across provinces. Experts call for multi-stakeholder collaboration, with 57 per cent deeming public-private co-investment as essential.

Smarter regulation is another lever. Suggestions include streamlining tax processes, piloting regulatory sandboxes, and embedding evidence-led policymaking to encourage innovation while maintaining trust.

The report underscores the opportunity to transform platforms into “e-Distributors” or intermediaries that provide sellers with access to consumers and tools for compliance, logistics, and payments. With 85 per cent of experts supporting this model, the onus is on platforms to evolve beyond marketplaces into full-service digital enablers.

David Black, CEO of Blackbox Research, described Vietnam’s situation as “remarkable resilience.” He notes, “This paradox—high optimism contrasted with significant regulatory friction—isn’t just happening in Vietnam but across Southeast Asia too. It proves the entrepreneurial spirit is strong in the region, but it needs a better framework to truly thrive.”

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Image Credit: Tran Phu on Unsplash

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Cash isn’t the problem: The hidden traps that kill 90 per cent of startups

The alarming statistic that approximately 90 per cent of startups fail is well-known in the entrepreneurial world.

While running out of cash is often cited as the immediate cause of death, a new white paper titled “The Corporate Venture Valley of Death,” co-authored by Wright Partners and MING Labs (WPML), argues that this financial shortfall is merely a symptom of deeper, systemic underlying issues. The report details the dangers lurking in flawed venture design, misaligned teams, and insufficient adaptability.

The true killer: Lack of market need

“Valley of Death” is defined as the critical gap where a venture runs out of early funding before achieving sustainable traction or securing follow-on investment. While three common definitions exist—the funding gap, the cash burn gap, and the research-to-commercialisation gap—they all point to a period of acute financial vulnerability.

Also Read: Why startups fail: Lessons from immigrant entrepreneurs who beat the odds

However, simply injecting more money is rarely the solution, as many failing ventures suffer from fundamental business flaws that cash cannot fix, such as weak product-market fit or unclear customer value.

Crucially, research indicates that the number one cause of startup failure is a lack of market need for the offering, accounting for 42 per cent of failures–a rate higher than running out of cash or internal team issues.

The WPML authors emphasise that many ventures are poorly conceived from the start, acting as a “solution in search of a problem” or relying on untested assumptions. This foundational error typically stems from a rushed or superficial design phase, where founders settle for a shallow “paper validation” without rigorously testing whether customers genuinely struggle with a problem and are willing to pay for a solution.

The authors, drawing on their hands-on experience, stress that a viable venture must solve an “acute” customer problem–one that unlocks significant tangible value–either by saving or earning the customer a substantial amount of money or time. They have seen numerous ideas with surface appeal, such as an ESG reporting tool for banks or a biomass trading marketplace, fail because deep analysis revealed the pain point was not significant enough to translate early interest into a scalable business model.

The trap of hype and easy money

The tendency for ventures to chase trends rather than pinpointing genuine customer pain exacerbates this issue. During periods of “easy money,” like the boom that preceded the 2022/2023 tech downturn, startups formed around hype cycles–whether it was crypto or generative AI--often obtaining initial funding easily because investors feared missing out on “the next big thing”. However, when the funding tide recedes, these hype-driven companies, lacking a sustainable business model beyond buzzwords, hit the Valley of Death hard.

To combat this, the white paper outlines a rigorous approach during the concept Design stage: actively seeking out potential failure points, attempting to disprove the concept, and finding holes, uninterested customers, or cheaper existing alternatives. The ultimate antidote to the Valley of Death is deemed to be early and consistent revenue generation.

The twin pitfalls: Wrong team and rigidity

Beyond flawed design, the report identifies the wrong founding team and insufficient adaptability as primary failure drivers. A great idea can falter without the right people and incentives. Moreover, even ventures with strong concepts and teams often fail because they lack the ability to pivot when the market inevitably shifts.

The venture landscape is constantly changing due to economic shifts, new competitors, and unexpected crises. Small ventures are particularly sensitive to these changes, as they lack large companies’ diversified business lines and financial reserves. A startup must be able to adjust its model quickly in response to new information or external shocks.

The recommended playbook for survival emphasises two core principles:

  • Sell first, build later: Prioritise early revenue, using minimal solutions that customers will pay for, thereby proving the attainability of cash flow and extending the runway.
  • Run pilots early and iterate fast: Allocate budget to testing assumptions in vivo and utilising the “scientific method of venture building” to gather real feedback on pricing, demand, and usability, quickly refining product-market fit.

Also Read: The business looked healthy – until I asked this one question

In conclusion, the 90 per cent failure rate is not a curse, but a reflection of preventable, foundational errors. For corporate executives and entrepreneurs alike, avoiding the Valley of Death means embracing a rigorous Design Phase and demanding honest validation before significant resources are committed.

By focusing on a monetisable customer pain and pushing for early sales, ventures can build the resilience needed to survive the difficult early growth phase.

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Navigating global trends for Southeast Asia’s ecosystem in 2025

The global landscape is shifting amid increased uncertainty that is influenced by geopolitical tensions, shifting trade policies and rapid advancements in technologies such as artificial intelligence.

It is important for Southeast Asia to understand these trends to navigate the uncertainty and discover opportunities in this rapidly evolving business environment. While there are challenges, there are also opportunities for the region to strengthen its position and drive sustainable growth.

Here are key global trends and their possible impact on the Southeast Asian ecosystem in 2025.

Trade-offs of Trump’s tariffs

Since returning to office, President Trump has introduced protectionist or “America First” trade policies that could disrupt global supply chains. For instance, President Trump signed executive orders on 1 February to impose tariffs on Canada, Mexico, and China which raised concerns over inflation and production costs.

This poses significant risk to Southeast Asia, a region that is heavily reliant on exports. U.S. goods exports to ASEAN reached US$124.6 billion in 2024, an increase of 16.6 per cent from 2023. While these measures could increase costs for businesses dependent on international supply chains, they may also drive production to Southeast Asia as companies seek alternatives due to tariffs on China.

Although some industries such as electronics and manufacturing might be impacted due to rising costs and fluctuating demands, the region can benefit from a reconfiguration of global supply chains.

Southeast Asian countries such as Vietnam and Indonesia are focused on strengthening their manufacturing sectors with investor-friendly policies, and will likely benefit from new capital inflows and business relocations. This could further boost industrial growth and create new job opportunities in the region.

Also Read: Wall Street’s reckoning: How Trump’s words sparked a global sell-off

The Federal Reserve’s monetary policy and how it will shape the region

The US Federal Reserve’s monetary policy is another factor that could affect Southeast Asia. While interest rates have remained steady at 4.25 per cent to 4.50 per cent, there is increasing uncertainty due to concerns surrounding the Federal Reserve’s stance on future rate hikes or cuts as well as ongoing geopolitical tensions.

Higher interest rates could post a threat to both emerging markets and developing economies (EMDEs) in Southeast Asia. However, it does not specify which countries fall under each category. According to the World Bank, an increase in U.S.interest rates, especially driven by shifts by the Federal Reserve’s stance, will have an adverse impact on financial conditions in emerging markets and developing economies.

An extended period of high interest rates could slow down regional growth by limiting business expansion and reduce investors’ interest in riskier assets such as venture capital and private equity investments. These assets are sensitive to interest rate movements as higher borrowing costs make acquisitions and funding rounds more expensive and that leads to lower valuations and reduced potential returns.

Such movements may result in a slowdown in investment activities in the region. Conversely, if interest rates go down, Southeast Asia could see a return in investments which will enhance the region’s competitiveness and long-term economic resilience.

The movement in interest rates also impacts retail investors in addition to institutional investors.  Investors in Southeast Asia need to stay informed of shifting interest rates and the impact on their investment strategies as different equities react differently to interest rate movements.

Also Read: Global markets in flux: Trump’s tariff pause and bitcoin reserve shake sentiment

For instance, dividend stocks tend to be more attractive when rates are stable as they offer steady cash flow, while growth stocks benefit from less volatility in borrowing costs that allow companies to resume long-term investments. Growth stocks could see a rise if the Federal Reserve cuts interest rates later. However, if interest rates are sticky and rate hikes return, growth stocks could experience headwinds.

A shift in AI narrative

AI will continue to be a major trend in 2025, with new AI advancements transforming the industry. The  initial AI rally was led by hardware companies such as NVIDIA as companies relied on their high-performance chips to power advanced AI systems. However, as AI adoption continues to rise, the focus has started to pivot to software driven solutions.

Palantir exemplifies this trend and has emerged as a leader in operational AI decision-making tools. The company helps enterprises process their data and turn them into actionable insights to improve decision making and enhance operational efficiency.

The next phase of AI will focus on companies, like Palantir, Snowflake and Marvell, which are driving AI adoption through data utilisation, enterprise integration, and scalable revenue models.

Simultaneously, competition in the industry is ramping up and driving greater innovation as companies find ways to make AI more scalable in key areas such as cloud computing, cybersecurity, healthcare, and generative AI.

This presents new opportunities for companies in Southeast Asia to leverage AI to automate their processes, boost their operational efficiency and improve decision-making to fuel business growth. The shift from AI hardware to software underpins the growing realisation that AI’s true potential lies in its application across industries, not just in the hardware powering it.

These global trends will continue to shape Southeast Asia’s business landscape in 2025 and beyond. The region’s ability to navigate shifting trade policies and the pivot from AI hardware to software will be crucial in defining its trajectory and performance in the global economy. Southeast Asia can drive its next wave of growth by staying agile and intentionally capitalising on these trends.

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Beyond the volatility: How crypto is building a stronger financial future

In an era of persistent inflation, geopolitical uncertainty, and shifting monetary policies, a new financial landscape is emerging. Cryptocurrency, once dismissed as a fringe experiment, is now positioned as a powerful tool for economic resilience and innovation. While headlines often focus on price swings, the real story is how digital assets are providing tangible solutions to the weaknesses of our current system.

Let’s explore the powerful role crypto is playing in today’s economy.

The pillars of promise: Crypto’s economic advantages

  • A modern hedge against inflation

With central banks around the world engaging in significant money printing, fears of currency devaluation are real. Bitcoin, with its fixed supply of 21 million coins, was architecturally designed as a direct response to this. This verifiable scarcity positions it as “digital gold” for the modern era — a decentralised asset that can help preserve purchasing power, offering an alternative to traditional safe havens.

  • Financial sovereignty and inclusion

The current global economy highlights the risks of centralised control. Cryptocurrencies operate on borderless, censorship-resistant networks. This isn’t just a technological feature; it’s a paradigm shift. For millions in countries suffering from hyperinflation or restrictive capital controls, crypto provides a viable lifeline — a way to secure wealth, send remittances cheaply, and participate in the global economy on their own terms.

  • Unlocking new avenues for growth

The search for yield in a fluctuating interest rate environment remains fierce. The ecosystem of Decentralised Finance (DeFi) offers a compelling alternative. Through secure processes like staking and liquidity provisioning, individuals can actively earn yield on their digital assets, fostering a new model of economic participation that moves beyond traditional banking.

  • The engine of Web3

Beyond finance, blockchain technology is the foundation for the next evolution of the internet, known as Web3. This represents a future with creator-owned economies (powered by NFTs), transparent supply chains, and user-controlled digital identity. Investing in the crypto space is, in many ways, an investment in the foundational layer of this more open and equitable digital world.

Also Read: CPI countdown: How Friday’s inflation data could make or break the crypto rally

A balanced perspective: Acknowledging the journey

It’s important to acknowledge that the market is maturing. Currently, crypto assets often move in correlation with tech stocks, reacting to broader macroeconomic trends like interest rate hikes. This “risk-on” behavior shows an asset class still finding its independent footing amidst traditional markets.

Furthermore, the path to mainstream adoption is being paved with necessary regulatory frameworks and continued technological scaling to improve user experience. These are not roadblocks, but signposts on the road to maturation.

Looking forward: A pragmatic and optimistic outlook

For those looking to engage with this dynamic space, a strategic approach is key:

  • Focus on the long-term vision: Look beyond short-term volatility to the long-term trajectory of technological integration and adoption.
  • Prioritise education: Understand the fundamentals — from Bitcoin’s monetary policy to the utility of smart contracts. Knowledge is your most valuable asset.
  • Diversify thoughtfully: Consider crypto as a growth-oriented component within a diversified portfolio, aligned with your personal risk tolerance.

The bottom line

Cryptocurrency has firmly transitioned from a conceptual experiment to a formidable force in the global economy. It offers a powerful set of tools for those seeking alternatives: a potential store of value, a gateway to financial inclusion, and a stake in the future of the internet.

While the journey involves volatility and evolution, the underlying trend is one of relentless growth and increasing utility. For forward-thinking individuals and institutions, understanding crypto is no longer optional — it’s essential for navigating the future of finance.

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Why sustainability will be the biggest competitive advantage for startups in 2025

A few years ago, sustainability was seen as a nice bonus—something startups might consider if they had extra resources. Today, it’s a necessity. Consumers demand it, investors prioritise it, and governments are enforcing it. For startups, sustainability is no longer a “good to have.” It’s becoming the biggest competitive advantage in 2025 and beyond.

Startups that integrate sustainability into their core business strategy aren’t just helping the planet—they’re building more resilient, profitable, and future-proof companies. Here’s why sustainability is set to be the biggest growth driver in the coming years and how startups can capitalise on it.

The business case for sustainability: Why startups can’t ignore it

  • Consumers are voting with their wallets

The modern customer doesn’t just care about what a product does—they care about where it comes from, how it’s made, and what impact it has. Millennials and Gen Z, now the dominant buying force, are willing to pay a premium for sustainable products.

Consider Patagonia, a company that built its brand on environmental activism. When they launched the famous “Don’t Buy This Jacket” campaign—urging customers to think twice before making a purchase—it didn’t hurt their sales. Instead, it boosted their reputation and customer loyalty.

For startups, this is a game-changer. A strong sustainability narrative isn’t just about ethics—it’s about differentiation.

  • Investors are pouring money into ESG startups

Venture capitalists (VCs) and institutional investors are increasingly backing sustainability-focused startups. BlackRock, the world’s largest asset manager, has seen its ESG-related assets under management grow significantly. As of 2024, BlackRock’s sustainable funds exceeded $423 billion in assets under management, making it the leading sustainable funds asset manager globally. ​

This substantial growth underscores the escalating demand for sustainable investment options. For startups, having a clear sustainability strategy can be pivotal in attracting investment, as investors are keen to support businesses that align with environmental, social, and governance (ESG) principles.​

VCs aren’t just investing in green startups out of goodwill—they see sustainability as a risk management strategy. Companies that operate sustainably are less likely to face regulatory fines, public backlash, or sudden shifts in market demand.

For startups looking to raise capital, having a clear sustainability strategy can be the difference between securing funding and being overlooked.

  • Governments are tightening regulations

Governments worldwide are implementing stricter environmental policies, and startups that get ahead of these regulations will have a significant advantage.

For instance, the EU’s Corporate Sustainability Reporting Directive (CSRD) requires businesses to disclose their environmental impact in a standardised way. In Asia, Singapore has introduced mandatory climate-related disclosures for publicly listed companies, signalling a shift toward greater transparency.

Also Read: Some lessons on how to fulfil the climate tech promise

For startups, proactively adopting sustainable practices can mean fewer compliance headaches down the road—and potentially securing grants, incentives, and partnerships with regulatory bodies.

The competitive advantages of sustainability for startups

  • Cost savings and operational efficiency

Many assume sustainability is expensive, but in reality, going green reduces costs in the long run. Energy-efficient supply chains, waste reduction strategies, and sustainable packaging can lower operational expenses significantly.

Take Tesla’s gigafactories, which operate on renewable energy, dramatically cutting long-term production costs. Similarly, brands like Unilever have reduced expenses by prioritising sustainable sourcing and waste reduction.

For startups, adopting similar efficiency-driven sustainability measures can increase margins and reduce overhead costs—a major advantage in competitive markets.

  • Talent attraction and retention

The best talent wants to work for companies that align with their values. Employees today, especially younger professionals, prioritise mission-driven companies.

Startups like Beyond Meat and Impossible Foods have built passionate teams by positioning themselves as companies with a strong purpose. Their sustainability-driven mission attracts top-tier engineers, marketers, and operations professionals who want to make a difference.

For startups struggling with hiring, sustainability isn’t just a marketing tool—it’s an employer branding advantage.

  • Brand loyalty and market differentiation

When every startup is fighting for attention, sustainability can be the X-factor that makes your brand stand out.

Certifications like B Corp status or carbon-neutral pledges can enhance credibility. Take Allbirds, for example. Their entire marketing revolves around sustainability, from their materials to their supply chain. As a result, they’ve cultivated a fiercely loyal customer base willing to advocate for the brand.

For startups, embedding sustainability into your brand story isn’t just about doing good—it’s about creating a stronger emotional connection with customers.

  • Future-proofing against market risks

What is the biggest risk businesses face today? Climate change and resource scarcity.

Industries relying on finite resources or unsustainable supply chains will face increasing challenges in the coming years. Meanwhile, startups investing in green alternatives—such as renewable energy, circular economy models, or eco-friendly manufacturing—will be better positioned to adapt.

For example, while fossil-fuel-based energy companies struggle, renewable energy startups are thriving. Sustainability isn’t just about survival—it’s about gaining a first-mover advantage in the industries of the future.

Also Read: Investing in climate tech: Why investors should focus on impactful, low-hanging fruits

How startups can integrate sustainability for competitive advantage

  • Innovate with sustainable products and services
  • Use eco-friendly materials and ethical sourcing
  • Explore circular economy models (e.g., renting instead of selling)
  • Example: Lush Cosmetics’ zero-waste packaging
  • Optimise operations and supply chains
  • Partner with green suppliers to reduce your carbon footprint
  • Adopt energy-efficient technologies to lower operational costs
  • Example: Unilever’s sustainable supply chain initiatives
  • Leverage sustainability in marketing and storytelling
  • Be authentic—customers can detect greenwashing
  • Highlight measurable impact (e.g., CO2 reductions, waste saved)
  • Example: The Body Shop’s commitment to ethical sourcing

The future: The rise of the green economy

By 2026, sustainability won’t just be a competitive edge—it will be the baseline expectation.

Startups that embed sustainability into their DNA will attract better talent, gain stronger customer loyalty, and secure funding faster. Those that ignore it? They’ll struggle to stay relevant in a market that increasingly demands responsible business practices.

In short: The startups that win in 2025 will be the ones that make sustainability a core part of their strategy—not an afterthought.

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What angel investors should know before using Y Combinator’s SAFE agreement

The Simple Agreement for Future Equity (SAFE) was popularised by Y Combinator (YC) in 2013 and has quickly become a ‘go-to’ instrument for startups seeking quick, flexible early-stage funding in the venture world. 

However, failing to understand how SAFE works as a legal instrument may pose significant risks, especially for first-time angels. 

How does a SAFE agreement work?

A SAFE (‘Simple Agreement for Future Equity’) is an easy way for startups to raise money without dealing with immediate valuations or shareholder responsibilities. 

A SAFE usually includes terms like a valuation cap or discount rate, which give angels the chance to convert their investment into equity at a better price during a future event, like the next funding round. Unlike loans, SAFEs don’t have interest or a set repayment date, which makes them appealing for startups.

Until the SAFE converts, angels don’t have any ownership or voting rights in the company. But once the agreed event happens, the SAFE turns into equity based on the terms, letting angels receive shares in a startup at a lower price than future angels. This makes SAFEs a flexible and straightforward option for startups looking for quick and easy fundraising.

SAFEs can create uncertainty for angels

For first time angels, it’s important to understand that a SAFE is an early stage, risky investment, in many ways the antithesis of a “safe” investment. While SAFEs promise early access to high-growth ventures, they strip angels of traditional legal safeguards.

  • No priced round: YC’s SAFEs usually have no maturity date, so they would likely sit in a startup’s books in practice “forever” without any legal requirement requiring the startup to do anything about them. If there is no qualified financing, or a sale event, the last closure for the SAFE angel may likely be a wind- up or liquidation, where the angel may be able to receive up to their original investment back. And that’s only if (a) the company has enough assets to liquidate, and (b) those assets are not taken up by secured and other unsecured creditors. 
  • No legal protections, no legal control: Until the SAFE converts, an angel usually does not have any of the rights that a shareholder would have (e.g. any voting rights or say in company decisions). A SAFE holder lacks voting rights, board seats, or liquidation preferences until a SAFE conversion in contrast to preference shareholders in a priced round. In liquidation events, they’re often subordinate to debt holders, risking total loss if the startup fails. According to Carta, a significant number of SAFEs signed by VCs also have side letters with common terms such as Most Favoured Nation (MFN) clauses, pro-rata rights, and information rights. Therefore, you may wish to get a startup lawyer to draft a side letter if you want additional rights beyond those outlined in the standard SAFE. 
  • Complex cap table and conversion roulette: In our experience, as more SAFEs convert into equity and multiple SAFEs with varying terms are in play, the startup’s capitalisation table (‘cap table’) can end up becoming complex.  If you are unfamiliar with cap tables, you may want to read up about “cap table cramming” and how later SAFEs with better terms may dilute your stake.

Also Read: 5 legal mistakes startups make after inception and how you can avoid them

The legal gray zone

In 2021, after transitioning the SAFE agreement to be based on a post-money valuation, YC also began publishing international versions of the SAFE to address jurisdictional issues. To date, versions are available for Canada, the Cayman Islands, and Singapore, with clear warnings to seek local legal advice. 

Therefore, the YC’s SAFE template may usually require extensive customisations by a startup lawyer with direct experience in securities law.   Therefore, you must make sure that the SAFE is customised for your jurisdiction and that you’re complying with applicable securities laws in the country where the startup is domiciled. For example, a Malaysian startup must still comply with local Malaysian securities laws. 

In 2022, ​Singapore Academy of Law and Singapore Venture and Private Capital Association introduced the Convertible Agreement Regarding Equity (CARE), within the Venture Capital Investment Model Agreements (VIMA) as a local alternative to the YC’ SAFE agreement, to get more venture funding for startups. ​

In my past experience as startup lawyer, issues may arise when counterparties may be unfamiliar, especially over conversion mechanics (adding further to closing timeline compared to traditional equity structures). For instance, SAFE shares to be issued to a startup must be properly allotted and issued upon conversion, including setting the correct issue price at the subscription date, obtaining the necessary preemptive rights waiver from the existing shareholders to filing the necessary share lodgement returns to the registrar by the company secretary.

Final thoughts

Angels must not get fooled by the term “simple”  as there are still complicated mechanics to work through. Therefore, angels should seek legal advice before seeking to deploy capital using SAFE. As with all “standard” forms, one size doesn’t fit all and there are aspects of the YC’s SAFE that needs to be fixed each and every time one is used.

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