Gushcloud International, a global creator management and licensing company, has partnered with Singapore-based fund manager Azure Capital to launch the Azure-Gushcloud Entertainment Finance Fund, an investment initiative focused on digital content creators.
The fund is designed to support high-potential creators, helping them transition from influencers to sustainable businesses. This collaboration is a direct response to the evolving creator economy, in which creators are now becoming small and medium-sized businesses.
“Creators are now the backbone of the digital entertainment industry, and equipping them with the right resources will allow them to take control of their financial futures,” stated Terence Wong, founder of Azure Capital.
This collaboration allows Azure Capital to identify and invest in top-performing creators globally.
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The fund offers early access accredited investors a fixed annual return of 12.5 per cent, paid quarterly, and aims to empower creators with strategic financial and active management support. The initiative will enable creators to diversify their income streams, build on their intellectual property, produce more content, and expand their global reach. This involves opportunities in content ownership, brand development and ownership, licensing, and digital commerce.
Analyst projections indicate the creator industry is expected to reach US$500 billion by 2030. Gushcloud’s data shows that 60 per cent of creator income currently comes from brand endorsements and sponsorships, 30 per cent from platforms, and 10 per cent from subscriptions and merchandising. The latter two streams are increasing quickly as platforms announce larger payouts to creators. According to a release, some Gushcloud creators already earn over US$1 million annually.
Christopher Cheng, Managing Director at Azure Capital, explained, “Since launching the Azure-Lyte Fund in 2019, we have successfully provided financial solutions to professionals across various industries with zero defaults. By understanding these creators’ past, present, and future incomes, we provide capital backed by their income to help them increase revenue streams and monetize more sustainably.
Gushcloud’s focus on female categories in skincare, beauty, wellness, and fashion has yielded healthy returns. Andrew Lim, CFO at Gushcloud International, noted that female audiences tend to be loyal to the creators they follow and often buy what they watch.
Gushcloud operates in 13 offices globally, including several across Southeast Asia, such as Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam.
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