(L-R) Ted Kim, Country Manager, Korea; Mayi Baviera, Country Manager, the Philippines; Siwat Vilassakadanont, MD (Thailand and Philippines); and Punsak Limvatanayingyong, MD (Creator Growth)
Tokyo-based e-commerce enabler AnyMind Group has appointed Tae Woo (Ted) Kim as Country Manager (Korea) and Mayi Baviera as Country Manager (the Philippines).
Baviera replaces Siwat Vilassakdanont, former Country Manager for the Philippines. Vilassakdanont is now Managing Director (Thailand and the Philippines).
In addition, the company announced the reappointment of Punsak Limvatanayingyong, former Country Manager of Thailand for AnyMind Group, as Managing Director (Creator Growth).
Also Read: AnyMind Group agrees to acquire Indonesian e-commerce enabler DDI
According to Co-Founder and CEO Kosuke Sogo, the appointments were made to enhance AnyMind Group’s collective experience and strengthen its focus across its leadership team as the company prepares for a new growth stage. “We are now at a key moment of opportunity where the e-commerce and marketing industries continue to develop, and new technologies promise to transform businesses of all sizes. We want to lead this generational transformation and continue to advance a borderless world where anyone can easily do business through the internet.”
As the Country Head, Kim will lead AnyMind Group’s business and operations in Korea. He was most recently Regional Director for Korean Clients at data, artificial intelligence and technology transformation company ADA. Before ADA, he held roles in Google, Microsoft and Twitter.
AnyMind Group, which entered the Korean market in November 2023, recently partnered with creator management company Treasure Hunter to provide marketers and businesses access to an immediate pool of influencers and content creators in the republic.
Baviera was most recently Country Director for the Philippines at ADA. Before ADA, she held leadership roles at Cheil and Digital FCB Manila. Similar to Kim, Baviera will be responsible for AnyMind Group’s business and operations in the Philippines.
Vilassakdanont will be responsible for AnyMind’s business and operations in Thailand and will continue to oversee the Philippines market. Vilassakdanont joined the group in March 2019 following the acquisition of Moindy, where he was Managing Partner. He has a background in investment and entrepreneurship, with Executive Director and Partner roles in Trinity Securities, ARK Investments and Merrill Lynch. He also co-founded various startups, including WXYX and Delicious.
Limvatanayingyong, who joined AnyMind Group in March 2019 through the acquisition of Moindy, started in 2004, marketing independent music labels and musicians’ music through digital platforms. Moindy became Thailand’s first YouTube multi-channel network in 2014 before its acquisition by TV Thunder Public Company Limited in 2017. After AnyMind’s acquisition in 2019, Moindy was merged into AnyMind’s Creator Growth business, which provides various offerings to creators, including brand collaborations, content monetisation and music distribution across different platforms, growth consultation and strategy, the creation of private-label brands and merchandise for creators.
Also Read: How AnyMind Group achieved profitability through its approach to human resource and leadership
Founded in 2016 in Singapore by Kosuke Sogo and Otohiko Kozutsumi, AnyMind Group offers software and solutions for end-to-end commerce enablement in the business supply chain. It operates across Southeast Asia, East Asia, India, and the Middle East.
Last month, the group announced its expansion into Saudi Arabia by opening an office in Riyadh.
Early last year, the firm made its public debut on the Tokyo Stock Exchange Growth market.
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