Aampe Co-Founder and CEO Paul Meinshausen
Aampe, an AI-native user engagement platform for consumer mobile apps, has secured a US$7.5 million pre-Series A funding round led by Matrix Partners India and Peak XV Partners.
This brings the US- and Singapore-based startup’s total funding raised to date to US$9.3 million.
The new capital will support product development and fuel growth.
Established in 2020, Aampe turns an app’s marketing messaging into a personalised experience through agentic AI that tracks and adapts to each user’s individual responses, clicks, and subsequent actions in response to each message they receive.
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Marketers can then collect the insights gained about users within a simple dashboard to understand individual user preferences, behaviours, and motivations.
Improving those marketing processes boosts user engagement and conversion rates while reducing the time and effort required to manage traditional rules-based systems.
Aampe currently serves over 50 million users monthly through its enterprise customers, such as HAAT, IntelyCare, PayU, Swiggy, and ZALORA. It says it is growing its customer base across Asia, Europe, and North America.
“AI dramatically alters how we build software, making the older’ rules engine’ generation of software increasingly obsolete,” said Paul Meinshausen, Co-Founder and CEO of Aampe. “Marketers have been forced to define rigid paths for their users that ignore their individuality and diversity. Generic segmentation leads to frustration, reduced engagement, and slower growth. Aampe has created a way for CRM AI agents to iteratively learn user preferences and then adapt and respond to those preferences optimally, unlocking the benefits that better customer experience provides.”
“Customer engagement and marketing technology has been an early beneficiary of advances in AI and machine learning, and Aampe is a clear front runner in enabling organisations to adopt personalised and result-oriented communication to drive growth,” said Aakash Kumar, Managing Director of Matrix Partners India.
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