Southeast Asia’s AI wave is gaining momentum, and Indonesia is fast emerging as a hotspot for innovation. From fintech and healthtech to creative platforms and conversational commerce, a new generation of startups is reimagining how artificial intelligence can solve everyday problems at scale. These companies are not just building tools; they are shaping behaviours, unlocking efficiencies, and creating entirely new digital experiences.
In this listicle, we spotlight some of the most promising Indonesian AI startups to watch, each bringing a unique approach to harnessing AI in one of the region’s most dynamic and rapidly evolving tech ecosystems.
Also Read: From energy to ergonomics: 20 AI startups to watch in Southeast Asia
SPUN Global
| Profile |
Founder(s) |
Founding year |
| SPUN Global is building intelligent visa infrastructure for Southeast Asia, starting with Indonesia, one of the region’s largest outbound travel markets. By embedding AI-driven automation into fragmented visa and permit processes, SPUN simplifies document handling, form completion, and compliance workflows without altering user behaviour. Its system becomes more efficient with every application, creating a scalable digital backbone for mobility services. With traction across both B2C and B2B2C channels, the startup is positioning itself as a critical infrastructure layer for cross-border movement, enabling faster, more reliable access to global travel and compliance services in emerging markets |
Christa Sabathaly, Dilla Anindita |
January 2024 |
YukYuk!
| Profile |
Founder(s) |
Founding year |
|
YukYuk! is an AI-powered creative platform and social hub designed for Southeast Asian creators. It enables users to generate, remix, and share AI-created images, videos, music, and voice content within a single ecosystem. By combining advanced generative models with a community-driven social layer, YukYuk! transforms content creation into a collaborative and interactive experience. The platform allows creators to experiment, iterate, and co-create in real time, making AI tools more accessible and engaging. With its focus on localised creativity and social virality, YukYuk! aims to become the go-to destination for digital expression across the region.
|
Venandya Camelia |
August 2025 |
bythen
| Profile |
Founder(s) |
Founding year |
|
bythen is an all-in-one platform enabling individuals to create and monetise virtual influencers powered by AI-driven digital characters. It democratises access to the virtual creator economy by allowing users to design unique personas, collaborate with others, and share revenue through a community-based model. The startup has raised US$5 million in seed funding from investors including Vector Inc., Skystar Capital, and East Ventures. bythen aims to redefine digital identity and content creation by merging artificial intelligence with social interaction, opening new opportunities for creators to build scalable, personality-driven brands in an increasingly virtual and immersive online ecosystem.
|
Kevin Mintaraga |
December 2023 |
Equitiv
| Profile |
Founder(s) |
Founding year |
| Equitiv is an AI-driven equity research platform designed to empower retail investors with real-time data and personalised insights. By leveraging advanced analytics, it delivers tailored newsletters, sentiment analysis, and an intelligent chatbot to simplify investment decision-making. The platform focuses on accessibility and affordability, offering professional-grade research tools without the high costs typically associated with institutional services. Equitiv aims to bridge the gap between complex financial data and everyday investors, enabling them to make more informed choices. Its continuous product development reflects a broader ambition to transform how individuals engage with equity markets globally. |
Salzabila Musa |
July 2024 |
Bulu
| Profile |
Founder(s) |
Founding year |
| Bulu is an AI-powered platform designed for Indonesia’s badminton community, offering tools to improve performance and engagement. The app combines tournament tracking, player ratings, coach discovery, and a library of training content within a single ecosystem. Its AI capabilities analyse gameplay to deliver personalised insights, helping users refine their skills and strategy. Bulu also enables players to connect, share highlights, and participate in competitions, fostering a stronger community around the sport. By integrating analytics, content, and social features, Bulu aims to become the central digital platform for badminton enthusiasts seeking to elevate their game. |
|
Pavel Polovinka |
Mimin
| Profile |
Founder(s) |
Founding year |
|
Mimin is a conversational commerce platform that helps businesses engage customers through chat-based interactions. Serving more than 45,000 businesses across multiple industries, it enables companies to manage marketing, transactions, and customer communication through platforms such as WhatsApp, Messenger, and Instagram. By automating workflows and streamlining chat journeys, Mimin simplifies how businesses connect with users on channels they already use daily. Its solutions cover chat commerce, bookings, and marketing automation, allowing companies to operate more efficiently while improving customer experience. Mimin aims to make conversational engagement a seamless and scalable driver of growth for businesses.
|
Joseph Simbar |
October 2021 |
Ledgerowl
| Profile |
Founder(s) |
Founding year |
|
Ledgerowl is an AI-powered bookkeeping platform that automates financial management for small and medium-sized businesses. Using machine learning, it streamlines tasks such as data collection, transaction classification, reconciliation, and reporting. The platform focuses on delivering outcome-based accounting, allowing business owners to simply upload raw financial data while the system handles processing and analysis. By reducing reliance on in-house accounting teams, Ledgerowl lowers operational costs and improves financial accuracy. Its approach enables entrepreneurs to access clear, actionable financial insights, supporting better decision-making and long-term growth without the complexity of traditional accounting systems.
|
Rey Kamal |
January 2019 |
ChatApp
| Profile |
Founder(s) |
Founding year |
| PT Teknologi Serba Bisa develops conversational applications that enable businesses to operate directly within chat platforms such as WhatsApp, Telegram, and Messenger. These applications use chatbot-driven interactions to facilitate transactions, customer engagement, and automated responses. By eliminating the need for separate app downloads, the platform helps businesses reach users more efficiently and remain accessible around the clock. With Indonesia’s large base of messaging app users, conversational applications offer significant market potential. The company focuses on delivering seamless, end-to-end customer journeys through chat, enabling businesses to simplify operations while improving accessibility and user engagement. |
|
|
bubbME.AI
| Profile |
Founder(s) |
Founding year |
| bubbME.AI is a wellbeing-focused platform that combines artificial intelligence, gamification, and social interaction to address mental health and online safety challenges. Positioned at the intersection of Web3 and digital wellbeing, it offers services through both SaaS partnerships and interactive game-like experiences. The platform aims to combat issues such as online harassment, gender-based violence, and emotional distress by fostering resilience and digital literacy. Through its concept of a “digital sisterhood”, bubbME.AI encourages community support and leadership development among users. It seeks to create a safer, more supportive digital environment while addressing broader societal and behavioural challenges. |
Eli Raisa |
April 2021 |
Rapty.app
| Profile |
Founder(s) |
Founding year |
| Rapty.app is a platform designed to enhance self-expression in virtual environments, particularly among Generation Z and Alpha users. It enables individuals to create and customise avatar movements, offering a new dimension of identity beyond digital fashion. By focusing on motion-based expression, Rapty addresses limitations in current metaverse experiences, where user engagement and retention remain low. The platform allows users to access a wide range of expressive gestures and movements, making virtual interactions more dynamic and personalised. Rapty aims to redefine how younger audiences engage with digital worlds by prioritising creativity, inclusivity, and immersive self-expression. |
Tony Simonovsky |
April 2022 |
JUTIVE International
| Profile |
Founder(s) |
Founding year |
| JUTIVE International PT Juvenil Eksekutif Internasional is a digital-first business network and agency formed through the merger of established executive communities. The company focuses on delivering strategic insights, creative solutions, and global connections to support businesses in the digital economy. Rather than positioning itself solely as a digital services provider, JUTIVE emphasises idea-driven execution, helping clients translate concepts into impactful outcomes. Its network-driven approach leverages international resources and diverse perspectives to support innovation and growth. By combining strategy, creativity, and execution, JUTIVE aims to empower organisations to navigate and succeed in an increasingly competitive digital landscape. |
Vindhyka Rizky Haechel |
June 2011 |
BJTech
| Profile |
Founder(s) |
Founding year |
| BJTech is an artificial intelligence company specialising in natural language processing for Bahasa Indonesia. Founded in 2015, it initially focused on simplifying everyday transactions through chat-based interfaces. Its latest product, BALESIN.ID, enables businesses to automate customer relationship management across multiple messaging platforms. The platform offers solutions such as customer insights, loyalty programmes, and lead generation tools, helping enterprises and SMEs improve engagement and efficiency. BJTech operates on a subscription-based model with additional freemium features. With early-stage funding secured, the company aims to scale its conversational AI solutions to support broader digital transformation across Indonesian businesses. |
Diatce (Ache) G Harahap |
October 2015 |
Sonar Platform
| Profile |
Founder(s) |
Founding year |
|
Sonar Platform develops an AI-driven analytics system that extracts insights from diverse forms of experience data, including text, images, and speech. By analysing both open web and proprietary data sources, it provides a comprehensive view of consumer sentiment and behaviour. The platform focuses on uncovering the emotional drivers behind decision-making, enabling businesses to better understand customer needs. Its AI-generated strategies and recommendations help organisations refine products, services, and engagement approaches. By integrating multiple data streams into a unified intelligence layer, Sonar aims to transform how companies interpret and act on customer experience data.
|
Amien Krisna |
November 2015 |
Cekmata.com
| Profile |
Founder(s) |
Founding year |
| Cekmata.com leverages machine learning to enable early detection of health conditions such as diabetic wounds, cancer-related complications, and cataracts. The platform analyses visual data to identify early warning signs, helping users seek timely medical attention. With reported accuracy levels between 80 per cent and 85 per cent, it aims to improve preventive healthcare accessibility. By simplifying complex medical assessments into user-friendly tools, Cekmata.com empowers individuals to monitor their health more proactively. The startup’s focus on early diagnosis reflects a broader effort to reduce healthcare risks and improve outcomes through accessible, technology-driven solutions. |
Ilzam Hakiki |
July 2018 |
AdSpace
| Profile |
Founder(s) |
Founding year |
| AdSpace is a dynamic digital out-of-home advertising platform that combines programmatic technology with Internet of Things capabilities to deliver more precise media placement. Based in Indonesia, it addresses the limitations of traditional offline advertising by providing data-driven insights and targeting. The platform enables brands to optimise campaigns across urban environments where consumers spend significant time outside their homes. With Southeast Asia’s digital advertising market growing rapidly, AdSpace positions itself as a modern alternative to conventional out-of-home media. Its mission is to empower brands and communities through technology that enhances advertising effectiveness and drives economic activity. |
Pendi Cahya Kusuma |
November 2019 |
The post From chatbots to creators: Indonesia’s AI startups to watch appeared first on e27.
