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Malaysia’s fresh food e-tailer Fresh At Heart secures US$275K in crowdfunding via Ata Plus

The startup will use the funds to expand its offline presence in urban areas and increase marketing efforts

Fresh At Heart Co-founders Joel Chong and Eddie Goh

Fresh At Heart, an online fresh food retailer in Malaysia, has secured RM1,149,580 (US$275,000) from 22 individual investors through online equity crowdfunding (ECF) platform Ata Plus, overshooting its target by 143 per cent.

The company said in a statement that it will use the funds to expand its offline presence in urban areas and increase marketing efforts, as it sets out to expand nationwide.

“This investment will help fuel our ambition to deepen our reach to users, particularly to Malaysia’s major cities where consumers do not necessarily have direct access to the freshest produce,” said Joel Chong, Co-founder and COO of Fresh At Heart. “We’re used to having digital services simplify other aspects of our lives, and consumers are now turning to Fresh At Heart as their go-to solution for eating safely and healthily.”

Also Read: Malaysia’s clinical communication app MedPlanner raises US$240K in equity crowdfunding

Founded in 2016 by Chong and Eddie Goh, Fresh At Heart aims to become the go-to stop for fresh, naturally-sourced food. By eliminating the supply chain between fresh food producers and end-consumers and working directly with local producers, the company provides a channel for urban consumers to receive fresh food direct from the producers.

Its online store offers the fresh catch of the day from the Johor coastal district — cleaned and delivered to the customer’s doorstep or to be picked up in-store from its 16 locations across Malaysia’s major cities.

Since launch, the venture has grown its online following to 30,000 and has seen steady growth in sales, hitting RM200,000 in monthly sales last quarter, it claims.

“Through our crowdfunding campaign, we are welcoming 22 new backers who can spread the word about our business and help us make strategic connections as we expand nationwide. By building a wide base of investors, we have gone beyond just acquiring capital and gained a crowd of loyal Fresh At Heart ambassadors across Malaysia and Singapore,” said CEO Goh.

Fresh At Heart’s fully subscribed fundraising round marks the third successful ECF campaign on Ata Plus’s platform in one week.

“Following successful funding rounds by VendPays and MedPlanner, we’re delighted to facilitate a fruitful crowdfunding campaign for Fresh At Heart. The fresh food industry is about to see exponential growth as the new funding takes Fresh At Heart through the next stage of its development,” said Elain Lockman, Co-founder and Director of Ata Plus.

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Google wraps up the year with Singapore’s trending list for the past year

Singapore, as noted by Google, was among the many countries that have had a significant year, judged by the top searches on the platform

It is that time of the year again when Google released a list of the most popular searches of the year in each country it operates in, including Singapore.

The result revealed that Singaporean users are greatly invested in current affairs, with interests ranging from politics, sports, to Marvel superheroes.

1. Politics

Google noted that in 2018 Singaporeans were particularly excited about its neighbour Malaysia’s fierce elections, as reflected in it became number two Trending Searches and Trending International News.

It was followed by the search for former Malaysian prime minister Najib Razak on number four Trending Searches and Trending International News. The beloved Razak made history leading the power shift from Barisan Nasional (BN) to Pakatan Harapan (PH) for the first time in 60 years of Malaysia’s history.

Sitting on number eight of Trending Searches and simultaneously number one on Trending Singapore News is the Trump-Kim Summit, the first-ever meeting between a sitting US president and a North Korean leader in the ASEAN Summit 2018.

The event ASEAN Summit 2018 itself made number nine of Trending Singapore News in the country.

If Royal Wedding can be categorised as political affair, then it did made an impression when the now-expecting Meghan Markle married Prince Harry and landed on number nine of Trending Searches and number eight of Trending International News.

Also Read: Google Temasek Report: Southeast Asia’s internet economy to hit US$240B by 2025

2. Sports

Interest in football had a spike in the country, marked with the FIFA World Cup 2018 taking the number one spot on the Top Trending Search list this year.

Other sporting occasion that stole Singaporeans’ attentions was the Australian Open 2018, sitting at number three of the Trending Searches and number two of Trending Sporting News.

The Commonwealth Games rode on number nine Trending Sporting News, and the Asian Games was on number three of Trending Sporting News, showing supports towards the Singapore that claimed competing both games and taking home a total of nine and 22 medals respectively.

3. Gadgets

Apple Watch 4 stole the spotlight by emerging on number seven of the Trending Gadgets list, and iPad Pro on number 10.

Sitting on number one Trending Gadgets search list was the Apple’s smartphone iPhone XS, followed by Samsung Note 9 on number two. The latest Google Pixel 3 was a black horse that came on number 6 of Trending Gadgets list.

With the introduction of quite a number of Artificial Intelligence (AI)-related features in software and hardware, these gadgets have offered many revolutionary experiences based on voice, motion and touch.

4. Tech events

Singapore is the gateway to Southeast Asia’s growing tech, and this year showed exactly why Singapore is the main entrance.

This year, the Singapore Comex 2018 has become the number one Trending Events in Singapore for the first time. Showing up at number two in the same search category was the IT Show 2018, climbing up from its success in the 2017.

Also Read: Today’s top tech news, Nov 9: Google revises sexual harassment reporting policies

5. Entertainments

A special love for Marvel superhero characters was dominating the search list with four spots on Trending Movies with Black Panther at number one, Avengers: Infinity War at number two, Deadpool 2 at number three, and Venom at number five.

Still in the same universe, the Marvel effect was on full-fledge with number three Trending Viral News turned out to be a fan-created website Did Thanos kill me? that determine if they were a casualty of the deadliest showdown against the supervillain, Thanos.

Stan Lee, who was the real hero behind the universe, passed away this year and sat at number five Trending Searches.

Moving further away from Marvel universe, the entertainment-related search in the country also saw Chinese entertainment overtakes Korean hallyu.

The popular Chinese hit drama Story of Yanxi Palace was at number one Trending TV Shows, just a spot above Korean drama What’s Wrong with Secretary Kim and Meteor Garden 2018 at number three, Ruyi’s Royal Love in the Palace (如 懿 传) at number four, and Legend of Fuyao 扶摇 at number nine.

Image Credit: Benjamin Dada on Unsplash

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​​Hong Kong startup Pickupp raises funding from Alibaba, Spark Ventures, Axis Capital

Pickupp, which has a presence in Malaysia and Singapore, will use the funds to expand into Ho Chi Minh City in early 2019

The Pickupp team

​​​​​​​Pickupp, a logistics technology startup based out of Hong Kong, today announced it has secured an undisclosed sum in pre-Series A round of financing, led by Alibaba Hong Kong Entrepreneurs Fund, with participation from local VC firm Spark Ventures and existing investor Axis Capital.

The new funds will be used for engineering resources to handle API integration with e-commerce marketplace and multinational 3PL couriers; marketing efforts to further penetrate omni-channel sales for retailers; and expansion to other locations in Southeast Asia (Ho Chi Minh city planned for early 2019).

“With the access to new capital, strategic guidance and technical know-how, we look forward to participating in the Alibaba ecosystem in Asia while broadening our product offerings to better serve merchants of all sizes and needs,” said Crystal Pang, Co-founder and CEO of Pickupp.

Also Read: Pickupp focusses on optimisation to help lower delivery service cost

Pickupp was founded in December 2016 by Pang, Eric San, and Paco Chan. It is a logistics optimisation platform offering low cost solutions for merchants with delivery needs in Hong Kong, Singapore and Malaysia. The firm provides tailored last-mile service for both bulk and ad-hoc deliveries.

Pickupp claims it provides 4-hour, same day or scheduled door-to-door delivery service with a diverse supply network.

Vincent Law, Founder and MD of Spark Ventures, said: “Pickupp is a logistics technology platform that utilises their proprietary optimisation technology to provide low cost delivery solutions for express and same day deliveries in a two-sided marketplace. With its advanced optimisation batching technology and validated data analytics model, Pickupp provides an excellent platform for both merchants and customers to enjoy a cost effective and efficient delivery experience.”

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We look back to the 10 most-inspiring features from the ecosystem

From a heartfelt realisation of a freelance designer to a spider-seller turned startup founder

SugarBook_Founder_Darren_Chan

SugarBook Founder Darren Chan

Throughout the year, e27 has published contents about startups and the people who are behind it –and these stories are often deeply personal.

By digging into their soul, these authors are able to remind their readers about things that mattered. More importantly, they have also encouraged them to do something about it.

Our year-in-review piece this time is an homage to ten most inspiring and curiosity-tickling features published on our platform.

1. Gig workers are often under-represented and under-recognised, and we need to change that

This piece was written by ShengJie Teh, our community contributor who is also the founder of 3Clicks, a freelance service marketplace. Teh wrote in the feature that it is frustrating how under appreciated freelancers are, and took it upon himself to create the company.

This piece helps readers to see from the standpoint of a freelancer-turned-startup-founder that seeks to solve the problems he used to encounter. Teh found out that the problem these gig workers face mainly has to do with the limited access to more opportunities, against the traditional methods of “word of mouth” and matching agencies.

Without being overly promotional on the writer’s product, the article provides readers with the outlook of freelance work and ties it with how the platform he founded could help. It is a truly refreshing read and a great reminder of how potential the gig-working market is.

2. This company is on a mission to make Myanmar more economically inclusive

In this article, we got an insider look to Myanmar, a young startup ecosystem on the rise. The company being featured is Get with its two products Get Digital Store, which helps users to become micro-entrepreneurs with its point-of-sale (POS) machine, and Get Ride, a commission-free community-based ride-hailing network launched just within this month.

Also Read: The 10 most-read e27 Community articles of 2018

The article features Nyein Chan Soe Win, who has a vision for small- and medium-sized enterprises (SMEs) as the backbone of his country. In this feature, Win spoke a lot about how Myanmar can rise in Southeast Asia’s startup scene, and one of the ways is by championing community and striving for inclusivity.

3. I tried out JDVirtual for grocery shopping. Fun and convenient, but is it worth the price?

Indonesian operation of Chinese e-commerce company JD launched its New Retail platform JDVirtual at Commuter Line train stations in Greater Jakarta Area, and Anisa Menur, our Senior Correspondent tried it out and wrote about it.

The service would enable Commuter Line passengers to buy grocery products, from toothpaste to soy sauce, by scanning QR codes on a type of board installed at the train stations. It was launched following the opening of its unmanned store JD.ID X at a shopping mall in North Jakarta.

In this feature, readers are taken along the journey of testing the concept of virtual store in the busy, metropolitan city of Jakarta by the writer. The writer then found out that the convenience of scanning QR code was not worth the shipping cost and waiting time for items that can be bought in the nearest convenient store directly.

4. Why “I’ll walk you out” was the most famous phrase in our early startup

The intriguing title won us over. This one was written by Sprout founder Patrick Gentry, who contributed this community article as a reminder for readers to not be a robot in a heavily-automated startup game, especially in the human relationship.

To do so, the writer highlighted the importance of building a culture that will truly distinguish a startup instead of offering perks. Gentry emphasised on the need in startup to have a direct, honest, personal [live!] communication.

So Gentry began to walk employees out at the end of the day, and everyone in Sprout followed suit. Employees would use these opportunities to get to know someone they didn’t directly work with, or deepen their friendship with someone they did.

Gentry said that this simple ritual helped his team build trust, share vision, and uncover issues in those critical early days of the company, something our reader can definitely learn from.

5. How a lazy student who caught and sold spiders transformed himself into a successful founder

The feature is not just another story of a school dropout finding startup glory. It is one of a young entrepreneur who caught an opportunity in a meticulous and appealing slide presentation he made as a student.

The story revolves around Eugene Cheng, who co-founded HighSpark, a strategic presentation consultancy and presentation training company, alongside his co-founder Kai Xin. This one is a celebration of a young, brilliant mind that will show the readers how opportunities are always around the corner if we dare enough to take the turn.

6. My startup journey: I would rather fail than regret

Kelvin Ang, founder of carreviwsncare.com or CarRC, contributed this piece and we loved it! Directly quoting Ang on this:

While my colleagues and friends were enjoying every weekend watching movies, hanging out, and getting drunk, I stayed at my house to work for my goals. There were countless times where I had grown tired and wanted to give up, but the desire to get out of becoming an employee was so strong and eventually pushed me to continue.

Ang was candid about taking a lonelier path to get to the desired lifestyle of having his own startup since 2012. He worked day job only to get home to his auto website business that’s now become CarRC, an all-car needs platform and has lived the life he’s always fought for.

7. How one woman is disrupting the entire manufacturing process in India

This is the one feature story that will grow wings on little girls’ back, or at least their parents who read the piece. Our Editor, Sainul Abudheen, interviewed Sonam Motwani, the founder of Rolling Cube, a custom manufacturing startup that would enable anyone to build customised personalised products at the ease of their desktop.

Motwani started off dreaming to become astronaut but found herself designing and building serious hardware products such as electric race cars in the college. She became passionate about hardware, and upon graduating in 2013, joined Procter & Gamble in its technology division, and later, joining a manufacturer sanitary napkins.

Seeing how manufacturing works up and close, Motwani began considering starting her own business in manufacturing industry that will address issues such as difficulty in accessing resources, lack of cost transparency, and underutilised capacity at manufacturers. Thus, Rolling Cube was born.

8. Stripe CTO David Singleton on what makes an effective developer team

One person who believes users should drive product development decisions is David Singleton, CTO at global e-payments infrastructure company Stripe. In his interview with Yon Heong Tung, our Senior Writer, Singleton said that it is important for developers to adopt and maintain a ‘user-first’ mindset.

This philosophy is enshrined in Stripe’s vision. From the very beginning, Stripe’s pitch to businesses is that it makes it easy for them to implement a payments infrastructure, by simply adding a few lines of code.

Also Read: Why e27 Academy is helping early stage startups build the right foundation through content, community, and connections

Being able to have a closer look at how one of the fastest growing fintech in the ecosystem run its company was the reason this one has to be on our top 10 list.

9. The extraordinary tale of a Filipino geek who swam against the odds in life

This one tells the story of Clark Urzo, one of the two entrepreneurs from Southeast Asia to win the Pioneer tournament —  a programme launched by Daniel Gross (whose startup Cue was acquired by Apple in 2013) and funded by Marc Andreessen and Stripe to discover the “lost Einsteins” of the world.

Talking with Urzo, who is now 23-year-old, readers would not expect how dark his childhood was. Urzo was selected for creating a new programming language, which enables anyone who can code to contribute to serious physics research (for example, simulations of gravitating systems). This opens up the field to the wondrous forces of Open Source and promotes open and accountable science along the way.

10. On this online dating platform, your looks don’t matter but your money does

If there is one irresistible thing about a story, it is when it combines romance and money into one piece. This features tells us about Malaysia-based Sugarbook, a platform where the members are sugar daddies/mommies, who are financially capable to support sugar babies financially and willing to share their wide influential network of friends and experiences.

In sugar dating, people of all genders form a relationship with a mutual understanding that all relationships are negotiable and that finances play a major role. This features helps us see sugar dating as just another form of business opportunity, which calls for a solution to solve customers’ pain points.

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2018 was a good year for e27, and we look forward to bigger things in store for 2019

A look back at 2018, the changes the year brought us, and some steps we plan for the coming year

It’s that time of the year, yes, Christmas Time!

While in some countries snowflakes are falling down and in other sun is shining in the sky, it is the perfect timing to wait for Santa, right?

Right, if you have been a good kid.

While this time of the year is a good moment to celebrate, share gifts, meet your loved ones and spend quality time together, at the same time it is a perfect moment to analyse 2018 and see how much change this year brought for you and plan next steps for 2019 personally and professionally.

For us, 2018 was a year of growth, and I am sure it was the same for you. Regardless of what has happened, change occurred. Inevitably, when change occurs, growth happens.

Now take a pen and write your 2019 resolutions, take time to think what would you like to accomplish in this new year? If you had the slightest idea to build a startup why postponing and not acting now?

Also read: e27 Academy gives you the personalised advice you need to build your startup

e27 is a good place to start with either by following our online content or by attending our tech events customized for early stage entrepreneurs.

This year marked the first edition of e27 Academy, a three-day learning programme designed to help aspiring and early-stage start-up founders build their companies and navigate the ecosystem., based on mentorship sessions, workshops and roundtable discussions created specially for them. We would like to focus on this event as the starting point for the “startup journey”. Following an intense bootcamp where the entrepreneurs will absorb a lot of new information, we would like to start the next year with Echelon Roadshow which is actually a pitching competition we organise across Asia, where the founders can put into practice what they have learned about the new market/setting up their own business.

Everything should have a finality during Echelon Asia Summit 2019, when worldwide recognised investors are coming together with VC firms, corporations or government representatives to meet the newest business ideas to invest in.

This is what we are planning for the next future and we would be delighted to have you as a new member into our community, to help you with the right tools to build your dream and to learn from your experience.

If you are based in Southeast Asia, even better, come meet us at our offices in Singapore or write us an email at engage@27.co to learn more about our own or our partner’s programs.

Happy New Year!

—-

Photo by Tim Gouw on Unsplash

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How this startup makes health and beauty bookings thrive in Thailand

e27 had a conversation with the co-founder of GoWabi, Samir Cherro, about how beauty and health industry can be adjusted to market needs

When it comes to concept, GoWabi certainly does not offer a new approach to online beauty and health service. But when it comes to expertise, GoWabi has got it covered.

“It’s about value that we offer to both the merchants and the customers. Our platform lets customers get the best deals from spa, salon, and even dental clinics around Thailand, and we give our merchants assistance to determine the deals that customers actually want,” said Samir Cherro, the company’s co-founder.

GoWabi brands itself as a one-stop destination for beauty needs, that will discover and book beauty and wellness services around the user.

GoWabi works by letting customers easily search for service by location and category, compare prices depending on the booking hour, read reviews and ratings by other customers, and receive cashbacks after each booking made on the platform

Personal pain

Cherro admitted that he sort of stumbled into the whole thing with GoWabi. “I was looking for barbers around me when I lived in Singapore, Jakarta, Manila, but with no luck. It was so difficult finding quality hairdressers at reasonable prices,” Cherro recalled.

From a mere idea, Cherro and other co-founders then launched the first platform that made salons, specifically barber services, available for people to book and make reservation. “From there, we saw a bigger problem and decided to expand. Two years ago we launched, and we moved more into beauty and spa service, and we were no longer niched only for barber service,” said Cherro.

Also Read: (Exclusive) Thai fintech startup Masii.com acquires events ticketing platform One Place

The co-founders later realized that, after Groupon and Ensogo shut down in Southeast Asia, there was an opportunity to fulfill the need of merchants who want to get more customers.

“We combined the two aspects and found the balance of providing ‘smarter discounts’ where we introduced offpeak pricing. That way customers can still enjoy discounts and merchants would get more customers filling their empty capacity, while receiving full prices on peak hours,” said Cherro

With the co-founders’ background at Ensogo and Lazada, the approach would be a sensible one to make.

Thailand is the beauty hub

Not only an attraction because of its white sandy beaches and international-famed gastronomy, Cherro reminded us why Thailand is an irresistible destination for tourists. “It’s where all the beauty and health sources are based in Southeast Asia, especially with spa and massage,” said Cherro.

It’s also one of the reasons why GoWabi is based in Thailand, because tourists actually came to Thailand for its spa treatment. “We have tourists from around the world coming to our platform and using our application to get deals on spa. Our inbound customers are the overseas tourists flocking to the country,” said Cherro.

Controls on customers

GoWabi’s customers are able to select date and time based on the real-time availability and pay online or cash using credit card, Alipay, or installment options.

GoWabi’s customers also can buy deals from e-commerces in Thailand such as Lazada or Shopee.

After that, once the booking and payment process is done, the customers can go to the shop and simply show their reservation email. The service provider will already have the booking information in their system.

By giving customers controls over when, where, and what treatment they can choose, GoWabi is able to curate a variety of promotions to offer its customers.

“It depends on certain hours when customers may get, for example, 30 per cent discount during lunch hours, and at peak hours, they must pay full price. It really plays on the various offers that customers can look into and choose from,” said Cherro.

So in this sense, their merchants also reap the benefits of giving only valuable things that customers are going to want to redeem.

“We try to find balance between discounts and capacity management” said Cherro, “From day one, we focused on providing value for our merchants, understanding their pain points and how we can help their business grow, to later be able to provide value to our users. In that way we have managed to keep our merchants on our platform (and keep them happy) rather than them seeing us as a quick customer acquisition channel for short time.”

“We offer a way for merchants to market their service in affordable ways and to ensure the message is delivered to the users. In the end everyone wants customers, and everyone is able to give discounts, we only need to be smarter in giving out discounts,” Cherro added.

Every booking made using GoWabi also will be rewarded with cashback to keep the customers engaged and coming back on using its service.

“Cashbacks that the customers collect can be redeemed for cash discount on any other 1,000 partners on our platform,” said Cherro.

On bringing expertises on board

When asked what differentiates GoWabi from other platforms offering similar services, Cherro began sharing about his and his co-founders collective background in the industry, especially in online marketplaces and e-commerce.

“Our team has strong background from various ecommerce and marketplace verticals in SEA, my co-founders previously worked at Ensogo Singapore and Zalora Thailand, I started early on in Lazada Philippines, Indonesia, and Thailand. I strongly believe our background and expertise in this industry has helped us bring GoWabi to where it is today,” said Cherro.

GoWabi announced their recent round of investment. In total they have managed to raised seven digits in USD. Their investors include Kasper Kragelund, 500 Tuktuks, and dtac, as claimed by Cherro.

“We believe this has made us the highest invested startup in beauty and salon booking space origined from SEA,” Cherro added, while highlighting their monthly growth.

In the upcoming quarters, just after securing the funding GoWabi has shared with us, the company plans to add more categories and to replicate the business model in new markets. “We want to improve our products for our merchants, basically providing a them more values and benefits by using our platform,” said Cherro.

Also Read: The state of European tech startup industry –and what Asia can learn from it

To date, GoWabi has expanded its footprint to nine major cities in Thailand and is now working with more than 1,000 beauty and wellness salons and boutiques, including internationally known brands and hotels such as: Benefit Cosmetics, Yves Rocher, Anastasia Beverly Hills, and Shangri-la.

Image Credit: GoWabi

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