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Meal Temple Group launches its ride-hailing app DriveUp in Laos capital Vientiane

DriveApp has more than 100 taxis already on its platform and tens of tuk-tuks being trained and joining it

Cambodia-based Meal Temple Group today announced the launch of its ride-hailing service DriveUp.app in Laos’s capital city Vientiane. 

“Vientiane is the perfect city to test our service. The market is ripe for disruption here, where competition is minimal, prices are elastic depending on cars, drivers and customers, and tourism is growing,” said Angele Fargette, Product Manager, DriveUp.app.

DriveUp claims it offers a “transparent, easy and secure way” to book taxis, tuk-tuks and samlors (a kind of tricycle), and a new way for drivers to find customers. It has more than 100 taxis already on its platform and tens of tuk-tuks being trained and joining it. 

The service is available on the web as well as on mobile (iOS and Android). 

Also Read: Singapore’s B2B marketplace Eezee raises funding from Insignia for Asia expansion

The firm is now looking to add new payment methods in the upcoming weeks, including international credit cards and Alipay.

Laos has more than 5 million tourists visiting yearly. Its growth is expected to double in the next ten years and accounts for more than 15 per cent of the country’s GDP. 

Meal Temple Group is a Cambodia-based food delivery and logistics company with operations in Laos. It recently announced its entry into the Kingdom of Bhutan with an investment in DrukRide, an online bus ticket booking platform.

In June, the group announced a strategic equity investment into Freshgora.com, an on-demand food and grocery delivery startup in Myanmar.

Last October, Meal Temple raised a six-figure round from private Australian and European investors.

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Today’s top tech news: Clix Capital announces US$40M fund, Terraview raises US$815K

In addition to Clix Capital and Terraview, we also have updates from Revolut and JD Digits


Clix Capital announces US$40M fresh fund – Press Release

India-based Clix Capital today announced its latest round of capital infusion of US$40 million from its existing investors AION Capital Partners Ltd as well as its promoters Pramod Bhasin and Anil Chawla.

In a press statement, the company stated that strong focus on technology and strategic partnerships has helped Clix scale up and expand its footprint to four million customers in a short span of three years.

Augmenting its original capital base of US$250 million, the latest round of funding will be used to expand the business across its varied segments especially consumer finance and digital platforms. Clix has a presence across 12 cities in India and envisages deeper penetration in these markets.

Terraview raises US$815K in Series A – Livemint

Singapore-based intelligent viticulture startup Terraview raised US$815,000 in its Series A funding round, Livemint reported.

The funding round is led by Flipkart co-founder Binny Bansal, Flipkart Group CEO Kalyan Krishnamurthy, Udaan co-founder Sujeet Kumar, and Tanglin Venture Partner.

The round also saw participation from Cure.Fit co-founder Ankit Nagori and Dineout COO Abhishek Sharma.

Founded in 2019, Terraview uses advanced image processing, machine learning, AI and augmented reality to provide information on vineyards.

It will use the funding to further research to solve problems such as fungal disease, bacterial infection, soil hydration, canopy cover and weather assessment using proprietary technology.

Also Read: Meal Temple Group launches its ride-hailing app DriveUp in Laos capital Vientiane

Revolut expands globally, hiring 3,500 staffs – Reuters

British-based digital banking app Revolut is set to hire around 3,500 staff as it expands into 24 new markets, including Singapore, Reuters wrote.

The expansion was made possible with a partnership with Visa Inc.

From its current markets of Europe and Australia, Revolut will enter the US and Singapore by end of the year, followed by Canada and Japan. It is also looking forward to entering other Latin American and Asian markets.

Former Yirendai CEO joins JD Digits – Kr. ASIA

JD Digits has appointed former Yirendai CEO Fang Yihan as its CEO, Kr. ASIA reported.

The fintech arm of Chinese e-commerce giant JD will join Dongrich, its subsidiary that provides wealth management products for affluent Chinese families.

Yirendai announced in its earnings release in July that Fang has resigned due to personal reasons.

CreditEase Founder and CEO Tang Ning filled in his position since then.

Image Credit: Ibrahim Rifath on Unsplash

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Artificial intelligence is a key consideration for companies looking to adapt operations to optimise user experience

Understanding technological advancements on customer experiences in other industries can help to change the way that alternative lenders position customer’s needs

 

Understanding customer experience

Smooth end-to-end customer experience should be at the top of the list for service providers, but it seems that some B2B providers are lagging behind, particularly when it comes to technology.

B2B companies often optimise internal processes rather than focusing on user experience. This happens for a number of reasons, such as legacy systems already in place, or bureaucracy within the company.

This resistance against change in the traditional B2B industries, and the further hoops that the client or customer often will have to jump through are already becoming a thing of the past for many successful consumer industries. Our view is that it’s time to adapt or risk falling behind those who do.

Lending businesses can leverage AI to help to score customer “creditworthiness”, analyse and track customer spending needs, and even manage customer relationships through the use of chatbots.

How is tech and AI being successfully applied in other industries and what can we learn

There is much we can learn from the leading tech-driven companies in the B2C space that have perfected the art of customer satisfaction. Think Amazon, Apple, and Uber and more.

Food delivery companies such as Deliveroo have put the spotlight on customer experience to such an extent; expectations are now higher than ever. Customer expectations have been raised, and those who adapt to technology, and place the customer experience at the forefront of their operations will take the lion’s share of the customers.

Amazon’s investment in AI technology is apparent throughout all of its processes. For example, product recommendations are inspired by recent purchases and data collected about the shopper to create detailed lists based on previous shopping habits, demographics and more.

Also Read: The Brexit dilemma: will London still maintain its standing as a fintech hub?

Shipping options are optimised to ensure speed of delivery. Instead of selecting the closest warehouse, several factors such as inventory stock and shipping costs dictate where the product will come from.

This level of focus upon user experience shines a light on the many and varied uses of customer data; functions that many lending businesses could benefit from employing.

Banks are also now finding ways to leverage technology and use it to improve the customer experience. Through the collection of financial data, AI can be used to help customers plan, and set budgets for their future depending on many demographic factors.

Customer support through the use of AI is another big factor, providing users with accurate information through the collection of data, eliminating traditional pain points of dealing with a poorly connected customer service system.

How is it helping the customer?

As we give more and more responsibility to technology to take over tasks that are often mind-numbing and monotonous, human professionals can tackle tasks that require a more personal touch.

Tasks such as analysing big data and providing detailed analysis of such data was once a colossal task but can now be completed by a computer in a matter of seconds.

Companies can now quickly and easily provide insights to their customers that were once unattainable, as they have realised the value added by investing in the customer experience.

This value placed on the customer experience can often be a quick win, resulting in customer delight at the experience. Those who prioritise the needs of their customers will likely keep them, and those who do not will often fall prey to the fickle spending habits of millennials demands.

Also Read: How these three startups are overcoming their fundraising woes

It is important to recognise that although customer interaction is becoming less frequent through the automation of many processes, this places emphasis on the customer relationships that remain. Those customer interactions that do happen are all the more important, and any persisting interaction points will be key to maintaining the customer-provider relationship.

Are lenders taking full advantage of the technology? 

In lending, appropriate use of AI and technology can work to speed up and simplify the borrowing process through algorithmic credit checks. The streamlining of these processes can translate to lower costs to the lender, which in turn is passed back to the customer.

AI in lending software can also greatly lower the human error in accounting processes, minimising poor bookkeeping and generally providing a more accurate outcome for both customer and provider.

Leveraging data and AI can now offer deeper insights into what customers actually want from the business.

These insights can drive customer relationship management, advertising analytics or simply give us a greater understanding of what the client or customer wants and needs (think Amazon’s suggestion bar).

By acknowledging this, lenders can begin to leverage data in such a way that not only focusses on internal processes but the user experience as a whole.

Conclusions

Rather than focus on the bottom line, or on tech for its own sake, SMEs should put their customers at the centre of everything they do while building their business.

Understanding that technology can play a central role in improving customer service can help B2B business realise their full potential.

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Join our e27 Telegram group here, or our e27 contributor Facebook page here.

Image Credit:  Markus Spiske

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As September ends, wake up to these notable early stage funding rounds of the month

Fintech remains a popular sector in terms of early stage funding rounds, though we also see a greater variety in terms of solutions provided

If there is one theme that seems to dominate the early-stage funding rounds in September, it would be fintech.

Throughout the month, e27 covered at least five seed and Series A funding rounds being raised by tech startups in Southeast Asia. The services that they offer varied from digital banking to digital payments.

Foodtech and healthtech also maintain its popularity, though we also noticed the return of the online marketplaces with a funding round by an Indonesian rental marketplace platform.

Check out those most notable funding rounds:

CUMI
Funding: Undisclosed seed funding
Investor(s): East Ventures

An Indonesia-based rental marketplace platform, CUMI wants to use the funding to speed up their user’s growth, acquire more talents, and expand their coverage in Indonesia.

Thuocsi.vn
Funding: US$500,000 in seed funding
Investor(s): Cocoon Capital, VietCapital Ventures

A Vietnam-based pharma distribution marketplace operated by BuyMed, Thuocsi.vn aims to add other healthcare verticals including cosmetics, medical devices, supplements, and medical services to become a one-stop marketplace for healthcare practices in emerging markets.

PrivyID
Funding: Undisclosed Series A+
Investor(s): Telkomsel Mitra Inovasi (TMI)

An Indonesia-based digital identity provider, PrivyID will see its services being integrated into Telkomsel’s platform in the future.

iSTOX
Funding: Undisclosed Series A
Investor(s): Kiatnakin Phatra Financial Group (lead)

Operating under the Monetary Authority of Singapore (MAS)’s FinTech Regulatory Sandbox, iSTOX is established and operated by ICHX Tech.

PayMongo
Funding: US$2.7 million in seed funding
Investor(s): Founders Fund, Peter Thiel, Stripe, Y Combinator, Global Founders Capital, Soma Capital, Tinder Co-founder Justin Mateen, angel investors

Founded by Francis Plaza (CEO), Luis Sia (COO), Jaime Hing (CTO), and Edwin Lacierda, PayMongo offers easy ways for merchants to receive payments online. The startup also offers an API platform that allows businesses to add payments into their websites, services or apps.

COVE
Funding: US$2+ million in Seed Funding
Investor(s): Venturra Capital, Yuj Ventures, Investigate, Picus Capital, Aetius Capital, Found Ventures, angel investors

The Singapore-based co-living space provider plans to use the capital to expand its presence in Southeast Asia and build out its technology.

Also Read: 5 valuable things I learned about the angel investment and early stage funding scene in Southeast Asia

FunNow
Funding: Undisclosed Series A+
Investor(s): CSV Venture Fund II

An instant booking app for entertainment and leisure activities in Taiwan, FunNow aims to expand its team and merchant supplies and continue “efforts into connecting life circles in different East Asian cities.” It also aims to serve travellers to Tokyo for 2020 Tokyo Olympic.

Crowde
Funding: US$1 million Pre-Series A
Investor(s): Mandiri Capital Indonesia

Along with the funding, Mandiri also participates as an institutional lender for credit loans through Crowde for US$7.1 million.

Julo
Funding: US$10 million in Series A+
Investor(s): Quona Capital, Accion, Skystar, East Ventures, Provident, Gobi Partners, Convergence Ventures

The new funding will provide growth capital to help Julo expand its business and build enhancements to its proprietary credit scoring technology.

myTukar
Funding: US$30 million in Series A
Investor(s): Carro

Malaysia-based car bidding platform myTukar will use Carro’s technology to “digitally enable the traditional used car dealerships across Malaysia and boost inter-city car sales”.

SEPPURE
Funding: US$2.55 million in Seed Funding
Investor(s): SOSV, Entrepreneur First (EF), 500 Startups, SGInnovate, Koh Boon Hwee (Chairman of Nanyang Technological University (NTU) Board of Trustees, Credence Partners, Yeo Hiap Seng, and Far East Orchard), Rekanext, Belmond Capital, et cetera

SEPPURE creates sustainable nanofiltration solutions to separate chemical mixtures at a molecular level with minimal energy use.

Pluang
Funding: US$3 million in Series A
Investor(s): Go-Ventures

Previously known as EmasDigi, Pluang is an Indonesia-based fintech startup providing digital micro-savings.

Also Read: More details emerge on early stage funding round for Indonesian agritech startup Sayurbox

SuperAtom
Funding: US$24 million
Investor(s): Gobi Partners, Cheetah Mobile

In addition to the funding, Cheetah Mobile will contribute to the use of its user traffic and big data platform to enable SuperAtom to develop a risk management system for the company’s businesses.

Jala Tech
Funding: Undisclosed Seed Funding
Investor(s): 500 Startups, Conservation International Ventures, Hatch Accelerator Holding

The current investment round will enable them to enter the Indonesian market as an early adopter and fund the development process of the products.

Hoow Foods
Funding: US$1.2 million in Seed Funding
Investor(s): Killiney Group, Innovate360, TRIVE Ventures, angel investors

With the injection of the seed funding investment, Hoow Foods said that it plans to develop and focus on its Research and Development and human resources.

Oneberry
Funding: US$22 million in Series A
Investor(s): CMIA Capital Partners, Bintang Capital Partners Berhad

An end-to-end security and surveillance solution provider, Oneberry plans to expand its offerings while taking its products and services to a larger regional scale.

Rever
Funding: US$2.3 million
Investor(s): GEC-KIP Technology and Innovation Fund

The investment will help the Ho Chi Minh City-based startup to deepen its presence in the home country, where over 200,000 real estate transactions take place each year.

Aspire
Funding: US$32.5 million in Series A
Investor(s): Beacon VC, Y Combinator, Mass-Mutual Ventures (MMV) Southeast Asia, Insignia Ventures Partners, Hummingbird Ventures, Silicon Valley’s Arc Labs, Picus Capital

Through this partnership, KBank and Aspire aim to work together to digitise banking to small-and-medium-sized enterprises (SMEs) and online merchants in Thailand.

The e27 Startup Database connects the community to the hottest internet companies in Asia. We encourage startups to visit their profile and regularly update their information.

Image Credit: Nik MacMillan on Unsplash

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‘Why’ you lead will determine how well you will lead

Your motivation to lead is what will determine what kind of leader you will be and how well you will lead

“Why do I want to be a leader?”

The answer to that question is significant: it determines how well a person will lead.

For many, the reason why they lead is often a mixture—many will proffer a mix of extrinsic motivations (e.g. career progression, social-economic status) and more intrinsic, internal rationales (e.g. obligation to serve, believing in the organisation’s mission). Sometimes, the leadership role is thrust upon them without them knowing: such is part of professional development. Often, the reasons why they lead are usually predominantly extrinsic.

Groups and leaders exist in almost every corner: from a small, unassuming elementary school to publicly-listed tech giants, it is clear that having great leadership is instrumental to success in any context.

While the demand for leaders is inherent in the nature of our world, the supply of good leaders is simply not meeting the demand fast enough.

As technology advances, demands for all-rounded, knowledgeable leaders are ever-increasing. Companies seek to develop their leaders from within, and companies that help companies to develop spring up from every corner—the leadership development industry is a US$366bn industry.

That’s about 8 times larger than the Big Data industry.

Ironically, as spending goes up, more criticism for the effectiveness of leadership development programmes appears. According to Michael Beer et. al, such programmes fail because people will simply revert to their old ways, as written in a Harvard Business Review article.

In a McKinsey article, Pierre Gurdjian and other authors criticised such leadership development programs, noting that lack of context, underestimation of mindsets and failing to measure results make up the reasons as to why such programs fail.

On top of falling short of expectations, most companies are also poor at recognising a person’s potential to be a great leader.

Great leadership is born from a mixture of nature and nurture — different blends of personality traits form different leadership styles, but the experience is what gives them the competency.

Also Read: 6 leadership techniques for business growth acceleration

For example, introverted individuals lead very differently from extroverted individuals, but they are not necessarily great leaders from the start. Failing and experimenting along the way is what will level up their leadership competency—hence the term “nurture”.

While nature and nurture are huge factors in determining how well one leads, knowing why a person leads is paramount.

Extant leadership research has begun paying increasing attention to finding out why people lead. Also termed motivation to lead (MTL), it is an individual construct that strongly affects leadership processes and behaviours. This construct is a culmination of many different factors, from personality traits to internal motives.

Even though there is research dating back to 2007, scant knowledge in how much the motivation to lead can affect a person’s leadership capability has prompted researchers to look into industry-specific effects.

For instance, it was found that when authority was distributed in individual hospital departments, physicians are less efficacious in their work, according to this study in the International Journal of Human Resource Management.

Having more motivators ≠ great leadership

Many people have different combinations of motives to lead. As mentioned above, extrinsic and intrinsic motivators both come into play. For most, it seems intuitive and reasonable to assume that having a combination of both factors results in having committed, high-performing leaders — after all, the more motivators you have, the less susceptible you are to performing poorly so as long as the motivators exist.

This Yale study disagrees.

Over 14 years, Amy Wrzesniewski and her team analysed and observed over 10,000 cadets at West Point, also known as the United States Military Academy. During this period, the team studied these army leaders from their initiation to graduation and well into their careers.

The team examined the motivations behind why these people attended the Academy and became Army leaders, as well as their performance and potential as leaders following their graduation.

For instance, a person identified with early promotion potential will score higher on the ‘leader performance scale’, as he was deemed capable of leading at a higher position by his immediate and higher superiors.

Also Read:  Identifying leadership gaps in your organisation

Though it is common to find that people with internal, intrinsic motives performed better than those with external, extrinsic motives for their service, the study gave an interesting insight: those with both internal and external rationales are not on par with leaders that are predominantly motivated from within.

More external motivators ≠ great leadership

Considering that many studies have examined using incentives to influence behaviour, it may seem reasonable to assume that adding more incentives would influence positive behaviour in humans—the flaw is that it works in theory, but only in practise if we were lab rats.

For instance, the Veteran’s Health Administration (VA) has leaders who are predominantly influenced by internal, intrinsic factors; they desire to serve America’s veteran. In 2014, the White House and the Obama Administration had to step in to reform the scandalous healthcare system: it was broken, and it rewarded unnecessary performance bonuses.

“VA loves to tout its bonus program as a way to attract and retain the best and brightest employees,” said then-Florida Republican Rep. Jeff Miller.

“Unfortunately, oftentimes the employees VA rewards with thousands in taxpayer-funded bonuses are not the type of people the department should be interested in attracting or retaining.”

The rewarding program got so overboard that a bill was passed in 2017 to ban VA from using any funds in the legislation to reward senior executives.

Clearly, with more extensive external incentives — and if left uncontrolled — the people lost sight of the purpose of the organisation.

Here’s the bigger question: “How do we develop our leaders?”

Leadership development has always been split between two schools of thought. Some programs emphasise teaching leadership as skills to create high performance, thereby being easier to measure. Others underscore a value-based model, where they teach leadership as a complex moral relationship between the leader and the follower — thus being difficult to measure.

From the studies, it shows that external motivators often fail to motivate, especially within leaders. Those who lead primarily from value-based motivations outperform those who lead with additional rewards.

Companies must be extra meticulous: external consequences should not become external motivators. Performance bonuses from completing a big project as a leader are great, but it does not mean that the leader is being rewarded for being a leader.

If leaders who adopt external justifications—such as an increase in shares, better pay— are developed by companies, they are less likely to be as successful as those who seek to lead for more internal, intrinsic reasons alone, even if they are not being developed.

For all leaders, asking yourself “Why do I want to be a leader” will be telling; what you answer, as it turns out, will be indicative of how well you will lead.

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Join our e27 Telegram group here, or our e27 contributor Facebook page here.

Image Credit: Kobu Agency

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gojek, Warung Pintar investors buy a local bank. This is why we are excited

The bank aims to transform itself into a “tech-based banking institution” but that is not the end of the story

There are many reasons why I am always excited about the conversation in the e27 Telegram Group. But most often, it is because of the mentally stimulating discussions and thrilling leads that we might uncover there.

This morning, a member posted a news article by Bisnis Indonesia about a recent plan of an Indonesian private bank to fundraise through rights issue mechanism. Called Bank Artos Indonesia, the bank is set to issue a maximum of 15 billion shares (priced IDR100 per shares).

With the new funding, the bank aims to transform itself into a “tech-based banking institution”.

Okay. But why is this so special?

It is special because official documents stated that 51 per cent of the bank’s shares will be acquired by Jerry Ng (through PT Metamorfosis Ekosistem Indonesia) and Patrick Walujo (through WTT), two investors who have been known as prominent tech investors in the country –and perhaps the region.

Senior banker Jerry Ng led Bank Tabungan Pensiunan Nasional (BTPN) for a decade, in which he managed to grow its assets by ten folds.

Also Read: gojek introduces local content streaming GoPlay, adding more to its super-app ambition

BTPN itself can be considered as one of the most successful banks in Indonesia in terms of transforming itself into the digital era. According to a research by iPrice Group, its mobile banking platform Jenius is in the top five list of most used e-wallet services in the country, beaten only by the likes of Go-Pay, OVO, DANA, and LinkAja.

Ng is also listed as one of the investors in New Retail startup Warung Pintar’s Series B funding round.

Patrick Walujo himself was a former investment banker at Goldman Sachs & Co and an associate at Ernst & Young. He founded Northstar Group, who is widely known as an early investor in ride-hailing giant gojek.

Can you see why we are excited already? If not, I will give you a minute.

Done? Okay.

First of all, it is important to note that Bank Artos is only set to have its extraordinary general meeting on September 30.

No details have also been announced about how Bank Artos’s “tech-based banking institution” is going to look like.

Also Read: AIA Indonesia takes part in gojek’s Series F funding in a strategic partnership

But if we are looking at gojek’s past acquisitions, particularly with consideration of their super app ambition, there is an apparent pattern of its ambition to build a fintech ecosystem. Its e-wallet service Go-Pay already reached the top position of Indonesia’s most popular e-wallet platforms; it seems only natural for them to look towards digital banking next.

Especially since recently its competitor Grab has been reported to consider merging its e-wallet service OVO with DANA, the result of a joint venture between Ant Financial and Emtek Group. They will definitely need an extra punch in their attack plan.

Warung Pintar itself is a promising startup that merges the offline and online sphere by enabling digital transactions for warung owners. Apart from that, it also counted OVO as an investor.

This acquisition might lead to the rise of a more powerful digital banking ecosystem, led by these two startups.

Yes, several challenges remained. Indonesian regulators have not reached the level of openness like its counterpart in Singapore, who have announced the upcoming issuance of five digital bank license, aimed for banks who services are done completely on an online platform.

There might be some limitations in how a digital bank can operate in the country. But it has finally taken the first step to get there.

Image Credit: Uray Zulfikar on Unsplash

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The reality of influencer marketing in the age of digital content

 Influencers know their audience better and by having them in the planning phase will undoubtedly increase brand awareness

For the longest time, we were used to seeing only celebrities fronting brands and businesses. With the emergence of influencers, the presence of these “regular people”, yet, with significant influential power became refreshing to the audience and business owners alike.

To say influencers were a calling to brands and businesses for marketing campaigns would be an understatement. They are about as holy grail as rain in a drought. Audiences can relate better to the ambassadors, and business owners were able to explore new opportunities, with the potential of reaching a more targeted audience.

Or at least when the influencer trend first got picked up.

BryanBoy

Back in 2009, blogger Bryan Boy (third from left) pictured front row at a fashion show alongside the iconic editor-in-chief of Vogue, Anna Wintour (fifth from left). In the period where bloggers were trying to get themselves taken seriously, Bryan Boy’s appearance at the front row gave confidence to the blogging industry.

We saw influencers taking up front row seats at fashion week, jet setting off to tropical destinations on private planes and getting all glammed up walking the red carpet for movie premieres.

This is on top of possibly getting paid to feature a product on their social media and receiving freebies from brands. With the dream lifestyle portrayed to the entire world, do we dare wonder how the influencer industry eventually became a billion-dollar industry?

With everyone trying to get a piece of the dream lifestyle, recent exposés have begun painting influencers in a different light. While it is not a sweeping statement of all influencers, the few rotten ones are the reasons why some marketers and brands are becoming sceptical about engaging influencers for their marketing campaigns. How do you find the right influencer for your brand amidst the uncertainty?

Go micro?

Experts have claimed that micro-influencers or nano-influencers are the next best bet when it comes to considering one for your marketing campaign. What are micro-influencers, you wonder? They are influential individuals with a following of about 500 to 10,000, or if in Singapore, it’s 5,000 to 20,000 followers.

Compared to macro-influencers (10,000 to 1,000,000 followers), surely the latter would be able to reach to a broader audience. However, experts have it that marketing right now is more than just mere exposure.

To get actual returns, it is about time that brands and businesses look into how to create an impact on the audience and convert them into sales.

A study has also shown that micro-influencers, though with lesser followers, can achieve 7 times more engagement with its audience compared to influencers with a higher following.

This study simply means that the small community that the micro-influencer cultivated is genuinely interested in his/her content and basically, ‘quality over quantity’.

How high would you go?

selena
Source: IG/Selena Gomez

When engaging celebrities, who are also social media influencers like Selena Gomez, it is expected for companies to have to fork out a hefty amount, knowing their status. Think it is cheap?

How about USD$800,000 per Instagram post! If you think that is a massive amount to be spending on an influencer alone, try Kylie Jenner where an Instagram post would set you back USD$1million. More established brands often opt for celebrities because of the budget they have and also to maintain a reputation for its wider (like international) audience.

deekohs

Image: Singapore influencer, Deekosh with a paid partnership Instagram post with LEGO Singapore for their then latest LEGO movie. For an influencer with a following of about 200k like Deekosh’s, per Instagram post could go up to SGD$3,000
 

Not everyone has such deep pockets. This is probably the reason why brands do not mind considering bloggers/influencers, or influencers-turned-celebrities if they need one that has the same influence power to Gomez’s and Jenner’s tier.

Take comedian, Lele Pons, for example. She initially found fame on the now-defunct app, Vine, before moving on to YouTube. Just last year, the 23-year-old was signed to Universal Music. With a following of 36.7million on Instagram, Pons charges a whopping USD$144,000 per sponsored Instagram post.

While that might seem like a lot for someone who does not really have a “full” presence, (like out of 10 people in a room, probably only one knows of her existence), it is still a lot more affordable than engaging a celebrity. And just like micro-influencers, her followers are more niche compared to one of a celebrity’s. If you are considering deep engagement and your product has the same brand proposition as your candidate influencer, you can consider engaging them.

Spot a fraud

Of late, both local and international mainstream media have highlighted on influencers and the constructed growth of their pages.

Apparently, a survey that was conducted by HypeAuditor revealed that almost half of our local influencers have mangled with their social media accounts using artificial methods– such as buying followers, likes and comments to create engagements on their page as yet another content.

saga
One of the biggest influencer sagas that went viral in Singapore was when someone did an exposé on the influencer, claiming that he never took any of his pictures. He had instead been photoshopping himself in stock images – even those in collaboration with brands. 
Image source: MothershipWhat is frowned upon is when the influencer is paid such a hefty amount to deliver, only to find out that their page is not as engaging as they have presented it to be. A bigger nightmare for companies is to find out that the influencer is merely an imposter; or someone with just the intention of getting freebies.

But fret not, there are a few easy ways to spot whether an influencer has an engaging community in their account. For starters, we can:

1. Check out the number of followers and compare it against the average likes on its posts

2. Look out for the verified tick beside their name

3. Look through the comments section to feel for vibes on engagement with followers

At the end of the day, with regular posting and creative content, anyone can be an influencer – literally. Like knowledge, content is power. Influencer marketing is also more than just slapping the influencer’s face on your products or poster.

Having the right influencer to match your brand will help you to amplify your message further. The only question is, do you know if you have chosen the “right” one?

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This article is contributed by Adrian & Badriah from Be known. This article first appeared here.

 

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4 edutech innovations that will redefine learning habits in 2019

With improvements, leveraging on education technology for heightened quality, and accountability for assignments and exam processes no longer remains a dream

The internet is indispensable. It has changed how the world works.

Let’s take a look at the education sector for example. Information for research has become instantaneous.

It may seem like an age ago, but less than two decades ago, doing research required many hours spent in a library, which was not really the most efficient way to do things.

Most resources would be in print-only; academics and librarians were heavily relied on to provide concise information.

Technology is changing the way that we learn, information is also more abundant to the masses. Breakthroughs of new technology innovations such as A.I. and Blockchain are giving more opportunities for the Edutech sector to grow.

Let’s dig deeper into how Edutech can boost learning in the digital world.

Personalised learning tools

To help make learning more efficient, there should be personalisation of subject content. Additional reading of current affairs allows students to be well-read beyond their textbooks. The expansion of their world view also builds critical thinking, an essential skill in daily life.

Streamlining topics can also help minimise the time wasted on irrelevant materials, more so if the subject matters are catered individually to each student. With such customised content, students can skip redundant content and concentrate on the most useful topics to help them understand concepts.

Existing companies such as YouTube or Google are already recommending content based on user profiles. However, the recommendations are mainly dependent on algorithms that are not necessarily customised for each learner.

Rather than just one media site or platform, having an online learning platform with interactive features such as narration, music, speech, and short videos would help students understand learning objectives in an engaging manner.

By this, it should not be just the machines churning out automated responses, but for assessors to be able to analyse how each student grasp concepts and this can be done through a customised educational profile for each student.

Deeper offline-to-online assessments analytics

The advancement of handwriting and object recognition is also another indication that predicates an enhanced offline-to-online (O2O) learning experience in the future for students. Students will soon be able to do their own workings and writings on paper, to have it analyzed and processed digitally by a camera.

For example, US Edutech company Osmo offers a system that uses a clip-on mirror to allow a device’s camera to recognise and track objects and movements. The system can identify real world items such a child’s handwriting, or the way the student arranges the various toys, analyzing these signals, and converting them into real time data and information.

Also Read: Edutech is the much needed big thing we need to work on, a panel discussion at Echelon Asia Summit 2017

While these games are entertaining and educational for beginners, there is a gap in O2O learning for older students, especially in the areas of assessments and feedback.

The existing hands-on learning games have their limitations on some scientific and mathematical concepts which are a lot harder to demonstrate (e.g. Integration or Order of operations). Unsurprisingly, abstract concepts tend to be the difficulties students face while studying for a major exam.

Firms such as Photomath and Socratic are already filling the needs partially by providing instant solutions, and have proven to be popular among its user base. They might be lacking in some areas, nonetheless, their software extends critical to turn offline assessments or homework into more meaningful data. The outcome will help students prepare for tests and exams with a better understanding of concepts.

Blockchain technology to reduce fraud and improve efficiency

Blockchain has been an important asset in our technological advancement, and especially in our fintech landscape. Blockchain technology’s foresight to detect various types of risks, including cheating, score manipulation and cybersecurity threats ranks superior to traditional examination procedures.

In May 2019, Singapore announced a blockchain certificate system with 18 education institutions.

The utilisation of blockchain would assist in delegating responsibilities in a more efficient way, such that unnecessary repetitive labour is curbed. With more e-certificates now being given prior to utilising blockchain such as the SkillsFuture courses, the blockchain exam system could be used to create a decentralised cryptographic tamper-free ledger.

This new structure will allow the exam committee to administer, track, record, transport and publish the results faster by removing many steps in the traditional approach. With the streamlined setup, candidates can receive their results and take the next step in their learning journey sooner.

Minority report: education version

In the movie Minority Report, a specialised police department apprehends criminals based on foreknowledge provided by three psychics called “precogs”. The “precogs” are able to peer into the future actions of criminals and provide the information to the police.

The police are then able to arrest the criminals before the crime is actually committed. In the world of education, the “crimes” are the mistakes hindering a student and our “precogs” will be the A.I. that predicts the learning challenges students will face, even before encountering them.

We have already developed an A.I. model that is able to predict the chances of students answering a particular question correctly, even without them actually doing the question.

Also Read: One roof, all possibilities at the heart of Bangkok

We believe that the next advancement in Edutech will be the ability to provide corrective measures to eliminate a student’s weaknesses, thus saving a lot of time that would otherwise be spent on doing questions they have doubts in.

These pre-emptive measures can be in the form of watching a video, listening to a podcast or playing a mini-game. A collection of these measures would be similar to a revision book personalised to a learner.

The Future of classrooms?

This is not to say that technology will completely take over the classroom.

Technology is an important and crucial tool, but its role has and always will be to support the human teacher in his or her lessons. While the machine will be able to analyze, teach, and zoom in technical aspects of learning, the teacher’s role to guide, nurture, and inspire students has always been relevant. Perhaps even more so in an age where human interaction is constantly on the decline.

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

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Image Credit:  Element5 Digital

Contributed under Neo Zhizhong, Founder of Geniebook

 

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Is your entrepreneurial journey just another rat race? Here are 20 things that say it might just be so

A rat race player has no time to wonder about creative solutions to different problems

I wanted to think over my entrepreneurial journey and share it with other fellow entrepreneurs.

Once a year, I reflect upon the year that has passed. Sometimes startup entrepreneurship has become part of the larger rat-race of society. What began as defiance against a society built on neatly parcelled careers and raises, became a successful, popular subculture, and in doing so, re-merged into the rat race.

Just ask yourself if you, like me, have felt anything like the following:

On career path fallbacks

1. You are comfortable with the idea that if your startup does not work out, you will get a job at a tech company thanks to the strength of your startup experience

There is confidence, and then there’s complacency. I won’t lie. It’s been creeping in.

2. You view the outsourced projects that you are working on as more pressing and important than the success of your startup

Airbnb had their Obama O’s and Cap’n McCain’s. The lessons is that sugar is sweet, but if you have that instead of a whole meal, it will kill you with time.

3. You worry that decisions you make as a startup founder may not look good on your CV

Many factors can motivate a worry that a badly viewed mistake can affect your public image. None of those worries will help you make the right decision, though.

4. You worry about offending potential partners or acquirers more than the customers that you are missing out on

Especially true if you have a personal relationship with someone in the offended organisation. It takes a mental shift to be ok with the idea that you will have professional rivals, and on purpose, so that you can succeed.

5. You find yourself thinking a lot about the occasional job offer that comes your way through LinkedIn

I’m pretty confident that a lot of startup founders and senior employees get offers through InMail because I received a few. Thinking about them makes me aware that I’m wondering which will get me ahead furthest in the rat race. I learned to view them as an opportunity to reverse-pitch what I’m working on instead. Try it.

Also Read: Growth is a dangerous vanity metric; Here’s what your ideal launch plan should be

On measuring success

6. You unconsciously benchmark your startup’s growth against your peers in the same or adjacent industries

This really can’t be helped when they appear in the news as much as you do. However, paying attention to it is another way of getting into a rat race. Besides, startup growth comes in spurts. Smooth growth charts are a lie.

7. You unconsciously seek out meetings with corporate leaders more than you seek out new customers

High-powered meetings are exciting! Powerful figures also have the means to lend you a hand. If you found that you met more executives than customers in 2016 though, you may need a rethink.

8. You find yourself talking exclusively about growth and revenue in interviews

Aside from being a poor presentation, it reflects a focus on score-keeping again. Besides, metrics ought to support an argument, not be the argument.

On finding opportunities

9. You see a conference speaking opportunity as a profile-building exercise

By this, I mean a personal profile. A good way to know if you are a victim is to ask yourself how many slides about your background did you have at your last presentation? It ought to be zero, with incredibly few exceptions.

10. You secretly wish that your larger competitor would just buy you already

Everyone wishes for an exit. However, if it occupies a lot of your thoughts, perhaps you are in it for the wrong reasons.

On lifestyle

11. You have to be the highest-paid person at the company since you are the founder

Though it’s common to be the highest-paid person at the company, sometimes an opportunity to hire someone amazing will present itself, and for a lot of money. I don’t know if I could do it, but a founder who is ok being paid less than some of his team is saintly, and outside of the rat race.

12. You opt not to explore a new overseas market because the temporary relocation would really cramp your lifestyle

Moving someplace where the quality of life is lower is a step backwards for those keeping score.

13. Your friends all work in startups but not one of them is also a founder

Nobody ought to be told how to live their lives or pick their friends. That said, the rest of us draw our lessons from how you live your life and pick your friends.

14. You don’t understand why other entrepreneurs won’t just chill out more

Being out of the rat race is hard work. A race has objective and rules. Entrepreneurs reject those rules in favour of creating our own. That’s twice as hard as just playing along.

15. You invest your savings the same way that your peers in corporate jobs do. Do you see your life turning out the same way as your peers in corporate jobs? I didn’t think so. But perhaps subconsciously you do. Why else would you take on the investment risk profile of a corporate employee when you aren’t one?

On competition

16. You think that the coming downturn in your space will affect you and the old-school incumbent equally

This is a problem because you see yourself in competition with established, old-school incumbents. You aren’t. Aside from the different scales that both operate at, seeing yourself in competition with them draws you into a destructive race against them.

17. You think that the massive growth in your space represents a great growth opportunity for you and the old-school incumbent equally

Explosive growth also explodes problems. It can entrench bad practices in the name of profit, and turn your company into another corporate treadmill. You can win the rat race, and still lose the spark of defiance that led you to choose entrepreneurship in the first place.

Also Read: 8  startup lessons I learnt from sailing in Yangon’s Inya Lake

On achievements

18. You want to get an MBA to further your career (even though you are the founder)

I find this baffling. People don’t use most of what they learned in school at work, regardless of the job or level of education. So an MBA won’t make you a better entrepreneur. I can only guess that subconsciously some entrepreneurs expect to be back in a job where an MBA matters.

19. You tell people about the terrific things that you have achieved, not what your team has achieved

Being self-centred is awful in many ways, and one of them is as a way to grow a personal profile instead of a company profile. It shows a focus on self-aggrandizement and corporate CEOs that we love to loathe.

20. You believe that if there’s no authoritative blog post written about how to do something, it probably isn’t worth doing

There is an unbelievable amount of material written about every aspect of a startup’s operations. Do you fall victim to this? By doing so, are you stifling your own creativity in service of efficiency and KPIs?

Also Read: How to be a great boss: Lessons for startup founders

I have a minor confession to make.

There are a fair few mistakes on this list that I have made. 2017 seems as good a time as any to try something different, like writing for its own sake, and not just content marketing. More sharing and less measuring. Being a startup entrepreneur is something special, and I’m going to remember that.

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

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Assumptions that can be made after Google’s algorithmic update in 2019

Google has not released any major instructions as of now regarding its new algorithm update in July 2019 but. here’s what SEO marketeers need to know

The year 2019 has been significant for many reasons for online portal owners or e-commerce web store owners. So far, it has also proved to be a happening year for the people in the digital marketing industry. We all know that online marketing largely depends upon the policy of Google. In the year 2019, Google has released its new algorithm update.

However, as usual, earlier, Google has not revealed the changes that it made in the last algorithmic update. So, at this moment, online marketing experts are probably thinking about the measures that they can take to deal with Google’s algorithm change. Are there any changes that they could bring in their approach for business marketing?

What does the Google algorithm update mean?

With the advent of time, Google updates its features and algorithm to promote user-friendliness and better user-experience.

Google also makes changes to the instructions. As a result, it leaves a crucial impact on the overall business marketing process. Business marketing tends to begin with the instructions and preferences of Google.

SEO experts give a lot of importance to this, so, it is important to understand the algorithm update, and to build future strategies for business marketing accordingly.

Things that SEO campaigners need to understand

SEO campaigners have to follow the Google updates carefully, as a lot of things depend on the algorithm update from Google. An overall SEO strategy can get changed entirely with the algorithm update.

Thankfully, in 2019, there is no primary or significant update from Google. These new updates can be seen as routine updates, and thus major changes to the SEO strategies are not suggested.

Also Read: An end of Google-Facebook advertising duopoly could be a boon for adtech

At this moment, you need to know certain things to run your SEO campaign smoothly. These are discussed in the following section of the article.

Google ranking fluctuations

After the algorithm update of Google in July 2019, you will undoubtedly note some fluctuations in the Google ranking. It means that you will notice the ranking of your website against certain keywords has changed. Now, the ranking could get better than earlier, and other times it can fall behind the earlier ranking.

This is quite a common thing, and there is nothing to worry about ranking shuffling in Google. If you have noticed that ranking of your website has fallen down a little after algorithm update of Google, you need to make certain changes to the website to get a better ranking. If ranking has escalated than earlier, it is already a good sign for you.

At this moment, you should not make any further changes to your SEO campaign strategy. Escalating ranking after algorithm update of Google suggests that your SEO strategy is absolutely seamless and highly effective.

The tools that you should use

For SEO, it is common for the webmasters to use different sorts of tools. They are used for making the SEO campaign powerful and seamless. If you are using tools for an SEO campaign, make sure that you follow some basic things. The most important thing is to understand the importance of the tool.

Secondly, the legitimacy of the tool is essential. Thirdly, it is crucial to understand how the tools function. If they are used for bulk link building, they could be time-consuming, but they would not be effective. Google strictly wants manual link building.

Hence, you need to be careful about the tools that you use after the recent algorithm update. Over the last few years, Google has strictly introduced the policy which depicts that it will not tolerate the off-page SEO activities which have been conducted with tools.

Thus, you need to adopt a better policy to deal with the SEO campaign. You need to find the right tools that will support you in the SEO process.

Give more stress on data

The upcoming era will depend on a lot of data. For business marketing through search engine optimisation, you cannot undermine the importance of data. You should give importance to the data as much as possible. For that reason, you need to keep a few things in mind.

First of all, data should be collected in an organised way. The good data collection method is vital for a good data analysis process. Data needs to be processed properly. For data processing, you need to use the correct algorithm. Finally, the analysis must be meticulous.

When data analysis is done with accuracy, decision-making process gets seamless. When you make decisions based on data, you make more accurate decisions. For business marketing through SEO, building good strategies depend on the data analysis process.

The power of social media

Despite algorithm update, you should not stop your social media activities. You should continue social media optimisation with full enthusiasm.

Also Read: How Google is slowing innovation

For an effective social media campaign, you need to learn a few things. You should follow the simple techniques for social media optimisation.

Nevertheless, you should not leave any stones unturned to connect your SEO campaign with a social media campaign. When both these campaigns are connected, a perfect online business marketing campaign has been established. It fetches brand reputation, higher revenue and more exposure for the online businesses.

Major changes that you need

Google has not released any major instructions for the users regarding its new algorithm update in July. So, at this moment, there should not be any significant changes to the SEO campaign of Google.

At this moment, you do not need to worry about your SEO campaign, as there would not be any changes in Google. Even if there are, those changes will not have an impact on your SEO campaign.

Depending upon all these things, you need to craft your SEO campaign in 2019. Since there is no major update, you can be a little relaxed as an SEO campaigner. There would not be a lot of changes to the campaign unless you have lost your ranking severely after Google’s algorithmic update.

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