In this episode, we are excited to welcome Bianca Martinelli, Partner at Brazilian venture capital firm Alexia Ventures, Co-Founder of International Mastermind, a global network of professionals focused on international expansion. Previously, Martinelli was the Senior Vice President of Global Operations at global entrepreneurial community Endeavor and Vice President of International Expansion for digital marketing and CRM platform company RD Station.
In our conversation, Martinelli talks about the importance of having strong company values that can be universalised to have global appeal, how HQ can be an enabler of global growth and trust-building instead of a command-and-control mechanism, and how it is crucial to create internal systems for unifying knowledge and facilitating strong communication, why iterating and embracing failure are key in succeeding with global expansion and how to architect your company to go global when you are ready, among other topics.
This episode is sponsored by our partner ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets here.
Also Read: Pipefy CEO on why founders should prepare for international expansion since Day One
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The article was first published by Global Class.
Image Credit: Global Class
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