The founder of Betterplace and Troopers following the singing of the deal
BetterPlace, SaaS-based frontline workforce management platform in India, has announced the acquisition of Malaysia-based Troopers, a provider of on-demand, pre-screened, part-time frontline workers to enterprises.
The transaction details remain undisclosed.
The deal will allow BetterPlace to accelerate its presence and establish a stronger foothold in Southeast Asia. It will integrate Troopers’s automated gig matching and rostering features into BetterPlace’s SaaS platform.
Founded in 2017 by Joshua Tan and Kelvin Lee, Troopers is a digital HR tech platform for flexible work. It works with a range of brands across Malaysia to meet the needs in terms of on-ground activations, offline marketing, merchandising, in-store promotion, logistics, warehousing, concerts and shared services.
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Since its app launch in 2021, Troopers claims it has garnered over 180,000 verified users.
It claims to have helped over 50,000 gig workers in Malaysia find employment since its inception.
BetterPlace has developed an AI-powered platform that provides matchmaking capabilities for companies seeking skilled candidates for gig and full-time positions.
In addition to hiring and applicant-tracking software solutions, the company also offers remote onboarding, rostering, and digital upskilling capabilities for enterprises.
The latest deal follows BetterPlace’s recent expansion in the region by acquiring Indonesia’s blue-collar workforce fulfilment platform MyRobin.
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