Posted on Leave a comment

How e27 and AppsFlyer are championing data-driven growth in APAC

The Southeast Asian startup community is no stranger to Echelon Singapore, organized annually by e27. Echelon, Southeast Asia’s premier conference for tech and startups brings startups, investors, and businesses together. It is a space to converge to collaborate, innovate, and grow. Known for its engaging keynotes, thought-provoking panels, and vibrant exhibition space, Echelon has become a beacon for transformative technologies and meaningful partnerships that advance the APAC tech ecosystem.

As we look ahead to Echelon 2025, we also celebrate the partnerships that have been instrumental to its success. Among these key collaborators is AppsFlyer, a global leader in mobile marketing analytics and attribution. It is an industry powerhouse that helps brands make data-driven decisions. For instance, its unique analysis of the performance of apps running campaigns in APAC is helping customers make better decisions. The synergy between AppsFlyer and e27 is a testament to shared values. Among these are fostering innovation, enabling connections, and driving success for startups and enterprises alike.

e27 and AppsFlyer Powering the tech ecosystem together

The partnership between e27 and AppsFlyer shows a shared commitment to fostering innovation and growth within the startup ecosystem. With AppsFlyer’s cutting-edge analytics tools empowering businesses to make data-driven decisions, and e27’s unmatched ability to connect the dots across the APAC tech landscape, this collaboration stands as a powerful force for driving success.

e27’s influence spans the vibrant APAC tech and innovation ecosystem. Specifically, it provides startups with opportunities to connect with investors, corporates, and peers. With an extensive network of over 200,000 active users, e27 has cemented its role as a catalyst for growth across industries like fintech, health tech, and ad tech.

The platform has consistently worked with industry leaders such as AppsFlyer. The partnership leverages e27’s reach to amplify their messages and connect them with meaningful audiences. This collaboration is a prime example of the value e27 brings—diverse startup ecosystems, partnerships with key stakeholders, and unparalleled investor visibility.

Also read: A decade of evolution: AppsFlyer’s 10 years of elevating mobile marketing in APAC

Partnering for the Growth Playbook panel at Echelon 2024

The Growth Playbook panel discussion at Echelon 2024 brought together some of Asia’s most prominent marketing executives to share actionable strategies for driving business growth. Moderated by Jane Hou, Head of Product APAC at AppsFlyer, the panel featured marketing leaders such as Nikhil Vidhyan, Group Head of Digital Marketing at Ninja Van, Delbert Ty, Chief Marketing Officer at Coffee Meets Bagel, and Federico Brandi, Chief Marketing Officer at Roojai.

This session was a cornerstone of the broader collaboration between e27 and AppsFlyer. Evidently, this underscored their mutual dedication to empowering businesses with cutting-edge insights and tools. The discussion aligned with the theme of partnership by showcasing how innovation and shared knowledge fuel growth across diverse industries. By providing a platform for AppsFlyer to lead the conversation, e27 reinforced its role as a bridge between thought leaders and the startup ecosystem. As a result, this helped drive impactful connections that propel the entire APAC tech landscape forward.

Leveraging Echelon’s network for data-driven growth

At Echelon 2024, AppsFlyer capitalized on the event’s dynamic network to reinforce its leadership in the mobile marketing space. With a booth that attracted significant attention, the company was able to reintroduce its powerful analytics and attribution solutions to a broad audience. Reflecting on the event, Anissa Tiara from AppsFlyer highlighted the quality of the connections made. She said, “The foot traffic at Echelon is the kind of people we want to meet. It’s an excellent platform to reintroduce who we are to the market. With almost 60% market share in Asia, this event allows us to connect with new potential leads and clients while expanding our brand and industry impact.” Echelon’s diverse and engaged audience proved to be an invaluable opportunity for AppsFlyer to grow its presence and strengthen its position in the APAC market.

Beyond the booth, AppsFlyer also leveraged Echelon’s network by hosting a roundtable discussion on “Data-driven Growth in the Age of Privacy: Navigating Privacy Challenges and Opportunities.” The session, moderated by Varun Budhiraja and Tan Tmangraksat, delved into the critical role data collaboration plays in overcoming privacy challenges. By addressing these key issues, AppsFlyer provided actionable insights to marketers on how to leverage data while maintaining privacy standards. The roundtable highlighted the importance of building strong relationships within the ecosystem. This positions Echelon as the perfect platform to foster meaningful discussions and drive growth through innovative data strategies.

Also read: How AppsFlyer helps brands navigate a rapidly evolving market

AppsFlyer leading insights on Asia’s mobile market

AppsFlyer Logo e27

AppsFlyer continues to lead the market in insights on mobile marketing analytics and attribution. Their State of App Marketing in APAC: 2024 Edition unveiled staggering growth in Asia’s mobile market, positioning the region as a global powerhouse in mobile innovation. The report highlights a tenfold increase in app installs since 2017. This was driven by US$9.1 billion in Android ad spend in 2023. Notably, one in five ad dollars worldwide now comes from Asian apps. This underscores the region’s dominance in global ad spend and app growth.

This explosive growth is reshaping the app economy, with non-gaming apps leading the charge. In the first half of 2024, paid installs for non-gaming apps surged by 31%. This outpaced the 8% growth seen in gaming apps. Moreover, Asian apps are breaking boundaries, with countries like China, India, and Vietnam driving substantial app exports to Western markets, LATAM, and Africa. According to Ronen Mense, President & Managing Director of AppsFlyer APAC, “Technology is the great enabler, allowing brands in APAC to not only scale within their local markets but also make a global impact.” This focus on scalability and adaptability exemplifies how data-driven insights are helping businesses leverage trends, refine monetization models, and optimize ad strategies to sustain growth.

e27’s continued support for partners

By championing this surge in mobile innovation, AppsFlyer and e27 continue to empower APAC startups and marketers with the tools, insights, and connections needed to navigate a rapidly evolving ecosystem. From identifying emerging opportunities to harnessing hybrid revenue models and remarketing strategies, the region’s stakeholders are well-equipped to lead the next wave of digital transformation.

As a steadfast partner, e27 remains committed to supporting AppsFlyer’s ambitions. Through tailored media campaigns, collaborative partnerships, and unparalleled access to new markets, e27 offers the tools and networks necessary for sustained growth. Looking ahead to 2025, e27 will continue to work hand-in-hand with AppsFlyer and other industry leaders to fuel innovation, foster collaboration, and drive success in the tech ecosystem. Together, we’ll shape the future of startups in APAC and beyond.

This article is produced by the e27 team

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Reach out to us here to get started.

The post How e27 and AppsFlyer are championing data-driven growth in APAC appeared first on e27.

Leave a Reply

Your email address will not be published. Required fields are marked *