The Echelon X fireside chat titled ‘$10M in 2 Years: Building Direct-to-Consumer Brands in Southeast Asia’ provided an insightful look into the business of DTC brands in SEA. The session explored key themes such as testing and manufacturing, branding and marketing, the metrics that truly matter, the resurgence of retail experiences, and the maturation of the DTC space in the region.
Moderated by Prahlad Jaya, Founder of Kurate, the fireside chat featured Roy Ang, Co-Founder and CEO of Evo Commerce. Together, they offered a comprehensive look into the business of DTC brands in SEA. From the initial stages of testing and manufacturing to the critical aspects of branding and marketing, the discussion covered the essential metrics that drive success in this competitive landscape.
Additionally, the speakers explored the return of retail experiences and how the DTC space is evolving and maturing in Southeast Asia. The session provided valuable insights and practical advice for entrepreneurs and industry professionals alike.
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