The undisclosed amount of funding comes from members of an Asian royal family

Legacy planning startup based in Brunei Darussalam Memori has raised a further seed round investment from members of an Asian royal family, the company said.

Memori said that the investment will be used to grow the business in Brunei, Singapore, and Malaysia, where it is estimated up to 33.08 million adults miss out on having a will.

Memori was established just in August last year with the purpose of simplifying the process of preparing end of life and demystifying a topic that’s traditionally considered taboo in Southeast Asia. Memori’s mission is to “enable everyone to have a head start on leaving a legacy behind for their loved ones”.

Memori’s digital platform offers affordable and simplified will writing services, as well as digital asset storage (including social media and email account passwords). The site is being built using blockchain technology to ensure security.

The Memori platform will also be able to provide access to the digital asset storage to the user’s pre-selected beneficiaries when the user passes on, and eventually allow people to book bereavement services and buy insurance policies online.

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“It is estimated at least 80 per cent of Southeast Asia’s population do not have wills, because it is a social taboo to talk about end of life and the misconception about the complexity and cost of the process. With Memori’s technology, these issues can be addressed. The new social media era has increasingly made the ability to control your digital footprint important too,” said Queenie Chong, CEO and Co-founder of Memori.

Memori was one of the finalists for Echelon APAC TOP100, and most recently chosen as Crowd Favorite and Top 10 for Techsauce Global Summit Startup Pitch Championship.
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