In today’s attention economy, getting viral views isn’t enough—what brands really need is to convert those viewers into buyers.
That’s the premise behind Social Jet, a Singapore-based influencer marketing agency quietly reshaping how brands across Southeast Asia approach digital engagement. While many influencer campaigns chase viral moments and follower counts, Social Jet is focused on something far more tangible: sales.
“In our space, views are easy,” says Joel Wong, Director at Social Jet. “What’s hard—and what most brands truly need—is revenue. Everything we do is built to deliver that. Our content doesn’t even need to go viral.”
It’s a bold stance in an industry still crowded with vanity metrics. But for Social Jet, performance isn’t a buzzword. It’s the baseline.
From influence to sales: A shift in strategy
As video-first platforms like TikTok, Instagram, and YouTube continue to dominate consumer attention, influencer marketing has become less of a nice-to-have and more of a must-do. But for business owners, the path from creator content to customer checkout isn’t always clear.
That’s where Social Jet stands out. The agency doesn’t just match brands with creators—it builds full-funnel strategies that turn influencer attention into measurable business outcomes.
Their proven 7-Step Viral Selling System combines creator-driven content with data-backed targeting and paid amplification—creating campaigns that not only trend, but convert. According to Joel, the team has launched over 250 campaigns, activated more than 1,000 influencers, and invested more than S$1M in Creators and Media Platforms, generating millions in verified tracked sales for their clients.
“The biggest misconception about influencer marketing is that it’s just brand awareness,” Joel says. “We’ve proven, time and time again, that when Influencer content is done right, it can be your most profitable sales channel.”
What’s Different About the Social Jet Approach?
Unlike traditional agencies that often act as middlemen between brands and creators, Social Jet operates more like a growth partner. The team is made up of marketers, creators, and founders themselves—people who understand all sides of the equation.
Their influencer network is curated and performance-vetted, with a strong emphasis on relevance and authenticity. Campaigns are tailored not just by platform, but by local culture, buyer psychology, and content format. From beauty and fashion to F&B and interior design, Social Jet’s cross-industry track record reflects its agile, data-first approach.
And it’s not just about finding the “right” influencer—it’s about engineering the right message, moment, and media mix to drive real-world results.
Proven playbooks, not just pretty posts
A scroll through Social Jet’s campaign portfolio reveals a wide range of outcomes that go far beyond likes. A mom-and-pop food brand generated over S$250K in tracked sales in less than 2 months. A wellness startup that launched with zero visibility went viral and landed in retail outlets. Even legacy retail players have seen double-digit % growth in foot traffic through creator-led activations.
The common thread? Clear ROI.
Joel and his team back every campaign with performance data—tracking clicks, conversions, and customer behavior, not just views. “We’ve moved beyond awareness as the end goal,” he says. “The real measure of success is whether it drives business growth.”
Also read: Social media niche marketing trends you can’t afford to ignore
Why it matters in 2025—and what comes next
The influencer marketing space isn’t new—but it is changing. As consumers get savvier and platforms evolve, the bar for what works keeps rising. Content has to be native, creators have to be credible, and campaigns have to be scalable.
Social Jet is betting that the next wave of marketing won’t just be about storytelling—it’ll be about selling through stories. And with influencer marketing projected to hit US$24 billion globally this year, they may be right.
For brands navigating a noisy digital landscape, that could make all the difference between being seen—and being sold.
Meet Social Jet at Echelon 2025
Want to learn more? Social Jet will be joining the region’s top entrepreneurs, investors, and startups at Echelon 2025 in Singapore this June 10–11. As part of the exhibition and discussion tracks, they’ll be sharing insights on creator commerce, performance-led influencer campaigns, and the future of brand amplification in Southeast Asia.
Whether you’re a founder exploring growth channels or a marketer looking to optimise your digital spend, Social Jet offers a fresh—and refreshingly ROI-focused—take on influencer marketing.
—
This article is produced by the e27 team
We can share your story at e27 too! Engage the Southeast Asian tech ecosystem by bringing your story to the world. Reach out to us here to get started.
Featured Image Credit: Social Jet
The post Beyond viral views: How Social Jet Is flipping the script on influencer marketing appeared first on e27.