The global artificial intelligence (AI) market, valued at US$638.23 billion in 2024, is projected to grow to an impressive US$3.68 trillion by 2034, with a compound annual growth rate (CAGR) of 19.1 per cent over the next decade.
Businesses and individual creators are exploring new frontiers in Generative AI (GenAI), which are tools that can produce original digital art, music, and other creative works in various industries. Advanced models handle massive amounts of data, leading to faster iterations. According to a survey by PwC of at least 1,000 business and technology executives, 40 per cent of respondents have achieved increased productivity with the use of GenAI in their organisations, while 41 per cent have also seen improvements in customer experience.
AI agents, particularly in the art and music industry, have significantly transformed digital creativity. These sophisticated tools can generate unique visual artworks by analysing vast datasets of existing art, thereby enabling artists to explore new creative avenues and push the boundaries of traditional art forms. The AI art market was valued at approximately US$3.2 billion in 2024 and is projected to reach around US$40.4 billion by 2033, indicating a CAGR of 28.9 per cent.
How automation tools reshape artistic workflows
GenAI’s capacity to create original output comes from deep learning algorithms trained on vast and varied datasets. These models can generate new content, such as images, songs, or written narratives that take inspiration from existing aesthetics—accelerating proof-of-concept work for artists and composers in the form of non-fungible tokens (NFTs). NFT royalties allow creators to earn a percentage of the sale price each time their digital collectibles are resold on the secondary market, providing a continuous revenue stream.
A Massachusetts Institute of Technology study considers the technology’s role in music as being able to augment human capabilities and the “discovery of new musical ideas.” According to the study, “Generative AI technology now stands to carry this legacy forward—but truly nurturing musical creativity relies on developing transformative new systems guided by this synergistic interaction.”
AI agents on streamlining music production and digital art
AI agents are redefining the music production process by helping users craft tracks efficiently, tailoring elements such as tempo, genre, and emotional tone. Platforms like Soundraw illustrate how AI can democratise music creation, enabling professionals and newcomers alike to produce high-quality audio without mastering complex software.
Also Read: The future of blockchain technology goes beyond just cryptocurrency and NFTs
AI-generated songs, like the controversial 2023 track “BBL Drizzy,” demonstrate how minimal human input can lead to compelling results.
AI agents have become instrumental in the creation of art, utilising advanced algorithms to generate images based on textual descriptions. The impact of AI-generated art is evident in the achievements of AI artists like Botto, an AI program that has created over 150 artworks, amassing more than US$5 million in auctions since its inception in 2021.
Moreover, AI agents are not limited to digital creations; they have also ventured into physical art forms. Ai-Da, the first ultra-realistic humanoid robot artist, produced a portrait of mathematician Alan Turing, which sold for US$1.08 million at Sotheby’s in New York.
A constant challenge in AI-generated content
Automation tools help break down complex creative projects—such as drawing and modifying multiple concept art sketches—into more manageable tasks.
However, a recurring concern is intellectual property, particularly around how training datasets may include copyrighted images or works. Questions persist on whether AI outputs infringe upon existing intellectual property or fall within fair use.
In June 2024, major record labels, including Sony Music Entertainment, UMG Recordings, and Warner Records, filed lawsuits against AI developers Suno and Udio. The allegations centred on the unauthorised use of copyrighted music to train AI models, resulting in outputs that closely mimic the styles of well-known artists like Michael Jackson, ABBA, and Bruce Springsteen.
Challenges remain, with copyright policies and algorithmic biases requiring that final outputs meet professional and creative standards.
Monetising creative works
Royal.io provides musicians with a means to distribute rights to their artistic works. The platform takes advantage of blockchain technology to establish transparent royalty splits and facilitate fan engagement. The platform is backed by musicians such as The Chainsmokers, while other artists have also offered streaming royalty rights to their songs, such as the rapper Nas.
Also Read: How your business can benefit from the NFT phenomenon
Runway ML is a leading platform for integrating AI into creative workflows, offering tools for video editing, object detection, and generative content creation. With over 50,000 AI models developed and 24 million assets uploaded by its community, Runway ML is recognised as one of TIME Magazine’s 100 Most Influential Companies.
AIMAGINE provides a custom data layer that aggregates information for AI agents, which are software that interacts with data and environmental inputs to achieve certain goals. AIMAGINE’s AI Agent Launchpad simplifies deployment and provides a framework for gaining liquidity from its use of data.
The venture-backed platform also hosts an IP marketplace where developers can license AI agents for various tasks, building a circular economy for licensing revenue across different creative fields augmented by AI. AIMAGINE partners with Arbitrum, a leading Ethereum layer-2 scaling solution known for its efficient and cost-effective transaction processing, to enhance its AI-driven automation capabilities through scalable, decentralised infrastructure.
The future of AI-driven creativity
There is no question that GenAI stands as a powerful catalyst in creative fields, streamlining content production and opening new avenues for monetisation.
Through automation, creators can eliminate tedious workloads, boost quality, and deliver compelling digital works at a faster time to delivery.
—
Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.
Join us on Instagram, Facebook, X, and LinkedIn to stay connected.
Image credit: Freepik
The post AI agents redefine art: Unlocking boundless creative possibilities in a new digital era appeared first on e27.