Over the years, businesses have embarked on digital transformation and mobility journeys that have vastly changed how employees work. Whether you’re looking for a team management platform, a video conferencing tool, or a seamless mobile payment solution, chances are, there is already an app for you readily available on your mobile phone. With the advent of technology and digitalisation amplified by today’s unique market, one key advantage is the democratisation of software development — enabling the influx of different app solutions designed to accommodate various business and personal needs.

With COVID-19 figuring into the equation, the mobile messaging market alone has demonstrated spurring growth that is expected to span all the way to 2026. The pandemic has also sparked a growing demand for contactless transactions, paving the way for the widespread adoption of mobile payment solutions. These are only some of the tools impacting businesses everywhere that have seen significant developments, particularly in the mobile working space.

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These apps help people operate businesses, manage teams, communicate remotely, and organise information, among many others. But of course, mobile apps are not one-size-fits-all, therefore, broad solutions are not always able to accommodate the complex demands and specific needs of all businesses.

Thankfully, with this advent ushering in a more digitalised future, it is also much easier for businesses to customise, collaborate, strategise, and develop tools themselves that others may also use — whether as businesses in need of similar solutions, or customers looking for mobile access to your products and services.

The future is mobile

There is an important case to be made as to why companies must turn to mobile apps in order to improve their performance.

From an internal perspective, it is crucial that companies and their employees are able to maximise their efforts despite segregated and remote working environments. Communication lines must remain intact, meanwhile, task delegation must be streamlined under one convenient platform made accessible to all.

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Moreover, from an external perspective, there is a slew of benefits to be gained from engaging your customers through mobile apps. Research shows that smartphone users spend at least 162 minutes daily on a couple of apps on their smartphones. With many people using mobile phones around the globe, mobile apps can operate as a portal to your company, increasing business visibility and promoting growth.

Through the power of a mobile app, you can increase customer engagement, create a direct and personalised channel, build brand awareness, and capture customer insights, encompassing only a few of the many major perks that come with developing your own business app.

These benefits empower customers not only to access your company, but conversely empowers your company to access various markets as well.

Solutions for you, by you

With the growing complexity of business needs, solutions must be flexible and customisable in order to effectively address unique and specific challenges. This is the beauty of digitalisation: today, businesses that require a more customised tool can collaborate with app developers to create mobile solutions fit for distinct problems. Moreover, businesses also have the power to develop those app solutions themselves — aided with the right knowledge and skills.

This ultimately contributes to a wide selection of apps available in the market that can help companies work seamlessly and effectively anywhere they are — underscoring the important role of mobility and automation given today’s business climate.

Join us: Explore strategies to maximise the value and impact of apps on your business and operations

As such, it is also important that companies develop a certain level of awareness of their own needs in order to properly strategise how existing tools can be married with new solutions and innovations in a way that optimises business performance.

With all the apps available and our capacity to co-create and develop new ones that address more specific problems, the next important step is for businesses to turn to experts in order to gain knowledge and insights on how to maximise solutions that reshape how companies work — making them not only more mobile, but also more efficient.

Smart and strategic ways to build business

As we plunge further into the digital future, companies must be strategic when it comes to navigating our seemingly endless pool of solutions. Not only should companies be keenly aware of their every strength and deficiency, but they must also have a deep understanding of what solutions are available for them, what solutions can still be developed, and how to maximise the value and impact of those solutions.

With the help of industry experts and tech leaders, e27 is launching its webinar entitled “Work Seamlessly”. This project seeks to impart key insights and strategies that can help companies learn more about developing apps that can significantly impact their businesses especially in the age of mobility.

On November 25, Wednesday, at 2 PM SGT, this exclusive event will help companies reshape how they work, recalibrate their systems, and push them further into their digital transformation and mobility journeys.

The Work Seamlessly event is exclusive to e27 community members. Interested to join? RSVP here.

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Photo by Austin Distel on Unsplash

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