Artificial intelligence is bucking all trends right now. People think of it as a universal tool for solving all sorts of tasks — but this is far from true. Let’s look at why we shouldn’t expect AI to turn our world upside down (at least for a couple of years).
Why the world is going crazy on AI
When AI was first introduced, it really did seem like magic — you write a query, and they do the task for you. AI is improving and getting smarter. Now, it can even make colourful video ads for you or generate high-quality content for social media. But it’s still not enough — and AI cannot function effectively without human intervention.
At IVITECH.Drive we are using AI on many occasions: processing and sharing documents, gathering information and its analysis, building strategies and more. For example, we use AI in our sales department, and we created and trained a bot that can immediately react to new leads and incoming requests from our clients. If our bot is lacking the information, it transfers the request to one of our managers. As a result, NPS (Net Promoter Score) grew.
We plan to test new possibilities offered by AI for content generation, especially for our social media. It is capable of analysing trends and creating effective content for lead generation. Also, we want to involve AI in creating offers for our clients based on their needs.
Also Read: Reports of the death of tech jobs by AI are greatly exaggerated: Ying Cong Seah of Glints
What seems to be the problem
However, any person who has ever tried to delegate voluminous and difficult tasks to AI should have noticed that it doesn’t handle them well. It is important to note that we encourage our staff to use AI, but we want them to do it thoughtfully and carefully without taking it as a magic pill.
While it may seem that we have already mastered effective collaboration with AI, that is not the case. The widespread integration of AI has the potential to enhance the long-term customer experience, increase profits, and reduce costs.
However, in this race for technology, we must not forget about those for whom these technologies exist – the people. The implementation of AI poses the risk of job cuts, consequently reducing purchasing power. In theory, this could lead to a contraction in the market, rendering our developments obsolete.
Are we ready for such global changes if AI is trained enough to enter all the processes? Even though we are sceptical as of now, we are looking for it with optimism, and we are ready to encourage more people to adapt to this new reality.
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