Mobile apps have significantly changed the way we live.

Consider a typical day in your life: Your day starts with your alarm from your mobile phone. You catch up on news via social media applications before heading out to work after successfully booking a trip on ride-hailing apps like Grab or Gojek.

In the evening, you browse different food delivery apps and have your dinner delivered straight to your doorstep or perhaps you head out for a run while tracking your progress with a fitness app. The weekend comes along and you can book tickets to events, pay your bills, make health appointments, and even purchase groceries — all from your mobile phone.

For app developers, this increasing and high utilisation of mobile apps present a huge opportunity for innovation.

But with the millions of apps out there, how can developers get their apps in front of their intended users? What tools and platforms can they tap on to continuously improve and enhance their product and ensure it catches up to the needs of the times?

Join Apps UP 2022 to bring innovative apps to the global stage

China-based leading tech giant Huawei has launched the Huawei Global App Innovation Contest (“Apps UP”) to support app developers around the world to improve and scale up their products. It aims to help developers showcase innovative and unique applications and tap into the powerful network and tools empowered by the Huawei ecosystem.

Apps UP 2022 is the third edition of the competition following the successes of the previous editions of the competition. The competition is open to participants from all walks of life including students, professionals, budding startups, and established businesses in China, Asia Pacific, Europe, Latin America, and Middle East & Africa.

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In the Asia Pacific region alone, Apps UP 2022 presents a total cash prize pool of US$200,000, as well as other perks, including access to over 730 million Huawei global users and Huawei’s innovative technologies. It also opens up opportunities for developers to network and gain technical expertise and experience from leading mobile application experts.

Developers do not need to build an app from scratch to join Apps UP. If developers have existing apps, they can focus on enhancing them and improving features and functionalities by integrating their apps with Huawei Mobile Services (HMS) Core kits.

Huawei offers kits in seven technical domains such as app services, media, graphics, security, system, smart device, and Artificial Intelligence, allowing developers to deliver enhanced user experiences and pursue groundbreaking innovation in their apps. As of June 2022, Huawei has 5.75 million registered developers, and over 216,000 apps globally have been integrated with HMS Core.

Team Alpha, developers of “Land of Calm” and winner of the “HMS Core Innovation Award” in Apps UP 2021, shares their experiences as participants of the global contest. Their project is a mental wellness app that helps users track their sleep and mental well-being, with features such as audio playlists and stories to help users manage their anxiety.

“As absolute beginners in app development, joining Apps UP last year was a wonderful experience for us. Apps UP has equipped us with the latest know-how on app development, enabling us to make enhancements and improvements that we didn’t think were possible prior to joining the contest,” shared the developers, Supuni D. Jayasinghe and Krishalika Dilani.

“We believe this is a golden opportunity for app developers to make a breakthrough in their careers, as it did to us,” they added.

The Sri Lankan developers chose to integrate some of the most advanced HMS Core kits for their product such as the account kit for authorisation, HUAWEI cloud storage for data storage, and in-app messaging feature to offer a unique experience for app users. “The kit integration was easy with the provided documentation support, guidance from experts, as well as advice we received via HUAWEI Developer Forum.”

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Another significant perk that Apps UP developers will appreciate is the opportunity for recognition on a global platform. Apps UP finalists stand a chance to elevate their product presence, gain global attention, and collaborate with Huawei in subsequent global marketing campaigns.

“Joining and winning the award from Apps Up 2021 truly paved the way for greater things for us. Apps UP has given us greater exposure and increased our presence, opening up opportunities and bolstering our careers. We were invited to share our experiences with other students, which solidified our authority as app developers and helped broaden our network. It is one of the most memorable experiences in our student life,” shared the “Bloodbank” app developers who won the “Tech’s Women’s Award” in Apps UP 2021.

The app sets out to improve accessibility to information and facilitate and transform the blood donation process.

To enter the contest and enjoy top-notch support from industry leaders as well as gain access to technological resources, app developers are invited to create their app with HMS Core integration and submit their entries by 9 October 2022, 6 pm (UTC +8). Join the ride and build a smart future together!

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This article is produced by the e27 team, sponsored by Wavemaker.

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