At Echelon, earn how to build a UX that will significantly help your company’s success
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Shopback, the Singaporean cashback company, has found enough success over the past couple of years that it is now one of the darling startups in the city-state.
The company incentivises people to shop at certain businesses by providing them with a percentage of cashback on their purchases. For example, when people are travelling, they can usually get a few bucks in cash by using Expedia.
Samantha Soh is a Co-founder of the company and is the woman behind the startup’s UX. She has a long history working in design, having previously worked at Orient Design and Zalora as a graphic designer.
At Echelon Asia Summit 2019, Soh will participate in a fireside chat and break down why UX has been core to the company’s success and how other startups can learn from the experience.
Also Read: This Echelon Asia Summit 2019 ticket giveaway might bring you closer to your next funding round
In an article for e27, Soh provided some excellent advice for designers. Here are some of the basics:
Start in low-fidelity: This helps the team focus on usability and customer experience. Designers love, well, design, so sometimes teams can get hung up in the aesthetics of a project without realising it is confusing to use. Eliminate the design portion first, make sure the user experience is awesome, then add the glam.
Build a pattern library: This will save the team a lot of pain. It is inevitable that certain assets will be used over and over again. Put these designs in a database that can be drag/dropped when needed.
McDonald’s testing: Wildly effective, this requires a bit of bravery. Essentially, it just means heading to the local McDonald’s and getting random people to test the product. The best thing about a place like McDonald’s is that it attracts basically everyone. Companies can test their product on tech-savvy teenagers and then two minutes later give it to an auntie who only uses her phone to make calls.
Usability interview: Call you user (or, if you are lucky, have a face-to-face chat) and really get into the pros and cons of a product. This usually results in qualitative feedback that can lead to direct action from the team.
Building the actual product is like step 25: It is impossible to overstate the amount of preparation that goes into the final product. Whether it is wireframes, user journey flows and engineer specs, the building part is often the last (and easiest) step. Don’t just jump into building, it’s a guaranteed disaster.
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