CARDS, an Indonesian SaaS-based school management platform, has secured undisclosed seed funding led by US-based fintech investor Katha VC.
DS/X Venture and edutech accelerator EduSpaze also co-invested.
This funding will fuel expansion and product development. The firm will build a regional sales team, strengthen after-sales service teams to ensure smooth product implementation in every school and develop new technologies such as artificial intelligence (AI) to facilitate school staff operations.
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Additionally, CARDS will explore strategic partnerships with companies, government entities, and educational organisations to enhance market penetration and create a broader impact.
Founded by Muh Arif Mahfudin (CEO) and Hari Yuliawan (COO), CARDS, a product of PT Cazh Teknologi Inovasi, is designed to digitise various operational functions of schools, ranging from administration and finance to digital payments. The solution encompasses all operational and academic activities and actively involves teachers, staff, students, and parents, who utilise CARDS services daily.
“We are building a new ecosystem in schools, not just providing partial solutions to problems. We address the most crucial aspect, which is the operational system, and then develop and transform other areas such as cashless transactions in school canteens, more effective teaching and learning processes, attendance systems, and modernised financial reporting and school fee payments,” stated CEO Mahfudin.
Currently, it focuses on the digital transformation of educational institutions in tier 2 and tier 3 cities in Indonesia. The disparity in technology ownership between schools in these cities and those in tier 1 cities poses a significant barrier to development and management.
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Since its launch in 2021, CARDS claims to have attracted over 500 schools across Indonesia, from elementary to secondary levels, including private schools, pesantren, and public schools. It has also reached profitability.
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