At Echelon Singapore 2025, Jeremy Tan joined e27 co-founder Thaddeus Koh for a candid fireside chat exploring his journey from business to politics.
Tan underscored the value of public trust and the role of capitalist policies in sustaining Singapore’s progress. Drawing from his campaign playbook—including a dog mascot and unconventional themes such as Bitcoin—he stressed the power of niche positioning. He shared lessons in setting boundaries, managing feedback, and mastering TikTok as a key engagement tool.
Tan also touched on the operational side of campaigning, from volunteer coordination to navigating regulatory frameworks. Looking ahead, he aims to build infrastructure supporting independent candidates, likening political strategy to startup building: bold yet grounded in integrity.
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