Singapore-headquartered BPaaS (business process as a service) company AnyMind Group has acquired NADESIKO, a Japan-based creator studio specialising in the beauty industry.
The Tokyo-based firm, known for its expertise in short-form beauty content and marketing, will see all its shares acquired by the group.
This strategic move will bolster AnyMind’s BPaaS capabilities for social-driven commerce by combining NADESIKO’s beauty-focused social marketing prowess with the former’s proprietary technology.
Also Read: AnyMind Group launches AI avatar livestreaming to power the future of creator commerce
Per a press release, NADESIKO brings significant expertise in social marketing within the beauty sector, particularly excelling in Japan’s short-form video marketing landscape.
This acquisition marks AnyMind’s 12th globally, which includes the pending acquisition of Vietnam’s Vibula (announced in April 2025) and its sixth in Japan (including the acquisition of e-gifting SaaS company AnyReach) in February this year.
The integration is expected to yield several key synergies:
- Enhanced social and e-commerce integration: AnyMind will provide end-to-end support for brands, spanning social marketing, sales, advertising, CRM, inventory management, and logistics.
- Expansion of beauty-focused creator networks: NADESIKO’s specialised knowledge will combine with the group’s existing influencer networks, including GROVE’s seju and MUNI labels, to further expand their reach.
- Global scaling of Japanese content: Leveraging AnyMind’s extensive international presence, the acquisition will facilitate the expansion of Japan-born brands, influencers, and content across Asia.
Kosuke Sogo, CEO and co-founder of AnyMind Group, commented: “As consumer behaviour increasingly begins on social platforms, designing seamless journeys from discovery through purchase has never been more important. NADESIKO’s strengths in short-form content and creator marketing, combined with our AI-powered platforms in e-commerce, marketing and logistics, will enable us to deliver more integrated support for the beauty industry.”
Also Read: AnyMind co-founder Otohiko Kozutsumi on the third evolution of the creator economy
Established in April 2016, AnyMind provides two main offerings: 1) Brand Commerce, which offers platforms for manufacturing, e-commerce enablement, live commerce, marketing, logistics, and AI utilisation, and 2) Partner Growth, which provides platforms for monetisation and optimisation to web and mobile app publishers, influencers, and content creators.
The company has over 1,900 employees across 24 offices in 15 markets throughout Asia and the Middle East.
The post AnyMind acquires Japan’s NADESIKO to supercharge social-driven beauty commerce appeared first on e27.