Singapore-based commerce enabler AnyMind Group has agreed to acquire all shares of smaller rival PT Digital Distribusi Indonesia (DDI).
The terms of the deal remain undisclosed.
This is AnyMind’s first acquisition in Indonesia.
With this, DDI will become a wholly-owned subsidiary of AnyMind Group.
This is the first acquisition agreement by AnyMind since its listing on the Tokyo Stock Exchange Growth Market on March 29, 2023.
Through this acquisition and by combining the capabilities of both companies, AnyMind Group looks to form the basis to accelerate expansion into the e-commerce space in Asia.
Kosuke Sogo, CEO and Co-Founder of AnyMind Group, said: “Over the years, we have built up business momentum in Indonesia through our marketing business line and the acquisition of DDI provides us with another strong leader and additional boost into the e-commerce space here.”
As per the agreement, DDI’s CEO Tatum Kembara will join AnyMind’s management team as Managing Director, and DDI’s current management team will continue to be involved in the management of DDI after the acquisition.
Also Read: How AnyMind Group achieved profitability through its approach to human resource and leadership
Founded in 2019 by Kembara, DDI provides a range of services across the e-commerce value chain to enterprises in Indonesia, with a focus on consumer goods brands. This includes e-commerce strategy development, warehouse and logistics management, automated store operations, mobile marketing, customer support and more.
Founded in April 2016, AnyMind Group is an end-to-end commerce enablement technology company. It provides two broad offerings to brands and businesses, publishers and influencers: Brand Commerce and Partner Growth.
Brand Commerce provides businesses with the company’s platforms for manufacturing, e-commerce enablement, marketing and logistics, whilst Partner Growth provides web and mobile app publishers along with influencers and content creators with platforms for monetization and optimization.
AnyMind Group has over 1,300 staff across 19 offices in 13 markets, including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, and the UAE.
DDI is AnyMind’s first acquisition in the e-commerce enabling space and its eighth acquisition globally. Its past acquisitions include publisher trading desks FourM (Japan-based; acquired in 2017) and Acqua Media (Hong Kong-based; acquired in 2018), influencer networks Moindy (Thailand-based; acquired in 2019) and GROVE (Japan-based; acquired in 2019), mobile advertising company POKKT Mobile Ads (India-based; acquired in 2020), direct-to-consumer fitness apparel brand LÝFT (Japan-based; acquired in 2020), and cross-border marketing firm ENGAWA (Japan-based; acquired in 2021).
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