(L-R)Ravi Bhushan CEO and founder of BrightCHAMPS and Dushyant Panchal, co-founder and CEO of Edjust
BrightCHAMPS, a global company providing online, offline, and hybrid STEM-accredited life skills classes, has acquired the Indian K12 education marketplace Edjust in a cash and stock deal.
Other details of the transaction remain undisclosed.
This marks BrightCHAMPS’s fourth acquisition since its inception in 2020, following Education10x (2021), Schola (2022), and Metamorphosis Edu (2023).
The Edjust acquisition is a strategic move to strengthen global expansion efforts and “enforce higher standards in customer acquisition” within the edutech industry.
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BrightCHAMPS CEO Ravi Bhushan said: “This acquisition is a particularly exciting milestone because it is a clear financial indicator of our priorities and our strategy for growing the company in a sustainable manner.”
Under BrightCHAMPS, the founders of Edjust will focus on refining their sales model and expanding parent networks across all 30 of BrightCHAMPS’s operational regions. The combined entity aims to incorporate personalised AR, VR, and XR experiences to provide potential students and parents with a comprehensive view of their educational journey.
The acquisition also includes plans for a new distribution channel that will deliver academic content in subjects such as Math, Science, and English. This move aims to ensure students’ overall success and future readiness.
Founded in 2022 by Dushyant Panchal, Anmol Mittal, and Sanjay Panikar, Edjust utilises a blend of AI and human emotional intelligence, along with data and contact centres, to identify parents with a strong interest in edutech products. With a track record in the US and UK markets, Edjust’s approach ensures sales efforts are directed towards genuinely interested parties.
Also Read: ‘High cash-burn growth strategy is ultimately unsustainable’: BrightCHAMPS’s Ravi Bhushan
Established in 2020, BrightCHAMPS offers STEM-accredited classes in various subjects, including coding, robotics, AI, financial literacy, and entrepreneurship. The company has raised US$63 million from GSV Ventures, BEENEXT, Premji Invest, and 021 Capital.
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