AI-driven property portal MOGUL.sg nets US$6.5M Series A

MOGUL.sg, an AI-driven property search portal in Singapore, has raised S$9 (US$6.5) million in its first-ever funding round.

Nech Capital, an alternative investment management company in Singapore, led the round.

With the money, MOGUL.sg is looking to add more features to its website’s 3D map, such as indoor mapping and navigation.

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Launched in 2018, MOGUL.sg aims to make property searches easy with smart keywords, property tagging, and a specially curated agent concierge team to assist homeowners.

It has a library of over 5,000 custom keywords that cater to a refined search that describes the property’s characteristics that the users are searching for. Users can use keywords such as “East-West Line”, “Park”, “Primary School”, and “Balcony” to refine the search results. This enables them to learn about amenities in the neighbourhood and understand what they sign up for before purchasing or renting the property.

Early this year, MOGUL.sg rolled out an interactive 3D map in its property search portal to support searches with an immersive experience to help prospective home buyers visualise the properties and their surrounding areas better. They can see whether the property encounters any view obstructions caused by nearby buildings, check whether the property has an unblocked view of the sea, and even the exact direction of the sun at various times of the day.

“Here at MOGUL.sg, it has always been our aim to improve users’ experience in the property search. We have consistently added features to our website so that users -buyers, sellers, agents, or real estate developers- can improve their productivity with the tools provided,” said Gerald Sim, CEO and Founder of MOGUL.sg.

The firm claims it has over 6,000 registered housing agents using the portal and facilitated over S$50 million of real estate transactions on its website since its launch.

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Since the start of 2022, MOGUL.sg said it has seen a 20 per cent growth among active and new users.

So far, the startup has collaborated with leading real estate developers, such as Guoco, Keppel Land, Far East, The Four Seasons, and Capital Land, in its property developments.

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