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Singapore’s allrites raises US$1.1M to grow its marketplace for TV, film and sports content rights

Singapore-based allrites.com, an online marketplace to discover, buy and sell film, TV and sports content rights, has closed a US$1.1 million pre-Series A investment round, led by Artesian Venture Capital.

Also joined the round are VC firm SOSV, its accelerator Chinaccelerator, and Clarion Venture Partners.

allrites enables sellers of professionally produced film, TV and short-form content to list their content for free. Accredited buyers can access a global library of content in every language, category and genre. When buyers find something they like, they are able to check the availability of rights immediately and negotiate a deal directly with the content rights owner.

The transaction can be conducted online or offline with allrites taking a small transaction fee upon a successful sale.

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allrites also integrates a cloud-based storage and delivery service that makes it easy for sellers to deliver content to their buyers at the click of a button.

The marketplace currently has 30,000-plus hours of content on it. The content reaches over 55 million passengers on budget airlines in Asia.

“Technology has revolutionised video content for consumers but the movie and TV production industry is stuck in the last century,” said William Bao Bean, General Partner SOSV and MD at Chinaccelerator. “We are excited about Allrites leveraging technology to bring price transparency and flexibility to content licensing transactions between content producers and studios and their content platform customers.”

Artesian is an active seed-and early-stage VC operating in Australia and China since 2008.

SOSV is a multi-stage VC investor, which runs multiple vertical accelerator programmes and provide seed, venture and growth-stage follow-on investment. SOSV runs seven global accelerators, including Chinaccelerator, MOX – Mobile Only Accelerator, and HAX.

Clarion is an angel fund for startups in the enterprise technology and solution services segment.

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