A group of people representing TikTok and e27 on stage in front of the event screen

Kuala Lumpur, Malaysia – 16 January 2025 – Over 400 business owners, marketers, and advertisers gathered at Hotel Maya in Kuala Lumpur for TikTok’s highly anticipated Ramadan Ready for SMBs: Elevate Your Brand’s Story on TikTok event. This exclusive event provided small and medium-sized businesses (SMBs) with the latest strategies and tools to maximize brand presence during the Ramadan season.

Power-packed day of insights at Ramadan Ready for SMBs

The Ramadan Ready for SMBs event was a power-packed day filled with valuable insights from industry-leading experts. TikTok SMB Account Managers Michelle Lau and Eric Chen shared actionable strategies on leveraging TikTok’s innovative ad formats and creative solutions. Attendees gained a deeper understanding of consumer behavior during Ramadan and learned how to craft authentic brand messages that resonate with TikTok’s diverse and engaged audience.

A key highlight of the event was the exclusive insights into how brands can connect authentically with audiences during Ramadan. Experts also shared proven campaign strategies covering all phases of the season—Pre-Ramadan, Ramadan, Hari Raya, and Post-Raya—offering a roadmap for businesses looking to maximize their reach and engagement.

Real-world success stories showcased how brands have effectively leveraged TikTok’s advertising tools to boost awareness, engagement, and sales. The event also featured interactive workshops where attendees learned how to optimize campaign performance and measure success using key performance indicators (KPIs), ensuring they left with practical strategies to enhance their marketing efforts.

A female speaker in the foreground with the seated audience in the background

Also read: From pre-dawn browsing to Eid rush, here is a look into SEA’s Ramadan shopping boom

A deep dive into Ramadan’s cultural significance

A major highlight was the panel discussion featuring experts from Nestlé and Applecrumby, who shared how aligning brand messaging with values such as reflection, generosity, and community can create meaningful connections with audiences. Their insights emphasized how Ramadan is not just a religious period but also a cultural moment that shapes consumer behavior and purchasing decisions.

The panel also addressed the evolving digital landscape and how platforms like TikTok are transforming the way brands engage with consumers during Ramadan. Experts highlighted the growing preference for short-form, visually compelling content that resonates with audiences in an authentic and relatable way. By leveraging creative storytelling, interactive features, and influencer collaborations, brands can capture attention, drive engagement, and foster a sense of community throughout the Ramadan season.

Four speakers on stage posing with certificates

Ramadan Ready for SMBs draws big audience, high engagement

With over 400 attendees actively participating in discussions and workshops, the event provided a dynamic platform for SMBs to network and gain firsthand knowledge from industry experts. Sponsored by Digitor and WORQ, the event underscored TikTok’s commitment to empowering businesses with the right tools to succeed during high-impact seasons like Ramadan. Digitor is a digital marketing solutions provider, while WORQ is a coworking and innovation space designed to support entrepreneurs and businesses.

Beyond the insightful sessions, the event also served as a hub for meaningful collaborations, with attendees exchanging ideas, exploring potential partnerships, and sharing success stories. The high level of engagement demonstrated the growing interest among SMBs in leveraging TikTok’s powerful ecosystem to enhance brand visibility and connect with audiences in a more impactful way. This strong turnout reinforced the importance of digital-first marketing strategies in today’s competitive landscape, particularly during key cultural moments.

An audience taking photos of the stage at the Ramadan Ready for SMBs event

Also read: Audience engagement on TikTok: Greater creative ownership is key to win the platform in 2025

Looking ahead: Making every Ramadan count

The overwhelming response to Ramadan Ready for SMBs highlights the growing interest among businesses to tap into the cultural power of Ramadan through TikTok’s innovative solutions. As brands gear up for their 2025 Ramadan campaigns, the insights shared during the event will serve as a crucial guide in crafting impactful and authentic brand stories.

For those who missed out, stay tuned for more TikTok SMB events coming soon!

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This article is produced by the e27 team

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Featured Image Credit: TikTok

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