The Asumsi.co team
Asumsi.co, a digital media startup based in Indonesia, has raised an undisclosed amount in seed funding from East Ventures.
“This investment will enable us to develop a technology infrastructure that will give us leverage while preserving the quality and cutting-edge approach that we’re known for,” said Pangeran Siahaan, CEO of Asumsi.co.
“We will use the investment, among others, to hire more engineers and build tech infrastructure. With those additions, Asumsi will be one step closer in creating a news platform that is supported by advanced monitoring and analytical systems to help us better understand our existing audience and reach new ones,” he added.
Asumsi was founded in 2015 by Siahaan, who has previously worked as a journalist and TV presenter.
Asumsi.co aims to “build a sustainable media ecosystem” by integrating tech into high-quality media content. It mainly focuses on politics, current affairs and pop culture. Most of its viewers are young.
Social media platforms are getting substantially crowded with individual content creators as influencer marketing begins to get popular. Asumsi thinks that these media channels can be no longer relied upon because of the overload of competition.
To venture outside the traditional ways of thinking of promotion and visibility, Asumsi.co wants to develop a new technology infrastructure which will allow it to reach newer audiences and understands their existing ones better.
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The firm claims to have 10 million viewers per month on various social media platforms, including YouTube (3.2 million view rate).
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Indonesia is known to be extremely social media forward and a large number of locals are known to spend a lot of time on the internet.
According to Hootsuite and We are Social, the region has 415 million users, who are actively spending plenty of time on the web in comparison to 346 million in North America and 183 million in Western Europe. Digital media seems to be a growing industry in the region, despite heavy competition.
“Indonesia has many good stories that need to be told. We are looking forward to backing Pangeran and his team to build the platform to tell the stories,” said Willson Cuaca, Co-founder and Managing Partner of East Ventures.
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Image Credit: Asumsi.co
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