Singapore-headquartered AnyMind Group today unveiled AnyLive for Creators, a platform that lets influencers develop AI avatars capable of hosting livestreams and driving affiliate commerce, even while the creators themselves are offline.
The initiative aims to unlock scalable monetisation avenues for Southeast and East Asian creators. Malaysian content creator and entrepreneur Bella Khann has been named the platform’s first signed talent. The creator, who has 1.4 million TikTok followers and 1.2 million YouTube subscribers, debuted her AI avatar on her secondary TikTok account, @bellakhann27.
The launch comes when two major growth sectors, live commerce and the creator economy, rapidly converge in Asia. Live commerce is projected to surpass US$77 billion by 2030, while the creator economy is forecasted to hit US$75 billion by 2032.
Yet this growth brings new challenges, including increasing demands on creator time and a need for more efficient content generation. AnyLive for Creators addresses these pain points by allowing creators to deploy AI avatars that can stream around the clock on platforms such as YouTube, TikTok, and Facebook.
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The avatars communicate in eight languages, including English, Mandarin, Bahasa Indonesia, Bahasa Melayu, Thai, Vietnamese, Tagalog, and Japanese. The support for these regional languages is a key strategic choice, increasing accessibility and relevance for brands and consumers alike.
The platform also offers users automation and data-driven insights. An integrated analytics module lets creators benchmark performance against their AI counterparts. Additionally, AI-generated scripts can optimise livestream engagement, whether hosted by humans or digital twins.
With over 2,300 creators across APAC working with AnyMind on monetisation, content production, and brand collaboration, the company believes it is well-positioned to scale this new AI-powered offering.
“We’re opening up a new dimension for creators by extending their influence beyond time and effort,” said Akinori Kubo, Managing Director of Global E-Commerce at AnyMind Group, in a press statement. “This is more than just automation. It’s a step forward for the creator economy where commerce is co-created by humans and AI.”
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Image Credit: AnyMind Group
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