Amity founder and executive chairman Korawad Chearavanont
Thailand-founded enterprise AI company Amity has opened a Singapore office and AI Research & Application Center (ARAC), placing the city-state at the centre of its regional expansion, product development, and planned path to a public listing in 2027.
The move follows Amity’s US$100 million Series D round, led by EDBI, the investment arm operating under SG Growth Capital, alongside Asia Partners and SMDV. Existing and new backers, including CMLIM Capital, also participated.
Also Read: Amity’s US$100M raise signals Southeast Asia’s AI coming of age
Amity said the Singapore hub will serve as its Southeast Asia regional headquarters and the global base for its AI research capabilities. The company is targeting US$200 million in annualised revenue by the end of 2026, after surpassing US$100 million in annualised revenue in 2025. It claims to have grown more than tenfold since 2022.
For Amity, Singapore offers more than a prestige address. It gives the company proximity to regional enterprise buyers, access to AI talent, a recognised regulatory environment, and a launchpad for acquisitions across Southeast Asia and Europe. The company is deploying its latest capital across three areas: accelerating agentic AI development, pursuing strategic M&A, and hiring engineering and commercial talent in Singapore.
Why Singapore matters for Amity
Amity’s bet comes as Southeast Asian enterprises move from AI experimentation to deployment. Banks, telcos, retailers, healthcare groups, logistics players, and large consumer companies are under pressure to automate customer engagement, extract more value from data, and reduce operational complexity across multilingual markets.
This is where Amity wants to position itself. The company’s ARAC will focus on vertical AI models trained on industry-specific data rather than generic datasets. Its current focus areas include agentic AI — systems that can execute end-to-end business processes with limited human intervention — and models tailored for sectors such as retail, telecommunications, and services.
The company argues that Asian enterprises need AI products built for fragmented channels, language diversity, and local business workflows. That is a valid pain point in Southeast Asia, where a single enterprise may operate across markets with different languages, messaging platforms, payment habits, regulations, and consumer behaviours.
“When we started Amity, we believed that Asian enterprises deserved AI that is built for their reality, not tools designed for other markets and retrofitted for ours,” said Korawad Chearavanont, Executive Chairman and Founder of Amity. “Singapore is where that belief comes to life.”
That statement also reveals the company’s broader ambition: to become a regional enterprise AI platform rather than just another SaaS vendor.
The market opportunity
Amity is entering a fast-growing but crowded market. Enterprise AI, customer experience automation, communications analytics, and vertical AI software are attracting capital globally, as companies search for tools that can move beyond chatbots and dashboards into workflow execution.
Global estimates vary, but the enterprise AI market is widely projected to become a multi-hundred-billion-dollar opportunity by the end of the decade. For Southeast Asia specifically, the prize is broader than software revenue alone. A widely cited Kearney estimate has suggested that AI could contribute up to US$1 trillion to Southeast Asia’s economy by 2030.
Also Read: AI user roles surge as Singapore pivots from specialist to mainstream hires
That economic upside is drawing both global players and regional challengers. Microsoft, Google, AWS, Salesforce, OpenAI-linked partners, and a wave of specialised AI startups are all targeting enterprise budgets. Amity’s differentiation will depend on whether it can turn local market knowledge, vertical datasets, and acquisitions into products that large companies are willing to buy at scale.
The company already has some distribution. It claims its platforms serve over 10 million monthly active users across more than 20,000 organisations in over 20 countries. Its portfolio includes Amity Solutions, Tollring, EGG Digital, Amity Accentix, and Amity-Nordstar, covering customer experience, analytics, communications, and voice capabilities.
More recently, Tollring entered into a definitive agreement to acquire UK-based Code Software. If completed, the transaction would expand Amity’s presence across the UK, US, EU, and ANZ markets, especially in communications analytics and recording.
What Southeast Asia could gain
The Singapore hub could bring several benefits to the region if Amity delivers on its plans. First, it could create higher-value AI roles locally. Amity plans to hire across AI research, engineering, and go-to-market functions in Singapore, with up to 60 roles expected over the next three years.
Second, the move could deepen Southeast Asia’s enterprise AI capabilities. Much of the region still depends on imported software stacks designed primarily for Western enterprises. A regional AI player building for Asian languages, regulations, and operating environments could help narrow that gap.
Third, Amity’s Singapore base could strengthen the region’s startup exit and scaling narrative. Southeast Asia has produced strong consumer internet and fintech companies, but fewer enterprise software companies with global ambitions. If Amity reaches its revenue target and lists publicly in 2027, it could become a reference point for the region’s AI and SaaS ecosystem.
Fourth, Amity’s acquisition strategy may create liquidity and growth options for smaller software companies in Southeast Asia. The company has said it will pursue M&A targeting high-potential software businesses in Europe and Southeast Asia. For regional founders building niche B2B software, this could open another route beyond venture funding or slow organic growth.
A tougher phase begins
The challenge is execution. Raising the largest AI/ML round in Southeast Asia for Q1 2026 gives Amity a strong balance sheet, but enterprise AI is not an easy market. Sales cycles are long, integration is complex, and buyers are increasingly sceptical of AI tools that do not produce measurable outcomes.
Agentic AI also carries operational and regulatory risks. Enterprises will need systems that are secure, auditable, and reliable across markets. Singapore’s policy environment may help Amity build credibility here, especially as the country pushes its refreshed National AI Strategy and National AI Council.
EDBI’s backing is also strategically significant. For Singapore, attracting Amity reinforces its ambition to be a regional AI hub not only for multinational labs but also for Southeast Asian technology companies scaling outward.
“Singapore provides a strong foundation for companies looking to develop and scale enterprise AI, with access to deep talent, a trusted and collaborative innovation ecosystem, and strong regional connectivity,” said Yeung Chia Li, Senior Partner at EDBI.
Also Read: Southeast Asia’s AI blind spot is getting bigger
For Amity, Singapore is now the test bed for a bigger question: can a Southeast Asian enterprise AI company build products that compete not only regionally, but globally? If it can, the company’s 2027 IPO plan may be more than a fundraising milestone. It could mark one of the region’s first major enterprise AI scale-up stories.
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