(L-R) edamama CCO Rohan Aggarwal, Co-Founder Nishant D’Souza, Offline Retail Director Donna Manalastas, Co-Founder Bela Gupta, and Senior Commercial Director Rachit Gupta)
edamama, an online-to-offline (O2O) parenting platform in the Philippines, has closed its Series A+ funding round, led by the Ayala Corporation Technology Innovation Venture (ACTIVE) Fund.
Existing investors Kickstart Ventures, Gentree Fund, and Innoven Capital participated alongside new investor South Korea’s GS Group.
Also Read: Alpha JWC leads Filipino parenting e-commerce startup edamama’s US$20M Series A round
The new round brings the startup’s total capital raised to date to over US$35 million.
The newly raised capital will fuel edamama’s expansion strategy, intensifying its offline retail footprint across the Philippines. Following pilot pop-up stores in Robinsons Magnolia and Robinsons Manila malls, the company plans to launch a new store at Ayala Vertis North before year-end.
edamama Co-Founder Nishant D’Souza said that the company will strengthen its collaboration with the Ayala ecosystem with this investment, especially to unlock further synergies across the Ayala Malls network as it expands its physical stores nationwide next year. “This funding will accelerate our offline roll-out and private label product development, providing even more value and accessibility to our customers wherever they choose – online or offline.”
Along with the investment deal, edamama announced four key appointments: Miguel Fernandez to the Board of Directors, Rohan Aggarwal as Chief Commercial Officer, Rachit Gupta as Senior Commercial Director, and Donna Manalastas as Offline Retail Director.
“We have made great strides in scaling our operations while improving unit economics over this past year. These appointments will further bolster our goal of delivering an industry-leading experience for parents in both the digital and physical retail worlds,” said Bela Gupta D’Souza, Co-Founder of edamama.
Also Read: Innoven Capital backs millennial mothers-focused Philippine e-commerce startup edamama
edamama is a digital-first parenting platform providing parents essential resources, products, and community support. Its mission is to empower parents and caregivers by offering a wide range of curated products and services that cater to the unique needs of families.
Since its launch in 2020, the platform claims to have delivered over 3.5 million products to families across the Philippines.
In August 2022, edamama announced a US$20 million Series A funding round led by Alpha JWC Ventures.
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