Tina Chopra, co-founder and CEO of Addly
Addlly AI, a Singapore-based AI-powered content automation startup, has closed its seed funding round, bringing the total capital raised to over SGD 1.2 million (~US$900,000) since its inception.
Neither the names of the investors nor the size of the deal was disclosed.
The investment will fuel the expansion of its proprietary AI marketing content agents, scale international growth, and extend the financial runway for the next 15 to 18 months.
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Founded by Tina Chopra (CEO) and Ronie Ganguly, Addlly builds AI marketing content agents that act as marketing assistants for enterprises. These agents understand a company’s products, strategies, and brand guidelines while continuously learning from market trends. They automate content creation across blogs, social media, newsletters, and ads—helping businesses maintain consistency, scale efficiently, and reduce costs.
The agents can produce high-quality content in multiple languages and formats, such as blogs, social posts, and newsletters.
Unlike traditional tools, Addlly’s marketing agents enable full-scale marketing automation, helping businesses adjust to audience insights and enhance real-time engagement. By leveraging advanced social listening and tailored AI models, companies can reduce content production costs by up to 50% while achieving tenfold productivity gains.
According to the firm, it has over 20 clients across the region and an average productivity boost of 50 per cent.
“Our AI agents turn marketing teams into content superheroes. It’s like having your top strategist and writer merged into one tireless, always-on assistant. This assistant understands your brand, never misses a deadline, and works at lightning speed,” said Chopra. “With this funding round, we will be accelerating our product development, so our clients don’t have to choose between speed and quality. They get both, at scale, with results that drive real revenue impact.”
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As demand for AI-driven marketing solutions grows, the startup is expanding globally, supported by partnerships with Microsoft and AWS for secure, enterprise-grade solutions. Addlly has also been selected as a pre-approved vendor under the Productivity Solutions Grant (PSG) for Marketing Content Generation, which helps Singapore SMEs get grants covering up to 50 per cent of the costs for implementing Addlly’s solutions. This makes it easier for businesses to embrace AI-powered solutions.
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